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Snell Golf launches new 2024 Prime lineup of golf balls offering ‘performance for all’

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Snell Golf has today introduced its new 2024 Prime golf ball lineup.

Per Snell, the new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance.

Regarding the new release, Dean Snell, owner and CEO, said

“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as ‘paralysis by analysis,’ leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”

Prime 2.0, Prime 3.0, and Prime 4.0 offer three performance levels and three price points to fit golfers of different capabilities.

Prime 2.0

A new, two-piece urethane golf ball ball designed for slower swing speed golfer. A high-speed core is designed to offer players higher spin and higher launch to promote overall carry distance. This works with the urethane cover for higher short-game spin than other two-piece balls on the market, according to the company. The new XV3 Urethane cover aims to provide very soft feel, excellent durability, and superior greenside control.

Price: $24.99 per dozen.

Prime 3.0

Total performance for a wide range of golfers, this is a three-piece urethane golf ball that evolves from the previous “MTB PRIME” and “MTB BLACK” models, designed to provide high ball speed and low long game spin that most players desire. The mantle layer is designed for controlling iron spin to mid-high levels needed to execute every shot in the bag, while the brand’s NEW XV3 Urethane cover aims to provide softer feel, ultimate greenside control, and improved durability.

Price: $32.99 per dozen.

Prime 4.0

Designed for mid to high-swing speed players, this model is a four-piece urethane golf ball designed to provide golfers with leading performance. An ultra fast core and low spin aims to offer superior distance, while the mantle layers work to offer higher short iron spin and optimal launch for long irons. The XV3 Urethane cover provides ultimate greenside control, excellent durability, and a slightly firmer feel on this model.

Price: $34.99 per dozen.

The 2024 Prime 2.0 and Prime 3.0 golf ball models will be offered in a high visibility white and optic yellow immediately, shipping April 22n on SnellGolf.com. The Prime 4.0 will also be on pre-sale in white on April 22, shipping May 1. Yellow 4.0 model expected to be available June 1.

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2 Comments

2 Comments

  1. Pedro

    Apr 24, 2024 at 2:55 pm

    For aesthetics the aim line should be in-line with the seam – for being billed as a premium ball this missed the mark – literally. To me it shows less attention to detail which might translate to other oddities in consistent production.

  2. Rich D

    Apr 22, 2024 at 11:29 pm

    The swing speeds and/or 7-iron distances for each model are….?

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Equipment

Three Swing Challenge: Testing the Callaway Paradym Ai Smoke Triple Diamond driver

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GolfWRX’s resident Club Junkie, Brian Knudson, puts the Callaway Paradym Ai Smoke Triple Diamond driver to the test in our new Three Swing Challenge.

Why three swings?

Many years ago, the legendary Barney Adams, founder of Adams Golf, told us this:

“My formula as a fitter was three shots only. I discounted No. 1 just because it was the first one, counted 100 percent of No. 2, and discounted No. 3, because the player was starting to adjust.”

This is in line with our experience, and we believe golfers can make a meaningful judgment about a club in just a few swings.

Let us know what you want to see in the challenge next!

Read more about the Callaway Paradym Ai Smoke Triple Diamond driver here.

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What’s your 3-wood? – GolfWRXers discuss

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In our forums, our members have been talking about their 3-woods. WRXer ‘Kdgolf’ is on the hunt for a new 3-wood, and our members have been sharing their suggestions as well as making arguments for their current gamer.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • phizzy30: “Still have my OG SIM ti.  It’s very hot off the face, mid launch, low spin.  Great off the tee, but you need some speed off the deck to make it come to life.  Qi10 tour is also another good one I tested and numbers were very similar to the SIM ti but it launched slightly higher.”
  • knudson81: “Cobra Darkspeed LS 3+ and add a Mitsubishi Tensei 1K Pro White 70. Absolute monster.”
  • adamwon84: “I have the AI Smoke Max 3 wood (15 degrees) and it might be the easiest club to hit from a tee or off the deck that I have ever had (when it comes to a 3 wood that is) and the distance is pretty fantastic.”
  • runningblind11: “Taylormade fairways always work best for me, I need a deeper face.  All in the last 5 years are good, but I really like the look of the Qi10 this year.   I have a 3HL and a 7 in the bag now.”

Entire Thread: “What’s your 3-wood? – GolfWRXers discuss”

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Coolest thing for sale in the GolfWRX Classifieds (5/24/24): 1 of 15 Swag Shadow Dripping Skulls Handsome One putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a 1 of 15 Swag Shadow Dripping Skulls Handsome One putter.

From the seller: (@TJGolf55): “1 of only 15 made.  Super cool putter!  The putter is 35” with grip still in the plastic.  It has been carpet rolled only. No headcover but will be shipped well protected. Final price drop $575 PayPal shipped.  No trades at this time.”

To check out the full listing in our BST forum, head through the link: 1 of 15 Swag Shadow Dripping Skulls Handsome One putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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