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An insider recap of the new Sun Day Red brand launch (plus Tiger Woods on his new “prototype” golf shoes)



This week was one of the most fun weeks in golf gear that I can remember as a PGA Tour equipment writer.

To briefly recap, Tiger Woods, arguably the greatest golfer and businessmen-athletes ever, has teamed up with TaylorMade – an undeniable titan in the hard goods industry – to create an entirely new brand of apparel, footwear, and accessories, called “Sun Day Red.”

To announce the brand, and officially unveil the logo, Tiger and TaylorMade invited about 100-150 of the most influential content creators, writers and photographers in the golf and fashion world to attend the launch event, which was hosted in a second-story, luxurious event center in Pacific Palisades, and they had Erin Andrews host the event.

Yeah, Sun Day Red kicked things off in just about the biggest way possible.

They also revealed a slew of items at the event, from hats and headcovers, to gloves and ball markers, to shoes and shirts and windbreakers and hoodies. It’s clear that Sun Day Red will offer roughly everything that golf consumers tend to consume – aside from golf clubs and bags; that’s still TaylorMade’s territory.

We learned a lot about Sun Day Red on the night of the launch event, but we’ve learned way more since.

With all the talk of Sun Day Red being a “premium lifestyle” type of apparel brand on the night of the launch, it was easy to forget that Tiger is still a highly competitive golfer, who has forged a certain aesthetic on the golf course throughout his career. He was wearing a cashmere hoodie at the launch event – would he actually wear something like that during an event?! Also, he’s had a bit of drama in the last year when it comes to his footwear of choice on the course – you know, the whole Nike vs. FootJoy saga – so what shoes would he wear? And what would his new on-course look be with Sun Day Red? Would he make a drastic change in vibe, ala Jason Day? Would he go with the Freddie Couples-esque look with the footwear, and start wearing low-rise type golf sneakers?

As it turns out, all things considered, his new Sun Day Red apparel and shoes weren’t actually a large departure from his previous look.

On Tuesday, for his 9-hole practice round, Tiger was looking quite sharp in a black hat, black shirt, black pullover, white pants, and new black-and-red shoes. Everything was Sun Day Red, a.k.a. SDR.

Yes, even the shoes were Sun Day Red. That was the biggest surprise to me, at least.

On Tuesday, he wore an eye-catching pair of black-and-red shoes, surprisingly equipped with only soft spikes in the red-bottom soles. Usually, he wears a combo of soft and metal spikes, so the soft-spiked-only footwear on Tuesday was intriguing.

As soon as I saw the shoes, I knew I needed to learn more.

Were they FootJoy shoes with an SDR logo on them? Were they made by Nike, or Jordan, or another manufacturer? Were they entirely new prototypes? Are they retail ready? Can people buy them on May 1st when the first run of apparel drops?

So, I tracked down Charley Hudak, who, as I’ve learned, is the creative director for Sun Day Red’s footwear. I also spoke in-depth with TaylorMade CEO David Abeles about all things Sun Day Red, including the shoes.

After speaking with Hudak and Abeles, it became clear that Sun Day Red is designing its own golf shoes, and Tiger is highly involved in the design and feedback process. And, for now right, they’re still “prototyping” the shoes, and actively working on the design.

It didn’t take long for their points on “prototyping” to be proven: On Wednesday, Tiger showed up to his Pro-Am wearing a new pair of white shoes with red trim, equipped with a combination of soft spikes and metal spikes.

Based on my comments and mentions in the X post above, it seems that the general public liked the white versions better than the red-and-black versions. Ultimately, the general public does have a say when it comes to retail success, so that’s at least somewhat of a factor.

As it turns out, the soft-spike-only construction from Tuesday wasn’t cutting it for Tiger. I can’t say I didn’t see that one coming, but either way, I asked Woods about the shoes in his Wednesday press conference.

“As far as the shoes go, had to make a slight adjustment yesterday, was putting some nails in for traction,” Woods said. “Being at home in Florida and testing in Florida was very different than coming out here [to Riviera C.C.] and playing off a slope, and playing off of wet grass and having the traction I needed. So I put some nails in yesterday and it’s been working.”

Of course, by “nails,” Tiger means metal spikes.

While the future of Sun Day Red is uncertain, I think it’s important that I pause here to remind everyone how cool all of this really is: Tiger Woods partnered with TaylorMade to create an entirely new brand called Sun Day Red, and on the week of his own event – the 2024 Genesis Invitational – Tiger is actively testing and prototyping new golf shoes, right in front of the eyes of the public.

Certainly, everyone is entitled to their own opinion on the apparel and footwear itself, or the name, or the logo, or the rollout, or the colorways, or the potential pricing, or the materials used, or whatever you want to get opinionated about. Everyone is allowed their own opinion.

But don’t tell me it’s not cool that Tiger Woods is basically designing new golf shoes on the fly, in the public eye.

Because it is.

And that’s my opinion on the matter.

Further reading: 

More photos:

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.



  1. Garland

    Feb 16, 2024 at 10:56 pm

    Nails? Tiger is one weird guy.

  2. flyingwedges2

    Feb 16, 2024 at 1:11 pm

    He’s not designing shoes

  3. Tyrone

    Feb 16, 2024 at 12:11 am

    You sound pretty opinionated.

  4. M

    Feb 15, 2024 at 6:29 pm

    We’re bifurcated anyway, as the Tour pros are allowed to wear metal

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Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage



Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told on Tuesday regarding the BRNR. “This would be a good week for it.”


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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Spotted: TaylorMade P-UDI driving iron



It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)



Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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