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How this golf apparel site is giving 9 percent of each sale to charity

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The online golf apparel retailer is in a tough position, facing competitors who offer deep discounts off the bat and manufacturers increasingly less willing to offer accounts online.

It’s in this environment that Golf Pro Wears has entered the marketplace buoyed by a unique concept: the Give Back 9, which sends nine percent of every sale to a charity associated with a golfer.

For example, if you purchase a pair of Adidas AdiPower Boost shoes, Golf Pro Wears will send nine percent of the sale to Jason Day’s Brighter Days Foundation.

Hence the company slogan: Look great and donate.

“We obviously want to sell tons of golf apparel,” said Co-Founder Robert Huck. “But we also want to generate tons of revenue for our charities. If we can do both, then it’s going to be very exciting for all of us at GolfProWears.”

I had a chance to speak with company CMO Jeff Johnson about how the company arrived at its current business model and how the partnerships work.

Tell me about the initial concept and how you came up with the Give Back 9.

J.J.: The initial concept was sort of a ShoeDazzle platform. The idea was to do a male-orientated golf spinoff on that: every month a golf shirt would arrive or something. It transitioned from just golf apparel—there was always going to be a charity spin on it, thinking about a percent of sales going to charity.

We looked more to scripting and selling the scripted collections. We probably spent six months trying to know ahead of time what the scripts would be, so you could buy the hole collections or just a piece. We had even looked into giving the caddie a few bucks and he could send us a text every day. What we found out was, a lot of times manufacturers send players a kit—five pair of pants, 12 shirts—and a player grabs what he feels like wearing.

The pain-in-the-a** factor was huge with the concept. We had a consultant. We met with him, and he thought it was confusing. But he said, “This charity thing, I think that’s the point of difference you have in the industry.” We had come to a decision internally that if we could get some awareness from some of the charities and players, we could leave with 10 percent going to charity, and I thought what about nine and what if we called it the Give Back 9?

How do the partnerships develop?

J.J.: We start with the brands we want to work with. We look at who are the next brands. Once we have a brand, we’ll start conversations with the brand to see if it’s an easy deal. Do they give an account to anybody? What hoops are there to jump through? Next, we’ll look at the players on their roster. And then, we’ll sort of prioritize those players based on popularity.

Then, we’ll focus in on one and see who their charity is. Do they have their own foundation? Are they partnering with somebody like St. Jude? After we have a preliminary discussion, we jump right over to the charity.

Editor’s Note: Presently, the company has lined up golfer-charity-brand combinations such as Jason Day; the Brighter Days Foundation; Adidas, Ernie Els; Els for Autism; the Ernie Els Collection, Bubba Watson; Oakley; the Bubba Watson Foundation. Further partnerships are forthcoming.

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  1. Jm

    Aug 11, 2015 at 12:07 pm

    9% of the entire sale or 9% of the profit?

    If it is 9% of the entire sale then I commend them for their efforts.

    JM

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Whats in the Bag

Tano Goya WITB 2022 (September)

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Driver: Ping G425 LST (10.5 degrees @9.5)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Ping G425 LST (14.5 degrees @15.5)
Shaft: Project X HZRDUS Smoke Black RDX 70 TX

7-wood: Ping G425 Max (20.5 degrees @19)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX

Irons: Ping G425 Crossover (3), Ping i59
Shafts: Mitsubishi Tensei CK Pro Orange Hybrid 80 X (3), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: Titleist Vokey Design SM9 (46-10F, 50-08F), Titleist Vokey Design WedgeWorks Proto (54-M, 58-T, 58-V)
Shafts: Nippon N.S. Pro Modus3 Tour 120 X

Putter: Scotty Cameron Studio Select Newport
Grip: Garsen Golf Quad Tour

Grips: Golf Pride Tour Velvet

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Whats in the Bag

Nico Echavarria WITB 2022 (September)

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Driver: Ping G425 Max (9 degrees)
Shaft: Mitsubishi Tensei AV Raw Blue 65 TX

3-wood: PXG 0311 XF Gen5 (16 degrees)
Shaft: Project X HZRDUS Red Prototype 85 6.5

5-wood: PXG 0311 XF Gen5 (19 degrees)
Shaft: Project X HZRDUS Smoke Green Small Batch 80 6.5 TX

Hybrid: Ping G425 (19 degrees @ 20)
Shaft: Project X EvenFlow Riptide MX 105 6.5 X

Irons: PXG 0311 T Gen5 (4-5), PXG 0317 ST (6-PW)
Shafts: Nippon N.S. Pro Modus3 Tour 125 X

Wedges: Titleist Vokey Design SM9 (56-12D @55, 58-10S), Titleist Vokey Design WedgeWorks Proto (60-K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey 2-Ball Tour Line #11
Grip: Garsen Golf Ultimate

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

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Puma Golf x PTC collaborate for new Palm Tree Crew apparel collection

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Rickie Fowler has once again joined forces with world-renowned DJ, KYGO, and his lifestyle brand Palm Tree Crew, for a fresh apparel collab that also includes items for the ladies too.

Per Puma, the collection is inspired by an always-on-the-go philosophy embraced by movers and shakers alike, The PUMA Golf x PTC collection represents those who continuously chase their bold dreams with a quiet confidence and dedication to their craft. Everyone makes the cut in

“It’s been fun to work with KYGO and PTC to expand and evolve this collab with PUMA,” says Fowler. “There’s something special in creating a platform where the worlds of golf and music collide to bring forth amazing product that everyone can relate to.”

Puma x PTC Polo ($80)“a performance-ready golf polo with understated yet refined style. Available in two colorways.”

Puma x PTC Lightweight Crew ($90)“all-over palm print says the party is not far. Available in two colorways”

Puma x PTC Lightweight Hoodie ($80)“our beachy, lightweight hoodie perfect for course cleats or sandy toes. Available in two colorways.”

Puma x PTC Palm Polo ($90)“all-over palm print makes this piece pop. Available in two colorways.”

Puma x PTC Palm Tee ($50)“the perfect, lightweight t-shirt to palm up your everyday attire. All over print is PTC classic. Available in two colorways.”

Puma x PTC Palm Short ($80)“bronze those thighs in some sweet PTC all-over palm print shorts. Available in two colorways.”

Women’s Puma x PTC W Palm Short ($80)“show your love for all-things beachy in this all-over palm print short. Available in two colorways.”

Women’s Puma x PTC W Palm Tank ($45)“for the sunny days on and off the course, the Palm Tank will keep you comfy and looking oh-so-cool. Available in two colorways.”

PUMA x PTC GS.One Sport ($150)“The GS-ONE was designed for the stylish golfer on the go. Rock the newest colors and add some flair to your next golf round.”

PUMA x PTC GS-Softride ($50)“slide into the season in the stylish GS-Softride. Finally, a sandal to put your foot in.”

PUMA x PTC Laguna Fusion Sport ($100)“featuring Fusion technology, the GS-Softride is a lifestyle + performance silhouette that will add pep to any step.”

Puma x PTC Cap ($45)“like the uniform for the winning team, top off your outfit with a bold, PTC cap to show why you play the game. Available in two colorways.”

Puma x PTC Chase Dreams Snapback Cap ($45)“the snapback meant for true dreamers, movers and shakers. Wear the palm with pride on this classic look. Available in two colorways.”

Puma x PTC High Crown Visor ($45)“protect your eyes + face with a trending all-over palm print visor. Available in two colorways.”

The collection is available now on pumagolf.com as well as palmtreecrew.com and at select retailers. The collection will be available at the Puma NYC Flagship store starting October 3 to celebrate Kygo’s show at Madison Square Garden on October 6.

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