Equipment
2024 Titleist AVX golf balls: Targeting improvement in every layer
Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance ball (at less-than-a-tour-ball price point)
Titleist touts softer feel, longer distance, and more control around the green in its latest generation of AVX. The previous iteration was released in 2022.
New high gradient, high-speed core
You can’t have a fast ball without a fast core. AVX’s new core features the same high-gradient core technology as Pro V1 and Pro V1x. Engineers also credit it as being foundational to reducing long game spin while retaining spin around the greens.
“With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player,” said Mike Madson, Vice President, Titleist Golf Ball R&D.
Improved casing layer, cover
Titleist engineers positioned a thin, high-flex casing layer over the core to reduce long-game spin. Outside of this is a new, softer urethane cover calibrated for spin on short irons and wedges.
Titleist’s Mike Madson explained the three-piece construction:
“With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game.”
“For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.”
Improved aerodynamics
Engineers designed a new 346 quad dipyramid catenary dimple design to ensure AVX remains the lowest-flying urethane-cover offering in the lineup.
What Titleist says about its new AVX golf balls
“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.”
Pricing, specs, and availability
Colors: White, yellow
At retail: 1/24
Price: $49.99/dozen
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Whats in the Bag
Dustin Johnson WITB 2024 (May)
- Dustin Johnson what’s in the bag accurate as of PGA Championship. More photos from the event here.
Driver: TaylorMade Qi10 (10.5 degrees @12.5)
Shaft: Fujikura Speeder 661 Evolution 2.0 Tour Spec X
3-wood: TaylorMade Qi10 HL (16.5 degrees)
Shaft: LA Golf Prototype
Check out more in-hand photos of Dustin Johnson’s clubs here.
7-wood: TaylorMade Stealth (21 degrees)
Shaft: LA Golf Prototype
9-wood: TaylorMade Stealth (24 degrees)
Shaft: LA Golf Prototype
Check out more in-hand photos of Dustin Johnson’s clubs here.
Irons: TaylorMade P730 DJ Proto (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG (52 @54, 60)
Shafts: KBS Tour Custom Black 120 S
Check out more in-hand photos of Dustin Johnson’s clubs here.
Putter: TaylorMade Spider Tour T3.0
Grip: SuperStroke Zenergy Pistol 1.0
Ball: TaylorMade TP5x
Grips: Golf Pride Tour Velvet
Check out more in-hand photos of Dustin Johnson’s clubs here.
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Whats in the Bag
Phil Mickelson WITB 2024 (May)
- Phil Mickelson what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai-Smoke Triple Diamond Prototype (9 degrees @8)
Shaft: Fujikura Ventus Blue 6 X
3-wood: Ping G430 Max (15 degrees @13.5)
Shaft: Fujikura Ventus Blue 7 X
4-wood: Callaway Mavrik Sub Zero (16.5 degrees)
Shaft: KBS TD 80 Category 5
Hybrid: Ping Anser (17 degrees)
Shafts: Mitsubishi Kuro Kage Prototype 90 X
Irons: Callaway Rogue ST Pro (5), Callaway X Forged 2013 (6-9)
Shafts: KBS Tour-V 125 (5), Mitsubishi MMT 115 TX (6-9)
Wedges: Callaway Jaws Raw (50-10J) Callaway Mack Daddy PM Grind 19 (60, 64)
Shafts: Mitsubishi MMT 115 TX
Putter: L.A.B. Golf DF3
Grips: Golf Pride MCC
Check out more in-hand photos of Phil Mickelson’s clubs here.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/20/24): Callaway Triple Diamond Ai smoke 7-wood
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Callaway Triple Diamond Ai smoke 7-wood.
From the seller: (@bogeywoods03): “Triple Diamond ai smoke 7 wood 20 degree with Denali 6.0 70 shaft , hits nukes and comes with og headcover $225 shipped obo.”
To check out the full listing in our BST forum, head through the link: Callaway Triple Diamond Ai smoke 7-wood
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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Conor
Jan 22, 2024 at 3:19 pm
Keen to try the new AVX when it hits retail. I’ve recently switched to the AVX under advice from a fitter at Club Champion whilst getting fit for a driver. My driver spin was far too high with my gamer ball, a Z Star XV. He gave me an AVX to hit with the Trackman and instantly noticed the difference. Better flight, longer distance, better spin numbers and my right miss stayed in play. Could definitely use more green side control, but I’ve dropped 1.5 shots off my handicap index since gaming the AVX. Not upset it’s come down in price too. $15 AUD less than a dozen ProV1.
Rich D
Jan 21, 2024 at 10:14 pm
Reads like a press release. Because that’s what it is.
That said, this ball might be a real game-changer for mid-handicappers.