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Cleveland makes new appointments, plans to bring XXIO to US

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Cleveland golf announced today that Chuck Thiry will assume the role of Vice President and Special Advisor to the President with the specific goal of maximizing the brand presence of Cleveland Golf, Srixon and XXIO with green grass accounts across the country.

“I couldn’t be more pleased to be embarking on a new mission, Thiry said. “It’s the next logical step in my career, and I look forward to serving the company in this new role.”

Cleveland will also be bringing its XXIO brand to North America, which Mason Prange will oversee.

“Mason has earned the respect of everyone within our organization because of his combination of sound logic and innovative thinking,” Thiry said. “He’s the perfect individual to lead us as we prepare to relaunch our two largest brands, Srixon and Cleveland Golf, while introducing the exciting XXIO brand to North America.”

The Cleveland-Srixon-Dunlop conglomerate will be looking to push the XXIO, which is relatively unknown in the U.S. but immensely popular in Japan and Korea, with the restructuring. The company recently released its XXIO 8 line of woods and irons, which you can view here.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

11 Comments

11 Comments

  1. LeoLeo

    Dec 12, 2014 at 7:31 pm

    This brand and Honma dominated the shelves when I visited some golf shops in Japan. Nice looking stuff but expensive.

  2. Jim

    Jun 27, 2014 at 10:36 am

    I like this. I bought a xxio hybrid for my dad a few years ago and had a chance to hit it. It was long and very forgiving.

  3. tbowles411

    Jun 26, 2014 at 8:38 am

    This brand will sell. The price will obviously have to come down, but I just hope the quality doesn’t follow suit.

    • tbowles411

      Jun 26, 2014 at 8:39 am

      Additionally, it’s Japan’s most popular brand and it’s not even close.

    • Adrian

      Jun 26, 2014 at 10:23 am

      I agree they will sell especially since they cater lower swingspeed players and will have that Japanese “mystique” if they price them correctly.

  4. Pingback: Cleveland makes new appointments, plans to bring XXIO to US | Spacetimeandi.com

  5. 4pillars

    Jun 25, 2014 at 4:16 pm

    Wow a $650 driver (in Japan)

    No wonder its pronouced zek-si-oh

  6. 4pillars

    Jun 25, 2014 at 3:59 pm

    When you have two brands that are not doing too well, adding a third brand seems like a genius marketing strategy.

    • hotspot64

      Jun 26, 2014 at 2:26 am

      3 Brands…:-)

    • Ventucky Local

      Jun 26, 2014 at 3:28 pm

      Ah yes, anyone else remember what a hit New Coke was?

    • Large chris

      Jun 28, 2014 at 5:06 pm

      Agreed…. All these companies apart from TM with ‘big plans for 2014/15’

      Reality is, Matsuyama won the Memorial a few weeks ago with a beautiful set of Srixon 945 blades, and you sure can’t buy them in the UK and I doubt many of you will find them on the shelf anywhere in the US either.

      Yes yes I know the blade market is tiny, but if it was TM they would be damn sure something vaguely similar, brand wise, was available to the market. Win on Sunday, sell on Monday.

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Equipment

Spotted: Titleist GTS USWO headcovers

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GolfWRX Tour Photographer Greg Moore was at Riviera Country Club this last week in Los Angeles for the U.S. Women’s Open. While browsing the photos, I spotted a recent major trend in headcovers. That is, the Titleist GTS headcover line expands the majors theme.

Seen on the bag of Natalia Guseva were the red, white, and blue Titleist GTS covers. This is the third time we have seen limited-edition Titleist major covers, the others being at the Masters and the PGA Championship. But with the launch of the GTS line back at the Texas Children’s Houston Open in March, this is the first time we have seen Titleist come out with major themed head covers for the season (driver headcovers through hybrids).

Check out some photos below.

At the Masters, we saw the familiar Masters green, white, and yellow. While the PGA Championship design was colors synonymous with the Philadelphia Eagles NFL team. This shows the season major drops continue full steam ahead for major OEMs. New opportunities for each major for designs and themes, and who knows, maybe a lucky spark for a player and a major championship for their resume. It gets the wheels turning for what major theme headcover you would keep on your bag for the whole season!

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Whats in the Bag

Melanie Green WITB 2026 (June)

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Driver: TaylorMade Qi4D (9 degrees)
Shaft: Graphite Design Tour AD VF 5 S

3-wood: TaylorMade Qi4D (15 degrees)
Shaft: Graphite Design Tour AD VF 6 S

Hybrids: TaylorMade Qi4D (19 degrees, 22 degrees)
Shaft: Graphite Design Tour AD VF Hybrid 85 S 

Irons: TaylorMade P770 (5-PW)
Shafts: Nippon Modus 3 Tour 105

Wedges: TaylorMade MG5 (50-SB 09, 54-SB 12, 60-SB 10)
Shafts: Nippon Modus 3 Tour 105

Putter: TaylorMade Spider Tour V
Grip: SuperStroke Flatso 2.0

Grips: Golf Pride MCC

Ball: TaylorMade TP5x

Check out more in-hand photos of Melanie Green’s clubs here.

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Equipment

Titleist GT280 mini driver after 3 rounds – GolfWRXers discuss

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In our forums, one user has announced himself as a believer in the powers of Titleist’s GT280 Mini Driver, and is sharing the good news with other members.

User @dgarland chronicled:

“As the title states I have played 3 rounds with a Titleist GT280 mini driver and here are the results…  If you have been contemplating trying one, definitely do.  Stock Tensei Blue and set at standard loft and it’s legitimately hard to not put the ball in play with this.  It is incredibly straight and even bad swings result in a usable shot.  You will give up some distance but you will be in play.  I have not attempted to hit it off the fairway yet but I rarely hit my 3 wood off the fairway either.  At my home course there are two holes on the front 9 that are a really uncomfortable shot with the driver.  One is a slight dogleg right where a draw (my normal shot) can run out of room fast and the other is a dogleg left with trees about 250ish straight off the tee, where a driver that doesn’t draw will get me into trouble.  The mini driver has been perfect for both of them.  I always step onto those tee boxes uncomfortable about the shot I need to play, but with this it makes it far easier to get the ball in play.

“Update: 2 for 2 again this morning in a 9 hole round.”

Members in the forum shared their thoughts on mini drivers, offering up their favorite models and whether or not they’re a proper fit for their home course/style of play. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • NorthMNgolfer: “I’m curious between this and the new TEC mini that was just released. But I’m waiting a mini that can be used from the fairway as well from time to time. Both look like great options.”
  • jLMN: “I played the GT280 last year and it’s a great club. My problem this year is I couldn’t justify keeping it in the bag when I would only use it 2-3 times per round. Perfect club for short par 4 tee shots. I didn’t trust it as well off the deck compared to the tee box.”
  • GolferPerson1: “I can only speak to the 280 but I’ve had no issues with it from the fairway. ”

Entire Thread: “Titleist GT280 mini driver after 3 rounds”

If you aren’t a member, join us in the GolfWRX forums today!

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