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Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

5 Comments

5 Comments

  1. The dude

    Oct 23, 2020 at 9:04 pm

    How much for just the headcover?. That’s nice!

  2. Larry

    Oct 22, 2020 at 6:59 pm

    Have the Hogan GS53 did change out of the Hzrdus shaft as one cracked and second one lost me distance? Happy with a stiffer Adla shaft in it now….For me it was much easier to find the fairway then the Rouge I replaced…

  3. His mom named him Tyler LOL

    Oct 22, 2020 at 5:08 pm

    He’s a closet Ping swinger

  4. Ty

    Oct 22, 2020 at 2:35 pm

    Junk

    • Not Ty

      Oct 22, 2020 at 4:12 pm

      enough about your golf game… now tell us your opinion on the driver!

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Equipment

Rickie Fowler spotted with graphite iron shafts (Mitsubishi MMT) at The American Express

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When it comes to equipment stories, The American Express this week at PGA West is the gift that keeps on giving. Our newest scoop is that Rickie Fowler is taking after another Cobra staffer (aka “the big golfer”) and has made the switch to graphite shafts in his irons.

From the photos captured from his practice round on Wednesday, it appears that Rickie is using Mitsubishi Chemical’s MMT shafts in his custom and yet to be released Cobra Rev33 irons.

This is not the first time Rickie has switched iron shafts in the last 12 months. He was a long-time user of KBS C-Taper before switching to True Temper S400s, and now it appears he is looking at graphite as his next frontier.

This is a developing story and we are working hard on getting all the details and specs of this equipment change but for more pictures of Rickie from The American Express, check out the gallery below.

 

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2021 FootJoy HyperFlex with BOA

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FootJoy is celebrating its 75th year as the number one shoe in golf, and to celebrate designers are continuing to push the boundaries of comfort, support, and technology with the release of the all-new 2021 HyperFlex with BOA.

The HyperFlex is two years in the making and features a number of new technologies to provide the stability golfers require with the out of the box comfort they demand.

“They look and feel so athletic. They are super comfortable the moment you put them on.”
– Rafa Cabrera Bello

HyperFlex with BOA technology

WRAPID Fit Technology: BOA is a staple footwear technology, but the designers at FootJoy wanted to take its capabilities further and make it more comfortable. The result is an asymmetrical configuration that ensures a snug comfortable fit but reduces unwanted pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot for complete security, all while providing powerful support through the swing.

Stratofoam Cushioning: This is a proprietary foam blend that is used in the midsole to offer the perfect amount of walking comfort while still providing the right amount of support to reduce fatigue.

OptiFlex outsole –  The design winds through the length of the sole to naturally flex as you walk and still offer torsion control through your swing when needed.

“This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing.”
-Chris Tobias, Vice President, FJ Footwear.

Waterproof Technical Mesh Upper – The Hyperflex is going technical to maximize comfort by pairing a breathable knit mesh-lined upper with a waterproof membrane to regulate foot temperature in any weather while also keeping your foot dry.

Price and availability

The new Hyperflex with BOA, along with the standard laced model will be available starting February 1, and will be priced at $179.99 with the Wrapid BOA system and $149 for the traditionally laced model.

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GolfWRX Classifieds (01/20/21): TaylorMade SIM Rescues, GAPR Lo, and 2021 Callaway X-Forged irons

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Golfer881 – TaylorMade SIM Max rescues

Out with the old and in with the new thanks to the launch of the Sim2 line – which means if you are looking to upgrade these are ripe for a deal.

To see the full listing and additional pictures check out the link here: TaylorMade Sim Max rescues

Member GolfMinimalist – 2021 Callaway X-Forged irons

Classic forged cavity back irons with a modern twist – the Callway X-forged. Not only do they look great but considering these were just recently released you’re can get them for a pretty nice deal.

To see the full listing and additional pictures check out the link here: 2021 X-Forged

Member dafahnestock – TaylorMade GAPR Lo

Long iron workability with hybrid sensibility is what you get with the GAPR Lo, but if you have your eyes on other driving iron style clubs, be sure to check out this listing because there is a lot to choose from.

To see the full listing and additional pictures check out the link here: GAPR Lo

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

You can also follow along on Instagram: GolfWRX Classifieds

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