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The Launcher is back! Cleveland’s new, full line of golf clubs

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What’s the first word that comes to your mind when I say “Cleveland?” For millennials who grew up with golf, it’s probably “Launcher.”

The Launcher name is synonymous with Cleveland Golf, and it still carries a cult-like enthusiasm despite the company not releasing a “Launcher” product in five years. This time around, golfers won’t find Launcher clubs in the bags of Tour pros as in year’s past. That’s because the new Cleveland Launcher line — which includes Launcher HB (HiBore) woods, CBX irons and Launcher HB (HiBore) — is filled with game-improvement clubs made for amateur golfers who need the ultimate in distance and forgiveness by offering the highest-launching clubs possible.

Here’s a brief gallery of popular Cleveland Launcher and HiBore designs from the company’s past.

We break down each of the new offerings below, which are each available starting September 15.

Launcher HB (HiBore) Woods

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Cleveland’s line of HiBore golf clubs have always been identified by a bowl-like, or concave construction on their crowns — at least on the drivers — that’s designed to launch the golf ball as high as possible. The idea behind HiBore has always been that golf clubs that produce higher-launch will be more forgiving, and ultimately help golfers hit longer and straighter shots.

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Cleveland is chasing even higher launch and more forgiveness with the new line of Launcher HiBore drivers, fairway woods and hybrids, as well as greater ball speeds. To achieve this, there are four key technologies in the new Launcher HB golf clubs:

  1. New Crown: While not the same cup-like design as HiBore drivers in the past, the new Launcher HB drivers have a HiBore crown designed to flex at impact to produce a high launch and low spin by lowering CG (center of gravity) in the club head.
  2. Flex Fin: Fin-like designs on the sole compress at impact to help transfer energy from the club head to the golf ball at impact for faster ball speeds, especially on mishits.
  3. Cup Face: Cleveland says the Cup Face is designed to produce a higher COR (coefficient of restitution, a measure of energy transfer), thus making the clubs produce more distance and forgiveness.
  4. Ultra-lightweight hosel: Cleveland designed the hosels to be lighter, therefore lowering overall CG in the club head, helping to make them higher launching and more forgiving.

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The Cleveland Launcher HB clubs will come stock with Miyazaki C. Kua shafts in the following lofts; Driver ($299.99): 9, 10.5 and 12 degrees, Fairway Woods ($219.99): 15 and 18 degrees, Hybrids ($199.99): 19, 22 and 25 degrees.

Full Specs (click to zoom)

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CBX Irons

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While donning the Launcher name, Cleveland’s new CBX irons also use designs that you may recognize from its new CBX wedges.

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In order to create more spin, and therefore more control, Cleveland’s CBX irons have the company’s Tour Zip Grooves with double-laser milling between the grooves, just like you see on its CBX wedges. The irons also have a V-Sole that helps them more easily glide through the turf. The V-Sole is progressive throughout the set to optimize the turf interaction of each individual iron. Like the CBX wedges, the CBX irons have feel balancing technology, too, which means weight is moved toward the toe to center CG in the head for better distance control and feel, according to Cleveland.

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As you’d expect from an iron with the Launcher name, the irons are also built for distance. This is attributable to their cavity-back construction and a cup face that’s designed to increase ball speeds across the face.

Cleveland’s CBX irons come stock with True Temper Dynamic Gold DST 98 shafts, and will sell for $699.99 (4-PW).

Full Specs (Click to enlarge)

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Launcher HB Irons

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Take one look at Cleveland’s new Launcher HB irons, and you can see why they have that name They have obvious influence from HiBore driver designs of the past, equipped with the concave, bowl-like shape on their cavities.

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The sets are progressively designed so the short irons look like traditional irons with the mid and long irons progressing to look more like hybrids. The hollow irons are said to provide “drastically more forgiveness,” according to Cleveland, and the HiBore crowns are designed to keep weight low and rearward in the clubhead for more forgiveness and higher launch. They’re also built with high-strength, HT1770 steel faces to raise COR and boost distance.

 

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Cleveland’s Launcher HB irons will come stock with either Miyazaki C. Kua graphite shafts ($799.99: 4-PW) or True Temper Dynamic Gold 98 steel shafts ($699.99: 4-PW).

Discussion: See what GolfWRX members are saying about the return of the Launcher in our forums.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

7 Comments

7 Comments

  1. UnclePhil

    Nov 19, 2017 at 6:57 am

    What’s with the 50 gram plywood shafts? Come on guys, give us something in the 60gram neighborhood.

  2. tlmck

    Aug 7, 2017 at 9:15 pm

    Again with the stupid lofts on irons.

    • Ude

      Aug 8, 2017 at 2:32 am

      5 iron loft = 3 iron loft
      look my 5 iron goes farther than your 5 iron

  3. Robert Parsons

    Aug 7, 2017 at 2:15 pm

    I’m in board.

    Glued hosel. No adjustable gimmicks. Looks good. What’s not to like?

    If it performs well for my swing, I might pick one up.

  4. Dave R

    Aug 7, 2017 at 9:55 am

    Had a set of the older models . Perfect if your going fishing they dig up worms real easy. Probably their worst design to date. They look and are ugly. I like Cleveland clubs but these are not what will help anybody,just one person opinion . Good luck in selling them though and at least the price does reflect what they are worth.

  5. BallBuster

    Aug 7, 2017 at 9:45 am

    I’ve always like Cleveland clubs and think they’re highly underrated. I just bought a used Launcher driver with that little red and white logo by the R for $25 at Golf Galaxy and I’ve been blasting it such that I’ve benched a reliable Titleist 910 I’ve hit for years. Very straight and longer for me. Love the feel and that red shaft fits my swing. Still enjoy my DST hybrids, CG7 black pearl irons too and VP3 mallet putter as well.

  6. AceW7Iron

    Aug 7, 2017 at 7:35 am

    Looks like they took a big ol page out of Callaway’s book but who can blame them?
    Callaway has it going on and its no secret in 2017

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Equipment

Forum Thread of the Day: “Maverick McNealy’s custom Odyssey/Toulon putter cover”

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Today’s Forum Thread of the Day showcases Maverick McNealy’s custom Odyssey/Toulon putter cover. The eye-catching cover has got our members talking in our forums, and the reaction to the cover has been very positive.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Fritzer: “Sick cover, love the SJ logo considering he played for the Jr sharks.”
  • chafita: “Awesome cover.”
  • tdk8180: “You better win with a cover like that…ballsy putting a San Jose logo on there….jeez”

Entire Thread: “Maverick McNealy’s custom Odyssey/Toulon cover”

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Equipment

New 2020 Cleveland Launcher UHX irons feature a combination of hollow and cavity back irons

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Cleveland Golf has introduced Cleveland Launcher UHX irons, which incorporate hollow back long irons with cavity back short irons.

The unique approach looks to provide maximum distance and forgiveness in the long irons (4- 7-irons) through lower and deeper weighting in the hollow back construction while focusing on precision and control from the 8-iron to PW with a cavity back design in this addition to the 2020 Cleveland iron lineup.

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2020 Cleveland Launcher UHX irons: Details

The new additions also contain a high-strength, HT1770M variable steel face insert in each long iron. According to the company, improved mass distribution in the face insert is designed to deliver higher ball speeds and more distance on each shot.

Speaking on the new Launcher UHX irons, Director of Engineering, Research and Development at Cleveland, Dustin Brekke stated

“This combination of cavity back and utility irons into one set offers the perfect blend of distance and accuracy. A new variable face pattern delivers more distance due to hotter faces with better mass distribution.”

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Both the hollow and cavity back irons feature a V-Shaped Sole which is designed to offer both improved speed retention and forgiveness through improved turf interaction. The company’s Tour Zip Grooves and enhanced Laser Milling aim to provide maximum spin on each Launcher UHX short iron.

Arriving in both left and right-handed options, Cleveland’s Launcher UHX Irons officially launch on October 4 and are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

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Equipment

2020 Cleveland Launcher HB Turbo irons feature “turbocharged” face insert

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Cleveland Golf has unveiled new game improvement Cleveland Launcher HB Turbo irons which feature a new “thinner, hotter” turbocharged face insert designed for more speed and forgiveness.

Along with the turbocharged face insert, the new additions also contain a fully hollow construction. The design of the fully hollow construction allows for optimized sole weighting and bids to offer players both a higher launch and maximum forgiveness.

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Cleveland Launcher HB Turbo irons: Details

Speaking on the new Launcher HB Turbo Irons, Dustin Brekke, Director of Engineering, Research and Development at Cleveland stated

“These irons allow game improvement players the ability to get the ball into the air better than any iron on the market. Now with a thinner, hotter face, the Launcher HB Turbo Irons give you a half club more distance over the previous generation.”

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The irons feature a redesigned HiBore Crown, which pushes the center of gravity low and deep within the base, a placement which is designed to allow golfers to launch their ball higher.

The clubs also contain progressive shaping throughout, as the brand seeks to provide players with a smooth transition by offering maximum forgiveness on long irons to optimal control on short irons.

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Cleveland’s Launcher HB Turbo irons hit retail on October 4, and are available in both right and left-handed options. The new additions are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

 

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