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U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

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Equipment

Adidas unveils new ‘Go-To’ collection

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Adidas Golf has today launched its new Go-To apparel line, which is headlined by the brand’s Go-To polo.

Per Adidas, the new Go-To line is designed to be worn on the go, who created the new polo by utilizing materials and colors that give it a “wear-anywhere mentality” while still performing the way a golfer would expect.

“This polo, and the Go-To Collection as a whole, is a huge positive step forward for golf fashion. It’s very rewarding to be able to introduce versatile options that provide both style and function that golfers want and need, while also giving them a sense of satisfaction every time they put these pieces on before heading out to the first tee – or wherever the day takes them – that they are doing something good for the world and our environment.” – Shaun Madigan, global director of apparel, Adidas Golf.

The men’s Go-To polo features a raglan cut in the back for a sportier design that also helps increase mobility and range of motion. Adidas also included a flexible collar construction so that golfers can easily pull the shirt over one’s head when fully buttoned – like a t-shirt – without it losing its shape.

The women’s Go-To Polo comes in both a short-sleeve and sleeveless option and is highlighted by an open placket construction for easy wear and side slits for additional versatility.

All of the Go-To Polos offer UV 50+ sun protection and are PrimeGreen – which means they are made with 89 percent recycled content to help End Plastic Waste and continues Adidas’ progress towards the goal of using 100 percent recycled polyester in all their products by 2024.

Adidas Go-To Collection

Go-To Polo (men’s): $75

Comes in six colorways (hazy sky, green oxide, crew navy, wild pink, clear brown, wild sepia)

Go-To Pique Polo (men’s): $75

Comes in two colorways (crew navy/white & white/screaming pink)

Go-To 5-Pocket Pant: $90

Comes in six colorways (clear brown, grey three, black, green oxide, crew navy, wild sepia)

Go-To 5-Pocket Short: $80

Comes in six colorways (clear brown, grey three, black, green oxide, crew navy, wild sepia)

Go-To Polo (women’s): $65

Comes in three colorways (black, crew navy, white)

Go-To Sleeveless Polo: $60

Comes in three colorways (black, crew navy, white)

Go-To 16” Skort: $75

Comes in two colorways (crew navy & white)

Go-To 5” Short: $65

Comes in one colorway (crew navy)

Go-To Commuter Pant: $80

Comes in one colorway (crew navy)

All products in the Go-To Collection are available now on adidas.com, the Adidas app and at select retailers worldwide.

 

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Korda Sisters, Danielle Kang and Justin Rose all switch to new Titleist TSi drivers

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Nelly Korda made it back-to-back wins to open the year for the Korda sisters in a week where new Titleist drivers featured prominently.

The younger Korda sister reigned supreme at the Gainbridge LPGA and did so after putting Titleist’s TSi1 (10 degrees) driver in play, as well as the company’s new Pro V1 ball.

Nelly’s older sister, Jessica, as well as the World Number 5 Danielle Kang also switched into Titleist drivers, with Jessica Korda playing the low-spin Titleist TSi4 driver, having won the opening event of the year with the TS4. While Kang, who has been a long time user of TaylorMade’s M4, opted for the TSi3.

At the WGC-Workday Championship, Justin Rose was also spotted with a new Titleist driver, playing the TSi3 with a Mitsubishi Tensei AV Orange 75TX shaft.

Check out Nelly’s bag in full here.

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Honma introduces new ‘Gain Speed’ drivers, fairways, hybrids and irons

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For 2021, Honma has unveiled its new line of ‘Gain Speed’ drivers, fairways, hybrids, and irons designed to help golfers gain speed.

For the GS line, Honma Takumi and their 60-year history of craftsmanship worked in partnership with the North American engineering team in designing the new Flip Slot and Keel Sole for the technology-packed clubs.

“In much the way the TR20 and TR21 lines we launched last year delivered exquisite design for unrivaled performance for mid to low handicappers, The GS line brings a rewarding combination of technology for golfers attracted to game-improvement clubs. Everything about the new GS line of drivers, fairways, hybrids, and irons shouts speed, consistency and confidence.” – Honma’s Vice President of Marketing Brad Holder.

GS Drivers

The new GS 460-cc drivers from Honma feature a raised Keel Sole towards the heel to promote draw-bias and a lower, deeper CG and high MOI in a bid to provide maximum forgiveness.

The 9-gram adjustable weight in the heel allows for individual customization for preferred ball flight, while the GS driver’s titanium construction, utilizing Ti811 for the body and a Ti 6-4 face, allowed engineers to sculpt thick and thin allowances throughout the club head for the optimal speed and stability.

The drivers contain Honma’s new Flip Slot technology, designed to increase face flexure and reduce spin for more speed and forgiveness. The precise location and shape of the forward Toe Slot creates a shot-straightening gear effect on off-center hits.

Additionally, regardless of where the ball strikes on the club face, the Radial Face seeks to dynamically flex all parts of the club face to harness more speed. The Radial Face design has rib patterns and variable thickness for a weight-efficient design. The ribs are designed to add strength to the top and bottom of the face to ensure hits obtain advanced flex and speed.

Per the company, the flexure of the ultra-thin titanium crown, Radial Face and Flip Slot react at the same time, for the same amount of time, to deliver more consistent shot patterns. This aims to produce the most speed off the club as well as adding distance for a wide range of players. 

The GS driver includes an integrated heel-bias crown graphic applied to encourage golfers to return the club face to square at impact, while Honma’s non-rotating hosel is also featured in the GS driver. 

Specs & Pricing 

Lofts: 9.5, 10.5, and 11.5 degrees 

Price: $499

GS Fairways and Hybrids

Honma’s GS Fairway woods feature a traditional shape and size and are built with the brand’s Flip Slot technology to maximize face flexure and reduce spin for more speed and additional forgiveness.

The internal weight positioning toward the heel also aims to create dynamic closure for increased side spin and enhanced draw-bias that is beneficial for most golfers.

The new GS Hybrid also features Flip Slot technology and internal weight positioned low and towards the heel to provide increased side spin and slight draw-bias ideal for off-center hits. The hybrid includes a heel-bias crown graphic applied to visually encourage golfers to return the club face to square at impact. 

Specs & Pricing 

Lofts: Fairways – 3W (15), 4W (16.5), 5W (18), and 7W (21), Hybrids – U3 (19), U4 (21), and U5 (24)

Price: Fairway – $249, Hybrid – $219

GS Irons

The new GS Irons are Honma’s latest game improvement clubs, designed to inspire visual trust at address and technology that corrects mishits.

Honma’s GS irons feature a wide, deep cavity and sole to increase CG depth for enhanced MOI, while the L-Cup face construction in the 4-7 irons aims to maximize ball speed and reduce spin. A 360-degree heavy steel undercut in the 8-11 irons is designed to increase face flexure as well as expanding the size of the sweet spot.

Flip Slot technology is incorporated within the sole of the iron to produce higher ball speeds, particularly on shots struck off the toe. The L-Cup face and Flip Slot flex work ‘in phase’ for increased ball speed and longer distance, while the modern accents of red in the cavity in the men’s set and vibrant yellow in the ladies clubs aim to create distinctive appearances.

Specs & Pricing 

Mens: 4-iron to 11-iron plus SW

Women’s: 6-11 irons plus SW

Price: $200 graphite with Honma SpeedTuned shaft, $175 steel with NS Pro Neo.

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