Equipment
Maide’s new apparel collection excels from top to bottom
When Maide launched just over a year ago, the rookie golf apparel label had a very simple, but audacious goal in mind — design a great-looking pair of pants that will fit better than any other trousers in your closet.
If Bonobos, Maide’s parent company, does one thing really well, it’s pants. The company has at least 45 varieties of cotton twill, corduroy and wool trousers that aspire to achieve a made-to-measure fit at ready-to-wear prices. Branching out into golf seemed like a no-brainer, especially considering many of the company’s executives are avid golfers, including Ian Velardi. As the Director of Design at Bonobos and head designer for Maide, Velardi is responsible for fabric and trim sourcing, garment development and color direction for both brands.
“We built such a healthy business with Bonobos and we have this built-in customer base,” Velardi says. “I think a lot of our Bonobos customers are golfers and it just made sense to cater to them (especially since we’re known for our pants). Plus, we didn’t see anything out there in the market that was indicative of being the ideal golf pant.”
The new Fall 2014 collection from Maide is what software engineers would affectionately describe as being fully baked. The Spring collection of past years had pieces that played well together, but the colorful light sweaters and golf shirts always seemed like a secondary consideration. The new collection is thoughtful and all grown up. Pants continue to be the strength of the line, but the new sweaters and outerwear pieces designed by Velardi haven’t missed a detail, blending a sophisticated style with all the performance and fit a Maide customer has come to expect from the brand.
Vintage golf inspirations are the brand’s DNA. The brand is designed to appeal to a customer who cares about what he wears to the course, but doesn’t want anyone to think he has a team stylists consulting him. If you want to identify with a style icon, think of a young Arnold Palmer. Or a Davis Love III. Or an Adam Scott.
“Our idea of the customer is based on a person who lives in the city and is fashion-conscious, but is also active,” Velardi says. “He wants to look good and be comfortable, but doesn’t want to look like their dad on the golf course. He wants to wear something that has more attention to detail and especially attention to fit. It’s still rooted in classic American feel, but is modernized.”
The best-selling Highland pant ($108) which combines superior fit with standout performance thanks to a breathable poly fabric has been updated for the season with a new button enclosure, more subtle branding and new colors that include khaki, black, navy, grey, white, stone, sapphire, deep pine and toasted coconut.
The pant comes in two fits: slim and standard. The slim fit is a little narrower overall, noticeably tapered through the leg. The standard fit is far from boxy; it’s actually a little trimmer than the Polo RLX line and features a slit zipper on the bottom of each leg, allowing you to adjust the drape as needed. Both editions of the Highland pant feature a curved waistband that promotes a snug, but comfortable fit. A silicone strip sewn into the waist keeps your shirt from riding up and out of your pants as you’re swinging a club. The pockets, which tend to be a forgotten-about feature for most golf apparel brands, are also well thought out. There’s ample room in both the front and back pockets for stashing scorecards, tees, balls and yardage books.
As good as the pants look (and they look great), they perform even better. The poly stretch fabric allows complete freedom of movement and there’s never any bunching or sagging. They’re the kind of pants you can wash repeatedly, never bother to iron and yet depend on retaining a fresh-off-the-hanger look.
Not to be outdone, Maide also offers a trouser made from premium Italian cotton with a hint of stretch. The Palmetto ($138) is a step up the style ladder. The pants are classically tailored and feature adjustable tabs at the waist in place of belt loops. These pants are more than capable of handling a round of golf. Pair them up with one of Maide’s new fall sweaters that are designed to keep you warm without adding bulk. The Duke of Argyle cotton v-neck ($88) takes an age-old fashion trope and reinterprets it into an understated diamond knit pattern. Maide also offers a slightly more performance-oriented crew-neck they affectionally call the Dew Sweeper ($98) made from a blend of Woolmark Coolmax and extra-fine merino wool.
Velardi loves the challenge of designing active apparel that doesn’t scream golf clothing.
“We have this idea that we like to call stealth tech,” Velardi says. “Our clothing is not overly technical like say the stuff from Puma. Ours are in the fibers — the stuff you can’t see. This way you can still perform but you’re not going to look like you’re wearing really technical clothes.”
Within the new collection, the lifestyle influence is unmistakably imprinted on outerwear. The brand strikes a bold move introducing a navy blazer ($298). It’s a stylish two-button jacket made from 100 percent premium Italian cotton knit piqué that can survive being unceremoniously rolled up in a ball and shoved into a golf bag. It’s a great accessory to have on hand and slip into at a country club or an upscale golfing event.
Maide’s other outerwear piece, a golf vest, is wearable on and off the course. The Wescoe ($168) is Velardi’s favorite item from the new collection and that isn’t surprising. The outside of the vest is a poly shell that is water-resistant and wind-proof. The inner lining is 100 percent cotton. It’s actually pretty warm for a light-weight jacket.
The vest features a packable hood and snap pockets, plus a hidden storage pocket in the back. It’s versatile enough to handle just about anything Mother Nature throws at you this season apart from a good, old-fashioned downpour. From a performance standpoint, The Wescoe is extremely comfortable to wear and swing in a club in. It’s going to make believers out of many golfers who tend to struggle to find a jacket that mimics the comfort of a golf shirt.
“We paid a lot of attention to the shape of the arm-hole so that it gives you a lot of good arm movement and mobility,” Velardi says. “The shoulder point-to-point is pretty narrow so that it doesn’t overhang and get in the way of your swing.”
Maide’s fall collection is available for purchase directly through the Bonobos website. The parent company launched in 2007 as an e-commerce-driven retailer focused on delivering a world-class fit and superior customer service. In 2011, Bonobos expanded its services offline, opening a handful of showrooms called Guideshops where customers could work one-on-one with a stylist to experience the brand in person.
In keeping with the company’s expansion opportunities, Maide can also be purchased on the web at Trendy Golf and Trunk Club. The brand has also developed relationships with New York Golf Center, PGA Tour Superstore and a growing list of exclusive green grass shops including but not limited to Shinnecock Hills, Medalist and Aronimink golf clubs.
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Equipment
A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic
Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.
Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.
We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.
Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).
See all of our photos from the Zurich Classic here
Rory’s on-and-off lob wedge
Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.
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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.
See Rory McIlroy’s full 2024 WITB from the Zurich here
Turning Back the clock
Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.
But then, when you least expect it, Russ Cochran shows up.
For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.
Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.
The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.
The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.
Drew Brees with a Super Bowl winning Scotty Cameron putter
Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.
Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.
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It should also be noted that Brees has his Venmo QR code as a bag tag.
If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.
Brilliant.
See Drew Brees’ full WITB from the Zurich here
Stricker’s unrecognizable putter
Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.
Here’s a better look at Stricker’s flatstick, which he started using back in 2007.
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Patrick Cantlay has opened the equipment-switching floodgates
Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.
Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.
It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.
Daniel Berger’s custom Jailbird site lines
Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.
Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.
FitzMagic teams back up
Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.
See what else is in Alex Fitzpatrick’s WITB here
And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.
We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!
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Whats in the Bag
Alejandro Tosti WITB 2024 (April)
- Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.
Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX
Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100
Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100
Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400
Putter: Scotty Cameron
Grips: Golf Pride MCC Plus4
Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.
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Whats in the Bag
Drew Brees WITB 2024 (April)
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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)
Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)
5-wood: TaylorMade Stealth Plus (19 degrees)
Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)
Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)
Putter: Scotty Cameron Select Newport 2 Prototype
Check out more in-hand photos of Drew Brees’ clubs here.
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Sean P
Nov 17, 2014 at 8:24 am
Wish we could get this in the UK, looks good.
nikkyd
Nov 14, 2014 at 11:37 pm
Wow! My $20 izods shorts from the mens department at jcpenny have green rubbery silicone stuff on the inside of the waistband too! I want to know what brand the big boys like els, mickelson, weekly, dejong wear. That skinny slack look looks terrible on guys like me. And uncomfortable too!
nikkyd
Nov 14, 2014 at 11:40 pm
I may add also, the best golf outfit i ever did see, was worn by kevin costner in Tin Cup. In the scene where he qualifies for the open. With a 7 iron. Now thats an outfit. Not loud, but nice looking and probably better yet…comfortable
Pat
Nov 14, 2014 at 5:53 pm
100+dollars for a pair of trousers??? I’m not rich by any stretch of the imagination but I’m not dirt poor either. Even if I had the money to throw away on this brand I would rather spend it on golf lessons. This proves that golf is definitely for the wealthy and is becoming more out of reach for the “common” man.
Arnold P.
Nov 14, 2014 at 3:01 pm
The fit looks a little too much like skinny jeans for me. I’ll stick with my tailor.
Tip o'kneel
Nov 14, 2014 at 2:33 pm
A silicone strip SOWN into the waist keeps your shirt from riding up and out of your pants as YOUR swinging a club.
Ron R.
Nov 14, 2014 at 3:00 pm
You’re. Smartipants.
Tip
Nov 14, 2014 at 3:53 pm
Look, if I’m going to be subjected to product pushing, then the least you can do is proof your work. If I put this in front of a client, I’d get laughed out of the room.
Btw…the pants are a nice pick up if you have an opportunity…
Drew R.
Nov 14, 2014 at 2:11 pm
I love the Highland pants and maide sweaters. I would prefer if they created some shirts with moisture wicking materials.
Jamie Eck
Nov 14, 2014 at 1:12 pm
I just got a pair of these pants and they are great. My favorite part is the material they have around the inside of the waistband. It keeps your shirt tucked in at all times without feeling like it is pulling it down.
AZ Golfman
Nov 14, 2014 at 11:41 am
Being 6’5″, its always been hard to find good golf pants that fit well. Once i found out that bonobos sold 36″ inseam, my prayers were answered! i have several pairs of bonobos pants that i wear for work and golf and the fit is very tailored. I get compliments on them all the time.
Peter Kratsios
Nov 14, 2014 at 10:36 am
I have been playing golf for 10 years and have never been loyal to a clothing brand before this year. However, that changed when I bought a pair of the Highland pants at the beginning of golf season, and realized how much a quality pair of pants influenced the golf swing. I have several pants and even a few golf shirts from Maide.
Love what you guys are doing over there, keep it up!