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Maide’s new apparel collection excels from top to bottom

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When Maide launched just over a year ago, the rookie golf apparel label had a very simple, but audacious goal in mind — design a great-looking pair of pants that will fit better than any other trousers in your closet.

If Bonobos, Maide’s parent company, does one thing really well, it’s pants. The company has at least 45 varieties of cotton twill, corduroy and wool trousers that aspire to achieve a made-to-measure fit at ready-to-wear prices. Branching out into golf seemed like a no-brainer, especially considering many of the company’s executives are avid golfers, including Ian Velardi. As the Director of Design at Bonobos and head designer for Maide, Velardi is responsible for fabric and trim sourcing, garment development and color direction for both brands.

“We built such a healthy business with Bonobos and we have this built-in customer base,” Velardi says. “I think a lot of our Bonobos customers are golfers and it just made sense to cater to them (especially since we’re known for our pants). Plus, we didn’t see anything out there in the market that was indicative of being the ideal golf pant.”

The new Fall 2014 collection from Maide is what software engineers would affectionately describe as being fully baked. The Spring collection of past years had pieces that played well together, but the colorful light sweaters and golf shirts always seemed like a secondary consideration. The new collection is thoughtful and all grown up. Pants continue to be the strength of the line, but the new sweaters and outerwear pieces designed by Velardi haven’t missed a detail, blending a sophisticated style with all the performance and fit a Maide customer has come to expect from the brand.

maide-collection

Vintage golf inspirations are the brand’s DNA. The brand is designed to appeal to a customer who cares about what he wears to the course, but doesn’t want anyone to think he has a team stylists consulting him. If you want to identify with a style icon, think of a young Arnold Palmer. Or a Davis Love III. Or an Adam Scott.

“Our idea of the customer is based on a person who lives in the city and is fashion-conscious, but is also active,” Velardi says. “He wants to look good and be comfortable, but doesn’t want to look like their dad on the golf course. He wants to wear something that has more attention to detail and especially attention to fit. It’s still rooted in classic American feel, but is modernized.”

The best-selling Highland pant ($108) which combines superior fit with standout performance thanks to a breathable poly fabric has been updated for the season with a new button enclosure, more subtle branding and new colors that include khaki, black, navy, grey, white, stone, sapphire, deep pine and toasted coconut.

maide-highland

The pant comes in two fits: slim and standard. The slim fit is a little narrower overall, noticeably tapered through the leg. The standard fit is far from boxy; it’s actually a little trimmer than the Polo RLX line and features a slit zipper on the bottom of each leg, allowing you to adjust the drape as needed. Both editions of the Highland pant feature a curved waistband that promotes a snug, but comfortable fit. A silicone strip sewn into the waist keeps your shirt from riding up and out of your pants as you’re swinging a club. The pockets, which tend to be a forgotten-about feature for most golf apparel brands, are also well thought out. There’s ample room in both the front and back pockets for stashing scorecards, tees, balls and yardage books.

MaideGolf

As good as the pants look (and they look great), they perform even better. The poly stretch fabric allows complete freedom of movement and there’s never any bunching or sagging. They’re the kind of pants you can wash repeatedly, never bother to iron and yet depend on retaining a fresh-off-the-hanger look.

Not to be outdone, Maide also offers a trouser made from premium Italian cotton with a hint of stretch. The Palmetto ($138) is a step up the style ladder. The pants are classically tailored and feature adjustable tabs at the waist in place of belt loops. These pants are more than capable of handling a round of golf. Pair them up with one of Maide’s new fall sweaters that are designed to keep you warm without adding bulk. The Duke of Argyle cotton v-neck ($88) takes an age-old fashion trope and reinterprets it into an understated diamond knit pattern. Maide also offers a slightly more performance-oriented crew-neck they affectionally call the Dew Sweeper ($98) made from a blend of Woolmark Coolmax and extra-fine merino wool.

maide-dew

Velardi loves the challenge of designing active apparel that doesn’t scream golf clothing.

“We have this idea that we like to call stealth tech,” Velardi says. “Our clothing is not overly technical like say the stuff from Puma. Ours are in the fibers — the stuff you can’t see. This way you can still perform but you’re not going to look like you’re wearing really technical clothes.”

Within the new collection, the lifestyle influence is unmistakably imprinted on outerwear. The brand strikes a bold move introducing a navy blazer ($298). It’s a stylish two-button jacket made from 100 percent premium Italian cotton knit piqué that can survive being unceremoniously rolled up in a ball and shoved into a golf bag. It’s a great accessory to have on hand and slip into at a country club or an upscale golfing event.

maide-duke

Maide’s other outerwear piece, a golf vest, is wearable on and off the course. The Wescoe ($168) is Velardi’s favorite item from the new collection and that isn’t surprising. The outside of the vest is a poly shell that is water-resistant and wind-proof. The inner lining is 100 percent cotton. It’s actually pretty warm for a light-weight jacket.

The vest features a packable hood and snap pockets, plus a hidden storage pocket in the back. It’s versatile enough to handle just about anything Mother Nature throws at you this season apart from a good, old-fashioned downpour. From a performance standpoint, The Wescoe is extremely comfortable to wear and swing in a club in. It’s going to make believers out of many golfers who tend to struggle to find a jacket that mimics the comfort of a golf shirt.

“We paid a lot of attention to the shape of the arm-hole so that it gives you a lot of good arm movement and mobility,” Velardi says. “The shoulder point-to-point is pretty narrow so that it doesn’t overhang and get in the way of your swing.”

maide-westcoe

Maide’s fall collection is available for purchase directly through the Bonobos website. The parent company launched in 2007 as an e-commerce-driven retailer focused on delivering a world-class fit and superior customer service. In 2011, Bonobos expanded its services offline, opening a handful of showrooms called Guideshops where customers could work one-on-one with a stylist to experience the brand in person.

In keeping with the company’s expansion opportunities, Maide can also be purchased on the web at Trendy Golf and Trunk Club. The brand has also developed relationships with New York Golf Center, PGA Tour Superstore and a growing list of exclusive green grass shops including but not limited to Shinnecock Hills, Medalist and Aronimink golf clubs.

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Rusty Cage is a contributing writer for GolfWRX, one of the leading publications online for news, information and resources for the connected golfer. His articles have covered a broad spectrum of topics - equipment and apparel reviews, interviews with industry leaders, analysis of the pro game, and everything in between. Rusty's path into golf has been an unusual one. He took up the game in his late thirties, as suggested by his wife, who thought it might be a good way for her husband to grow closer to her father. The plan worked out a little too well. As his attraction to the game grew, so did his desire to take up writing again after what amounted to 15-year hiatus from sports journalism dating back to college. In spite of spending over a dozen years working in the technology sector as a backend programmer in New York City, Rusty saw an opportunity with GolfWRX and ran with it. A graduate from Boston University with a Bachelor's in journalism, Rusty's long term aspirations are to become one of the game's leading writers, rising to the standard set by modern-day legends like George Peper, Mark Frost and Dan Jenkins. GolfWRX Writer of the Month: August 2014 Fairway Executive Podcast Interview http://golfindustrytrainingassociation.com/17-rusty-cage-golf-writer (During this interview I discuss how golf industry professionals can leverage emerging technologies to connect with their audience.)

12 Comments

12 Comments

  1. Sean P

    Nov 17, 2014 at 8:24 am

    Wish we could get this in the UK, looks good.

  2. nikkyd

    Nov 14, 2014 at 11:37 pm

    Wow! My $20 izods shorts from the mens department at jcpenny have green rubbery silicone stuff on the inside of the waistband too! I want to know what brand the big boys like els, mickelson, weekly, dejong wear. That skinny slack look looks terrible on guys like me. And uncomfortable too!

    • nikkyd

      Nov 14, 2014 at 11:40 pm

      I may add also, the best golf outfit i ever did see, was worn by kevin costner in Tin Cup. In the scene where he qualifies for the open. With a 7 iron. Now thats an outfit. Not loud, but nice looking and probably better yet…comfortable

  3. Pat

    Nov 14, 2014 at 5:53 pm

    100+dollars for a pair of trousers??? I’m not rich by any stretch of the imagination but I’m not dirt poor either. Even if I had the money to throw away on this brand I would rather spend it on golf lessons. This proves that golf is definitely for the wealthy and is becoming more out of reach for the “common” man.

  4. Arnold P.

    Nov 14, 2014 at 3:01 pm

    The fit looks a little too much like skinny jeans for me. I’ll stick with my tailor.

  5. Tip o'kneel

    Nov 14, 2014 at 2:33 pm

    A silicone strip SOWN into the waist keeps your shirt from riding up and out of your pants as YOUR swinging a club.

    • Ron R.

      Nov 14, 2014 at 3:00 pm

      You’re. Smartipants.

      • Tip

        Nov 14, 2014 at 3:53 pm

        Look, if I’m going to be subjected to product pushing, then the least you can do is proof your work. If I put this in front of a client, I’d get laughed out of the room.

        Btw…the pants are a nice pick up if you have an opportunity…

  6. Drew R.

    Nov 14, 2014 at 2:11 pm

    I love the Highland pants and maide sweaters. I would prefer if they created some shirts with moisture wicking materials.

  7. Jamie Eck

    Nov 14, 2014 at 1:12 pm

    I just got a pair of these pants and they are great. My favorite part is the material they have around the inside of the waistband. It keeps your shirt tucked in at all times without feeling like it is pulling it down.

  8. AZ Golfman

    Nov 14, 2014 at 11:41 am

    Being 6’5″, its always been hard to find good golf pants that fit well. Once i found out that bonobos sold 36″ inseam, my prayers were answered! i have several pairs of bonobos pants that i wear for work and golf and the fit is very tailored. I get compliments on them all the time.

  9. Peter Kratsios

    Nov 14, 2014 at 10:36 am

    I have been playing golf for 10 years and have never been loyal to a clothing brand before this year. However, that changed when I bought a pair of the Highland pants at the beginning of golf season, and realized how much a quality pair of pants influenced the golf swing. I have several pants and even a few golf shirts from Maide.

    Love what you guys are doing over there, keep it up!

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Equipment

TaylorMade unveils 2020 PGA Championship staff bag and headcovers (and we’re giving a set away!)

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TaylorMade has launched its commemorative staff bag, as well as headcovers, to celebrate the opening major of 2020 at TPC Harding Park.

For the first time in its 102-year history, the PGA Championship will be hosted in the Bay Area. To honor the occasion, the staff bag from TaylorMade is accented by the San Francisco Giants’ traditional cream, orange, and black colorway.

GIVEAWAY: TaylorMade PGA Championship Staff Bag and Headcovers! Super Limited!

The commemorative bag also features the TaylorMade logo in the same font used by the MLB franchise and is decorated by eight stars on the bag’s upper with each representing a Giants’ World Series victory.

The three stars in orange signals wins captured in San Francisco, while the five stars in white represent wins in New York before the club’s 1957 relocation.

The interior lining of the bag shows the San Francisco Chronicle headlines that followed each of the team’s most recent championships.

Additional nods to the city include stitching of Lombard Street on the handle, an outline of the city’s skyline on the lower paneling, and an image of the iconic Golden Gate and Bay Bridges across the base.

A WGH insignia acknowledges the 29th President of the United States, and the venue’s namesake, Warren G. Harding.

Reply with your favorite major moment in the forum thread below for a chance to win a staff bag and headcovers. These are not coming to retail!

GIVEAWAY: TaylorMade PGA Championship Staff Bag and Headcovers! Super Limited!

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GolfWRX Classifieds (08/04/20): Ping Crossover, Nike Pro-Combos, Ping G-Stretch

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Wedge Ninja – Nike Pro Combo iron set

(cue music) “You’re simply the best…. do, do, do do. Better than all the rest” (music fades out). This is one of the best Nike irons ever made, in pretty darn great shape at a great price – more than half the cost of a new forged iron set.

To see the full listing and additional pictures check out the link here: Nike Pro-Combos

Member DWCobraJr – Ping G410 CrossOver

Look, we get it, long irons are hard to hit. So why do you continue to struggle? Get yourself this G410 Crossover and say hello to more hit greens.

To see the full listing and additional pictures check out the link here: Ping Crossover

Member wjoyce5001 – Ping G-Stretch 3 wood

Looking for a big beautiful 3 wood to smash off the tee? Look no further than this Ping G Stretch 3 wood with 13° of loft. Designed for distance and forgiveness this is a great club for precision off the tee or a driver for your half set!

To see the full listing and additional pictures check out the link here: Ping Stretch fairway

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Puma unveils Rickie Fowler, Bryson DeChambeau and Gary Woodland’s 2020 PGA Championship scripting

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Puma Golf has unveiled the apparel which Rickie Fowler, Bryson DeChambeau and Gary Woodland will wear in their pursuit of the Wanamaker Trophy this week – which includes pieces from the brand’s recently launched Love/Haight Collection .

Rickie Fowler will wear Puma’s IGNITE PROADAPT shoes while Bryson & Gary will wear the company’s PWRADAPT CAGED shoes – including a LE San Francisco-inspired pair in a blue, tie-dyed colorway.

In addition, Rickie & Bryson will both use the limited-edition Love/Haight COBRA x Vessel Tour Staff Bag, tying back to the rest of the Tie-Dye collection. Over the weekend, Gary will continue to sport the Red, White & Blue, donning pieces from Puma’s Volition America Collection, which benefits the Folds of Honor Foundation.

Rickie Fowler 2020 PGA Championship Scripting:

Thursday: Haight Polo – Ibiza Blue- $80

Jackpot 5 Pocket Pants – White – $85

IGNITE PROADAPT – white – $200

Trucker P Snapback – Love/Haight – $35

Friday: Road Map Polo – Bright White – $65

P Snapback Cap – Peacoat – $30

Jackpot 5 Pocket Pants – black – $85

IGNITE PROADAPT – $200

Saturday: 

Cloudspun Taylor Polo – Lupine – $70

Jackpot 5 Pocket Pants – $85

IGNITE PROADAPT – $200

COBRA Crown C Cap – $22

Sunday: 

Haight Polo – Vibrant Orange – $80

Jackpot 5 Pocket Pant – orange – $85

P Snapback – Love/Haight – Orange – $35

IGNITE PROADAPT – $200

Bryson DeChambeau 2020 PGA Championship Scripting:

Thursday: 

Pique P Polo – peacoat – $70

Jackpot Pant – white – $80

Tour Driver Cap – white – $40

PWRADAPT CAGED – grey – $150

Friday: 

Haight Polo – Barbados Cherry – $80

Jackpot Pant – White – $80

PWRADAPT CAGED – Grey – $150 

Saturday: 

CLOUDSPUN Scatter Polo – High Rise – $70

Jackpot Pant – black – $80

PWRADAPT CAGED – black – $150

Sunday: 

Caddie Stripe Polo – Red – $65

Jackpot Pant – Peacoat – $80

PWRADAPT CAGED – Red, White, Blue – $150

Gary Woodland 2020 PGA Championship Scripting:

Thursday: 

Volition Flight Polo – – Barbados Cherry – $75

Jackpot Pants –peacoat – $80

PWRADAPT CAGED – Grey Violet- $150

Friday: 

Haight Polo – Ibiza Blue – $80

Jackpot Pants – white – $80

PWRADAPT CAGED Love/Haight – $170

Saturday: 

Volition Piolet Polo – Dark Denim – $75

Jackpot Pants – White – $80

PWRADAPT CAGED – Red, White, Blue – $150

Sunday: 

Volition CK6 America Polo – quiet shade – $75

Jackpot Pants – white – $80

PWRADAPT CAGED – Red, White, Blue – $150

Per Puma, the Love/Haight Collection celebrates the nostalgia of Tie Dye, inspired by the iconic Haight-Ashbury neighborhood in San Francisco, the heart of free-spirited bohemian culture, and the unofficial birthplace of tie dye.

 

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