Connect with us

Equipment

TaylorMade launches M3 and M4 drivers that have a “Twist Face”

Published

on

The photos that leaked of the M4 driver, and later of the M3 driver, showed a technology called “Hammerhead,” which we thought would be the most significant technology in the new M3 and M4 drivers. Ha, not even close.

TaylorMade’s new M3 and M4 drivers have what’s called a “Twist Face,” which means the driver faces do not have the traditional bulge and roll that drivers have used since 1888. Instead, they’re actually twisted. The high-toe portion of the faces are more open and with more loft than normal, while the low-heel portions are closed and have less loft than normal.

A plastic mock-up of TaylorMade’s new “Twist Face” exaggerates the design for visual display

“TaylorMade engineers discovered there was a flaw in the traditional bulge and roll.”

Why… why after over 100 years does TaylorMade think that bulge and roll is wrong?

Well, according to the TaylorMade team, the company studied “more than half a million shots” from golfers of all skill levels, using data recovery devices — for swing path, launch and landing location — to determine trends. What TaylorMade found is that shots struck on the high toe went 8 yards left of the target on average and with less spin than ideal (a hook), and shots struck on the low heel went 6 yards right of the target on average, and with more spin than ideal (a slice).

Normal bulge and roll uses curvature — straight across from heel to toe and straight up and down from top to bottom — in order to impart gear effect on the golf ball. That means shots hit on the toe should spin back to the left and towards the target line, while shots hit on the heel should spin back to the right and toward the target line. With a flat-faced golf club (or without bulge and roll), toe shots would go way right and heel shots would go way left. Bulge and roll was introduced to bring shots hit all over the face back to the target or the centerline.

TaylorMade’s findings, however, show that traditional bulge and roll, or at least the way it’s used by golfers in the real world, forces toe shots too low and left, and heel shots too high and right.

Brian Bazzel, the Vice President of Product Creation at TaylorMade, explains the phenomenon:

“Players over or under rotate at impact and the low heel to high toe impacts are in the rotation axis of the face closing. So if the golfer over rotates you hit high toe… under rotation leads to low heel. Players that create more droop can lead to slightly higher face shots and vice versa, but the primary driver of the impact location spread is do to face rotation.”

Bazzel joined our 19th Hole podcast to further explain Twist Face and what it does.

This graphic from TaylorMade simulates the difference between a normal face and Twist Face

So, the way golfers rotate the face, on average, leads to the overall trend of toe shots going low-left and heel shots going high-right. And it makes sense. Think about your latest round or practice session. When you hit the ball off the toe, it was probably high on the face, right? And your heel shots are probably low on the face. Seriously, when is the last time you hit the ball off the high heel? TaylorMade says that is due to face rotation, and it mends the trend by using “Twist Face.”

And what is Twist Face exactly? Bazzel explains again:

  • At 15mm above CF (center face) and 15mm to the toe, the loft will be 0.5 (degrees) weaker and 0.5 degrees more open than standard bulge and roll.
  • At 15mm below CF (center face) and 15mm to the heel, the loft is going to be 0.5 degrees stronger and 0.5 degrees more closed than standard bulge and roll.

In the end, TaylorMade says shots hit off the high toe will go 1 yard left of the target on average instead of 8 yards, and low heel shots will go 2 yards right of the target on average instead of 6 yards. That drops the differential on shots from toe-to-heel from 14 yards down to 3 yards, according to TaylorMade. Luckily, the design is unnoticeable from address — at least, unnoticeable to me. See for yourself…

Note: While the new Twist Face technology is in the new M3 and M4 drivers, TaylorMade says it’s not ready to implement it into the new fairway woods or rescues; it needs more time for R&D, according to TaylorMade.

Additionally, TaylorMade has also introduced its new “Hammerhead” technology, as the leaked photos of the drivers have implied. The slot-technology, which is broken up into three sections, is in the soles of both the CG-adjustable M3 head, and the non-CG-adjustable M4 head. Since the speed pocket was divided into three zones, the length of the slot now stretches 100mm across the sole instead of 82mm in previous M2 designs; that leads to more forgiveness across the face. The ribs behind the face mean the face was able to made thinner for more ball speed, effectively making the sweet spot bigger. The center portion of the slot allows for greater ball speed on shots hit low on the face.

The hammerhead slot works in conjunction with the Twist Face technology, and the familiar inverted cone design used in TaylorMade drivers of the past, to boost ball speeds across the face.

TaylorMade is also ditching the white, and going back to silver for the first time since the SLDR S release. TaylorMade’s M3 and M4 metalwoods have a new matte silver front section on the M3 and M4 drivers, with a raised 5-layer carbon composite crown back section — it’s raised for more aerodynamic qualities. Each of the layers has also been thinned out to lower CG (center of gravity), while being stronger than ever due to years of research, according to TaylorMade.

See below for more details on the M3 and M4 drivers, fairway woods and rescues. All metalwood offerings will be available on February 16.

Click here for photos and discussion.

TaylorMade M3 driver ($499)

Out with the T-track, in with the Y-track.

Rather than having two independent swing weight tracks, as with the 2016 and 2017 M1 drivers, the M3 drivers have one track (it houses two 11-gram weights) that’s connected and allows for more control over front-to-back CG adjustments, and heel-to-toe CG adjustments.

Overall, there’s 1,000 different CG configurations, according to TaylorMade, and the Y-track allows the CG to move 36 percent further back in the most rearward weight settings, thus boosting the MOI (moment of inertia) by 10 percent. Front-to-back CG movement was also increased by 83 percent, says TaylorMade. The curvature of the sole is flatter than previous M1 drivers, meaning CG is lower in the clubhead regardless of the weight settings.

Additionally, the loft sleeve allows for 12 different positions and 4 degrees of change. Stock heads for right-handed players will be 8.5, 9.5, 10.5 and 12 degrees, while left-handed options include 9.5 and 10.5 degree heads.

TaylorMade M3 440 ($499)

The CG adjustable M3 driver head will also be available in a 440cc version, which has a slightly more compact look and a deeper face. Like the 460 version, it will come stock with Mitsubishi’s Tensei CK Red (high launch), Blue (mid-launch) or White (low-launch) shafts in R, S and X flexes and a Lamkin UTx cord grip. Additional shafts are available at no upcharge.

The M3 440 drivers are a right-handed-only option and will come in 9 and 10-degree lofts. See more photos here.

TaylorMade M3 fairways ($299)

The CG-adjustable M3 fairway woods are more adjustable than the M1 2017 fairway woods because the sliding weight now measures 29 grams instead of 25 grams. Also, the fairway woods are now constructed with 40 stainless steel bodies, Ni-Co C300 faces and the new 5-layer crown that appears in the M3 and M4 driver heads. To produce the lower spin ball flight that better players prefer, the moveable weight track was pushed 1mm toward the face; the composite crown also saved 8 grams from the top of the club head, and it was displaced low and forward in the head.

For better turf interaction, TaylorMade designed what it calls an “overhang” that extends the length of the track to improve playability. The speed pocket behind the face, which helps boost ball speed and promotes face-flex, is longer than in the M1 2017 fairways. The changes are said to lead to more ball speed on mishits low on the face, and less backspin, too.

Available lofts for the M3 fairway woods include 15, 17 and 19 degrees for right-handers, and 15 and 19 degrees for lefties. Stock shafts are Mitsubishi’s Tensei Blue (A, R, S and X flexes).

TaylorMade M3 rescues ($249)

The sliding weight in the M3 rescue clubs weighs 30 grams, instead of the 27-gram weight that was in the M1 2017 rescues. They will come stock with Mitsubishi Rensei Blue hybrid shaft (R, S and X flexes), and will be available in 17, 19, 21 and 24 degree heads for righties, and 19 and 21-degree options for lefties.

See more photos here.

TaylorMade M4 driver ($429)

Like the M2 drivers of yesteryear, the M4 drivers are the more forgiving ying to the M3’s yang. They feature the same Twist Face and Hammerhead technologies as the M3, but they also use the familiar “Geocoustic” technology as seen in the M2 drivers; the Geocoustic designs use geometry to produce more forgiveness and better acoustics.

Overall, the M4 drivers have a lower and more rearward CG compared to the M2 2017 drivers. The M4 has a redesigned face that saves 8 grams compared to the M2 2017 drivers, which means it’s made thinner for more ball speed, and allows that discretionary weight to be placed low and rearward in the head for higher MOI. The mass pad on the rearward portion of the sole has also been increased from 22 to 41 grams — for golfers, that means more forgiveness and a higher launch.

For righties, the M4 drivers will be available in 8.5, 9.5, 10.5 and 12 degree heads, and 9.5 and 10.5 degree heads for lefties. Stock shafts are Fujikura’s Atmos Red 6X, 5S, 5R and 5A shafts.

TaylorMade is also offering an M4 D-Type, which has an inherent draw-bias for those struggling to mend a slice. That will be available in 9.5, 10.5 and 12 degree options for righties and 9.5 and 10.5 degree heads for lefties. The M4 D-Type will come stock with Matrix’s Platinum White Tie 55 (S and R flex) and 45 (A and L flex) shafts.

TaylorMade M4 fairways ($249)

The M4 fairway woods are made to be more forgiving than the M3 fairways, and even more forgiving than the previous M2 fairways. The rear mass pads have been separated out toward the toe and heel to preserve ball speeds on off-center hits. Also, the thinner and stronger No-Co C300 faces help to increase COR (coefficient of restitution) for higher ball speeds on off-center strikes.

There is also an M4 Tour head that’s available, which measures 156cc instead of the normal 172cc M4 head. It has a deeper face and an obviously more compact look — it will produce lower launch and more workability, according to TaylorMade.

Right-hand M4 (15, 16.5, 18, 21 and 24 degrees heads) and left-hand M4 (15, 16.5 and 18 degree heads) fairways will come stock with Fujikura’s Atmos Red shafts. Right-hand M4 Tour (15 and 18 degrees) fairways will come stock with Mitsubishi’s Tensei Blue shafts.

See more photos.

TaylorMade M4 rescues ($219)

The TaylorMade M4 rescues have also been made more forgiving due to the split rear mass pad to help on off-center strikes, and they have a speed pocket for higher ball speeds across the face

Right-hand M4 rescues (19, 22, 25 and 28 degrees) and left-hand M4 Rescues (19, 22 and 25 degrees) will come stock with Fujikura’s Atmos Red shafts.

Click here for more photos and discussion of the M3 and M4 metalwoods.

Listen below for more on Twist Face from Brian Bazzel, VP of Product Creation at TaylorMade:

Your Reaction?
  • 449
  • LEGIT55
  • WOW39
  • LOL21
  • IDHT10
  • FLOP35
  • OB29
  • SHANK219

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

18 Comments

18 Comments

  1. smz

    Jan 1, 2019 at 10:40 pm

    Twist Face = Bullfeathers… read that…. !!!!!

  2. S

    Jan 18, 2018 at 2:42 pm

    According to an article from Golf Digest this month Tiger liked M3 440 9 degree the best. It sounded like next time he shows up he would be equipped with the TM blade irons too.

  3. ImaPlayah

    Jan 9, 2018 at 10:08 pm

    I’m okay with the Twist Face but if you don’t know your swing and need to compensate with weight shifting you are in trouble.

    My Current WITB:
    Ping G LS Tec 9° – Mitsubishi Kuro Kage DC TiNi 60 @ 44.75″ – X
    Ping G 5 Wood @ 16.5° – Ping Tour 65 + 1/2″ – X
    Ping G 7 Wood @ 21.5° – Ping Tour 80 – X
    Ping i200 (5-PW) – KBS Tour Stiff + 1/2″
    Ping Glide 2.0 – SS 50°/ WS 56°@ 55°/ TS 60°- Ping AWT 2.0 Wedge + 1/2″
    Ping Redwood D66 (Starshot) – 34″ – Ping PP58 (Midsize) + 5 Wraps

  4. Donald Trump Rules

    Jan 9, 2018 at 5:34 pm

    Scores have not improved since persimmon wood club days. Just saying…..

  5. S

    Jan 8, 2018 at 4:51 pm

    Interesting… I own a R15 430. My miss on the high toe goes high right and the low heel left and low. The gear effect is there but very minute. Maybe the shaft is a bit stiffer than ideal. But I’d like to keep it that way because everything else is better for me – ball height, distance, and dispersion.

    • geohogan

      Feb 18, 2019 at 7:43 pm

      @S; a properly designed stiff tip shaft obviates “gear effect”
      As long as OEM, continue to use cheap golf shafts they will find a new gimmick to compensate for the crap golf shafts.

  6. Nick

    Jan 8, 2018 at 12:01 pm

    Is it just me or does anyone else find the name, the look of the logo is copied from BMW. Then calling the base hammerhead (which is a famous corner on the Top Gear track) sure makes me wonder what kind of petrol head took the helm at TMs marketing department….irrespective of performance, I thought it was a joke. Apparently not… so when buying a BMW M3/M4 your Dealer can chuck in a set of golf clubs…surely one of the lamest cameos.

  7. Donald Trump Rules

    Jan 6, 2018 at 9:02 pm

    TM Engineer 1: We are going to twist the face of the new driver and call it “Twist Face”.

    TM Engineer 2: But twist on the face of the club is bad.

    TM Engineer 1: Who cares. People will buy anything if we tell them its better and will go farther. We will just claim “Better accuracy and 7 more yards”.

    TM Engineer 2: Sounds good to me. They all bought into white head drivers and speed slots. Lets stamp it.

    • Steve

      Jan 8, 2018 at 8:05 am

      Yeah because if TM clubs perform worse then everyone will buy them. Your argument makes perfect sense. FYI, when players are given a choice, they usually play TM drivers.
      But please, continue with your 2013 narrative.

    • Steve

      Feb 24, 2018 at 8:18 pm

      Have you noticed how many PGA and Champions Tour guys play TM? The Champion Tours guys typically just play clubs they like because very few have equipment deals. TM driver are just better. Callaway is decent. Titleist is terrible and has been for awhile. Titleist drivers are lousy guys like Dufner now play M4’s…
      The TM hate is really stupid at this point. Let it go.

  8. The59'er

    Jan 6, 2018 at 7:12 pm

    Interesting play, wonder if it will actually help the average country club hack.

    • Donald Trump Rules

      Jan 9, 2018 at 5:33 pm

      Has any club in history helped the average hack?

      NO.

      Because theres no club problem, its a swing problem.

  9. scott

    Jan 6, 2018 at 5:07 pm

    Hey, Tursky …. you posted this article on January 2nd with no comments section and you finally opened it up on January 5th. What’s the problem? Were you hiding?

  10. R.Neal

    Jan 6, 2018 at 8:32 am

    Now if TaylorMade would make the adapter screw that’s harder than oh say,butter,I might go back.
    Interesting concept though.

  11. Joro

    Jan 5, 2018 at 3:52 pm

    This is really interesting. In the 70s when I was a Woodmaker at Cobra making a lot of Woods, real Woods for the Pros I had one guy say the face looked hooked at the Toe and he didn’t like to see the Bulge at the Heel. Originally I just took a bit off the lower heel but that was Bogus, so I tried angling the Bulge to go from the top of the Toe and the bottom of the Heel. The look was better with a more open toe and no Heel bulge. He like it and raved about how straight it was and longer also. Funny that 40 years ago is now. I have often wondered why they haven’t tried that before now. My believe was that distortion of the shaft leveled out the Bulge where a normal straight Bulge pointed toe down. Very interesting, and provocative.

    • Scott

      Jan 8, 2018 at 10:18 am

      Your comments are interesting. Did any other pros try your grind?

      • Joro

        Jan 9, 2018 at 10:37 pm

        yes, I did all the tour stuff that way and had nothing but good comments, and from some of the top players.

  12. d

    Jan 5, 2018 at 12:43 pm

    This is pretty interesting. As soon as I saw “twist face”, I knew what the intent would be. As weird or bizarre as it might seem, this totally makes sense.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Golf 101: 5 Tips to building your golf bag with CH3 (+ Charles Howell III WITB)

Published

on

I think at this point it’s safe to say that Charles Howell III is the adopted son and patron saint of WRX.

Not only is he a member of the site and visits regularly, but he’s also an avid club nerd and tester. I’ve become friends with CH3 over the past couple of years and have had some fun gear geek sessions with him. Want to know the coolest thing of all? He’s still as passionate and curious about gear as we are and not just Titleist (who he is on staff with) he’s curious about it all.

So who better to ask about how to build a great golf bag than with a man who knows it, does, and plays for his livelihood week in and week out?

These are 5 Charles Howell III golden nuggets that any golfer can learn from—and oh yeah, his take on the future is spot on.

Rule #1: Stability over speed no matter what

“Even for the guys on tour, stabilizing the clubface is paramount to good driving. One of the reasons I love testing shafts so often is to see if there is that magic combo of speed and control. However, the stability of the clubhead and shaft have to be there—I could find a combo that’s 20 yards longer, but if it’s something I can’t control, it doesn’t have a place in my bag. Extra yardage is fun until it isn’t.”

Rule #2: Find wedges that can do it all

“I chose the Vokey SM8 M Grind in the 56 and 60, because as the grind spectrum goes, they fall dead in the middle for me but everyone is different. I discovered that finding a middle ground grind wise solves the “different wedges for different grass problems” some players find themselves in. Even at Augusta, there was more Bermuda sticking out than normal which made shots from behind 15 different for example a little trickier. Not only are you chipping back towards a downslope with water behind, but it’s also now into the grain. Knowing I had wedges to combat either scenario made it that much easier. As a player, you have to put all the grinds through the paces and see what one checks off the most boxes. It might be something you never considered.”

Rule #3 Forgiveness looks different for every player

“Iron set makeups have changed so much in recent years. Pay attention to the soles when choosing your irons, even in the longer irons. It would be easy to think that bigger heads wider soles would be a no-brainer to hit, but to be honest, it’s not that simple. Sometimes finding a sole that will help the club get in and out of the ground easily will get you that center contact you were looking for. Although guys on tour may choose beefier long irons, it’s pretty rare to find one with a really wide sole. Soles that large encourage a player to try and sweep it off the turf which is counter-intuitive with an iron in your hand. When getting fit, pay attention to attack angles and center contact with your longer clubs; you may find that thinner soles help you more than anything else.”

Rule #4 Enjoy the process of learning and testing

“Obviously playing for a living gives me the advantage of testing a ton of stuff, but it’s just as fun doing the research at home (online) and understanding what certain equipment can do and the idea behind it. I still rely on testing as much as I can to see what works but it’s the pursuit of knowledge that keeps it all fresh week in and week out. Technology is so good these days but like anything you have to ask questions, look around try some stuff and then make a decision. Remember it’s your golf bag, take some pride in demanding that every inch of it works for you.

Eyes on the future…

“I think as we go down this Bryson/distance chase, the ultimate result on tour will be a lot of two driver bags. Look at it this way, having a 47-inch driver for long bombs, and a 44.5 inch for tighter drives, and a 4-wood isn’t all that hard to imagine. Players can tweak lofts in the irons and wedges easily to adjust to gapping. It’s not rocket science, and I don’t think we are that far from seeing multiple players on tour doing it that way.”

Charles Howell III WITB

Driver: Titleist TSI3 (10.5 degrees, A1 SureFit setting)

Shaft: Graphite Design Tour AD XC 6 TX

3-wood: Ping G425 LST (14.5 degrees)

Shaft: Fujikura Atmos Black Tour Spec 8 X

7-wood: Ping G425 Max (20.5 degrees @20)

Shaft: Fujikura Atmos Black Tour Spec 9 X

Irons: Titleist T100 (4-6) 620 MB (7-9)

Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Titleist Vokey Design SM8 (48-10F @47, 52-12F, 56-08M, 60-08M)

Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron 009M

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

Your Reaction?
  • 100
  • LEGIT19
  • WOW4
  • LOL1
  • IDHT0
  • FLOP1
  • OB4
  • SHANK2

Continue Reading

Equipment

GolfWRX Classifieds (12/3/20): Mavrik SubZero, rare Scotty Cameron, Wilson Staff

Published

on

At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member CLRMTgolfer – Wilson Staff forged combo set

This is one extremely nice custom combo set of irons from Wilson golf – from blades, all the way to the Staff utility, this set has everything you need for shotmaking.

To see the full listing and additional pictures check out the link here: Wilson staff iron set

Member EHSgolf1 – Callaway Mavrik SubZero driver

Your chance to get an almost new Callaway Mavrik SubZero for less than new price!

To see the full listing and additional pictures check out the link here: Callaway SubZero

Member Champ 2430 – Scotty Cameron Timeless longneck prototype

As they say “if you know you know” and this rare Scotty Cameron Prototype longneck is a thing of beauty – the only thing is I really hope you have a big golfing budget.

To see the full listing and additional pictures check out the link here: Rare longneck Cameron

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

Your Reaction?
  • 2
  • LEGIT1
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Adidas X Vice Golf launch The Vice Golf Shoe by Adidas

Published

on

Adidas has teamed up with Vice Golf to launch the new Vice Golf Shoe inspired from off the course which includes a dozen Vice Pro Drip Lime x Adidas golf balls.

The Vice Golf Shoe from Adidas contains ultraboost and a signature lime-green colorway to accent the designs for life both on and off the golf course. The shoe features a camouflage pattern in gray and white on the top of the shoe, while a brand-new drip pattern decorates the boost material at the bottom.

The shoe features branding “discoverables”, such as a subtle Vice logo on the tongue of the shoe while a collab logo is celebrated within. The company’s motto “Embrace Your Vice” runs down the spine of the heel, while another Vice logo lives underneath the 3-stripe caging on the inside of the foot.

If golfers want a brighter color pop, the alternate neon lime laces give that option.

“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honor to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived” – Vice Golf founder and CEO Ingo Duellmann

In addition to the shoe, the packaging of the Vice Golf Shoe by Adidas is made to look, feel and act exactly like their signature golf ball packages. 

The bottom of the box is wrapped in a neon lime camouflage pattern, and the top cover features the exact, embossed Vice logo colored in neon lime drip pattern as seen and felt on the brand’s golf ball packaging. The connection continues after lifting the lid and discovering an actual box of Vice Pro Drip Lime golf balls, with Adidas logos, sitting in its own compartment.

The Vice Golf Shoe from Adidas (plus one dozen Vice Pro Drip Lime X Adidas golf balls) costs $219.95 and is available to purchase from December 7, 2020, 11 AM EST at ViceGolf.com.

 

Your Reaction?
  • 15
  • LEGIT3
  • WOW4
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK9

Continue Reading

WITB

Facebook

Trending