Equipment
Maide’s new apparel collection excels from top to bottom
When Maide launched just over a year ago, the rookie golf apparel label had a very simple, but audacious goal in mind — design a great-looking pair of pants that will fit better than any other trousers in your closet.
If Bonobos, Maide’s parent company, does one thing really well, it’s pants. The company has at least 45 varieties of cotton twill, corduroy and wool trousers that aspire to achieve a made-to-measure fit at ready-to-wear prices. Branching out into golf seemed like a no-brainer, especially considering many of the company’s executives are avid golfers, including Ian Velardi. As the Director of Design at Bonobos and head designer for Maide, Velardi is responsible for fabric and trim sourcing, garment development and color direction for both brands.
“We built such a healthy business with Bonobos and we have this built-in customer base,” Velardi says. “I think a lot of our Bonobos customers are golfers and it just made sense to cater to them (especially since we’re known for our pants). Plus, we didn’t see anything out there in the market that was indicative of being the ideal golf pant.”
The new Fall 2014 collection from Maide is what software engineers would affectionately describe as being fully baked. The Spring collection of past years had pieces that played well together, but the colorful light sweaters and golf shirts always seemed like a secondary consideration. The new collection is thoughtful and all grown up. Pants continue to be the strength of the line, but the new sweaters and outerwear pieces designed by Velardi haven’t missed a detail, blending a sophisticated style with all the performance and fit a Maide customer has come to expect from the brand.
Vintage golf inspirations are the brand’s DNA. The brand is designed to appeal to a customer who cares about what he wears to the course, but doesn’t want anyone to think he has a team stylists consulting him. If you want to identify with a style icon, think of a young Arnold Palmer. Or a Davis Love III. Or an Adam Scott.
“Our idea of the customer is based on a person who lives in the city and is fashion-conscious, but is also active,” Velardi says. “He wants to look good and be comfortable, but doesn’t want to look like their dad on the golf course. He wants to wear something that has more attention to detail and especially attention to fit. It’s still rooted in classic American feel, but is modernized.”
The best-selling Highland pant ($108) which combines superior fit with standout performance thanks to a breathable poly fabric has been updated for the season with a new button enclosure, more subtle branding and new colors that include khaki, black, navy, grey, white, stone, sapphire, deep pine and toasted coconut.
The pant comes in two fits: slim and standard. The slim fit is a little narrower overall, noticeably tapered through the leg. The standard fit is far from boxy; it’s actually a little trimmer than the Polo RLX line and features a slit zipper on the bottom of each leg, allowing you to adjust the drape as needed. Both editions of the Highland pant feature a curved waistband that promotes a snug, but comfortable fit. A silicone strip sewn into the waist keeps your shirt from riding up and out of your pants as you’re swinging a club. The pockets, which tend to be a forgotten-about feature for most golf apparel brands, are also well thought out. There’s ample room in both the front and back pockets for stashing scorecards, tees, balls and yardage books.
As good as the pants look (and they look great), they perform even better. The poly stretch fabric allows complete freedom of movement and there’s never any bunching or sagging. They’re the kind of pants you can wash repeatedly, never bother to iron and yet depend on retaining a fresh-off-the-hanger look.
Not to be outdone, Maide also offers a trouser made from premium Italian cotton with a hint of stretch. The Palmetto ($138) is a step up the style ladder. The pants are classically tailored and feature adjustable tabs at the waist in place of belt loops. These pants are more than capable of handling a round of golf. Pair them up with one of Maide’s new fall sweaters that are designed to keep you warm without adding bulk. The Duke of Argyle cotton v-neck ($88) takes an age-old fashion trope and reinterprets it into an understated diamond knit pattern. Maide also offers a slightly more performance-oriented crew-neck they affectionally call the Dew Sweeper ($98) made from a blend of Woolmark Coolmax and extra-fine merino wool.
Velardi loves the challenge of designing active apparel that doesn’t scream golf clothing.
“We have this idea that we like to call stealth tech,” Velardi says. “Our clothing is not overly technical like say the stuff from Puma. Ours are in the fibers — the stuff you can’t see. This way you can still perform but you’re not going to look like you’re wearing really technical clothes.”
Within the new collection, the lifestyle influence is unmistakably imprinted on outerwear. The brand strikes a bold move introducing a navy blazer ($298). It’s a stylish two-button jacket made from 100 percent premium Italian cotton knit piqué that can survive being unceremoniously rolled up in a ball and shoved into a golf bag. It’s a great accessory to have on hand and slip into at a country club or an upscale golfing event.
Maide’s other outerwear piece, a golf vest, is wearable on and off the course. The Wescoe ($168) is Velardi’s favorite item from the new collection and that isn’t surprising. The outside of the vest is a poly shell that is water-resistant and wind-proof. The inner lining is 100 percent cotton. It’s actually pretty warm for a light-weight jacket.
The vest features a packable hood and snap pockets, plus a hidden storage pocket in the back. It’s versatile enough to handle just about anything Mother Nature throws at you this season apart from a good, old-fashioned downpour. From a performance standpoint, The Wescoe is extremely comfortable to wear and swing in a club in. It’s going to make believers out of many golfers who tend to struggle to find a jacket that mimics the comfort of a golf shirt.
“We paid a lot of attention to the shape of the arm-hole so that it gives you a lot of good arm movement and mobility,” Velardi says. “The shoulder point-to-point is pretty narrow so that it doesn’t overhang and get in the way of your swing.”
Maide’s fall collection is available for purchase directly through the Bonobos website. The parent company launched in 2007 as an e-commerce-driven retailer focused on delivering a world-class fit and superior customer service. In 2011, Bonobos expanded its services offline, opening a handful of showrooms called Guideshops where customers could work one-on-one with a stylist to experience the brand in person.
In keeping with the company’s expansion opportunities, Maide can also be purchased on the web at Trendy Golf and Trunk Club. The brand has also developed relationships with New York Golf Center, PGA Tour Superstore and a growing list of exclusive green grass shops including but not limited to Shinnecock Hills, Medalist and Aronimink golf clubs.
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Whats in the Bag
Michael Block WITB 2024 (May)
- Michael Block what’s in the bag accurate as of the PGA Championship.
Driver: TaylorMade Qi10 “Dot” (9 degrees @7.5)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 Tour (15 degrees @14.25)
Shaft: 2024 Fujikura Ventus Blue 7 X
5-wood: TaylorMade M5 (19 degrees @17)
Shaft: Mitsubishi Tensei CK Orange 70 TX
Irons: TaylorMade Stealth UDI (4), TaylorMade Proto (5-9)
Shafts: Graphite Design Tour AD DI Hybrid 85 X (4), Project X 6.5 (5-9)
Wedges: TaylorMade Milled Grind 4 (46-09SB, 60 [unconfirmed]), TaylorMade Milled Grind 2 (52-09S, 56)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot 2-Ball
Grips: Golf Pride MCC
See the rest of Michael Block’s WITB in the forums.
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Whats in the Bag
Brooks Koepka WITB 2024 (May)
- Brooks Koepka what’s in the bag accurate as of the PGA Championship.
Driver: TaylorMade Qi10 “Dot” (10.5 degrees @9.75)
Shaft: Mitsubishi Diamana D Limited 60 TX (44.5 inches, tipped 1 inch)
3-wood: TaylorMade M2 Tour HL (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX
Irons: Nike Vapor Pro (3), Srixon ZX7 Mk II (4-9)
Shaft: Fujikura Pro Tour Spec 95 X (3), True Temper Dynamic Gold Tour Issue X100 (4-9)
Wedges: Cleveland RTX ZipCore Tour Rack Raw (46-10 Mid), RTX6 ZipCore Tour Rack (52-10 Mid, 56-10 Mid, 60-6 Low)
Shaft: True Temper Dynamic Gold Tour Issue X100 (46), True Temper Dynamic Gold Tour Issue S400 (52-60)
Putter: Scotty Cameron T-5.5
Grips: Golf Pride Tour Velvet Cord (Midsize)
Ball: Srixon Z-Star Diamond
Check out more in-hand photos of Brooks Koepka’s clubs here.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/13/24): Full set of ‘Tiger Slam’ clubs
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a full set of ‘Tiger Slam’ clubs.
From the seller: (@CaymanS): “During the year of recovery from leg surgery that never quite healed, I was bored. One thing led to another, and I ended up gradually building/acquiring the individual pieces to complete a set of “Tiger Slam” clubs. They are what Tiger played to win 4 consecutive majors, which nobody has ever done. This is not an exact replica of course, but something close that fit me to play a few times per year and experience what Tiger did. But my bad leg, 4 shoulder tears, and age prevents me from the ball-striking needed to enjoy these to their fullest. They may not be everyone’s cup of tea, especially since the driver and fairway shafts are regular flex and most players good enough to play these will need to change them, but it’s not a perfect world. I am not a historian on this stuff, but my research indicates these are the same models Tiger used, with slightly different specs to fit me.
Full set $1,600, or…
…a donation for a Pro Kids fundraiser, or…
Driver: $70
Fairway: $250
Irons: $1,100
Wedges: $100
Putter: $350″
To check out the full listing in our BST forum, head through the link: Full set of ‘Tiger Slam’ clubs
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Sean P
Nov 17, 2014 at 8:24 am
Wish we could get this in the UK, looks good.
nikkyd
Nov 14, 2014 at 11:37 pm
Wow! My $20 izods shorts from the mens department at jcpenny have green rubbery silicone stuff on the inside of the waistband too! I want to know what brand the big boys like els, mickelson, weekly, dejong wear. That skinny slack look looks terrible on guys like me. And uncomfortable too!
nikkyd
Nov 14, 2014 at 11:40 pm
I may add also, the best golf outfit i ever did see, was worn by kevin costner in Tin Cup. In the scene where he qualifies for the open. With a 7 iron. Now thats an outfit. Not loud, but nice looking and probably better yet…comfortable
Pat
Nov 14, 2014 at 5:53 pm
100+dollars for a pair of trousers??? I’m not rich by any stretch of the imagination but I’m not dirt poor either. Even if I had the money to throw away on this brand I would rather spend it on golf lessons. This proves that golf is definitely for the wealthy and is becoming more out of reach for the “common” man.
Arnold P.
Nov 14, 2014 at 3:01 pm
The fit looks a little too much like skinny jeans for me. I’ll stick with my tailor.
Tip o'kneel
Nov 14, 2014 at 2:33 pm
A silicone strip SOWN into the waist keeps your shirt from riding up and out of your pants as YOUR swinging a club.
Ron R.
Nov 14, 2014 at 3:00 pm
You’re. Smartipants.
Tip
Nov 14, 2014 at 3:53 pm
Look, if I’m going to be subjected to product pushing, then the least you can do is proof your work. If I put this in front of a client, I’d get laughed out of the room.
Btw…the pants are a nice pick up if you have an opportunity…
Drew R.
Nov 14, 2014 at 2:11 pm
I love the Highland pants and maide sweaters. I would prefer if they created some shirts with moisture wicking materials.
Jamie Eck
Nov 14, 2014 at 1:12 pm
I just got a pair of these pants and they are great. My favorite part is the material they have around the inside of the waistband. It keeps your shirt tucked in at all times without feeling like it is pulling it down.
AZ Golfman
Nov 14, 2014 at 11:41 am
Being 6’5″, its always been hard to find good golf pants that fit well. Once i found out that bonobos sold 36″ inseam, my prayers were answered! i have several pairs of bonobos pants that i wear for work and golf and the fit is very tailored. I get compliments on them all the time.
Peter Kratsios
Nov 14, 2014 at 10:36 am
I have been playing golf for 10 years and have never been loyal to a clothing brand before this year. However, that changed when I bought a pair of the Highland pants at the beginning of golf season, and realized how much a quality pair of pants influenced the golf swing. I have several pants and even a few golf shirts from Maide.
Love what you guys are doing over there, keep it up!