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Snell Golf launches new 2024 Prime lineup of golf balls offering ‘performance for all’

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Snell Golf has today introduced its new 2024 Prime golf ball lineup.

Per Snell, the new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance.

Regarding the new release, Dean Snell, owner and CEO, said

“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as ‘paralysis by analysis,’ leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”

Prime 2.0, Prime 3.0, and Prime 4.0 offer three performance levels and three price points to fit golfers of different capabilities.

Prime 2.0

A new, two-piece urethane golf ball ball designed for slower swing speed golfer. A high-speed core is designed to offer players higher spin and higher launch to promote overall carry distance. This works with the urethane cover for higher short-game spin than other two-piece balls on the market, according to the company. The new XV3 Urethane cover aims to provide very soft feel, excellent durability, and superior greenside control.

Price: $24.99 per dozen.

Prime 3.0

Total performance for a wide range of golfers, this is a three-piece urethane golf ball that evolves from the previous “MTB PRIME” and “MTB BLACK” models, designed to provide high ball speed and low long game spin that most players desire. The mantle layer is designed for controlling iron spin to mid-high levels needed to execute every shot in the bag, while the brand’s NEW XV3 Urethane cover aims to provide softer feel, ultimate greenside control, and improved durability.

Price: $32.99 per dozen.

Prime 4.0

Designed for mid to high-swing speed players, this model is a four-piece urethane golf ball designed to provide golfers with leading performance. An ultra fast core and low spin aims to offer superior distance, while the mantle layers work to offer higher short iron spin and optimal launch for long irons. The XV3 Urethane cover provides ultimate greenside control, excellent durability, and a slightly firmer feel on this model.

Price: $34.99 per dozen.

The 2024 Prime 2.0 and Prime 3.0 golf ball models will be offered in a high visibility white and optic yellow immediately, shipping April 22n on SnellGolf.com. The Prime 4.0 will also be on pre-sale in white on April 22, shipping May 1. Yellow 4.0 model expected to be available June 1.

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2 Comments

2 Comments

  1. Pedro

    Apr 24, 2024 at 2:55 pm

    For aesthetics the aim line should be in-line with the seam – for being billed as a premium ball this missed the mark – literally. To me it shows less attention to detail which might translate to other oddities in consistent production.

  2. Rich D

    Apr 22, 2024 at 11:29 pm

    The swing speeds and/or 7-iron distances for each model are….?

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Whats in the Bag

Daniel Berger WITB 2024 (April)

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  • Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0

Grips: Golf Pride Tour Wrap

Ball: Titleist Pro V1

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

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Equipment

Heavy Artillery: A look at drivers in play at the Zurich Classic of New Orleans

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What are the driver and shaft combinations of the best golfers in the world? For gearheads, it’s an endlessly interesting question — even if we can only ever aspire to play LS heads and 7 TX shafts.

At this week’s Zurich Classic of New Orleans, GolfWRX got in-hand looks at the driver setups of a wealth of players.

Check out some of the most interesting combos below, then head to the GolfWRX forums for the rest, as well as the rest of our galleries from New Orleans.

Rory McIlroy

Driver: TaylorMade Qi10 (9 degrees @8.25)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Alex Fitzpatrick

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Daniel Berger

Driver: Ping G430 LST (10.5 degrees @9)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride Tour Wrap

Rasmus Hojgaard

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
Grip: Golf Pride MCC

Alejandro Tosti

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
Grip: Golf Pride MCC Plus4

James Nicholas

Driver: Titleist TSR3 (8 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
Grip: Golf Pride Tour Velvet

Kevin Streelman

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
Grip: Golf Pride Tour Velvet

Sang-moon Bae

Driver: Callaway Paradym Triple Diamond (9+ @8)
Shaft: Fujikura Ventus Blue 6 X
Grip: Golf Pride Tour Velvet

Russ Cochran

Driver: Callaway Paradym Ai Smoke (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X
Grip: Golf pride MCC Align 

MJ Daffue

Driver: Callaway Paradym Ai Smoke Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Green RDX 65 TX
Grip: Golf Pride ZGrip Cord Align

Check our more photos from the Zurich Classic here.

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Whats in the Bag

Rasmus Højgaard WITB 2024 (April)

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  • Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.

Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX

3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130

Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X

Putter: Odyssey Ai One Milled Eight T DB

Grips: Golf Pride MCC

Check out more in-hand photos of Hojgaard in the forums.

 

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