Equipment
2024 Titleist AVX golf balls: Targeting improvement in every layer
Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance ball (at less-than-a-tour-ball price point)
Titleist touts softer feel, longer distance, and more control around the green in its latest generation of AVX. The previous iteration was released in 2022.
New high gradient, high-speed core
You can’t have a fast ball without a fast core. AVX’s new core features the same high-gradient core technology as Pro V1 and Pro V1x. Engineers also credit it as being foundational to reducing long game spin while retaining spin around the greens.
“With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player,” said Mike Madson, Vice President, Titleist Golf Ball R&D.
Improved casing layer, cover
Titleist engineers positioned a thin, high-flex casing layer over the core to reduce long-game spin. Outside of this is a new, softer urethane cover calibrated for spin on short irons and wedges.
Titleist’s Mike Madson explained the three-piece construction:
“With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game.”
“For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.”
Improved aerodynamics
Engineers designed a new 346 quad dipyramid catenary dimple design to ensure AVX remains the lowest-flying urethane-cover offering in the lineup.
What Titleist says about its new AVX golf balls
“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.”
Pricing, specs, and availability
Colors: White, yellow
At retail: 1/24
Price: $49.99/dozen
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Whats in the Bag
Xander Schauffele WITB 2024 (May)
- Xander Schauffele what’s in the bag accurate as of the PGA Championship.
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
Shaft: Mitsubishi Diamana PD 70 TX (45.5 inches)
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Mitsubishi Diamana PD 80 TX
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Mizuno MP-20 (3), Callaway Apex TCB ’24 (4-10)
Shafts: True Temper Dynamic Gold Tour Issue Mid X100 (3), True Temper Dynamic Gold Tour Issue X100 (4-10)
Wedges: Callaway Jaws Raw (52-10S), Titleist Vokey Design SM10 (56-10S @57), Titleist Vokey Design WedgeWorks Proto (60-K @61)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride MCC Align
Ball: Callaway Chrome Tour
Check out more in-hand photos of Xander Schauffele’s clubs in the forums.
More Xander Schauffele WITBs
- Xander Schauffele WITB 2023 (August)
- Xander Schauffele WITB 2022 (July)
- Xander Schauffele’s winning WITB: 2022 Scottish Open
- Xander Schauffele’s winning WITB: 2022 Travelers Championship
- Patrick Cantlay, Xander Schauffele’s winning WITBs: 2022 Zurich Classic
- Xander Schauffele WITB 2022 (January)
- Xander Schauffele WITB 2021 (October)
- Xander Schauffele WITB 2021 (September)
- Xander Schauffele WITB 2021 (May)
- Xander Schauffele WITB 2021 Masters
- Xander Schauffele WITB 2020 (October)
- Xander Schauffele WITB: 2020 Tour Championship
- Xander Schauffele’s winning WITB: 2020 Olympics
- Xander Schauffele WITB 2020
- Xander Schauffele WITB: 2020 Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: Sentry Tournament of Champions
- Xander Schauffele’s winning WITB: 2018 WGC-HSBC Champions
- Xander Schauffele WITB 2018
- Xander Schauffele’s winning WITB: 2017 Tour Championship
- Xander Schauffele WITB 2017
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Whats in the Bag
Cam Smith WITB 2024 (May)
- Cam Smith what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X
3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X
7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5
Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series
Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)
Putter: Scotty Cameron 009M
Grips: Golf Pride Tour Velvet Tack
Ball: Titleist Pro V1x
Check out more in-hand photos of Cam Smith’s gear here.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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Conor
Jan 22, 2024 at 3:19 pm
Keen to try the new AVX when it hits retail. I’ve recently switched to the AVX under advice from a fitter at Club Champion whilst getting fit for a driver. My driver spin was far too high with my gamer ball, a Z Star XV. He gave me an AVX to hit with the Trackman and instantly noticed the difference. Better flight, longer distance, better spin numbers and my right miss stayed in play. Could definitely use more green side control, but I’ve dropped 1.5 shots off my handicap index since gaming the AVX. Not upset it’s come down in price too. $15 AUD less than a dozen ProV1.
Rich D
Jan 21, 2024 at 10:14 pm
Reads like a press release. Because that’s what it is.
That said, this ball might be a real game-changer for mid-handicappers.