Equipment
Cleveland makes new appointments, plans to bring XXIO to US
Cleveland golf announced today that Chuck Thiry will assume the role of Vice President and Special Advisor to the President with the specific goal of maximizing the brand presence of Cleveland Golf, Srixon and XXIO with green grass accounts across the country.
“I couldn’t be more pleased to be embarking on a new mission, Thiry said. “It’s the next logical step in my career, and I look forward to serving the company in this new role.”
Cleveland will also be bringing its XXIO brand to North America, which Mason Prange will oversee.
“Mason has earned the respect of everyone within our organization because of his combination of sound logic and innovative thinking,” Thiry said. “He’s the perfect individual to lead us as we prepare to relaunch our two largest brands, Srixon and Cleveland Golf, while introducing the exciting XXIO brand to North America.”
The Cleveland-Srixon-Dunlop conglomerate will be looking to push the XXIO, which is relatively unknown in the U.S. but immensely popular in Japan and Korea, with the restructuring. The company recently released its XXIO 8 line of woods and irons, which you can view here.
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Whats in the Bag
Rasmus Højgaard WITB 2024 (April)
- Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.
Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX
Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130
Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X
Putter: Odyssey Ai One Milled Eight T DB
Grips: Golf Pride MCC
Check out more in-hand photos of Hojgaard in the forums.
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Whats in the Bag
Rory McIlroy WITB 2024 (April)
- Rory McIlroy what’s in the bag accurate as of the Zurich Classic.
Driver: TaylorMade Qi10 (9 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9)
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB), Titleist Vokey Design WedgeWorks (58-K @59)
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
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Equipment
Spotted: Nate Lashley’s Ping PLD “Wolverine” putter
Ping PLD putters have been a very common site on profesional tours. Pros seem to gravitate toward the PLD line’s custom options and precision milling. We have seen the PLD line expanded over the years, but we haven’t seen too many, if any, large mallets.
This week we spotted a PLD putter in Nate Lashley’s bag that has a similar look to the old Ping Wolverine head shape. This putter is a large mallet with the famous “claws” on the outside and oval center that housed the alignment aid.
Nick’s putter has the PLD logo on the back but also looks like it might have an insert installed on the face. It is hard to tell but at the address picture, it looks like the face is a lighter material than the rest of the putters. The putter is center-shafted and should be face-balanced with a high MOI for stability and forgiveness on mishits. The sole is completely milled and has no markings of name or technologies that might be present in the head. A single white site line is on the top of the putter for alignment.
Nick’s putter is finished off with a chrome steel shaft and a Super Stroke Zenergy Flatso 2.0 grip in black and white.
- Check out the rest of our photos from the 2024 Zurich Classic
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LeoLeo
Dec 12, 2014 at 7:31 pm
This brand and Honma dominated the shelves when I visited some golf shops in Japan. Nice looking stuff but expensive.
Jim
Jun 27, 2014 at 10:36 am
I like this. I bought a xxio hybrid for my dad a few years ago and had a chance to hit it. It was long and very forgiving.
tbowles411
Jun 26, 2014 at 8:38 am
This brand will sell. The price will obviously have to come down, but I just hope the quality doesn’t follow suit.
tbowles411
Jun 26, 2014 at 8:39 am
Additionally, it’s Japan’s most popular brand and it’s not even close.
Adrian
Jun 26, 2014 at 10:23 am
I agree they will sell especially since they cater lower swingspeed players and will have that Japanese “mystique” if they price them correctly.
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4pillars
Jun 25, 2014 at 4:16 pm
Wow a $650 driver (in Japan)
No wonder its pronouced zek-si-oh
4pillars
Jun 25, 2014 at 3:59 pm
When you have two brands that are not doing too well, adding a third brand seems like a genius marketing strategy.
hotspot64
Jun 26, 2014 at 2:26 am
3 Brands…:-)
Ventucky Local
Jun 26, 2014 at 3:28 pm
Ah yes, anyone else remember what a hit New Coke was?
Large chris
Jun 28, 2014 at 5:06 pm
Agreed…. All these companies apart from TM with ‘big plans for 2014/15’
Reality is, Matsuyama won the Memorial a few weeks ago with a beautiful set of Srixon 945 blades, and you sure can’t buy them in the UK and I doubt many of you will find them on the shelf anywhere in the US either.
Yes yes I know the blade market is tiny, but if it was TM they would be damn sure something vaguely similar, brand wise, was available to the market. Win on Sunday, sell on Monday.