Equipment
An insider recap of the new Sun Day Red brand launch (plus Tiger Woods on his new “prototype” golf shoes)
![](https://www.golfwrx.com/wp-content/uploads/2024/02/TigerWoodsSunDayRed.jpg)
This week was one of the most fun weeks in golf gear that I can remember as a PGA Tour equipment writer.
To briefly recap, Tiger Woods, arguably the greatest golfer and businessmen-athletes ever, has teamed up with TaylorMade – an undeniable titan in the hard goods industry – to create an entirely new brand of apparel, footwear, and accessories, called “Sun Day Red.”
To announce the brand, and officially unveil the logo, Tiger and TaylorMade invited about 100-150 of the most influential content creators, writers and photographers in the golf and fashion world to attend the launch event, which was hosted in a second-story, luxurious event center in Pacific Palisades, and they had Erin Andrews host the event.
Yeah, Sun Day Red kicked things off in just about the biggest way possible.
They also revealed a slew of items at the event, from hats and headcovers, to gloves and ball markers, to shoes and shirts and windbreakers and hoodies. It’s clear that Sun Day Red will offer roughly everything that golf consumers tend to consume – aside from golf clubs and bags; that’s still TaylorMade’s territory.
We learned a lot about Sun Day Red on the night of the launch event, but we’ve learned way more since.
With all the talk of Sun Day Red being a “premium lifestyle” type of apparel brand on the night of the launch, it was easy to forget that Tiger is still a highly competitive golfer, who has forged a certain aesthetic on the golf course throughout his career. He was wearing a cashmere hoodie at the launch event – would he actually wear something like that during an event?! Also, he’s had a bit of drama in the last year when it comes to his footwear of choice on the course – you know, the whole Nike vs. FootJoy saga – so what shoes would he wear? And what would his new on-course look be with Sun Day Red? Would he make a drastic change in vibe, ala Jason Day? Would he go with the Freddie Couples-esque look with the footwear, and start wearing low-rise type golf sneakers?
As it turns out, all things considered, his new Sun Day Red apparel and shoes weren’t actually a large departure from his previous look.
On Tuesday, for his 9-hole practice round, Tiger was looking quite sharp in a black hat, black shirt, black pullover, white pants, and new black-and-red shoes. Everything was Sun Day Red, a.k.a. SDR.
Yes, even the shoes were Sun Day Red. That was the biggest surprise to me, at least.
On Tuesday, he wore an eye-catching pair of black-and-red shoes, surprisingly equipped with only soft spikes in the red-bottom soles. Usually, he wears a combo of soft and metal spikes, so the soft-spiked-only footwear on Tuesday was intriguing.
Tiger’s new @SunDayRed golf shoes @thegenesisinv ?
More info here: https://t.co/0RCtOXjWL3 pic.twitter.com/rnXFlTYEjP
— Andrew Tursky (@AndrewTursky) February 13, 2024
As soon as I saw the shoes, I knew I needed to learn more.
Were they FootJoy shoes with an SDR logo on them? Were they made by Nike, or Jordan, or another manufacturer? Were they entirely new prototypes? Are they retail ready? Can people buy them on May 1st when the first run of apparel drops?
So, I tracked down Charley Hudak, who, as I’ve learned, is the creative director for Sun Day Red’s footwear. I also spoke in-depth with TaylorMade CEO David Abeles about all things Sun Day Red, including the shoes.
After speaking with Hudak and Abeles, it became clear that Sun Day Red is designing its own golf shoes, and Tiger is highly involved in the design and feedback process. And, for now right, they’re still “prototyping” the shoes, and actively working on the design.
It didn’t take long for their points on “prototyping” to be proven: On Wednesday, Tiger showed up to his Pro-Am wearing a new pair of white shoes with red trim, equipped with a combination of soft spikes and metal spikes.
We saw the black/red versions yesterday. Now, what do you think about the white @SunDayRed golf shoes that @TigerWoods is wearing today @thegenesisinv? pic.twitter.com/otOyKU5IeZ
— Andrew Tursky (@AndrewTursky) February 14, 2024
Based on my comments and mentions in the X post above, it seems that the general public liked the white versions better than the red-and-black versions. Ultimately, the general public does have a say when it comes to retail success, so that’s at least somewhat of a factor.
As it turns out, the soft-spike-only construction from Tuesday wasn’t cutting it for Tiger. I can’t say I didn’t see that one coming, but either way, I asked Woods about the shoes in his Wednesday press conference.
“As far as the shoes go, had to make a slight adjustment yesterday, was putting some nails in for traction,” Woods said. “Being at home in Florida and testing in Florida was very different than coming out here [to Riviera C.C.] and playing off a slope, and playing off of wet grass and having the traction I needed. So I put some nails in yesterday and it’s been working.”
Of course, by “nails,” Tiger means metal spikes.
While the future of Sun Day Red is uncertain, I think it’s important that I pause here to remind everyone how cool all of this really is: Tiger Woods partnered with TaylorMade to create an entirely new brand called Sun Day Red, and on the week of his own event – the 2024 Genesis Invitational – Tiger is actively testing and prototyping new golf shoes, right in front of the eyes of the public.
Certainly, everyone is entitled to their own opinion on the apparel and footwear itself, or the name, or the logo, or the rollout, or the colorways, or the potential pricing, or the materials used, or whatever you want to get opinionated about. Everyone is allowed their own opinion.
But don’t tell me it’s not cool that Tiger Woods is basically designing new golf shoes on the fly, in the public eye.
Because it is.
And that’s my opinion on the matter.
Further reading:
- Spotted: Tiger Woods wearing new Sun Day Red golf shoes at the Genesis Invitational
- Why Tiger’s new brand is called “Sun Day Red” and not “Sunday Red”
- Insider photos from Tiger Woods’ launch event for new “Sun Day Red” apparel and footwear
- Sun Day Red deep dive Q&A with TaylorMade CEO David Abeles
More photos:
- Tiger’s new white “Sun Day Red” golf shoes
- Tiger’s new black-and-red “Sun Day Red” golf shoes
- Photos from the “Sun Day Red” brand launch event
- LIKE64
- LEGIT11
- WOW3
- LOL3
- IDHT2
- FLOP1
- OB2
- SHANK19
Whats in the Bag
Mike Lorenzo-Vera WITB 2024 (July)
![](https://www.golfwrx.com/wp-content/uploads/2024/07/Screen-Shot-2024-07-17-at-2.49.15-PM.png)
- Mike Lorenzo-Vera what’s in the bag accurate as of the Barracuda Championship. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond Max (8.5 degrees @7.5)
Shaft: Fujikura Ventus Black 6 X
3-wood: Callaway Paradym Ai Smoke Max (15 degrees)
Shaft: Mitsubishi Tensei 1K Black 75 TX
Utility: Callaway Apex UT (18 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100
Irons: Callaway Apex CB (3-5), Callaway Apex MB (6-10
Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Callaway Jaws Raw (52-10S, 58-06C
Shaft: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Ai-One #7 CS
Grip: 2Thumb Snug Tour 30
Grips: Golf Pride MCC, Golf Pride Tour Velvet
Check out more photos of Mike Lorenzo-Vera’s equipment here.
- LIKE3
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Whats in the Bag
Andrew “Beef” Johnston WITB 2024 (July)
![](https://www.golfwrx.com/wp-content/uploads/2024/07/IMG_0564.jpeg.f1b3ce2a7821e37c20e5b75fa49f41c9.jpeg)
- Beef Johnston what’s in the bag accurate as of the Barracuda Championship. More photos from the event here.
Driver: Cobra Darkspeed LS (10.5 degrees @9.5)
Shaft: Mitsubishi Tensei AV Raw Orange 75 TX (45 inches)
3-wood: Cobra Darkspeed X (15 degrees @14)
Shaft: Mitsubishi Tensei AV Raw White Prototype 85 TX
Hybrid: Cobra King Tec (19 degrees)
Shaft: Fujikura Ventus Blue HB 8 X
Irons: Cobra King Tour (4-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Cobra Snakebite (48, 52, 58)
Shaft: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Tourtype SSS FB-1.5
Grips: Golf Pride MCC
Balls: Titleist Pro V1
Check out more photos of Beef’s equipment here.
- LIKE7
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP1
- OB0
- SHANK1
Equipment
2024 Open Championship custom staff bags and accessories
![](https://www.golfwrx.com/wp-content/uploads/2024/07/open-feature24.png)
Every major championship is the time when companies express their creative sides with limited-edition bags and accessories. This year at The Open Championship is no different, as you will see below. Most of the bags and accessories around The Open will feature plaid or yellow accents as well as some reference to local legend. You will see stamps as this year’s theme, referring to the 8th hole at Royal Troon’s Old Course. This par 3 was originally named “Ailsa” but is now called “Postage Stamp” due to the nickname William Park gave the hole’s tiny green years ago.
TaylorMade
The “royal” theme inspired TaylorMade with their purple and gold staff bag. The staff bag is a deep purple and complemented with shiny gold accents with little hints at The 152nd Open Championship. Matching white headcovers feature a purple TaylorMade logo with a crown over it.
Cobra
I feel like Cobra went with a little more traditional look with its bag and headcover designs. The bright yellow bag matches the hole signs and iconic leaderboard that will be easily visible at Royal Troon this week. The headcovers are all different designs, but match with their stamp and mail themes stictched into them.
Srixon
I don’t think you can ever go wrong with a golf bag that features Scottish tartan on it! Srixon’s staff bag is a deep navy blue, red, and white with tartan on the sides. They also carried that tartan detail over to the classy headcovers that are white with green and tartan stripes near the bottom for a very Open Championship feel.
Callaway
Stamps everywhere! Callaway went heavy with the stamp theme and used them to celebrate the holes at Royal Troon. Each stamp has a hole number and graphic of the hole’s famous feature in them. For golf balls, they took the new Chrome Tour ball and used their Truvis graphics to celebrate the 1st, 8th, 11th, and 18th signature holes.
- LIKE3
- LEGIT0
- WOW0
- LOL1
- IDHT0
- FLOP0
- OB0
- SHANK1
-
Product Reviews6 days ago
Three Swing Challenge: Testing the Edel Array F-2 putter
-
19th Hole2 weeks ago
‘You’re right, we’re always wrong!’ – Sergio Garcia receives warning during Open qualifier
-
Equipment7 days ago
What clubs do equipment free agents choose to use on tour? We found out
-
News1 week ago
Highlights from the Wilson Golf Product Testing and Fitting Experience at Pinehurst
-
News1 week ago
Davis Thompson’s winning WITB: 2024 John Deere Classic
-
19th Hole1 week ago
Major champ ‘disappointed’ not to be chosen as U.S. Ryder Cup captain
-
Equipment2 weeks ago
Q&A: The truth behind Bryson DeChambeau’s new Avoda irons from company founder Thomas Bailey
-
Whats in the Bag2 weeks ago
Cam Davis’ winning WITB: 2024 Rocket Mortgage Classic
Garland
Feb 16, 2024 at 10:56 pm
Nails? Tiger is one weird guy.
flyingwedges2
Feb 16, 2024 at 1:11 pm
He’s not designing shoes
Tyrone
Feb 16, 2024 at 12:11 am
You sound pretty opinionated.
M
Feb 15, 2024 at 6:29 pm
We’re bifurcated anyway, as the Tour pros are allowed to wear metal