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Titleist introduces next-generation AVX golf ball

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Titleist has today launched the third generation of its AVX golf ball, which hits retail on February 4th.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The next-gen version features updated technology for players who prioritize distance and soft feel in a urethane covered golf ball.

On the new addition, Frederick Waddell, Director of Golf Ball Product Management, Titleist, said

“With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin. We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”

The 2022 AVX ball features a new reformulated core designed to generate high speed and low long game spin to drive more distance with an excellent soft feel.

The reformulated core increases stiffness of the outermost portions of the core while keeping the center of the core soft. This combination aims to decrease driver and long game spin, while a high flex casing layer is designed to promote high ball speed and low spin on long shots for enhanced distance.

A new softer cover increases the soft (urethane cover) over hard (high flex casing) differential, which contributes to improved short game and greenside spin, while a new 348 tetrahedral catenary aerodynamic dimple pattern aims to provide a piercing low trajectory ball flight.

The new AVX is offered in both white and high optic yellow and will be available in golf shops worldwide beginning February 4, 2022, and costs $49.99 per dozen.

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

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Scottie Scheffler signs first endorsement following Masters win

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Today, the 2022 Master champion Scottie Scheffler has been announced as a new brand ambassador of GolfForever.

The 25-year-old has won four times on the PGA Tour since he began using GofForever’s training system that pairs the first-ever multi-use golf fitness and warmup tool with video-streaming routines in design to provide flexibility, speed, power and injury recovery in the GolfForever app.

Scheffler will represent the brand by appearing in GolfForever video content and advertisements, using the GolfForever Training System in a similar capacity to how he uses it in his own daily routines.

Speaking on the new partnership, Scheffler said

“It’s been an unbelievable ride these past few months and part of my success is no doubt due to the hard work I’ve put in with GolfForever. It’s a tool and approach that is critical to my preparation for the PGA Tour, and I respect GolfForever’s mission of helping all golfers improve their bodies and play their best with the same scientific approach as mine. I’m proud to be their ambassador and excited for the relationship ahead.”

For more information on the GolfForever training system, check out GolfForever.com.

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Coolest thing for sale in the GolfWRX Classifieds (5/12/22): FootJoy Icons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a pair of FootJoy Icons.

From the seller (@jjgsgolf): “FootJoy ICON 52339.10.5M Brand New. $100.”

To check out the full listing in our BST forum, head through the link: FootJoy Icons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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INSIDER EXCLUSIVE: Maverick McNealy on custom 1-of-1 Callaway Apex MB irons

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Maverick McNealy was once the No. 1 amateur in the world playing for Stanford University, and he signed with Callaway Golf upon turning professional in 2017.

Since then, McNealy has been switching back-and-forth between Callaway Apex MB prototype irons and Nike VR Pro irons. He played Nike irons in college, and he hasn’t yet been able to make a permanent switch into Callaway irons.

Throughout 2022, McNealy has been opting for the Nike irons, and he uses lead tape to get the weighting and CG (center of gravity) right for his swing. McNealy prefers a long heel-to-toe length and a CG that’s farther away from the hosel.

When he showed up to the 2022 Byron Nelson, however, he had a completely new version of Callaway Apex MB prototype irons that he’s never used before, in addition to his old Nike irons.

On Tuesday, we caught up with McNealy to get his take on the new Callaway irons and how they came about.

GolfWRX: So we noticed that you have a new set of Callaway blades in the bag, in addition to the Nike irons. What’s the story behind the new irons, and can you tell me a bit about the process of getting them in the bag?

McNealy: So, this process started just over a year ago. I’ve been working really closely with Tim Reed (Senior Vice President, Global Sports Marketing at Callaway) on this. It’s really trying to fill a gap in the performance blade market. There really isn’t anything with that much length heel-to-toe and a center of gravity far enough from the hosel.

For me, getting that center of gravity out towards the toe, or should I say, getting that center of gravity further away from the hosel, gives me more club head awareness on the way down. It slows down the closure rate and keeps the club face square longer. I found out with other blades, because they’re so short heel to toe, and the center of gravity is so close to the heel, that I was shutting them down too fast for me. So these help keep the club face square on the way back and give me that awareness on the way through.

So, Tim and I are taking a deep dive. We’re hitting them and really trying to dial them in in every way possible so that they’re consistent from iron to iron all the way through.

We’re measuring offsets, impact height, location, lead groove height, there’s just so many little details that change the way you deliver the club, the way you feel it. The next thing we’re looking at is making sure every iron is spinning exactly the way we want through the bag especially with the new golf ball, the prototype golf ball (Chrome Soft X) that I’ve been playing from Callaway, which is awesome.

It’s pretty cool to get to match an iron and a golf ball to hit exactly the flight I want to through the bag.

Are you trying to match up the look with the Nike irons? From address, they look very similar in terms of grooves, offset and topline.

The Nike’s trained me. When I became a one sport athlete, those were the irons I was using. That’s what my eye sees, so there’s a few things that really help me line up the club, especially the PAR area. The lead groove height matters a lot for delivering the club consistently and getting the contact.

Then the 10 and 11 iron is a fun project for us because I almost never chip with a pitching wedge or gap wedge, and if I do it’s a bump and run, so I just want something that’s going to flow straight through from my short irons to my approach irons, or however you want to call them. I’ve seen them launch lower with a little bit more spin, which is great for distance control, and they feel just like my irons, which is a pretty exciting project.

Which of the Callaway irons will you put in play this week? The whole set?

4-7. The 8 iron is a maybe. Honestly, I just want to get some reps under competition and see how they perform. As you can see, I’m slow to change, so it’s a big deal for me to throw a couple of them in, and we’re going to keep iterating until they’re exactly right.

See more photos and join the discussion about McNealy’s new irons here.

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