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Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

5 Comments

5 Comments

  1. The dude

    Oct 23, 2020 at 9:04 pm

    How much for just the headcover?. That’s nice!

  2. Larry

    Oct 22, 2020 at 6:59 pm

    Have the Hogan GS53 did change out of the Hzrdus shaft as one cracked and second one lost me distance? Happy with a stiffer Adla shaft in it now….For me it was much easier to find the fairway then the Rouge I replaced…

  3. His mom named him Tyler LOL

    Oct 22, 2020 at 5:08 pm

    He’s a closet Ping swinger

  4. Ty

    Oct 22, 2020 at 2:35 pm

    Junk

    • Not Ty

      Oct 22, 2020 at 4:12 pm

      enough about your golf game… now tell us your opinion on the driver!

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Equipment

American Express, Abu Dhabi Golf Championship Tour Truck Report: BK to Srixon? MCA has a ton of new shafts, Rickie goes graphite

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TaylorMade

Most of the big action for Team TaylorMade is taking place in Abu Dhabi with Rory and Tommy in the field. After extensive weeks of testing, this is what they have in the bag this week

Tommy Fleetwood WITB

Driver: TaylorMade SIM2 (10.5 degrees @8.5)
Shaft: Mitsubishi Diamana DF 70 TX (tipped 1 inch, 44.75 inches)

3-wood: TaylorMade SIM2 Rocket 3 (13.5 degrees)
Shaft: Mitsubishi Diamana DF 70 TX (42.5 inches)

5-wood: TaylorMade SIM2 (19 degrees @18.5)
Shaft: Mitsubishi Diamana DF 80 TX (41.25 inches)

Irons: TaylorMade P7TF (4-PW) 
Shafts: Project X Rifle 6.5

Wedges: Callaway MD5 Jaws Raw (52-10S, [email protected], 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue  S400

Putter: Odyssey White Hot Pro 3
Grip: SuperStroke Mid Slim 2.0

Grips: Golf Pride Tour Velvet Cord (D, 3W, 5W, 7W, and wedges), Iomic Sticky @1pm (irons)

Ball: TaylorMade TP5x ’21 Proto

Rory McIlroy WITB

Driver: TaylorMade SIM2 (10.5 degrees @8)
Shaft: Fujikura Ventus Black 6 X (45.5 inches, 59.25 lie, D4)

3-wood: TaylorMade SIM2 (15 degrees @13.5)
Shaft: Mitsubishi Tensei CK Pro White 80 TX (43.25 inches, 58 lie, D4)

5-wood: TaylorMade SIM2 (19 degrees @ 18.25)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

Irons: TaylorMade P7MB (4-PW)
Shaft: Project X Rifle 7.0 (6.5 in PW)

Wedges: TaylorMade MG2 (52-09SB, 56-12SB, 60-08LB)
Shaft: Project X Rifle 6.5

Putter: TaylorMade Spider X Copper (34.25 inches, 2.5 loft, 70 lie)

Ball: 2021 TaylorMade TP5x (#22)

Grips: Golf Pride Tour Velvet Cord (58R 1+1, logo down)

Matthew Wolff WITB

Driver: TaylorMade SIM2 Max (10.5 degrees @9)
Shaft: Graphite Design Tour AD TP 7 TX

3-wood: TaylorMade SIM2 Titanium (15 degrees)
Shaft: Graphite Design Tour AD XC 8 X

Irons: TaylorMade P7MC (3-PW)
Shafts: Project X 6.5

Wedges: TaylorMade MG2 (50-09SB, 56-12SB, 60-09LB)
Shafts: True Temper Dynamic Gold Tour Issue X100

Grips: Golf Pride ZGrip Cord (+3 double-sided tape)

Putter: TaylorMade Spider X Proto (33 inches, lie at 70, 3.5 loft, D4)
Grip: TaylorMade Red/Black

Ball: TaylorMade TP5 ’21 PIX

Other TM news 

Doc Redman put the new Aldila Ascent Red 70 TX in his SIM2 (60 TX pictured below).

Sepp Straka put the new MCA Kaili White 60 TX in his SIM2.

Titleist

The Fujikura Ventus Red trend continues with Russell Henley moving from his KBS TD to Ventus Red 7 X in a TSi4.

Tyler Duncan was testing a custom K Grind lob wedge. He was inspired by Kevin Na’s win and looking at Aaron Dill’s pics on IG. Can you blame him?

Justin Thomas (Abu Dhabi) moved out of Ventus Red 6 TX (tipped 1 inch) in his TSi3 (9 degrees) into a Graphite Design Tour AD IZ 6 X. According to my source, JT was looking for a specific feel with the driver and also one that dialed in the launch windows on a little cutter he has been working on. We will keep you updated if it sticks or if any of the info changes.

Callaway

Akshay Bhatia put the new Apex Utility Prototype in play with a KBS Tour Hybrid Prototype 105 X shaft. Shay also put the new Epic Max LS driver (9 degrees @8.5) with a Project X HZRDUS Smoke Green “Hulk” 75G 6.5 TX.

Kevin Na tested Callaway’s Epic Max LS (9 degrees) with a Graphite Design Tour AD GP 6 X. No need to panic, that original Epic gamer ain’t goin’ anywhere till it keels over and dies.

Phil Mickelson was spotted testing a Fujikura Ventus Black 6 X shaft in a Mavrik Sub Zero. Not confirmed if it will indeed go in play.

Ping

Scott Stallings (non-staff) put a Ping G425 LST (10.5 degrees @11) driver in play with an MCA Kaili White 60 TX (tipped 1 inch @45.25).

Abraham Ancer (non-staff) also converted to the Ping G425 LST (9 degrees @7.75) with an MCA Tensei AV Raw Blue 65 TX (tipped 1 inch @45).

Cameron Champ lost his clubs en route to Palm Desert and the Ping Tour squad had to build a brand new set of sticks from scratch, top to bottom. Thankfully the gamers showed up and Cam was left with a fresh new backup set.

Srixon

Rumor has it that former world No. 1 Brooks Koepka has inked a deal with Cleveland/Srixon to play its Z-Star XV ball, ZX7 irons and Cleveland Zip Core Wedges. Koepka showed up to Palm Desert with a new set of irons with Tour Issue X100 shafts, a Srixon utility, and his trusty Nike Vapor Pro 3-iron and TaylorMade M5 driver with an MCA Diamana D+ Limited 70 TX shaft. We will continue to update to confirm or deny the rumors. Awesome news for Srixon and BK if true.

Cobra

Rickie Fowler made some significant changes to his bag coming into Palm Desert. The Cobra staffer put the REV33 MB’s back in the bag this time with a fresh set of Mitsubishi Chemical MMT 125 TX graphite shafts. Fowler, who has tested quite a few different shafts over the years, going from KBS C-Taper S+ to Tour Issue X100, loved the integrity of the MMT’s.

In testing, they tried a set that was soft stepped as well as the current set that is straight in. The overall takeaway was integrity on mis-hits and hitting a very specific flight window all while keeping spin the same. Fowler also had the new Cobra RadSpeed Driver in the bag with a Mitsubishi Tensei Orange 60 TX shaft.

Jason Dufner put the new Aldila Tour Concept 60 TX in his Rad Speed Driver (70 TX pictured below).

Free Agents

Scottie Scheffler finally swapped out his TaylorMade P730’s for a brand new set of P7TW’s (5-PW). Like his older set, they come fully loaded with True Temper Dynamic Gold Tour Issue X100 shafts. Scottie did keep his Srixon Utility 3-iron and Z785 4-iron in the bag, however.

Newly minted free agent Ryan Moore showed up to the Desert with a bag only a true gear junkie could love. The six-company bag featured a TaylorMade SIM Driver, TSi2 3-wood, Srixon hybrids, Mizuno MP-18 irons, and Cleveland Zip Core wedges.

Paul Casey put the Titleist TSi3 driver in the bag with a Mitsubishi Diamana D+ Limited 70 TX shaft.

KBS seeded out a new Proto graphite shaft. The yet-to-be-named new edition to the TD line has a higher modulus material on the bottom third to increase stability and lower torque. The feedback with the original TD from players with fast speeds: it needed to be stiffer. This “newer version,” which will probably only come in the category 4 and 5, is very firm.

Patrick Reed went back to his Ping G400 LST driver—that’s all on that.

 

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Equipment

Rickie Fowler spotted with graphite iron shafts (Mitsubishi MMT) at The American Express

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When it comes to equipment stories, The American Express this week at PGA West is the gift that keeps on giving. Our newest scoop is that Rickie Fowler is taking after another Cobra staffer (aka “the big golfer”) and has made the switch to graphite shafts in his irons.

From the photos captured from his practice round on Wednesday, it appears that Rickie is using Mitsubishi Chemical’s MMT shafts in his custom and yet to be released Cobra Rev33 irons.

This is not the first time Rickie has switched iron shafts in the last 12 months. He was a long-time user of KBS C-Taper before switching to True Temper S400s, and now it appears he is looking at graphite as his next frontier.

This is a developing story and we are working hard on getting all the details and specs of this equipment change but for more pictures of Rickie from The American Express, check out the gallery below.

 

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Equipment

2021 FootJoy HyperFlex with BOA

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FootJoy is celebrating its 75th year as the number one shoe in golf, and to celebrate designers are continuing to push the boundaries of comfort, support, and technology with the release of the all-new 2021 HyperFlex with BOA.

The HyperFlex is two years in the making and features a number of new technologies to provide the stability golfers require with the out of the box comfort they demand.

“They look and feel so athletic. They are super comfortable the moment you put them on.”
– Rafa Cabrera Bello

HyperFlex with BOA technology

WRAPID Fit Technology: BOA is a staple footwear technology, but the designers at FootJoy wanted to take its capabilities further and make it more comfortable. The result is an asymmetrical configuration that ensures a snug comfortable fit but reduces unwanted pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot for complete security, all while providing powerful support through the swing.

Stratofoam Cushioning: This is a proprietary foam blend that is used in the midsole to offer the perfect amount of walking comfort while still providing the right amount of support to reduce fatigue.

OptiFlex outsole –  The design winds through the length of the sole to naturally flex as you walk and still offer torsion control through your swing when needed.

“This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing.”
-Chris Tobias, Vice President, FJ Footwear.

Waterproof Technical Mesh Upper – The Hyperflex is going technical to maximize comfort by pairing a breathable knit mesh-lined upper with a waterproof membrane to regulate foot temperature in any weather while also keeping your foot dry.

Price and availability

The new Hyperflex with BOA, along with the standard laced model will be available starting February 1, and will be priced at $179.99 with the Wrapid BOA system and $149 for the traditionally laced model.

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