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TaylorMade and Kith announce an extensive line of collaborative products (Stealth Plus drivers, “K-790” irons, apparel, and WAY more)

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Meeting on the cutting edge of golf equipment and apparel, TaylorMade and Kith have partnered up on an extensive lineup of new products under the “Kith for TaylorMade” umbrella.

Included in the co-branded family are Stealth drivers, “K-790” irons, MG3 wedges, a Spider GT putter, a TP Soto putter, TP5 golf balls, gloves, tees, hat clips, ball markers, towels, golf bags, and a wide range of apparel products, such as wool varsity jackets, windshirts, hoodies, hats, polos, vests, socks, shorts and pants.

The apparel line features a distinctive new-age look combined with old-school inspirations, such as TaylorMade’s 80’s-style logo.

“The products we partnered with Kith to create are a result of the meshing of technological innovation and visual artistry to intersect style and performance in the game of golf,” said Brian Bazzel, TaylorMade’s Vice President of Product Creation. “The Kith team has an iconic design eye that collectively inspired us to create something unique for both Kith and TaylorMade consumers, many of whom are loyal to both of our brands. We’ve always been attracted to partnerships that allow us to reimagine what a golfer plays, wears and relies on and our relationship with Kith was born from a shared passion for the game of golf.”

As for the hard goods, TaylorMade has been collaborating with Kith for over a year prior to this announcement. While the technology featured in the equipment is the same as the current TaylorMade retail products, the colorways, designs and branding are distinct for this Kith series.

“The level of investment from both sides was so deep that we introduced the Kith team to our Stealth products over a year before they were launched to properly blend our visions together,” Bazzel said. “In that process, we saw Kith’s commitment to the authenticity and personality of our brand — they were intense in their appreciation for the performance of our products, while still being able to add their visual touch. When it came to apparel and accessories, we were excited to give Kith the freedom to stretch our brand into a new landscape of fashion. Together, we cohesively designed almost every aspect and brought to life an aesthetic to our products that elevates the reach of both Kith and TaylorMade.”

All of the Kith for TaylorMade products release on Friday, July 1 over on Kith’s website and all Kith shops at 11am est.

Let’s take a quick dive into each of the golf clubs in the new series.

Kith for TaylorMade Stealth Plus driver

TaylorMade’s standard Stealth Plus driver has an innovative red-colored TwistFace made from 60 layers of carbon, reducing weight by 40 percent compared to the previously used titanium material.

The Kith for TaylorMade version has the same technology, but a distinctly different black-and-gold colorway, featuring a Kith monogram crown, a Kith alignment aid, and pops of gold coloring throughout the design.

Selling for $650, the Kith for TaylorMade Stealth Plus driver comes stock with a branded Fujikura Ventus shaft and Lamkin grip, and it comes in 9 or 10.5 degree lofts.

Kith for TaylorMade K-790 irons

The irons are creatively named K-790, a play on TaylorMade’s usual retail design that’s called the P790. The K in K-790, as you may expect, stands for Kith.

Like TaylorMade’s P-790, the Kith versions also have hollow-bodied designs that are packed with SpeedFoam Air to increase distance and forgiveness. Each iron in the set (4-PW) showcases Kith monogram laser-etching on the back.

The K-790 irons will sell for $1500 per set, and they come stock with True Temper Dynamic Gold Tour Issue 105 Black Tour Issue S300 shafts and branded Lamkin grips.

Kith for TaylorMade Milled Grind 3 wedge

Kith for TaylorMade’s take on the Milled Grind 3 wedges (56 and 60 degrees) have Kith monogram laser-etching on the back, and they will sell for $150 per wedge.

Kith for TaylorMade Spider GT putter

The Kith for TaylorMade Spider GT has golden wings with gold accents, a stepless shaft, and a Kith-logoed SuperStroke grip. It will sell for $350.

Kith for TaylorMade TP Soto putter

The Kith for TaylorMade TP Soto has a gold-and-black colorway with golden weights and a Kith badge. The year “2011” is stamped on the back heel bumper to honor Kith’s founding year.

Let us know what you think about the new TaylorMade-Kith collaboration in the comments below!

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

25 Comments

25 Comments

  1. Ben

    Jul 4, 2022 at 4:29 am

    Guess it was a great business decision for TM as everything is Sold Out on the KITh website in two days. Seems like they know how to sell to the newer generation of golfers.

    • Jon

      Jul 4, 2022 at 4:48 pm

      Yep, probably 5 made of each, and….SOLD OUT!!
      Creating that demand with, Kith ?

      • Jerry

        Jul 5, 2022 at 4:17 am

        Sure that’s what’s they did. Seems like a good approach…thanks for a pointless comment boomer.

  2. Hee Haw

    Jul 3, 2022 at 6:04 pm

    Where’s the big donkey Kuchar?

  3. Balata Ballz

    Jul 3, 2022 at 6:00 pm

    A brand with a $50 shopping bag and sweatpants just like old navy but 15x more expensive.

    I mean I guess this is what TM want? Weird options.

  4. Mhg990

    Jul 3, 2022 at 10:14 am

    Distasteful, gaudy nonsense marketed to the poors who waste their money on sneakers. Ugly as sin, but a wise business decision by TM to make a quick buck off the idiots.

  5. Keith

    Jul 3, 2022 at 9:29 am

    Ugh-ly

  6. The Truth

    Jul 3, 2022 at 8:54 am

    Kith Urban plays golf?

  7. Greg

    Jul 2, 2022 at 11:16 pm

    Revenge of the kith

  8. AO

    Jul 2, 2022 at 8:19 pm

    Boomers are ruining this site. Kith is amazing.

  9. MK

    Jul 2, 2022 at 6:24 pm

    Que the snarky comments from people with zero fashion awareness.

    • Holy Grail

      Jul 2, 2022 at 8:06 pm

      You’re a day late Captain Obvious.

    • Mhg990

      Jul 3, 2022 at 10:19 am

      Plastering your “brand” name all over things is tacky. It may be what the sneaker crowd considers “fashion” but it is far from “style”.

  10. MJF990

    Jul 2, 2022 at 9:05 am

    Ugly, gaudy crap that’s marketed to the poors who waste their money on sneakers. Business wise, likely a fine decision by TM but it looks hideous.

  11. Chip2win

    Jul 2, 2022 at 7:59 am

    One year from now…”Taylormade and Kith announce they are dissolving their partnership.”

  12. Garrett

    Jul 1, 2022 at 9:49 pm

    Clubs so ugly, even a mother wouldn’t Kith them. Excuthe my listhp.

  13. MAG

    Jul 1, 2022 at 5:52 pm

    So it’s basically the standard equipment in a fancy colour at a higher price.

  14. Number 2

    Jul 1, 2022 at 2:21 pm

    Shat.

  15. joe

    Jul 1, 2022 at 10:16 am

    Any excuse to copy Callaway. Kith who?

  16. Jon

    Jul 1, 2022 at 9:12 am

    Well Kith my butt.

  17. john

    Jul 1, 2022 at 7:11 am

    I have never heard of kith before today

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Equipment

Ben Hogan Golf Equipment Company closes down after pandemic struggles

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Ben Hogan Golf Equipment Company has confirmed that the business is no longer active after closing its doors last Friday, July 22, 2022.

The company enjoyed a re-inception in 2017, which included its majority shareholder and Manager of the Board for the BHGEC, Ex Works Capital, LLC, acting as the company’s primary source of funding.

However, according to BHGEQ’s CEO and President Scott White, after their investment portfolio was negatively impacted by the COVID-19 pandemic, the shareholder ceased providing financial support to BHGEC in late 2020.

In an email to GolfWRX, White stated:

“I am very proud of what we accomplished at the Company over the last few years. We had a great team and produced some excellent products that we think would have made Mr. Hogan proud. We were simply underfunded and couldn’t pursue a lot of the more expensive initiatives that would have accelerated our growth.”

Per White, after understanding that they could not provide the capital to the BHGEC to fuel continued growth, ExWorks Capital began a sales process (managed by Chiron Financial Investment Bank) in mid-2021 to identify new investors and/or sources of funding. This process was mostly unsuccessful for several reasons, and ExWorks Financial filed for Chapter 11 bankruptcy protection in March 2022.

Despite this, White added that BHGEC was mostly self-sufficient in 2021 and enjoyed its best year ever since pivoting to its DTC business model in 2017. Per White, the average revenue growth rate (2017 – 2022) was over 46.3%, while the company was break even at an operating level in 2021 and would have achieved (and surpassed) profitability targets if not for supply and financial constraints.

The website is still currently operating but features a banner noting that it is “unable to process orders.” While the company closed last Friday, White revealed in the email that he hoped it wouldn’t be permanent but added that it might well be.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (7/26/22): Ping PLD Anser putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Anser putter.

From the seller (@Need4spd): “PING PLD Anser. $400. Plays 33.75”. Stock PING grip. Dead stock specs. Purchased new by me and used for 4-5 rounds. Original headcover included.”

To check out the full listing in our BST forum, head through the link: Ping PLD Anser putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Ben Cook WITB 2022 (July)

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Driver: Titleist TSR3 (8 degrees, 0.75 degree flat lie, B1)
Shaft: Project X HZRDUS T1100 Prototype 75 6.5

3-wood: Titleist TSi3 (15 degrees, A1)
Shaft: Project X HZRDUS Smoke Green Small Batch 80 6.5

Hybrid: Titleist 818 H2 (19 degrees @ 18.25 degrees, 0.75 degrees flat, C1)
Shaft: Fujikura Atmos HB Tour Spec 8 X

Irons: Titleist T100s (4-9)

Wedges: Titleist Vokey Design SM8 (46-10F @ 45 degrees, 50-08F), Titleist Vokey Design SM9 (56-10S @ 55 degrees), Titleist Vokey Design WedgeWorks Proto (60-V)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 S

Putter: Scotty Cameron Phantom X 11

Ball: Titleist Pro V1x Left Dash

Grips: Golf Pride MCC Plus4 Align

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