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Maide’s new apparel collection excels from top to bottom



When Maide launched just over a year ago, the rookie golf apparel label had a very simple, but audacious goal in mind — design a great-looking pair of pants that will fit better than any other trousers in your closet.

If Bonobos, Maide’s parent company, does one thing really well, it’s pants. The company has at least 45 varieties of cotton twill, corduroy and wool trousers that aspire to achieve a made-to-measure fit at ready-to-wear prices. Branching out into golf seemed like a no-brainer, especially considering many of the company’s executives are avid golfers, including Ian Velardi. As the Director of Design at Bonobos and head designer for Maide, Velardi is responsible for fabric and trim sourcing, garment development and color direction for both brands.

“We built such a healthy business with Bonobos and we have this built-in customer base,” Velardi says. “I think a lot of our Bonobos customers are golfers and it just made sense to cater to them (especially since we’re known for our pants). Plus, we didn’t see anything out there in the market that was indicative of being the ideal golf pant.”

The new Fall 2014 collection from Maide is what software engineers would affectionately describe as being fully baked. The Spring collection of past years had pieces that played well together, but the colorful light sweaters and golf shirts always seemed like a secondary consideration. The new collection is thoughtful and all grown up. Pants continue to be the strength of the line, but the new sweaters and outerwear pieces designed by Velardi haven’t missed a detail, blending a sophisticated style with all the performance and fit a Maide customer has come to expect from the brand.


Vintage golf inspirations are the brand’s DNA. The brand is designed to appeal to a customer who cares about what he wears to the course, but doesn’t want anyone to think he has a team stylists consulting him. If you want to identify with a style icon, think of a young Arnold Palmer. Or a Davis Love III. Or an Adam Scott.

“Our idea of the customer is based on a person who lives in the city and is fashion-conscious, but is also active,” Velardi says. “He wants to look good and be comfortable, but doesn’t want to look like their dad on the golf course. He wants to wear something that has more attention to detail and especially attention to fit. It’s still rooted in classic American feel, but is modernized.”

The best-selling Highland pant ($108) which combines superior fit with standout performance thanks to a breathable poly fabric has been updated for the season with a new button enclosure, more subtle branding and new colors that include khaki, black, navy, grey, white, stone, sapphire, deep pine and toasted coconut.


The pant comes in two fits: slim and standard. The slim fit is a little narrower overall, noticeably tapered through the leg. The standard fit is far from boxy; it’s actually a little trimmer than the Polo RLX line and features a slit zipper on the bottom of each leg, allowing you to adjust the drape as needed. Both editions of the Highland pant feature a curved waistband that promotes a snug, but comfortable fit. A silicone strip sewn into the waist keeps your shirt from riding up and out of your pants as you’re swinging a club. The pockets, which tend to be a forgotten-about feature for most golf apparel brands, are also well thought out. There’s ample room in both the front and back pockets for stashing scorecards, tees, balls and yardage books.


As good as the pants look (and they look great), they perform even better. The poly stretch fabric allows complete freedom of movement and there’s never any bunching or sagging. They’re the kind of pants you can wash repeatedly, never bother to iron and yet depend on retaining a fresh-off-the-hanger look.

Not to be outdone, Maide also offers a trouser made from premium Italian cotton with a hint of stretch. The Palmetto ($138) is a step up the style ladder. The pants are classically tailored and feature adjustable tabs at the waist in place of belt loops. These pants are more than capable of handling a round of golf. Pair them up with one of Maide’s new fall sweaters that are designed to keep you warm without adding bulk. The Duke of Argyle cotton v-neck ($88) takes an age-old fashion trope and reinterprets it into an understated diamond knit pattern. Maide also offers a slightly more performance-oriented crew-neck they affectionally call the Dew Sweeper ($98) made from a blend of Woolmark Coolmax and extra-fine merino wool.


Velardi loves the challenge of designing active apparel that doesn’t scream golf clothing.

“We have this idea that we like to call stealth tech,” Velardi says. “Our clothing is not overly technical like say the stuff from Puma. Ours are in the fibers — the stuff you can’t see. This way you can still perform but you’re not going to look like you’re wearing really technical clothes.”

Within the new collection, the lifestyle influence is unmistakably imprinted on outerwear. The brand strikes a bold move introducing a navy blazer ($298). It’s a stylish two-button jacket made from 100 percent premium Italian cotton knit piqué that can survive being unceremoniously rolled up in a ball and shoved into a golf bag. It’s a great accessory to have on hand and slip into at a country club or an upscale golfing event.


Maide’s other outerwear piece, a golf vest, is wearable on and off the course. The Wescoe ($168) is Velardi’s favorite item from the new collection and that isn’t surprising. The outside of the vest is a poly shell that is water-resistant and wind-proof. The inner lining is 100 percent cotton. It’s actually pretty warm for a light-weight jacket.

The vest features a packable hood and snap pockets, plus a hidden storage pocket in the back. It’s versatile enough to handle just about anything Mother Nature throws at you this season apart from a good, old-fashioned downpour. From a performance standpoint, The Wescoe is extremely comfortable to wear and swing in a club in. It’s going to make believers out of many golfers who tend to struggle to find a jacket that mimics the comfort of a golf shirt.

“We paid a lot of attention to the shape of the arm-hole so that it gives you a lot of good arm movement and mobility,” Velardi says. “The shoulder point-to-point is pretty narrow so that it doesn’t overhang and get in the way of your swing.”


Maide’s fall collection is available for purchase directly through the Bonobos website. The parent company launched in 2007 as an e-commerce-driven retailer focused on delivering a world-class fit and superior customer service. In 2011, Bonobos expanded its services offline, opening a handful of showrooms called Guideshops where customers could work one-on-one with a stylist to experience the brand in person.

In keeping with the company’s expansion opportunities, Maide can also be purchased on the web at Trendy Golf and Trunk Club. The brand has also developed relationships with New York Golf Center, PGA Tour Superstore and a growing list of exclusive green grass shops including but not limited to Shinnecock Hills, Medalist and Aronimink golf clubs.

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Rusty Cage is a contributing writer for GolfWRX, one of the leading publications online for news, information and resources for the connected golfer. His articles have covered a broad spectrum of topics - equipment and apparel reviews, interviews with industry leaders, analysis of the pro game, and everything in between. Rusty's path into golf has been an unusual one. He took up the game in his late thirties, as suggested by his wife, who thought it might be a good way for her husband to grow closer to her father. The plan worked out a little too well. As his attraction to the game grew, so did his desire to take up writing again after what amounted to 15-year hiatus from sports journalism dating back to college. In spite of spending over a dozen years working in the technology sector as a backend programmer in New York City, Rusty saw an opportunity with GolfWRX and ran with it. A graduate from Boston University with a Bachelor's in journalism, Rusty's long term aspirations are to become one of the game's leading writers, rising to the standard set by modern-day legends like George Peper, Mark Frost and Dan Jenkins. GolfWRX Writer of the Month: August 2014 Fairway Executive Podcast Interview (During this interview I discuss how golf industry professionals can leverage emerging technologies to connect with their audience.)



  1. Sean P

    Nov 17, 2014 at 8:24 am

    Wish we could get this in the UK, looks good.

  2. nikkyd

    Nov 14, 2014 at 11:37 pm

    Wow! My $20 izods shorts from the mens department at jcpenny have green rubbery silicone stuff on the inside of the waistband too! I want to know what brand the big boys like els, mickelson, weekly, dejong wear. That skinny slack look looks terrible on guys like me. And uncomfortable too!

    • nikkyd

      Nov 14, 2014 at 11:40 pm

      I may add also, the best golf outfit i ever did see, was worn by kevin costner in Tin Cup. In the scene where he qualifies for the open. With a 7 iron. Now thats an outfit. Not loud, but nice looking and probably better yet…comfortable

  3. Pat

    Nov 14, 2014 at 5:53 pm

    100+dollars for a pair of trousers??? I’m not rich by any stretch of the imagination but I’m not dirt poor either. Even if I had the money to throw away on this brand I would rather spend it on golf lessons. This proves that golf is definitely for the wealthy and is becoming more out of reach for the “common” man.

  4. Arnold P.

    Nov 14, 2014 at 3:01 pm

    The fit looks a little too much like skinny jeans for me. I’ll stick with my tailor.

  5. Tip o'kneel

    Nov 14, 2014 at 2:33 pm

    A silicone strip SOWN into the waist keeps your shirt from riding up and out of your pants as YOUR swinging a club.

    • Ron R.

      Nov 14, 2014 at 3:00 pm

      You’re. Smartipants.

      • Tip

        Nov 14, 2014 at 3:53 pm

        Look, if I’m going to be subjected to product pushing, then the least you can do is proof your work. If I put this in front of a client, I’d get laughed out of the room.

        Btw…the pants are a nice pick up if you have an opportunity…

  6. Drew R.

    Nov 14, 2014 at 2:11 pm

    I love the Highland pants and maide sweaters. I would prefer if they created some shirts with moisture wicking materials.

  7. Jamie Eck

    Nov 14, 2014 at 1:12 pm

    I just got a pair of these pants and they are great. My favorite part is the material they have around the inside of the waistband. It keeps your shirt tucked in at all times without feeling like it is pulling it down.

  8. AZ Golfman

    Nov 14, 2014 at 11:41 am

    Being 6’5″, its always been hard to find good golf pants that fit well. Once i found out that bonobos sold 36″ inseam, my prayers were answered! i have several pairs of bonobos pants that i wear for work and golf and the fit is very tailored. I get compliments on them all the time.

  9. Peter Kratsios

    Nov 14, 2014 at 10:36 am

    I have been playing golf for 10 years and have never been loyal to a clothing brand before this year. However, that changed when I bought a pair of the Highland pants at the beginning of golf season, and realized how much a quality pair of pants influenced the golf swing. I have several pants and even a few golf shirts from Maide.

    Love what you guys are doing over there, keep it up!

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What is the benefit of using a wedge instead of PW or GW from the iron set? – GolfWRXers discuss



In our forums, our members have been discussing the pros and cons of using a pitching or gap wedge from an iron set. WRXer ‘jpark0221’ kicks off the thread, asking:

“What is the benefit of doing this instead of using PW from the iron set, which is essentially 10i? I see a lot of pros using wedges from different brands (e.g. Vokey) instead of PW from the same set.”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • North Butte: “The only way you’ll know is try a different (specialty) wedge instead of the one marked P and see how it works. Give it a couple of dozen rounds, you can’t really tell whether a wedge has an advantage until you get used to playing various shots with it. My point being…they play those wedges because it’s what works best for their game. And you ought to play what works best for your game too. Your best choice won’t necessarily be the same type of club as someone else’s.”
  • Jc0: “If you look a little closer, you’ll notice that most pros who have a specialty 46/48 wedge usually play cavity backs. The speciality wedge is more blade-like to allow a little more control and the ability to play shots a little easier than the PW that matches their set would provide. If a pro plays blades, they usually have the same blade for PW.”
  • PureStrikes54: “Flighting shots lower, getting additional spin for stopping power and to hit it shorter, and minimizing the chance of hitting flier moon balls you can sometimes get with even players cavity irons. At that level, very few players want to be hitting their pitching wedge more than 150 yards. The wedge is a scoring club and is almost always being used to hit knockdowns to tweener yardages.”

Entire Thread: “What is the benefit of using a wedge instead of PW or GW from the iron set?

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Coolest thing for sale in the GolfWRX Classifieds (12/7/22): Nike VR Pro Combo CB irons



At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Nike VR Pro Combo CB irons

From the seller (@bdawg983): “Nike VR Pro Combo CB irons 4-PW. They have Project X 5.5 flex steel shafts and Golf Pride Tour Velvet Midsize grips. Project X shaft bands have been removed. 4 and 5 are standard length, 38.5 and 38. They have P stamped on the hosel. 6-PW are .5 inch short (37, 36.5, 36, 35.5, 35). Played the last few seasons. They have A stamped on the hosel. A few dings and groove wear from regular play, but no browning. $300.”

To check out the full listing in our BST forum, head through the link: Nike VR Pro Combo CB irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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TaylorMade unveils all-new P770, P7MC, and P7MB irons



TaylorMade Golf has today announced the latest evolution of its acclaimed P700 Series with the all-new P770, P7MC, and P7MB irons.

TaylorMade P770 Irons

The all-new P770 irons feature a thinner top line, less offset in long irons, and a shorter blade length when compared to the P790. With its hollow body construction and forged L-Face, the 2022 P770 is designed to provide elevated distance, forgiveness, and excellent feel in a smaller sized head.

The P770 features FLTD CG, a strategic design that positions the center of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

The aim behind the FLTD CG strategic design is to create easier launch and playability in the long irons while optimizing trajectory and spin in the scoring clubs. 

The P770 irons feature SpeedFoam Air, a technology introduced in 2021 with the launch of the P790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of the P770.

In addition to the added speed made possible by the thinnest P770 face TaylorMade has produced, the Thru-SlotSpeed Pocket and Inverted Cone Technology aim to help unlock increased ball speed across the face and forgiveness low in the face, where mishits happen most commonly.

“P700 Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and hint of mirror on the toe. On the inside, the technology we have poured in to this iron creates a product that we believe is truly one of one in this space.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite)

TaylorMade P7MC Irons

The tour-inspired P7MC iron features minimal offset and perimeter weighting.

A narrow sole and tight leading edge aims to ensure consistency through the turf, while TaylorMade’s Compact Grain Forging process uses 2,000 tons of pressure, more than double the industry standard, with the additional force giving TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging seeks to deliver a refined composition inside and out, with the sophisticated craftsmanship coming to life with a satin finish and forged “Metal-T” within the cavity back.

Per TaylorMade, precision in P7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face aims to ensure precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron. For pure ball strikers, the consistency of P7MC rivals anything in the marketplace today and has been a favorite among skilled golfers. For players who choose to combo, our cohesive design language allows you to seamlessly pair it with either P770 or P7MB. No two golfers play the game exactly alike, and one of the things I love about our P·700 Series family is the ability for golfers to personalize a set to match their needs and maintain aesthetic unity.” – Matt Bovee, TaylorMade Golf, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MC is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets

TaylorMade P7MB Irons

As a result of detailed feedback from testing with Rory McIlroy and Collin Morikawa, the P7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

The sole of P7MB is one millimeter narrower than the previous generation, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf. Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

The shorter blade length of P7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel.

In addition, the P7MB also features the Compact Grain Forging and machined face and grooves that are also seen in the P7MC irons.

“The narrower sole width of P7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros. Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.” – Matt Bovee, Director, Irons Product Creation

Specs, Availability & Pricing

  • Specs: P7MB is offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black
  • Availability: Pre-order on December 6 at TaylorMade and at retail beginning January 20, 2023
  • Pricing: $1299 USD (steel) and $1499 USD (graphite) as seven-piece sets
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