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The Real Cost of Golf

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The USGA exists “for the good of the game” and the PGA has authored several initiatives in a concerted effort to “grow the game.” Noble aspirations, indeed. However, where the proverbial rubber meets the road is you.

The bottom line is this: The game needs more players, badly. If golf is to remain “the greatest game ever played,” then it needs to keep the players it has and perhaps more importantly, attract new players to the game. As stated in the PGA’s Golf 2.0 initiative, the goal is to go from 26.1 million golfers and $33 billion in consumer spending in 2011 to 32 million golfers and $35 billion in spending by 2016.

To give you a little perspective, in 2005 there were 30 million golfers. That means from 2005 to 2011, the game lost nearly 4 million players and this coupled with a downturn in the world economic climate has left people rethinking the realities of squeezed disposable income and the game in desperate need of fresh chum. So no matter who you are, you are valuable to the game on both a commercial and philosophical level.

The rest of the conversation is just how fat of a check are you going to write? For illustrative purposes, let’s look at three composite individuals and what it would cost them to take up the game and play for a year.

The Novice, aka Nancy Newbie and Beginner Bob

newbie

You are new to the game and other then generally knowing which end of the club to hold and which direction the course goes, you don’t know Freddie Couples from Freddie Mercury. It’s OK, you don’t have to. Yet.

What’s in the bag?

A nice used set of irons from five to eight years ago. Maybe some Titleist 735 CM irons, a couple Cleveland 588 wedges, a Ping Zing putter, a TaylorMade R580 driver and the V-Steel 3 and 5 woods. Thanks to your local garage sale, you got all of this in a old original Ping Hoofer for $200.

Balls/Gloves/Tees: You play the balls you find…in the garage…in the woods…in your buddies bag…Same goes for gloves and tees: $15

Course of Choice: You don’t play enough to justify an annual pass, but you may invest in a “discount card” or take advantage of coupons in the local “Gold-C” or similar offering. You’re lucky to play 8 to 10 times a year and at $25 per round, you get a lot of golf for $250 a year.

Apparel: Yeah, about that. You’re closet may not be full of golf specific clothing, but you have enough to get by. You may have accidentally bought a pair of khaki Dockers at Kohl’s on clearance, but you will need to get a decent pair of golf shoes. $75 should get it done.

Tourney/League: You’re not quite dedicated enough to commit to a weekly league, but you might jump into a scramble tournament every now and again. $125

Lessons/Practice: Your play is your practice. You haven’t taken any formal lessons yet, but you have a number of friends who are more than willing to give you free advice, and more often than not, it’s worth exactly what you pay for it. $0

Training Aids: Nope. $0

Total cost for one year of golf: About $665, but let’s just round it up to $700 and call it $50 to $75 per month. Not bad at all, and cheaper than what you probably drop on those double-mocha-machiato-latte-thing-a-ma-bobbers.

The Enthusiast, aka The guy who bombs a drive and says “Bang”

You’ve probably been bitten by the bug at some point. Maybe it was a charity scramble or a golf league you played in before you “found yourself,” then found a job and subsequently found yourself with a lot less time.ENT

Now, things are different. You have a bit more time, a bit more income and most importantly, a renewed desire to break 90 or 80 or a few less windows. Call it a golfing renaissance, if you will. You may not DVR the Shell Houston Open, but you remember Jack in ‘86 and you have the big ol’ MacGregor putter to prove it.

What’s in the bag?

You have a mix of old and new, but as part of your rededication to the game you submit to the reality that technology has passed your bag by and it’s time to upgrade. You’re not beyond looking at models from the last couple seasons, especially given how quickly clubs depreciate!

Irons: Inspired by Brian Gay (rocked a combo set of Mizuno MP-60 and MP-32 irons to win at the Humana Challenge earlier this year) and D.A. Points (gamed a set of Ping G5s to win at The Shell Houston Open), you nab a solid set of slightly used Ping G20s for $250. Of course, you really have your eye on some Mizuno JPX-825 Pros, but those will run you $900 at a minimum.

Woods: You get fitted for some new TaylorMade woods and want the option of adjustability so, you snag a R11 TP for $75 and get a matching 3 wood and hybrid for another $100 to $175 total. But, if you grab the Mizuno’s, you can’t have your woods looking old and used, so there is the option of dropping $600 for a new Stage 2 driver and a couple fairway woods to match.

Wedges: At $40 a piece, you can’t pass up the hardly used Vokey SM line. Sure, they don’t have conforming grooves, but you don’t care — 2024 might as well be 11 years away. $120 for a set of three, or you can go the new route and for $340 you can be the one to take the plastic off each one and get your kids’ initials stamped on.

Putter: $70 for a close out model of an Odyssey White Hot with flow neck, ala your favorite middle-aged putter, Steve Stricker.

Balls/Gloves/Tees: Tees are cheap enough and you found this local big box store that allows you to buy a bag for $10 and you get free refills for the year. A couple two-packs ($35) of the FootJoy synthetic leather WeatherSof gloves should hold you over and in addition to keeping any of the decent balls you find on the course, you snag three dozen of the 2012 Bridgestone B330 RX balls for $75.

Course of Choice: You don’t know if you’re ready to take the leap into the private/country club scene, but a higher-end public/semi-private course is certainly within reach. You can play as much as you’d like and whether you run out for a quick 9 holes after work or play five holes before the rain comes in, it’s all covered. In addition, a quality public/semi-private course will have all of the requisite practice facilities so you can work on all parts of your game, rain or shine. Usually, those run around $2200/year. If that’s a little steep, you can go the daily fee route, but if you’re going to get in 20-plus rounds this season, the annual pass is a more economical decision.

Apparel: Your closet can’t escape your rediscovered passion. So, after consulting a couple episodes of “What not to wear” you go with a very solid combination of four shirts ($100), four shorts ($140), one pair of pants ($50), and a convertible wind/rain jacket ($85). Just for good measure you buy a new Titleist hat ($25) (hey, it’s the mark of a player, right?) and a pair of FootJoy Tour Saddle shoes ($150)

Tourney/League: Between the weekly men’s league ($10 green fees are covered in your membership, but the money game and skins aren’t) and men’s association tournaments ($250 for the year) you should have a variety of competitive outlets to offer your game every litmus test it needs.

Lessons/Practice: You can practice all you want, but if you really want to improve and get the most out of whatever natural ability you have, you’ll need a series of lessons. $400 for five sessions of an hour with video and a nine-hole playing round will certainly help.

Training Aids: You know most of them are gimmicks or can be replicated at your local Home Depot for $10 and a can of spray paint, but the Orange Whip has actually proven to help you work on flexibility, tempo and core strength. $75 well spent!

ETC: You’ve read “5 Lessons” so many times it kind of feels like 35 lessons, and while best practices in teaching/instruction haven’t gone out of style, your library needs some serious updating. $50 gets you a couple books from Dave Pelz, one from Stan Utley and some good stuff to think about from Dr. Gio Valiente.

Total: $4260 to $5555

The GolfWRX-er, aka Captain Staff Bag

tourproser1

You have a dog named Bogey, a den caddy for your TV remote, a putter at the office and you measure storage space in your car in number of bags it can hold.

You memorize shaft bend profile data and you know your kids’ birth years based on club release dates. This is why you refer to your middle son as “R7” and your neighbor as 588. Others claim that there is no one else like you in the world, but you know that’s not true. You’ve “never left yards on the table” and more importantly, you know why that’s funny!

What’s in the bag?

First, let’s be clear that we are referring to your “gamer” bag. Not the back-up bag, third bag or miscellaneous bag of clubs you have which
comprise several attempts at grinding your own wedges, painting club heads and/or something we’ll just politely refer to as “the lime green phase.”

Driver: Like other clubs in your bag, this one is new. You have the TM R1 TP, Titleist 913 D2/D3 or Ping Anser. Secretly, you don’t mind stock shafts, but that wouldn’t be very GolfWRX of you to admit that publicly. Plus, the Tour AD-DI, Mitsubishi Ahina and Fujikura Speeder Tour Spec look so much better, or at least that’s what you keep telling yourself. $600

3 wood: This is a tough one as so many companies have gotten into the “premium” distance 3 wood conversation lately. You really wanted to toss a Tour Edge Exotics XCG 6 in there, but you want the adjust-ability and excuse to have a couple extra shafts just to swap out on an “as-needed” basis. Enter Adams Speedline LS with matching Tour AD-DI 7. Just for good measure, you snag matching 19-degree hybrid with Tour AD DI hybrid shaft. $400 + $300

Miscellaneous

  • Bushnell Z6 Rangefinder: $400
  • Leather Scorecard holder: $35
  • Alignment sticks: $4
  • Commemorative divot tool: $15

Balls/Gloves/Tees:

  • Titleist Pro V1/V1x, and no less than eight dozen a year: $360
  • You’ll go through 12 to 15 FootJoy StaSof gloves during the year at $20 each
  • Tees are the one place where you actually don’t break the bank. A couple packages of Epoch Evolves will last you several presidential administrations: $15

Course of Choice: You have a range of options available, including several daily fee public courses which offer annual memberships. Plan on $2500 to $3000 a year to cover annual dues, practice facilities, a locker, cart/trail fee and range balls.

If you decide to go the private route, you might be able to find some equity memberships in the $5000-$10,000 range. In fact, according to a study done by Longitudes Group for Golf Digest, 30 percent of clubs surveyed stated initiation fees of $7,500 or less. The same survey showed average annual dues at $6245 ($520/month). This figure does not include any “assessment” fees or additional costs for food/beverage minimums, bag storage fees, range passes and other ala carte items.

Apparel: Your wardrobe is varied and while you might not be able to pull of the Ricky Fowler “orange construction zone cone” look, you’re not going to run out of options, no matter the season.

This list is rather long so try and stick with me: 12 to 15 shirts in a variety of solids, stripes and you had to toss in a couple neon beauties which would make Olivia Newton John proud! ($450)

You have just as many shorts in just as many styles ($500), but you only need four pairs of pants with v-cut hems no doubt. ($300)

You have four pairs of shoes: one pair of spikeless Ecco’s ($140), one pair of practice shoes — Adidas 360 ATV  ($100) — and two pairs of your “tourney” shoes, Ecco Biom Hydromax ($235/pair).

Add that all up and it’s $1960, but at least now you have casual Friday’s covered!

Tourney/League: You may not be out on any official tour, but your friends probably wouldn’t know the difference given the fact you play in the weekly men’s league/money game, all of your club tournaments and an assortment of state amateur events. Moreover, you have the images saved from GoogleEarth and course yardage books to prove it. $1250

Lessons/Practice:

You’re committed to hitting balls a couple days a week, so the season-long range pass pays off handsomely. ($350)

A series of 12 lessons throughout the year will keep your swing sharp, even when the weather doesn’t cooperate. ($1000)

Total that up for a cost around $1350.

Training Aids:

You have the Orange Whip ($75) and EyeLine Edge putting mirror ($60), so that’s $135.

Golf Magazines:

Golf Digest, Golfweek and Golf Magazine have you and your bathroom covered. Admittedly, you always flip to the “WITB” section and require that your neighbors refer to you as “the man out front.” $75

Yearly Total: $13,444

Admittedly, there is quite a jump from the beginning golfer to the enthusiast (nearly $3500) and in all reality, most golfers will be a mix of the listed descriptions. That being said, when you hold these composite figures against a backdrop of recent economic data, we begin to gain a better understanding as to the issues faced by the organizations whose stated dedication is to attract new players.

Golf faces myriad challenges moving forward and while the issue of pace of play has been discussed ad naseum, basic realities of economics hold true. What is more expensive is often less consumed and in a game where volume is what the ruling bodies are after, this is a problem. Consider that the average American household earns $63,091 (before taxes) and has $58,275 in expenses, of which only 1.4 percent is allocated as “entertainment.” This leaves $4816 for all disposable income purchases for the entire household. You don’t need to be Pythagoras or Euclid to figure out why the game is in a bit of a pickle.

The average consumer simply does not have the means to play the game at anything more than a very basic level. As such, the individual is highly unlikely to ever become an “enthusiast” and most certainly not one of “Captain Staff Bags’” playing partners.

Averages certainly don’t reflect specific individual experiences, and one of the greatest intellectual difficulties is resolving the reality of the masses when your individual situation is at odds with the truth shared by most others. The image of golf is still one painted by brush strokes of elitism and exclusion.

If we are honest with ourselves, we know that wealth affords many increased access and opportunity in our market-driven world. It’s a shame that golf, in this regard, is no different. Perhaps we should heed the advice of Franklin D. Roosevelt and agree that “The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little.” I guess it really depends on how much we actually want “to grow the game.”

To that end, here are five ways in which we can make the game more accessible to all:

  1. Give every kid a free pass to the local city courses in 5th and 6th grade. Kids won’t go by themselves and that means in addition to getting kids hooked, there will be a paying adult. While you’re at it, give adults a 50 percent discount if they play with their 5th or 6th grade student! The ski industry does this all the time and the golf industry could certainly learn a thing or two!
  2. Offer annual junior passes (ages 12-18) for $99 – Same theory as No 1, but you could add discounts on merchandise/equipment to sink that hook in just a bit deeper.
  3. Team up with the local school district and offer incentives to golfers who achieve academically. Better GPA = Lower cost for rounds and equipment!
  4. Hold free/inexpensive teaching seminars. Take a page from Home Depot and give people something of value without asking for anything in return.
  5.  Why only 9 or 18? Why not offer golfers a chance to play 6 holes? Or 12?
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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

52 Comments

52 Comments

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  2. Edward Emono

    Apr 1, 2021 at 2:16 pm

    How Much would you say on average golfers spend on Tees alone, yearly.

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  8. Ken

    Sep 25, 2013 at 5:28 am

    Living in the Nashville area, we have quite a few options for nice courses in the $30 range. Around 2008, we certainly experienced a ‘market correction’ in the cost of putting a peg in the ground. A local course offers a great week day deal for about $30 … 18 holes, cart, range balls, and lunch. And the course is definitely decent.

  9. Miguel Dabu

    Sep 7, 2013 at 1:50 pm

    I have taken down the cost of golfing this season for me, from green fees to new equipment and clothes. I am now at a total of 1700 Canadian Dollars and I started playing again this season last May. That’s 5 months of golf cost and I still have some three weeks to go before it gets cold again.

    So far I have played 30 rounds this year. Last year I started playing golf again after a long time of stopping. I got Taylormade Burner 2.0 irons and Superfast driver and woods, Odyssey putter and Cleveland wedge, then add the golf shoes. More I less I have spent 1500 dollars on equipment alone. Add the green fees and I am looking at another 800 dollars maybe.

    So far in two years I have spent 4000 dollars in golf. And that’s just 5 months of golf per year.

  10. Jordan

    May 19, 2013 at 3:11 am

    Great post as always. I like how you broke it down into 3 sections of the different golfers. I find my self spending more each year I guess I have passed out of the middle tier. Love the WRX!

  11. Dan

    May 15, 2013 at 5:02 pm

    Golf might grow if disposable income grew as well. The problem might not be golf at all – it just may be feeling the effects of something bigger.

  12. Bill

    May 11, 2013 at 12:19 am

    Good piece and some good thoughts. I think of how my father got all of us kids into golf. Started at the local driving range, where he showed us the basics and let us learn along the way. We graduated to a very inexpensive college course (Family seasonal rate was something like $400 for the whole family). Only about 5200 yards, which was perfect for kids learning the game and short enough for mom to join in. We were taught the etiquette and to be respectful of the employees of the course. As time went by mom would drop us off early in the day and came back at a designated time that allowed us to play a round and then invent putting games until she came to pick us up. The course got regular play and all was good. We got better and had the good fortune of having a father that loved the game and enjoyed playing the game with his kids as much as with his buddies. This lead to a number of trips to Pinehurst over the years and made all of us lifelong fans. The key isn’t necessarily pointing a finger at the courses or club makers. The father taking time to share his passion for the game in a fun way gave us the encouragement to work hard to get better and save our money for golf. Still, the point in the story about disposable income for median income folks hits home. Every year I hit a point in the summer when available time meets limited entertainment funds.
    Some courses run specials to try to keep their doors open but many would be better served by making weekday golf very inexpensive ($20-$30 with cart) and keeping it real with weekend rates ($30-$45) all the time. Make juniors rates $10-$15 after school a couple days a week. Leagues can be done in mornings and a couple evenings a week.
    I drive around and see empty courses all week long. The ones that stay busy are the ones seeing the realities of modern life. The end of corporate tax write offs for golf has virtually killed private clubs. Not judging the action, but at one time golf flourished partly because so much business was done at the course over 18 holes. Women were learning the game and fighting to get into male dominated clubs for a piece of the action. The media still promotes that story but its long gone. I see a few wives out there but I bet a big part of the drop off in play is among the women. The decline of “Tiger mania” is a factor but the IRS has played a role also. Its a different game commercially than even 10-15 years ago.

  13. CPOMustang

    May 10, 2013 at 8:29 am

    I see the USGA’s newest idea to “grow” the game is a bigger emphasis on 9 holes. While it sounds good in theory it will NEVER take off unless and until courses stop gouging 9 holers for 80% of the 18 hole rate. One local course has an 18 hole rate with cart for $40. 9 holes…$32 with cart!! Really?? No one is going to play 9 at that price point, so a guy who only has time for 9 doesn’t play at all and a potential customer goes out the door. Then semi’s and muni’s wonder why their rounds/year are on the decline?

  14. Richie

    May 9, 2013 at 4:45 pm

    Great fun article. It was a good read.
    Richie

    Richie’s World of Golf

  15. Rich

    May 9, 2013 at 7:59 am

    Well it’s interesting, I talk with parents and they say it’s the cost of equipment , the time to set aside in taking them to the course and staying with them, the cost of traveling to the course ,the cost of a round of golf, and the parent not knowing anything or very little about the game. Now why not donate used equipment to these kids .Then maybe have instruction areas for the beginners closer to their homes.How about giving gas cards to those that bring their kids to the course for instruction maybe 10.00$? Surely there is some method that could fund giving these things . The adults say it’s to costly to play. Equipment is must to expensive. And by the way the PGA trade-in guide is not even close as to what the equipment is worth base on what was paid when new. I can’t find a name brand driver for 30 to 40 bucks on Ebay . I don’t see as many tournaments for stroke play ,just scrambles where it’s cheat cheat. Heck who knows, lower the price and see what happens.

  16. Bob Weiss

    May 8, 2013 at 5:05 pm

    I love this thread
    brilliant how the American PGA and others have not grasped the concept that golf should be for EVERYONE
    With that in mind Scotland has or is trying to as well to some extent the UK in general make golf available to all and sundrie with many many different schemes to encourage golf at primary school and secondary school

    Our regional golf unions throughout the UK do massive amounts to highlight and promote golf to all

    In Scotland green fees are as low as £10. 00 pr mid week and in Kent where I live you can get a game for £15 mid week or £20 wk and in general most courses throughout the uk are good to play albeit higher than 12 handicapper
    The elite golfers would want to play better courses but for a knockabout 90% of the courses here are ok to good

    Anyway rant over
    Enjoy the time you play golf it’s the best feeling in the world smashing that drive into the blue sky and holing that birdie putt
    Regards
    Bob

  17. Adam

    May 8, 2013 at 1:20 pm

    I have three kids who play (oldest is 18), and I can tell you that paying for the entire foursome yourself gives you an entirely new perspective on the cost of golf.

    Since golf in my area STARTS at $40 a round for MIDWEEK play, you can bet that I look high and low for specials and coupons.

    However, I have found the Holy Grail for dads like me: a course with reasonable rates ($49-65 rack rate) that has a $10 Junior rate (including cart)! Oh, and that rate is good anytime, 7 days/week! The only trouble is that it is an hour away…. It’s a fun course, and I have brought my buddies there, too—not just the kids—so it is a win, win. And guess which course my kids love the most? You bet, it is this one because it’s the one they have PLAYED the most with Dad.

    Ironically, the munis here are the worst offenders when it comes to Junior rates. (Very little discount, have to be a resident of the right county, have to purchase a multi-round pass, etc.) As you can guess, I rarely play the munis—and never with the kids.

    We keep pace of play by having the kids play from the correct tees—even if that means teeing off for the par 4s from only 100 yds away (on the fairway).

  18. lcompy

    May 8, 2013 at 1:19 pm

    People like Nicklaus and Norman want to grow the game, but then they go out and build courses that cost $200 or more to play. How is that going to grow the game ?

  19. JBro

    May 6, 2013 at 12:52 pm

    This is a great piece of research in that it addresses this prohibitive portion of the game. I do wish someone would write an article about how golf treats it’s young people: LIKE TRASH. The powers that be always want young people to play and give them opportunities. However golf is ridiculously tough on people under the age of 18. Everyone from teaching pros, to course staff, to salespeople treat junior golfers horribly. I think anyone who took up the game at a young age remembers an old man or woman giving you a hard time for SOMETHING, they always assumed you were up to something wrong or doing something bad. Give kids a break, be nice to them and show them the way, that is how you are going to grow the game.

    • KCCO

      May 6, 2013 at 3:53 pm

      Agreed, why I give a good friend, one of our members who is president of LA chapter of First Tee program mucho props….but do feel bad for other juniors doing it on their own. If your school is fortunate enough to have golf programs, take advantage as it does help, but not offered everywhere. Anytime I come across junior or equipment I won’t be using, I have no problem donating to programs, driving range, etc….I won’t mention any names, but there are major oem’s making major contributions to these programs at end of season with leftover tour gear.

  20. Simo

    May 5, 2013 at 4:55 am

    Interesting article! I’m from Australia and golf memberships range from as little as $300 for annual public access courses up into the high thousands for the top of the range courses. Move down under! Problem solved 🙂

  21. Twoody

    May 4, 2013 at 2:31 pm

    I don’t care about your clubs, ball, tees, clothing, car, house or companions… all I want is for you to KEEP PACE WITH GROUP IN FRONT OF YOU!!!

  22. yo!

    May 4, 2013 at 11:25 am

    frankly, most golfers could care less that more people play the game. that would mean more crowded courses, 5 hour rounds, higher green fees, and those like me retreating back to our private courses
    of course i understand the golf industry would make more money if there were more golfers but it won’t benefit the recreational golfer and the game of golf is not ever going to die

  23. Austin

    May 4, 2013 at 7:34 am

    Good article and without reading all of the comments I am assuming there is a lot of sentiments supporting your advice. I love golf as it is my time to decompress from work and life in general. Picked the game up after I retired from playing other competitive sports. Wish I picked it up sooner but unless you were a member of a private club you probably didn’t pick up a golf club. I would like to see more support for those who love golf and want to get their own kids involved. It’s hard paying a fee for my 3 yr old when I want to go play 9 holes and bring him along. Love to see more courses to provide additional incentives as it would allow me to bring my kids much more often.

  24. paul

    May 3, 2013 at 9:22 pm

    My wife said i had to quit if i couldn’t make golf affordable. so im buying a punch card and playing at 5:30 am so it doesn’t affect my work schedule.

  25. JE

    May 3, 2013 at 5:07 pm

    Very compelling article. I would agree with most of the analysis except for the costs of rounds. Particularly in the “Novice” analysis. I have lived in many states throughout the U.S. and haven’t found $25/round in anything other than a goat track that is borderline unplayable.

    In my opinion, the fundamental problem with growing the game is competition from other activities that don’t require the investment in time and money.

    I would also add that the trend is your friend. It’s going to take a lot more than the PGA to turn this tide.

    • Xreb

      May 5, 2013 at 3:35 am

      I have to disagree with this, a municipal course here in southern Tennessee offers a round for about 30 with a cart and it is no goat track ! It is on par with the Jack Nicklaus designed Bear Trace that I also play….

  26. Puddin

    May 3, 2013 at 4:31 pm

    Great article. Here’s how get players into the world of golf. I tell beginners that have the bug to volunteer at their local club as a starter, ranger or “transportation manager”. Most clubs will let you play for free for your time. I also tell them if they are serious to take lessons FIRST! Banging balls on the range does not make Johnny a better player. I did this when I was between wives and lives phase. Too broke to play so I volunteered at my course. Then I was reciprocated at other courses. I dont think I paid for a round of golf for about 5 years. There are a lot of perks that come along when you volunteer.

  27. evanm

    May 3, 2013 at 3:53 pm

    Simply put, munis in larger areas need to drop their rates and in general do everything better. Living in Seattle it drives me crazy with how bad of an experience you get for on average $40 a round. Munis generally have good deals for juniors and their parents but they need to promote it more.

    I think in school would be a good idea. I had a random PE class in junior high that focused on different stuff like archery and we did golf for a while, more of this would be good. What about golf field trips? If courses hosted this for free it would grow the game a ton. You can’t tell me there isn’t time for this in school, more often than not there is a lot of wasted time in school. I think most kids would love golf but for many it’s a foreign subject since so many other sports are accessible but probably not for much longer considering how competitive everything has to be now. Kids are no different from adults on how easy they can get hooked on the game, it’s just that adults have more exposure due to financial reasons.

  28. Chuck

    May 3, 2013 at 3:11 pm

    I like where the author is going with this, but prices for the beginner were too low. My knowledge of the market has 50-100% higher values for a lot of stuff, and even the PGA Value Guide shows a good set of Ping G20’s at $436.89 He also left out some of the golf geek purchases, like irons). A bigger problem is that he didn’t discuss time. That’s the real killer, in terms of changes in the amount of time available for golf (and the size of each block of time available), the time required to play, the demands on adults with children at home, and probably most importantly, the amount and type of time available for kids to learn about the game. They can’t sneak off to the golf course because people live in suburbs, free time is scarce or intentionally filled with lots of lessons and whatnot, and kids can’t go out on their own (for more than one reason). In other words, the society built by the baby boomers, and inherited by the rest of us, quite frankly sucks, especially (but not only) in terms of freedom to play golf.

  29. Doug

    May 3, 2013 at 1:41 pm

    Why does no one ever point out that Tiger created artificial unsustainable growth to the game? Its just now coming back to where it should be. When I played as a high schooler courses had just the right amount of traffic. After Tiger you had all these idiots taking divots in full Nike outfits. Rounds went from 4 hrs to 6 hrs at the muni. Personally I hated the growth and I’m glad to see the game lose some interest from the Tiger followers. Golf isn’t going anywhere and I’m not worried about growing the game.

  30. Bryan Wood

    May 3, 2013 at 12:51 pm

    Chris – Great Article! After reading this it is official – I am Captain Staff Bag! You forgot to add the cost to have your name embroidered on your golf bag – which is about bout $80 LOL! Keep the good reads coming our way!

    From the peanut gallery….
    I play a lot of recreational golf – meaning I am not a member of a club, but I should be. I am a 5 handicap and play at least 125 rounds a year – weather promoting. My wife plays as well but she is not quite at the Captain Staff Bag level yet, however, we both play on an amateur golf tour and enjoy tournament golf.

    To focus on the cost of golf, I would like to turn the table on the decline in the game… and put that on the public courses and here is why…

    I have noticed a significant increase in the cost of greens fees in the Austin TX area, over the past few years (now you know where I am from). I also travel to many golf destination vacation areas and have paid over $400 in greens fee before. For my recreational golf (public play), I will mainly use the one of the ‘discounted tee time – distributor providers’ (not named here, but I am sure you know who they are). There prices has also increased over time as well.

    Sometimes, I will just call on a Saturday morning to one of the local tracks around here and see what the first available tee time is – and the rate. Sometime they will say we have an 8:30 open, and the rate is $79 a player – on a course that I think is worth $35-$40 based on the condition it is in. I always start bartering immediately, saying I will offer $45 a player and I will bring a foursome. The person on the phone in the pro shop usually says no. So, now, two things happen 1. the course loses revenue, and; 2. does not fill the tee sheet up. Who wins? – no one.

    The other thing that also drives me crazy is the way courses handle their twilight rates. You will see players sitting in the parking lot at one public courses around here, knowing the twilight rate starts a 2:00pm which is usually $10-$15 cheaper than the 1:50pm tee time. The 1:50PM tee time is always open by the way… and it is first come first serve for twilight. Again, a prime example of lost revenue on open tee times before 2:00pm in this example. Now the mad rush begins and the course is packed and play is slow after 2:00pm.

    (Slow play is a whole other issue not to be addressed here but basically, people need to learn how to drive golf carts to their ball, instead of sitting in the cart, waiting on your partner to ball, so they can drive you to your ball after they hit… I will stop there on slow play…)

    The Golf 2.0 mission released by the PGA really needs to get it together and have talks with their professionals at the public facilities. You grow the game at the recreational level – not limiting it by the examples I presented above.

  31. Speedster

    May 3, 2013 at 12:51 pm

    Love the game, always have and always will. problem with golf is the pace of play is killing the game and killing the courses. first off most courses hire marshals that don’t know anything about pace of play. they are there to socialize and not work. i don’t mean to be sexists or stereotypical, but most causal and lady golfers can’t grasp the concept of keeping up with the group ahead of them. they think that if they pay a green fee they are entitled to do whatever they want. once again this a social issue that plagues western society. Even when i step onto my home course i feel priviledge/fortunate to play and have never felt the course owed me anything.

    Logistically and economically speaking courses are in a tough spot in today’s market. To gain revenue, they can only do 1 of 2 things, raise green fees or increase green fees sold. (either of them is not viable since they typically have an inverse relationship). there are no more options, F&B, clubhouse, golf shop, clinics, lessons are all limited in terms of gaining revenue. Course owners sooner or later will come to a reality that golf is a hobby and hobbies are meant to be enjoyed and not meant to make money.

  32. MACS

    May 3, 2013 at 11:30 am

    Great article, I just wish I didn’t have so many things in common with “The GolfWRX-er, aka Captain Staff Bag”. Fellow WRX-er’s fibbing about their club head speed, launch angle, smash factor, etc…? Doesn’t everyone hit a 3-wood 300 yards?

  33. Dan

    May 3, 2013 at 10:58 am

    Great article. I agree so much with the suggestion above about teeing it forward. I play in a weekly league with a bunch of great older guys, but they hit it 210 off the tee when they catch it, and insist on playing the 6500 yard tees. End result, everyone shooting their age for 9 holes at a pace of almost 3 hours. There are about 10 of us younger guys with families to go home to, and we’ll have to quit if things don’t change.

  34. David

    May 3, 2013 at 10:57 am

    You forgot to mention the annual/bi-annual Vegas/Myrtle Beach/Orlando golf trip that can easily double the enthusiast’s tab, depending on the preferred swing lubricant.

    Excellent article and really demonstrates how much I appreciate treating myself to lovely day outside. I worked hard to afford this stuff, so to piggyback off your theme to engage:
    Show how the discipline to play can be weaved into the discipline to do well enough to afford the WRX’er lifestyle.

  35. Mike

    May 3, 2013 at 10:15 am

    I hate to say it but this article is true. In my heart I knew of the total cost but was in denial. This pretty much validates my feeling towards the sport. Sometimes the mind over powers the heart and it is something one should listen when growing up especially when things become priority eg. school, post undergrad school, marriage and the death of all; having kid(s).

  36. CS

    May 3, 2013 at 8:17 am

    2024 is 11 years away.

  37. TD

    May 3, 2013 at 7:09 am

    You think golf is bad try having a kid play hockey!

  38. Willie

    May 3, 2013 at 3:04 am

    Great article, and I hope it catches on. I agree that we need more incentives to start at the jr. level.

    I’ve said this before in the forums, but if you look at starting golf, by comparison, it’s outrageous. A child (or even a starting adult or college player) could play in a baseball, soccer, basketball, and casual tennis league all for less then the annual first year of golf. Price to pick up all those sports, less then $20 and a couple of people (who could split the cost). OR golf, where you can hardly go to the range for 30-45 minutes at $6-12 / bucket / person.

    For people say that golf isn’t the most expensive hobby, you’re right, it’s not. But expensive hobbies don’t grow, and golf wants to grow.

    • Chris

      May 3, 2013 at 10:35 am

      When looking at starting a kid in Golf a parent needs to explore their local First Tee program. Most of the time they won’t need clubs and the expense is typically the same or LESS (then other organized sports. Here are our local First Tee actual costs:

      Individual – $50.00 per session, $30.00 Second session. (yearly max $80.00 Financial assistance is available, just inquire.

      Family -(2 or more children) $ 80.00 per session, (yearly max of $100.00 per family).

      Wee Level -$25.00

      As a parent of five kids, all under the age of 12, golf for them doesn’t cost as much as their other sports. They play basketball, baseball and soccer each of these after league and camps fees and gear run about $175.00 to $250.00 per sport per kid.

      My kids usually like to tag along with me at our public city owned course and hit just a few shots. They have the most fun when we play in Parent Child alternate shot tournaments where parents tee off on all odd numbered holes and kids “tee it forward” on evens.

      • Willie

        May 5, 2013 at 12:00 pm

        That’s great info to have, and defiantly helps to explain why the First tee is so loved!

  39. Mat

    May 3, 2013 at 12:28 am

    We need to stop making golf hard. Everyone without a handicap should be playing from a forward tee. Until your handicap is below 20, go forward. Emphasize that difference. PGA and tournaments are long, but most experiences should not be longer than 5,000 yds. Until this happens, you have people playing from the tips frustrating everyone.

    If courses are able to emphasize the correct difficulties / tees, everyone will enjoy more.

    • CPOMustang

      May 3, 2013 at 8:14 am

      In the last 6 months I moved up to the “senior” tees. I had always played the standard men’s tees (never the Tips). I decided I am too old to let my ego get in the way and never cared what other people thought anyway so I moved up. Best decision I made. I still stink up the joint now and again but its a lot more fun hitting a long iron on my second shot vs. a fairway (which I still cant hit for s#*)

  40. fairway fitter

    May 3, 2013 at 12:19 am

    I grew up in NYC in the 70’s and used to cut thru a hole in the fence at the local public course. The hole was located in the middle of the fourteenth hole. I could wait for a group to play thru, jump in and play as many holes as possible before dark. The key to my success was that I was respectful of the course and the other players. I never made waves or held anyone up. I was a kid with a love of golf and respect for other people, so nobody ever complained that I hadn’t paid.
    If I had to fork over the kind of coin I pay now (even super twilight rates) as an 11 year old I’d probably be a half way decent tennis player instead.

  41. dakota jones

    May 2, 2013 at 10:15 pm

    Really great article, as a freshman in college our local course in high school did not even acknowledge us as juniors we had to pay the adult rate to play and because of this (I paid for everything golf related my parents want nothing to do with the game) we could not get kids to come out for the team because they didn’t have the money to pay for it I was lucky as I mowed yards throughout high school to fund golf, but rebuilding golf ABSOLUTELY has to start at the junior level.

  42. george

    May 2, 2013 at 9:47 pm

    golf is expensive but not as expensive as many of my other habits

    • free

      May 4, 2013 at 7:59 pm

      it can be…Youch, I just realized my annual club budget is about what the super expensive option is…better not to think about the cost…

      • Edward Kennedy

        May 5, 2013 at 4:10 am

        Are you in a “Private” or a public course? Here in Ireland there is very dew publics, and their terrible!

    • Edward Kennedy

      May 5, 2013 at 4:09 am

      What’s the Handicap George? I could definetly see myself spending a couple of grand over a couple of seasons. Golf is expensive, but I can’t see how anything else you do could cost more. And if it does, its probably killing you!

    • KCCO

      May 5, 2013 at 9:26 pm

      Whether I like it or not, it’s my obsession…. My wife spends on her habits, (which are very close to a private course and witb (meaning clothes bags etc over a year), but I also don’t spend at the local bar, gamble, or have any other habits….I did cut smoking out of my unnecessary spending as an agreement with myself to get a private course membership. But with that being said, golf is cheap compared to boat hobbies (cleaning, storing, maintenance) and race cars which lots of my friends have tens of thousands every few months dumped into a 1350 foot sprint down the track that could cost them astronomical figures pending outcome. To each is own on how you want to spend your money. I feel like I work hard for my hobby, but have no regrets, it’s what I love. I do like having latest greatest gear, when its feasible, I buy… But you get to a point where you know when you have enough, or have made enough connects by spending time at the course to find equipment through friends who are reps, guys who constantly buy/sell etc, u can keep up with whats latest on shelves or off the van;) Regardless of price, and an 8 index, I do what I have to to continue to play the game I love. That extra day of work each week pays off when I come home at 3:30, and can play 9 every weekday, or hit the range, and have my weekend crew of guys that all do the same to make it happen playing 18 holes of my favorite thing to do. To each is own, do what makes you happy, and you will figure out a way to make it happen. When the bill comes you will figure it out if you love it that much.

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Equipment

Beyond limits: Carbon bending and the future of shaft manufacturing

Published

on

My name is James, and I am an equipment junkie. Like many of you, I am also a (mediocre) golfer struggling to take my golf game to the next level. But since I’m not so keen on hitting the range or the gym, I’m always searching for the next big breakthrough to help me avoid excessive practice and golf lessons.

TLDR: I am back to report that I may have found the ultimate breakthrough involving how golf shafts are manufactured. It will sound mind-boggling and counter-intuitive, but the new technology involves controlling a shaft’s variables of weight, flex (CPM), and torsional strength (torque) all independently of one another. As if this alone doesn’t sound far-fetched enough, it also purports to control the subjective aspect of how stiff the shaft feels without affecting the other variables.

To the best of my knowledge, I never knew any of these were possible, but seeing (and feeling) is believing, though I’m still reeling from my recent experience. Moreover, I dare predict that the sheer novelty of this discovery has the potential to redefine the golf shaft industry as we know it.

Also, the article is long. You’ve been warned.

In A League Of Their Own

Over the years, I have reported on several golf innovations and technologies that made golfers sit up and take notice. Of those finds, let me briefly recap two products that especially stood out before I unveil my most recent discovery further below.

Starting at number three, I present the now-famous Autoflex shaft by Dumina. Introduced in early 2020 during the COVID epidemic, the small Korean company claimed that their shafts didn’t use any flex designations and are to be selected solely based on a golfer’s swing speed. Against conventional wisdom, the company claimed that a super flexible, ultralight shaft can improve distance and accuracy for golfers of all swing speeds. The AF shaft, with its mysterious Korea Hidden Technology (KHT), sounded too good to be true, but more often than not, golfers who braved the steep price and the hot pink color agreed that the shaft seemed legitimate. Many also credit it with creating a whole new category of soft and hyper-flexible performance shafts.

Next in the number two spot is the groundbreaking FreeFlex shaft from SJ Golf Lab, also out of Korea. When the FF shafts surfaced in early 2023, I first thought they were a slightly improved version of the Autoflex. At weights and flex even softer than the AF, the shafts also improved distance and accuracy at a lower price point than their counterparts.

Upon delving further, FreeFlex Technology (FFT) was far more amazing than I could have ever imagined. Against the norm, the inventor of FFT claimed that a shaft’s weight, flex (CPM), and torque are NOT relative to each other and that each variable can be controlled separately. According to SJ Lab, a lightweight, flexible shaft with a strong torque was possible, and vice-versa. The incredulous claim went largely unnoticed at the time, but the folks at SJ Lab recently decided to prove their technology by introducing the ultimate unicorn of a shaft.

Aptly named ‘Hammer Throw’ the rubber-like shaft featured a conventional shaft’s weight of 62g yet measured only 140 CPM to be incredibly soft and flexible. To top it off, it also featured a strong 3.5 torque similar to an S-flex shaft, all unlikely numbers that have never been combined in a single shaft before. The Hammer Throw proved to be a wonder shaft for slower swingers, helping to increase club head speed, distance, and even accuracy.

Ultimately, SJ Lab redefined the concept of ‘shaft customization’ by proving that a shaft’s WT, CPM, and TQ can be controlled independently to any degree.

Featuring SJ Golf’s FFT technology, the Hammer Throw and FF38 also caught the attention of many WLD athletes with swing speeds over 150mph.

Mind-Bending Revelation

The AF and FF shafts are indeed quite amazing, but what I’m about to share with you may be an even bigger discovery than both of them combined.

It was a Thursday afternoon in October when I arrived at SJ Golf Lab. I had just finished a round of golf that morning and felt flush after having bested my buddies on a tough track. I was to cover the story of a new line of putter shafts (based on the Chaos Theory in physics, no less) and was looking forward to seeing if it could help my putting.

I was making small talk with Dr. Choi, the inventor & CEO of SJ Golf Lab, when a courier arrived to hand him a sealed envelope. Inside was a patent certificate for a new golf shaft manufacturing process, which was to be featured in SJ Lab’s latest MetaFlex series of shafts.

“Oh, that sounds interesting” I said politely. “Is it like FreeFlex technology?”

What came next was a barrage of information so contradictory and yet so transformative in its revelation that I forgot all about the putter shafts.

Entering The Realm Of The Senses

Carbon Bending Technology (CBT) is the latest brainchild of Dr. Choi, the inventor of FreeFlex shafts. As incredulous as his FFT may seem, his new CBT technology takes it even further by stating that a fourth variable, the shaft’s level of firmness, can also be controlled independently of the other variables.

“CBT technology involves bending or wrapping carbon in a certain way to control how stiff a shaft feels, independently of weight, flex, and torque.” – Dr. Seung-jin Choi, inventor of CBT Technology 

Take a moment to let that sink in. Not only is he saying that the objective values of WT, CPM, and TQ can be controlled in any manner desired, but he can also control the subjective aspect of how firm a
shaft feels.

If CBT technology is legitimately possible, the implications of his discovery are immense and may well change the way golf shafts are made. Needless to say, such a spectacular assertion begs the question, “How can such an improbable idea be possible?”

As I struggled to comprehend what I just heard, Dr. Choi handed me a shaft and asked me to try and bend it. Grabbing it at both ends, the shaft felt light and soft, and I was able to bend and flex it easily. I was then given another shaft and asked to do the same. The new shaft felt much firmer from the get-go, similar to what I’d expect from a typical S-flex shaft. When I said that the second shaft felt much stronger than the first, I was in for a rude awakening.

“They’re the same shafts” Dr. Choi said. “The only difference is that the second one was treated with the CBT process. Other than that, both are practically the same in CPM and torque.”

“What do you mean these are the same shafts? This one is definitely stiffer.” My eyebrow arched in puzzlement at such a blatant contradiction.

After all, I was holding both shafts in my hands, and no one in the world was going to convince me that these two had the same CPM and TQ measurements.

The skepticism in my voice must’ve been obvious as I was led to a measuring device. I wish I could’ve seen the look on my face at that exact moment when my eyes confirmed both shafts to have the same CPM and torque.

Two same-looking shafts measured similarly in CPM and torque, despite one feeling much stiffer.

Goosebumps broke out on my arms, and my brain felt numb. Stunned, I took turns grabbing each shaft by the ends and bent them over and over again. There was absolutely no doubt that one was stiffer than the other. It wasn’t even close. Yet, if the numbers don’t lie, how was I to reconcile the two empirical facts at odds with each other before my very eyes?

Seeing Is Believing… Or Is It?

After repeated measurements to ensure I wasn’t dyslexic, I regained enough sense to sit down with Dr. Choi to hear more about the sorcery of carbon bending.

ME: How does CBT differ from your earlier FFT technology?

CHOI: CBT came as a result of golfers loving our FreeFlex shafts with the FFT technology but wanting even more. The FFT allows us to control the weight, flex, and torque independently. We used this discovery to design a new breed of shafts that help all levels of golfers increase club head speed and distance. But some of the stronger, faster-speed golfers were eventually turned off from it, as they couldn’t get accustomed to the soft feel and flex. The fear of spraying the ball all over the course was just too much.

To solve this issue, I looked at many factors that led golfers to describe whether a shaft is soft or stiff. Similar to FFT, I soon discovered that a shaft’s stiffness is not relative to its CPM value. By reinforcing a shaft through a special process I call carbon-bending, it can be made to feel as stiff as I wish without changing the original CPM or torque.

ME: (blank stare)

CHOI: Did that answer the question?

ME: Uhh… no? What do you mean the CPM doesn’t change? If the shaft became stiffer, it means the CPM value must have increased, doesn’t it? How we perceive stiffness is subjective, so we measure the CPM value objectively with a machine. That way, we can compare the CPM values of different shafts to see which one is stiffer with the higher number.

CHOI: Normally yes, but like I said, how stiff the shaft feels does not have to correlate with the CPM. They are independently controllable. As I just showed you with the two shafts earlier, both measured at the same CPM and torque. It was only when I applied the CBT method to one of them that it became stiffer than before, as you have seen for yourself.

ME: Yeah, I’m still not sure how that is, feeling firm in my hands but the machine reading it as soft. Is this like the cat in Schrodinger’s box, where the cat is both alive and dead at the same time? This shaft is also both soft and firm simultaneously?

CHOI: Not quite. But how about this? What if the CPM measurement we currently use to gauge and compare stiffness between shafts is not the only method? What if there were other ways that we haven’t considered to control the feeling of firmness?

ME: So you’re saying you discovered a new way to objectively measure how we feel or perceive stiffness?

CHOI: I think it’s better to say that I realized that a shaft’s CPM and stiffness can be independent of each other, whereas before, we thought they were directly relative. It led to look for other ways to make the shaft firmer, which is what I did. In the process, it also made me think, what else are we missing? Maybe we’ve been limiting ourselves in believing there’s nothing new left to discover.

Shaft Manufacturing 101

According to Dr. Choi, the method of manufacturing carbon shafts has remained largely unchanged since 1979, when Taylormade first introduced the first graphite shaft that offered many advantages over conventional steel shafts. Since then, various new materials and technologies have made the shafts lighter and stronger, but the basic shaft-making process remains the same.

The making of a modern golf shaft consists of wrapping layers of prepreg (treated carbon fiber) sheets around a steel shaft (mandrel). As more layers are applied, the shaft becomes progressively thicker and heavier (WT), which makes the flex (CPM) stiffer and increases the torsional (TQ)
strength.

The characteristics of a shaft depend on the amount of material and how each layer is oriented on the mandrel. How this is done varies among OEMs.

The current method and its proportional relationship between WT, CPM, and TQ is widely accepted. However, it also presents a big challenge for shaft-makers, whose main goal is to make shafts that improve distance with more accuracy. This is because generating more club speed for more distance necessitates a light and flexible shaft; while improving shot accuracy requires the shaft to be firm in both flex and torsional strength.

To balance the trade-off as best they could, OEMs have continually researched new materials and higher-quality carbon, along with their own, often secret, ways of weaving and arranging the carbon prepreg. A good example to illustrate shaft improvement in this manner is the lighter 50-gram range of X-flex shafts, which were a rarity only a few years ago.

At least for now, 5X shafts seem to be the pinnacle of conventional shafts that can be made with the existing process.

Shaft Manufacturing 2.0

In physics, Force equals Mass multiplied by Acceleration (F=MA). The same can be applied to golf at impact, but since a golf club is designed to be in motion, its dynamic energy is calculated as Impulse=MAT, where T is the time the ball stays in contact with the club face.

Dr. Choi explained that increasing any of the three factors would transfer more energy to the ball (I).

In other words, by making the club head heavier (M), faster (A), and getting the ball to remain in contact with the clubface longer (T), the distance will increase as a result.

Now that we can get faster club head speed (FF shafts), how can the shaft be made to feel stiff while retaining a longer distance? The solution was surprisingly simple, as most discoveries tend to be at first.

“Imagine wearing a pair of skin-tight nylon stockings,” Dr. Choi said. “It’s tight, but you can still move and bend your knees easily.” Truth be told, I’d never worn stockings before, but I nodded to see where it would lead.

“If you were to put on one more, your legs will feel stiff, and with yet another, it’ll now be very difficult to even bend your knees,” he was building up towards a big reveal. “But no matter how stiff your legs now feel with the layers of stockings, you can still rotate them.” Come again?

“When you try to sit down, the legs will stick straight out like they’re in a cast, right? But you’d still be able to twist or rotate your leg [left and right] because the stockings are not exerting force in that direction.”

Dazed at the anticlimactic turn, I tried to recall the last time I had a cast but he plowed on. “The original characteristics of your legs don’t change because of the stockings. They’re still your legs, which are bendy and flexible.”

I may have missed a whole lot there, but loosely translated, CBT technology is like adding tight pairs of stockings to make a shaft feel firmer, but won’t change what the original shaft was in terms of
torque or CPM.

Helical Carbon Armour

Carbon bending involves a new step in the shaft manufacturing process, where a thin strip of carbon is helically wrapped tightly around the shaft to increase stiffness. This new sheath of armor will firm up the feel of the shaft but will not affect the CPM or torque. In addition, Dr. Choi’s in-depth research further showed that the width of the strip band and the spacing between the helical spirals all played a part in changing the characteristics of the shaft in minute ways.

Each shaft has been treated with CBT and using different carbon weave, band width, materials and alignment to display a unique characteristics that can be tailored to a golfer’s swing

The truly mind-blowing prospect of CBT, however, is its ability to create an endless number of unique shafts with specific performance characteristics. For example, the number of new shaft possibilities can reach tens or even hundreds of thousands, depending on various factors, including but not limited to the width and thickness of the band, the spacing and orientation of the helical spiral, the weave pattern of the band fabric, and each of the different materials that all of these factors can be applied to.

“Can you imagine a PGA tour pro being able to dial in a golf shaft to squeeze 99.9% of the performance potential from their favorite shaft, without giving up anything they prefer in WT, CPM, TQ, and now FEEL?” – SJ Golf Lab 2023 

If It Looks And Barks Like A Dog?

Several days later, I returned to SJ Lab to test the new MetaFlex CBT shafts. The lineup consisted of three driver shafts of 5H, 6H, 6.5M, and iron ix90 shafts (H for high kick, M for mid-kick). Again, the MF series is designed for faster-speed golfers who swing at least 100mph to well over 120mph. I purposely asked not to see the shaft specs beforehand, as I wanted to remain neutral in determining how the new shafts felt and performed.

Waggling the 5H shaft first, it felt similar in weight and flex to a typical R-shaft. I usually average a smooth swing of about 95 mph with my FF38, but the 5H shaft instinctively made me try to swing harder to compensate for the firmer feel. The good drives launched high and carried as far, with spin between 1900~2000 rpm. As I warmed up, I was hitting it quite well, despite swinging a bit harder than usual.

I had grown accustomed to swinging smoothly and in tempo with FF shafts, so it felt good to swing hard again and not worry about the head catching up. The overall distance was comparable with my own driver at 240~250 yards, so I guessed the 5H specs to be about 220 CPM and close to 4.0 torque. On the downswing, the shaft reminded me of the many 5S shafts I had been using before being turned onto softer shafts. I imagined I could play it well, but struggle to keep it straight on the back nine when I gradually get tired.

Next, the 6H shaft felt like a conventional 5S on the waggle, but much stiffer like a 5X shaft on the actual downswing. I guessed it to be about 230~240 CPM and 3.5 in torque, as I was only able to turn the club head over about one-third of the time. I got a couple out to 240 yards but the rest of the shots varied from a fade bordering on a slice interspersed with low pulls. I felt the shaft demanded more speed for it to show its potential, and my slower speed wasn’t making it sing as it should.

Lastly, the MetaFlex 6.5M told me right away that it was out of my league. The waggle reminded me of a Ventus or a Tensei shaft, and the actual swing was even stiffer and closer to a 6X shaft. As expected, my shots were mostly pushed dead right, as I couldn’t effectively load the shaft with speed.

When I tried to force the head to turn over, I’d overcompensate to flip the wrist and pull it low left. The few that managed to land on the fairway barely traveled 210 yards with a noticeable decrease in ball speed. I can usually muster enough muscle to make a typical stiff shaft work over nine holes at least, but the 6.5M felt like an iron rod.

Overall, MF shafts’ waggles felt similar to conventional aftermarket shafts and felt even firmer during the actual swing.

I was now ready to see the actual spec measurements of the three shafts.

I could never have imagined such numbers corresponding to the firmness I experienced with MetaFlex shafts.

“There’s no way these numbers are the actual specs,” I protested. “These are softer than my FF38, so how…?” Hearing my voice hit a high pitch, I quickly closed my mouth. I already knew to expect something different, but this? Trying to reconcile the stiffness with such low numbers was just as difficult as it was the first time I encountered this phenomenon.

For lack of a better comparison, imagine picking up a cute kitten to hear it purr, only to be shocked at hearing it bark like a big angry pitbull with its tail stepped on. Does this mean I can no longer use phrases like “seeing is believing,” What will happen to “if it looks like a dog and barks like a dog?”

More importantly, what does this mean for the future of golf shafts?

Implications For The Future

Deep down, I believe every golfer wants to increase their driver distance. It doesn’t matter if you average 150 yards or 300 yards. As golfers, the need to hit it farther is in our DNA.

Since discovering that longer, easier distance (and accuracy to boot) is possible with the advent of AF shafts, I’ve never looked back. When FreeFlex shafts debuted earlier this year, I switched all my shafts throughout the bag and couldn’t be happier. I’ve received dozens of similar emails from golfers who read about my experiences and took the plunge, mostly to their pleasant surprise.

As amazing as the shafts are, some scoffed at the absence of such shafts on professional tours. If they’re so good, why aren’t they used more? After all, a distance gain of 10 yards on drives can mean as much as 5-10 percent closer to the pin on approach shots for shorter putts, which can translate to millions of dollars in winnings. In fact, dozens of pros from all major tours have tried them, some openly and some in secret.

As a recreational golfer, I can live with an occasional OB if it means consistently out-driving my friends. But an elite tour pro for whom a single stroke may be worth millions? Not a chance. Even the best can become a psychological wreck if the shaft flexed more than Arnold Schwarzenegger in his prime. Especially on the back nine of a major on Sunday afternoon.

But for the sake of argument, let’s suppose there exists a shaft that truly offers longer distance and accuracy of the soft FF shaft with the reassuring feel and playability of a stiff shaft. Better yet, what if your favorite shaft can be readjusted to fit all of your needs for maximum performance output and feel preferences? I’d bet my last Pro V1s that elite professional golfers will stop at nothing to have them tested and optimized to benefit each of their own swing metrics and performance. It’s in their DNA.

Dr. Choi also mentioned that he is nearing completion of his state-of-the-art swing and shaft diagnostic system, which can prescribe precisely the type of shaft (weight, flex, torque, feel, kick, kitchen sink?) needed for a player. And he builds it to that specification. Customization to the fullest.

As the company’s name implies, that is the ultimate goal of SJ Golf Lab and Dr. Choi, who hopes his shafts will come as a “Special Joy” for each and every golfer.

All in all, CBT certainly felt to me like the next evolutionary step in golf shaft technology.

So, what do you think? Can we trust the accuracy of the statements made by SJ Golf Lab? I would love to hear from other golfers and knowledgeable shaftoids in the industry, and what it can mean going forward.

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Opinion & Analysis

The Wedge Guy: The science of spin

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Over my 30-plus years writing about equipment and designing wedges, I must have been asked thousands of times: “How do I get more spin with my wedge shots?” That seems like such a simple question, but the answer is as far from simple as you can get. So, today I’m going to try to break down the science of spin into its separate components.

The amount of spin imparted to the golf ball in any wedge shot will be affected by three basic things:

  1. The ball you play
  2. Your personal swing skills
  3. The specific wedges you play.

Let’s look at each of them.

The Ball

One very simple way to improve the spin you get with your wedge shots is to play a premium ball with a soft cover. The harder and usually less expensive balls typically have a firmer core and a cover that is more durable but doesn’t allow as much spin. You should experiment with various balls to see which gives you the optimum combination of distance and spin.

Your skills

We all know those golfers who seem to spin the ball better than others. That’s because they have honed their skills to make an accelerating, pure strike to the ball most of the time, and to make contact very low on the clubhead – elite players wear out a dime-sized spot on their wedges that is center-face and between the 2nd and 5th grooves. My bet is your wear pattern is more the size of a quarter or even half dollar and centered several grooves higher. You’ll see later why that is so important.

Anyone can learn to be a better wedge player by engaging a golf professional and spending lots more time practicing your wedge shots. I highly recommend both, but also realize that spin is greatly affected by swing speed as well. A strong player who can hit a gap wedge 120 yards is likely to generate much more spin than an equally skilled player who hits gap wedge only 90 yards.

Now we get to the fun part – how the specific wedges you are playing will affect the amount of spin you can impart to any given shot.

The wedges

Grooves

Very simply, if you are playing a wedge that you’ve had for years, the grooves are likely well past worn out and are costing you valuable RPMs on every wedge shot. That said, no wedge brand has any measurable competitive advantage over another when it comes to groove technology. The USGA has not changed the rules on grooves in over a decade, and every premium brand of wedges is utilizing the best CNC-milling techniques to push those regulations to the limit. There’s just no story here. And my robotic testing indicates the total absence of grooves only reduces spin by 15-17 percent on a dry ball.

The Shaft

Yes, wedge shafts are that important. You should have shafts in your wedges that closely match the shafts in your irons in weight, material, and flex. This is particularly important if you have evolved to lighter and softer iron shafts. The exception to that is if you play X-flex shafts in your irons, take a tip from almost all tour professionals and opt for a slightly softer flex in your wedges.

Clubhead Design

What is much more important to make a wedge “spin-ier” is the design of the clubhead itself. While wedges really didn’t change much for decades, over the past few years, every major wedge brand has begun to position a bit more mass in the top section of the wedge clubhead. This repositioning of mass raises the CG a bit and improves the “gear effect,” which enhances spin on every wedge shot.

While they all are doing so to a different degree, most are held back by their reliance on their tour professionals’ input. Those elite players already spin the ball as much as necessary, and they don’t need or want more spin in their wedge shots. But that isn’t in your best interest.

This subject simply cannot be addressed without referencing my own work in wedge design for over thirty years. My wedges for Reid Lockhart, EIDOLON, SCOR, Ben Hogan and now Edison Golf have put increasingly more mass in the top half of the clubhead to help recreational golfers get more spin on all their wedge shots. I’m flattered that all major brands are finally starting to follow my pioneering of this design concept, because it works.  (Caliper measurement reveals that none of today’s wedges even have as much mass above center-face as my original Reid Lockhart wedges did in the mid-1990s)

Regarding my reference to tour players’ skills and their dime-sized wear pattern earlier, by striking their wedge shots so low in the face, they are optimizing spin on their traditional “tour design” wedges, because it maximizes the amount of clubhead mass above the point of impact. We all know that “thinned” wedge shot that flies low but has sizzling spin – same concept.

To help explain how this CG placement affects spin, look at what has happened in drivers, fairways, hybrids, and now irons.

As the “launch monitor wars” have come to dominate club-fitting (and selling!), the “holy grail” of distance is high launch and low spin. The engineers are achieving this by continuously finding ways to put maximum mass low in the clubhead with carbon crowns, tungsten inserts and thin faces. But good wedge play is all about penetrating trajectories and optimum spin — and all that mass in the bottom of the wedge head is exactly the opposite of what is needed to deliver that ball flight.

Final thoughts

I’ll also leave you with this thought on getting maximum spin on your intermediate-range wedge shots.  You are quite likely to discover you actually get more spin with your 52- to 54-degree wedge than with your higher-lofted 56 to 60. That’s because the ball is less likely to slide up the clubface, which causes loss of spin and higher ball flight. Give it a try to see for yourself.

This has been one of my longer posts, but the topic is worthy of a full explanation. I hope the “science of spin” is much less mysterious now.

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19th Hole

Vincenzi’s RSM Classic betting preview: Experienced heads likely to contend at Sea Island

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The final full-field event of the 2023 fall season has arrived. The PGA TOUR heads just south of Augusta for the RSM Classic at Sea Island Golf Club (Seaside and Plantation courses) in St. Simons Island, Georgia.

Each golfer will play three rounds on the Seaside course and one round on the Plantation course.

The Seaside course is a par-70 layout measuring 7,005 yards, and the Plantation course is a par-72 setup coming in at 7,062 yards. The Seaside course, which was redesigned by Tom Fazio, plays more like a coastal links, while the Plantation course is similar to a tree-lined parkland course. Both feature Bermudagrass greens and will be very scorable. The past five winners of the event have all finished between -19 and -22.

Some notable players in the field include Brian Harman, Ludvig Aberg, Si Woo Kim, Akshay Bhatia, Cameron Young, Billy Horschel, Matt Kuchar, Russell Henley, Taylor Pendrith and Corey Conners.

Past Winners at The RSM Classic

  • 2022: Adam Svensson (-19)
  • 2021: Talor Gooch (-22)
  • 2020: Robert Streb (-19)
  • 2019: Tyler Duncan (-19)
  • 2018: Charles Howell III (-19)
  • 2017: Austin Cook (-21)
  • 2016: Mackenzie Hughes (-17)
  • 2015: Kevin Kisner (-22)

Let’s take a look at several metrics for Sea Island Golf Club to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

The greens at Seaside are big, so it will be important to stick approach shots close to avoid having to make difficult two-putt par saves. In what should be a birdie-fest, golfers will need to stick their approach shots to contend.

Total Strokes Gained: Approach in past 24 rounds:

  1. Sam Ryder (+24.8)
  2. Russell Knox (+22.4)
  3. J.T. Poston (+20.3)
  4. Eric Cole (+18.8)
  5. Alex Smalley (+18.4)

Good Drives Gained

Length really isn’t a factor at either course. Looking at the past winners at Sea Island, they’re all accurate golfers off of the tee who know how to find the fairway. However, over the past few years, “Good Drives Gained” has been a much more predictive statistic at this event than “Fairways Gained.”

Total Good Drives Gained in past 24 rounds:

  1. Russell Henley (+22.7)
  2. Brendon Todd (+21.8)
  3. Tyler Duncan (+21.7)
  4. Martin Laird (+20.6)
  5. J.J. Spaun (+20.5)

Strokes Gained Putting: Bermudagrass

This tournament could become a putting contest if the winds aren’t strong this week. Historically, the winners of the RSM Classic are great Bermudagrass putters (Simpson, Kisner and Hughes).

Total Strokes Gained: Putting on Bermuda in past 24 rounds:

  1. Maverick McNealy (+27.7)
  2. Chad Ramey (+25.3)
  3. Martin Trainer (+23.0)
  4. Justin Suh (+22.7)
  5. Taylor Montgomery (+22.5)

Birdie or Better Gained

With birdies (and potentially some eagles) likely to come in abundance, pars aren’t going to cut it at Sea Island. I anticipate the winning score to be close to -20, so targeting golfers who go low is the right strategy here.

Total strokes gained in Birdie or Better Gained in past 24 rounds

  1. Eric Cole (+31.4) 
  2. J.T. Poston (+21.3)
  3. Ludvig Aberg (+20.9)
  4. Luke List (+20.7)
  5. Justin Suh (+16.1)

Strokes Gained: Par 4 (400-450)

With eight of the par 4s on the Seaside course measuring 400-450 yards, I’m looking to target golfers who excel on par 4s of this length.

Total strokes gained in category in past 24 rounds:

  1. Russell Henley (+21.1)
  2. Denny McCarthy (+13.4) 
  3. Matthias Schmid (+12.8)
  4. Callum Tarren (+12.6) 
  5. Ryan Moore (+11.4)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (25%); Good Drives Gained (21); SG: Putting Bermudagrass (21%); B.O.B (21%); and SG: Par 4 400-450 (12%)

  1. Russell Henley (+2200)
  2. Sam Ryder (+9000)
  3. Chesson Hadley (+6500)
  4. Brendon Todd (+5000)
  5. Eric Cole (+3500)
  6. J.T. Poston (+3500)
  7. Stephan Jaeger (+4000)
  8. Matthias Schmid (+6000)
  9. Brian Harman (+2000)
  10. Austin Smotherman (+25000)

2023 RSM Classic Picks

Matt Kuchar +4000 (DraftKings)

There are plenty of players at the top of the odds board who have a strong chance to contend this week, but few have had the recent repetitions that Matt Kuchar has had. The veteran is in fantastic form and felt as if his game was in great shape heading into the World Wide Technologies Championship, where he came agonizingly close to victory.

Kuchar has three top-19 finishes in his last four starts worldwide, including the runner-up in his most recent start. At one point, he had a six-shot lead before making a disastrous quadruple bogey on the 15th hole during his third round. Many expected Kuchar to struggle on Sunday after blowing such a big lead, but he performed admirably and would have won if Erik Van Rooyen didn’t shoot a ridiculous -8 on the back nine.

The 45-year-old currently lives in St. Simons, Georgia so will be right at home playing at Sea Island this week. His history at the course isn’t as spectacular as one would think given how well the course fits him on paper, but he does have four top-30 finishes at the event since 2013.

In five of Kuchar’s six wins since 2012, he’s had a top-5 finish in one of his three previous starts leading up to the win. I believe his start at the WWT was a foreshadowing of a looming victory.

Billy Horschel +4000 (DraftKings)

After struggling for much of the 2022-2023 season, Billy Horschel has finished the top 20 in five of his past six worldwide starts including a T14 finish in his most recent start at the Alfred Dunhill Links Championship in October.

Horschel hasn’t played the RSM Classic with regularity but finished in 2nd place at the event back in 2016 where he lost to Mackenzie Hughes in a playoff. The course is a perfect fit for Billy, who’s not overly long off the tee and putts incredibly well on Bermudagrass.

Billy will come into the event as motivated as ever to contend on a course that he should be able to pick apart. With seven career PGA Tour wins, there’s no doubt that Horschel is a closer who will be able to keep his composure down the stretch.

Harris English +6000 (DraftKings)

After a 2021 Ryder Cup appearance, Harris English has had an inconsistent two seasons on the PGA Tour. However, the Sea Island resident finished the season on an encouraging note, finishing 10th at the BMW Championship.

English has a mixed history at Sea Island, but he does have a 6th place finish in 2020. He finished 29th last year, but a final round 65 may be an indication that the 34-year-old figured something out at the course that he grew just a few hours away from.

It’s a bit concerning that English has been off since August, but he’s played well off of layoffs in the past. Last year, he finished 9th at the Fortinet off a 6-week break. In 2021, he won the Sentry Tournament of Champions off of a 5-week break. This break has been a bit longer, but the extra time may not be a major detriment.

Enlgish is a better player than he’s shown over the past 18 months, and I believe he’s in store for a resurgent season that may start this week in Sea Island.

Taylor Pendrith +6500 (DraftKings)

Taylor Pendrith is in fantastic form. In his past three starts, he’s finished 3rd, 15th and 8th. Despite not seeming like a great course fit at Sea Island on paper, he’s had some great history at the course throughout his career.

Last year, Pendrith finished 15th at the event, gaining 5.4 strokes on approach. He also came into the event while playing some below average golf and still managed to hit it great at Sea Island. In 2021, he finished 26th despite missing the cut in two previous starts as well as the following start. I believe now that the Canadian is coming into the event playing some incredibly consistent golf he should be a serious threat to contend deep into the weekend.

Ben Griffin +7500 (DraftKings)

Just a week ago, Ben Griffin was 22-1 and one of the betting favorites at the Butterfield Bermuda Championship. Although some top end players such as Ludvig Aberg, Brian Harman and Cameron Young have been added to this field, I still believe the drop all the way down to this price gives Griffin a ton of value this week.

The North Carolina hasn’t built up an extensive course history at Sea Island just yet, but he did finish 29th at the event last season. The 27-year-old fired an opening round 65 to start his week and then shot two more rounds in the 60’s after a second round 71. His experience last season should be helpful in his pursuit of a victory this time around.

Sea Island should suit Griffin perfectly. In his past 24 rounds, he ranks 15th in the field in both Strokes Gained: Approach and in Strokes Gained: Putting on Bermudagrass. His sharp iron play and ability to hole putts on Bermuda make him an ideal candidate for to contend at Sea Island.

Alex Smalley +8000 (DraftKings):

The past five events in the PGA Tour’s swing season have given us winners who’ve already won on Tour multiple times. The fa oll is typically a time for first-time Tour winners to shine, and among the top candidates to accomplish that this week is Alex Smalley.

Smalley has contended a few times thus far in his career and one of those times was at last year’s RSM Classic. A consistent effort of 67-66-67-67 resulted in the Greensboro, North Carolina resident finishing in a tie for 5th place for the week. It’s no surprise that Smalley likes Sea Island given the amount of golf he’s played in the area and his knack for playing well on shorter courses.

The Duke graduate is beginning to round into form, finishing 30th last week at the Butterfield Bermuda Championship fueled by a final round 65 (-6). Smalley has done his best work on easier courses and the course should provide plenty of birdie opportunities for the 25-year-old.

Kevin Kisner +25000 (DraftKings):

Kevin Kisner has been playing incredibly poorly by his standards since his win at the Wyndham Championship in August of 2021, however Camilo Villegas’ win last week showed us how quickly things can change.

Kisner has shown some minimal signs of improvement during the fall season, finishing 62nd and 51st in his two starts at the Fortinet Championship and the Sanderson Farms Championship. More importantly, Kisner gained 1.8 strokes on approach at the Country Club of Jackson, which was his best approach performance since November of 2022. Going back to the Villegas example, while he was in the midst of a twelve-start stretch where he didn’t finish better than 54th, the Colombian gained 4.0 strokes on approach in a missed cut at the Sanderson Farms Championship in a missed cut. Clearly, he found something and went on to finish 2nd and 1st in his next two starts.

If there’s a course that Kisner may be able to find “it” on, it’s Sea Island. Kisner is a former Georgia Bulldog who’s won here in 2015, lost in a playoff in 2020 and has two additional top-7 finishes since his win. At long odds, “Kiz” is worth a sprinkle on one of his favorite tracks.

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