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Cleveland makes new appointments, plans to bring XXIO to US

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Cleveland golf announced today that Chuck Thiry will assume the role of Vice President and Special Advisor to the President with the specific goal of maximizing the brand presence of Cleveland Golf, Srixon and XXIO with green grass accounts across the country.

“I couldn’t be more pleased to be embarking on a new mission, Thiry said. “It’s the next logical step in my career, and I look forward to serving the company in this new role.”

Cleveland will also be bringing its XXIO brand to North America, which Mason Prange will oversee.

“Mason has earned the respect of everyone within our organization because of his combination of sound logic and innovative thinking,” Thiry said. “He’s the perfect individual to lead us as we prepare to relaunch our two largest brands, Srixon and Cleveland Golf, while introducing the exciting XXIO brand to North America.”

The Cleveland-Srixon-Dunlop conglomerate will be looking to push the XXIO, which is relatively unknown in the U.S. but immensely popular in Japan and Korea, with the restructuring. The company recently released its XXIO 8 line of woods and irons, which you can view here.

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11 Comments

11 Comments

  1. LeoLeo

    Dec 12, 2014 at 7:31 pm

    This brand and Honma dominated the shelves when I visited some golf shops in Japan. Nice looking stuff but expensive.

  2. Jim

    Jun 27, 2014 at 10:36 am

    I like this. I bought a xxio hybrid for my dad a few years ago and had a chance to hit it. It was long and very forgiving.

  3. tbowles411

    Jun 26, 2014 at 8:38 am

    This brand will sell. The price will obviously have to come down, but I just hope the quality doesn’t follow suit.

    • tbowles411

      Jun 26, 2014 at 8:39 am

      Additionally, it’s Japan’s most popular brand and it’s not even close.

    • Adrian

      Jun 26, 2014 at 10:23 am

      I agree they will sell especially since they cater lower swingspeed players and will have that Japanese “mystique” if they price them correctly.

  4. Pingback: Cleveland makes new appointments, plans to bring XXIO to US | Spacetimeandi.com

  5. 4pillars

    Jun 25, 2014 at 4:16 pm

    Wow a $650 driver (in Japan)

    No wonder its pronouced zek-si-oh

  6. 4pillars

    Jun 25, 2014 at 3:59 pm

    When you have two brands that are not doing too well, adding a third brand seems like a genius marketing strategy.

    • hotspot64

      Jun 26, 2014 at 2:26 am

      3 Brands…:-)

    • Ventucky Local

      Jun 26, 2014 at 3:28 pm

      Ah yes, anyone else remember what a hit New Coke was?

    • Large chris

      Jun 28, 2014 at 5:06 pm

      Agreed…. All these companies apart from TM with ‘big plans for 2014/15’

      Reality is, Matsuyama won the Memorial a few weeks ago with a beautiful set of Srixon 945 blades, and you sure can’t buy them in the UK and I doubt many of you will find them on the shelf anywhere in the US either.

      Yes yes I know the blade market is tiny, but if it was TM they would be damn sure something vaguely similar, brand wise, was available to the market. Win on Sunday, sell on Monday.

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Whats in the Bag

Webb Simpson WITB 2024 (May)

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Driver: Titleist TSR3 (10 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TS2 (15 degrees, B2 SureFit setting)
Shaft: Mitsubishi Tensei CK Blue 70 TX

5-wood: Titleist 913 Fd (18 degrees)
Shaft: UST Mamiya VTS Proforce 8 TX

Hybrids: Titleist TSR2 (24 degrees)
Shaft: Graphite Design Tour AD D1 Hybrid 105 X

Irons: Titleist T150 (5, 6), Titleist 680 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM9 (46-10F, 54-14F, 60-04L)
Shafts: True Temper Dynamic Gold Tour Issue X100 (46), True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Ai-One Jailbird Cruiser

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet

Check out more in-hand photos of Webb Simpson’s clubs here.

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Whats in the Bag

Keegan Bradley WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (16.5 degrees)
Shaft: Aldila Rogue White 130 MSI 70 TX

Hybrid: Callaway Apex UW (19 degrees)
Shaft:  Project X HZRDUS Smoke Black RDX 80 TX

Irons: Srixon ZX5 Mk II (3-5) Srixon ZX7 Mk II (6-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (52-10 Mid, 58-6 Low)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey Ai-One Jailbird Cruiser
Grip: SuperStroke Zenergy WristLock

Grips: Golf Pride Tour Velvet Plus4

Ball: Srixon Z-Star Diamond

Check out more in-hand photos of Bradley’s clubs here.

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Coolest thing for sale in the GolfWRX Classifieds (5/7/24): Mizuno 245 irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Mizuno 245 irons.

From the seller: (@JB_007): “1. Mizuno Pro 245 – $1000 –> 950/obo

  • Purchased brand new – they have 36 holes on them, with probably 10 premium range balls. Great set of irons, I just am looking to go another way right now.
  • 5-PW –> stock L/L/L
  • Project X LS 6.5
  • Stock MCC Mizuno Grips.”

To check out the full listing in our BST forum, head through the link: Mizuno 245 irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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