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TaylorMade launches M3 and M4 drivers that have a “Twist Face”

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The photos that leaked of the M4 driver, and later of the M3 driver, showed a technology called “Hammerhead,” which we thought would be the most significant technology in the new M3 and M4 drivers. Ha, not even close.

TaylorMade’s new M3 and M4 drivers have what’s called a “Twist Face,” which means the driver faces do not have the traditional bulge and roll that drivers have used since 1888. Instead, they’re actually twisted. The high-toe portion of the faces are more open and with more loft than normal, while the low-heel portions are closed and have less loft than normal.

A plastic mock-up of TaylorMade’s new “Twist Face” exaggerates the design for visual display

“TaylorMade engineers discovered there was a flaw in the traditional bulge and roll.”

Why… why after over 100 years does TaylorMade think that bulge and roll is wrong?

Well, according to the TaylorMade team, the company studied “more than half a million shots” from golfers of all skill levels, using data recovery devices — for swing path, launch and landing location — to determine trends. What TaylorMade found is that shots struck on the high toe went 8 yards left of the target on average and with less spin than ideal (a hook), and shots struck on the low heel went 6 yards right of the target on average, and with more spin than ideal (a slice).

Normal bulge and roll uses curvature — straight across from heel to toe and straight up and down from top to bottom — in order to impart gear effect on the golf ball. That means shots hit on the toe should spin back to the left and towards the target line, while shots hit on the heel should spin back to the right and toward the target line. With a flat-faced golf club (or without bulge and roll), toe shots would go way right and heel shots would go way left. Bulge and roll was introduced to bring shots hit all over the face back to the target or the centerline.

TaylorMade’s findings, however, show that traditional bulge and roll, or at least the way it’s used by golfers in the real world, forces toe shots too low and left, and heel shots too high and right.

Brian Bazzel, the Vice President of Product Creation at TaylorMade, explains the phenomenon:

“Players over or under rotate at impact and the low heel to high toe impacts are in the rotation axis of the face closing. So if the golfer over rotates you hit high toe… under rotation leads to low heel. Players that create more droop can lead to slightly higher face shots and vice versa, but the primary driver of the impact location spread is do to face rotation.”

Bazzel joined our 19th Hole podcast to further explain Twist Face and what it does.

This graphic from TaylorMade simulates the difference between a normal face and Twist Face

So, the way golfers rotate the face, on average, leads to the overall trend of toe shots going low-left and heel shots going high-right. And it makes sense. Think about your latest round or practice session. When you hit the ball off the toe, it was probably high on the face, right? And your heel shots are probably low on the face. Seriously, when is the last time you hit the ball off the high heel? TaylorMade says that is due to face rotation, and it mends the trend by using “Twist Face.”

And what is Twist Face exactly? Bazzel explains again:

  • At 15mm above CF (center face) and 15mm to the toe, the loft will be 0.5 (degrees) weaker and 0.5 degrees more open than standard bulge and roll.
  • At 15mm below CF (center face) and 15mm to the heel, the loft is going to be 0.5 degrees stronger and 0.5 degrees more closed than standard bulge and roll.

In the end, TaylorMade says shots hit off the high toe will go 1 yard left of the target on average instead of 8 yards, and low heel shots will go 2 yards right of the target on average instead of 6 yards. That drops the differential on shots from toe-to-heel from 14 yards down to 3 yards, according to TaylorMade. Luckily, the design is unnoticeable from address — at least, unnoticeable to me. See for yourself…

Note: While the new Twist Face technology is in the new M3 and M4 drivers, TaylorMade says it’s not ready to implement it into the new fairway woods or rescues; it needs more time for R&D, according to TaylorMade.

Additionally, TaylorMade has also introduced its new “Hammerhead” technology, as the leaked photos of the drivers have implied. The slot-technology, which is broken up into three sections, is in the soles of both the CG-adjustable M3 head, and the non-CG-adjustable M4 head. Since the speed pocket was divided into three zones, the length of the slot now stretches 100mm across the sole instead of 82mm in previous M2 designs; that leads to more forgiveness across the face. The ribs behind the face mean the face was able to made thinner for more ball speed, effectively making the sweet spot bigger. The center portion of the slot allows for greater ball speed on shots hit low on the face.

The hammerhead slot works in conjunction with the Twist Face technology, and the familiar inverted cone design used in TaylorMade drivers of the past, to boost ball speeds across the face.

TaylorMade is also ditching the white, and going back to silver for the first time since the SLDR S release. TaylorMade’s M3 and M4 metalwoods have a new matte silver front section on the M3 and M4 drivers, with a raised 5-layer carbon composite crown back section — it’s raised for more aerodynamic qualities. Each of the layers has also been thinned out to lower CG (center of gravity), while being stronger than ever due to years of research, according to TaylorMade.

See below for more details on the M3 and M4 drivers, fairway woods and rescues. All metalwood offerings will be available on February 16.

Click here for photos and discussion.

TaylorMade M3 driver ($499)

Out with the T-track, in with the Y-track.

Rather than having two independent swing weight tracks, as with the 2016 and 2017 M1 drivers, the M3 drivers have one track (it houses two 11-gram weights) that’s connected and allows for more control over front-to-back CG adjustments, and heel-to-toe CG adjustments.

Overall, there’s 1,000 different CG configurations, according to TaylorMade, and the Y-track allows the CG to move 36 percent further back in the most rearward weight settings, thus boosting the MOI (moment of inertia) by 10 percent. Front-to-back CG movement was also increased by 83 percent, says TaylorMade. The curvature of the sole is flatter than previous M1 drivers, meaning CG is lower in the clubhead regardless of the weight settings.

Additionally, the loft sleeve allows for 12 different positions and 4 degrees of change. Stock heads for right-handed players will be 8.5, 9.5, 10.5 and 12 degrees, while left-handed options include 9.5 and 10.5 degree heads.

TaylorMade M3 440 ($499)

The CG adjustable M3 driver head will also be available in a 440cc version, which has a slightly more compact look and a deeper face. Like the 460 version, it will come stock with Mitsubishi’s Tensei CK Red (high launch), Blue (mid-launch) or White (low-launch) shafts in R, S and X flexes and a Lamkin UTx cord grip. Additional shafts are available at no upcharge.

The M3 440 drivers are a right-handed-only option and will come in 9 and 10-degree lofts. See more photos here.

TaylorMade M3 fairways ($299)

The CG-adjustable M3 fairway woods are more adjustable than the M1 2017 fairway woods because the sliding weight now measures 29 grams instead of 25 grams. Also, the fairway woods are now constructed with 40 stainless steel bodies, Ni-Co C300 faces and the new 5-layer crown that appears in the M3 and M4 driver heads. To produce the lower spin ball flight that better players prefer, the moveable weight track was pushed 1mm toward the face; the composite crown also saved 8 grams from the top of the club head, and it was displaced low and forward in the head.

For better turf interaction, TaylorMade designed what it calls an “overhang” that extends the length of the track to improve playability. The speed pocket behind the face, which helps boost ball speed and promotes face-flex, is longer than in the M1 2017 fairways. The changes are said to lead to more ball speed on mishits low on the face, and less backspin, too.

Available lofts for the M3 fairway woods include 15, 17 and 19 degrees for right-handers, and 15 and 19 degrees for lefties. Stock shafts are Mitsubishi’s Tensei Blue (A, R, S and X flexes).

TaylorMade M3 rescues ($249)

The sliding weight in the M3 rescue clubs weighs 30 grams, instead of the 27-gram weight that was in the M1 2017 rescues. They will come stock with Mitsubishi Rensei Blue hybrid shaft (R, S and X flexes), and will be available in 17, 19, 21 and 24 degree heads for righties, and 19 and 21-degree options for lefties.

See more photos here.

TaylorMade M4 driver ($429)

Like the M2 drivers of yesteryear, the M4 drivers are the more forgiving ying to the M3’s yang. They feature the same Twist Face and Hammerhead technologies as the M3, but they also use the familiar “Geocoustic” technology as seen in the M2 drivers; the Geocoustic designs use geometry to produce more forgiveness and better acoustics.

Overall, the M4 drivers have a lower and more rearward CG compared to the M2 2017 drivers. The M4 has a redesigned face that saves 8 grams compared to the M2 2017 drivers, which means it’s made thinner for more ball speed, and allows that discretionary weight to be placed low and rearward in the head for higher MOI. The mass pad on the rearward portion of the sole has also been increased from 22 to 41 grams — for golfers, that means more forgiveness and a higher launch.

For righties, the M4 drivers will be available in 8.5, 9.5, 10.5 and 12 degree heads, and 9.5 and 10.5 degree heads for lefties. Stock shafts are Fujikura’s Atmos Red 6X, 5S, 5R and 5A shafts.

TaylorMade is also offering an M4 D-Type, which has an inherent draw-bias for those struggling to mend a slice. That will be available in 9.5, 10.5 and 12 degree options for righties and 9.5 and 10.5 degree heads for lefties. The M4 D-Type will come stock with Matrix’s Platinum White Tie 55 (S and R flex) and 45 (A and L flex) shafts.

TaylorMade M4 fairways ($249)

The M4 fairway woods are made to be more forgiving than the M3 fairways, and even more forgiving than the previous M2 fairways. The rear mass pads have been separated out toward the toe and heel to preserve ball speeds on off-center hits. Also, the thinner and stronger No-Co C300 faces help to increase COR (coefficient of restitution) for higher ball speeds on off-center strikes.

There is also an M4 Tour head that’s available, which measures 156cc instead of the normal 172cc M4 head. It has a deeper face and an obviously more compact look — it will produce lower launch and more workability, according to TaylorMade.

Right-hand M4 (15, 16.5, 18, 21 and 24 degrees heads) and left-hand M4 (15, 16.5 and 18 degree heads) fairways will come stock with Fujikura’s Atmos Red shafts. Right-hand M4 Tour (15 and 18 degrees) fairways will come stock with Mitsubishi’s Tensei Blue shafts.

See more photos.

TaylorMade M4 rescues ($219)

The TaylorMade M4 rescues have also been made more forgiving due to the split rear mass pad to help on off-center strikes, and they have a speed pocket for higher ball speeds across the face

Right-hand M4 rescues (19, 22, 25 and 28 degrees) and left-hand M4 Rescues (19, 22 and 25 degrees) will come stock with Fujikura’s Atmos Red shafts.

Click here for more photos and discussion of the M3 and M4 metalwoods.

Listen below for more on Twist Face from Brian Bazzel, VP of Product Creation at TaylorMade:

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

18 Comments

18 Comments

  1. smz

    Jan 1, 2019 at 10:40 pm

    Twist Face = Bullfeathers… read that…. !!!!!

  2. S

    Jan 18, 2018 at 2:42 pm

    According to an article from Golf Digest this month Tiger liked M3 440 9 degree the best. It sounded like next time he shows up he would be equipped with the TM blade irons too.

  3. ImaPlayah

    Jan 9, 2018 at 10:08 pm

    I’m okay with the Twist Face but if you don’t know your swing and need to compensate with weight shifting you are in trouble.

    My Current WITB:
    Ping G LS Tec 9° – Mitsubishi Kuro Kage DC TiNi 60 @ 44.75″ – X
    Ping G 5 Wood @ 16.5° – Ping Tour 65 + 1/2″ – X
    Ping G 7 Wood @ 21.5° – Ping Tour 80 – X
    Ping i200 (5-PW) – KBS Tour Stiff + 1/2″
    Ping Glide 2.0 – SS 50°/ WS 56°@ 55°/ TS 60°- Ping AWT 2.0 Wedge + 1/2″
    Ping Redwood D66 (Starshot) – 34″ – Ping PP58 (Midsize) + 5 Wraps

  4. Donald Trump Rules

    Jan 9, 2018 at 5:34 pm

    Scores have not improved since persimmon wood club days. Just saying…..

  5. S

    Jan 8, 2018 at 4:51 pm

    Interesting… I own a R15 430. My miss on the high toe goes high right and the low heel left and low. The gear effect is there but very minute. Maybe the shaft is a bit stiffer than ideal. But I’d like to keep it that way because everything else is better for me – ball height, distance, and dispersion.

    • geohogan

      Feb 18, 2019 at 7:43 pm

      @S; a properly designed stiff tip shaft obviates “gear effect”
      As long as OEM, continue to use cheap golf shafts they will find a new gimmick to compensate for the crap golf shafts.

  6. Nick

    Jan 8, 2018 at 12:01 pm

    Is it just me or does anyone else find the name, the look of the logo is copied from BMW. Then calling the base hammerhead (which is a famous corner on the Top Gear track) sure makes me wonder what kind of petrol head took the helm at TMs marketing department….irrespective of performance, I thought it was a joke. Apparently not… so when buying a BMW M3/M4 your Dealer can chuck in a set of golf clubs…surely one of the lamest cameos.

  7. Donald Trump Rules

    Jan 6, 2018 at 9:02 pm

    TM Engineer 1: We are going to twist the face of the new driver and call it “Twist Face”.

    TM Engineer 2: But twist on the face of the club is bad.

    TM Engineer 1: Who cares. People will buy anything if we tell them its better and will go farther. We will just claim “Better accuracy and 7 more yards”.

    TM Engineer 2: Sounds good to me. They all bought into white head drivers and speed slots. Lets stamp it.

    • Steve

      Jan 8, 2018 at 8:05 am

      Yeah because if TM clubs perform worse then everyone will buy them. Your argument makes perfect sense. FYI, when players are given a choice, they usually play TM drivers.
      But please, continue with your 2013 narrative.

    • Steve

      Feb 24, 2018 at 8:18 pm

      Have you noticed how many PGA and Champions Tour guys play TM? The Champion Tours guys typically just play clubs they like because very few have equipment deals. TM driver are just better. Callaway is decent. Titleist is terrible and has been for awhile. Titleist drivers are lousy guys like Dufner now play M4’s…
      The TM hate is really stupid at this point. Let it go.

  8. The59'er

    Jan 6, 2018 at 7:12 pm

    Interesting play, wonder if it will actually help the average country club hack.

    • Donald Trump Rules

      Jan 9, 2018 at 5:33 pm

      Has any club in history helped the average hack?

      NO.

      Because theres no club problem, its a swing problem.

  9. scott

    Jan 6, 2018 at 5:07 pm

    Hey, Tursky …. you posted this article on January 2nd with no comments section and you finally opened it up on January 5th. What’s the problem? Were you hiding?

  10. R.Neal

    Jan 6, 2018 at 8:32 am

    Now if TaylorMade would make the adapter screw that’s harder than oh say,butter,I might go back.
    Interesting concept though.

  11. Joro

    Jan 5, 2018 at 3:52 pm

    This is really interesting. In the 70s when I was a Woodmaker at Cobra making a lot of Woods, real Woods for the Pros I had one guy say the face looked hooked at the Toe and he didn’t like to see the Bulge at the Heel. Originally I just took a bit off the lower heel but that was Bogus, so I tried angling the Bulge to go from the top of the Toe and the bottom of the Heel. The look was better with a more open toe and no Heel bulge. He like it and raved about how straight it was and longer also. Funny that 40 years ago is now. I have often wondered why they haven’t tried that before now. My believe was that distortion of the shaft leveled out the Bulge where a normal straight Bulge pointed toe down. Very interesting, and provocative.

    • Scott

      Jan 8, 2018 at 10:18 am

      Your comments are interesting. Did any other pros try your grind?

      • Joro

        Jan 9, 2018 at 10:37 pm

        yes, I did all the tour stuff that way and had nothing but good comments, and from some of the top players.

  12. d

    Jan 5, 2018 at 12:43 pm

    This is pretty interesting. As soon as I saw “twist face”, I knew what the intent would be. As weird or bizarre as it might seem, this totally makes sense.

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Equipment

2021 Callaway Epic Speed Launch Day Report: Everything you need to know about the new equipment from Callaway

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It’s the official launch day of the all-new Callaway Epic Speed line of metal woods, which includes both driver and fairway wood models—Epic Speed, Epic Max, and Epic LS. To summarize the newest releases, Callaway engineers are taking their artificial intelligence as far as they ever have by using it to optimize both the face and body of the driver to deliver forgiveness and distance increasing ball speed across the face like never before.

If are looking for in-depth information, on the ins and outs of the new designs and the technology that makes them possible, check out our full launch pieces below.

The new 2021 Callaway Epic Speed driver

The Epic Speed is the fastest swinging driver Callaway has ever made. The elevated Cyclone Aero Design gives players a clubhead that gets through the air and down into impact faster creating even more ball speed opportunities.

2021 Callaway Epic Max driver

The new 2021 Callaway Epic Max driver is a heater, but more than anything, it’s forgiving. Using all the tech bells and whistles from Epic Speed (AI-designed Jailbreak and Flash Face), Callaway made the Epic Max crown lighter with even more triaxial carbon, saving 19 grams of discretionary weight, which allows them to create an even deeper CG and higher MOI. A rear sliding 17-gram weight in the trunk to tune in launch and shape and the OptiFit hosel provides up to 20 yards of shot shape correction.

2021 Callaway Epic Max LS

Out with the Sub Zero and in with the most playable players driver Callaway has created. With a neutral shape and weight configuration that is the more fade bias of the Callaway family, the new LS has a very high MOI (8,400+) for a tour-inspired driver. The idea was to give high speed players something fast all while mitigating the big miss better players fear. Yes, we all fear a big miss, but at high speeds, the foul ball is, well, a bit more foul. The new triaxial carbon crown saves 13 grams of weight, which was redistributed to increase MOI and lower CG.

Perspectives from the GolfWRX forums

  • bcflyguy1 – I’ve also found the Max head to be excellent when lofted down and weight pushed to the toe; becomes surprisingly neutral when configured as such. Obviously can see where many will prefer the more muted sound/feel and compact footprint of the Speed head or may need the greater fade bias from the Max LS and its Trip Diamond-ish shaping. However, the Max offers a VERY rare combination of tons or horsepower but with sufficient traction control to keep even me from figuratively wrapping it around a light pole.
  • noodle3873 – Just got back from hitting balls. My local Pro was breaking in his Epic LS 9° against his Mavrik SZ TD 9°. Both heads were built/hotmelted to the same weight. He was using GC Quad and brand new Srixon range balls (not ideal but numbers are like for like). On average he was getting more launch, more ball speed and a couple more yards out of the LS.
  • mtp –  I hit the whole lineup today. Not a fitting.  Just trying them out. Was using the HZRDUS Smoke Green. LS was best for me. Prefer the shape, sound and feel over my current Sim Max.
  • zeke66 – This thing is a beast. Hit it with a Paderson ballistic tp. I was swinging awful with all 3 drivers I was hitting including gamer, and wouldn’t leave the hitting bay until I started hitting it better. So I grabbed the Max Ls 9.0 and worked through it. Average ball speed was around 177 low 120’s with spin around 2100-2200, launch 12-15. When you catch one on the screws… it goes as good as anything I think.

More from the GolfWRX forums

GolfWRX’s resident equipment tester, Brian Knudson of the Club Junkie podcast, had this to say

Epic Max driver: A lot of draw bias, but easy to launch high and takes some right side out even with a neutral weight. Sound and feel are improved over Mavrik, much more muted and solid feeling. Center strikes are hot, and even misses carry some good ball speed.

Epic Speed driver: The best looking of the Epic drivers. Offers the most penetrating flight. Seems to be pretty low spin and easy to work the ball in either direction. Misses don’t stay online as well with more curvature. It is long and going to be a really good option for skilled players.

Epic Max LS driver: Very forgiving and offering a straighter flight than Max. Slightly lower trajectory as well. Toe misses hold their line better than the other two. Shots low on the face don’t get up as high as expected but still carry. Misses off-center still have good carry distance

Here’s what the biggest YouTube testers and reviews have to say on the newest Callaway Apex line

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Best utility iron of 2021 – GolfWRXers discuss

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In our forums, our members have been discussing 2021 utility irons. WRXer ‘Krod10359’ kicks off the thread, saying:

“Just want to know your opinion on what new utility iron you have hit this year. Looks like a lot of solid offerings out right now from Ping, Srixon and Callaway. Let me hear what you have to say about these clubs.”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • hypergolf: “This…(photo above)”
  • TigerInTheWoods: “Sim Udi is a beauty. Launches a bit higher and is a bit more forgiving than the P790 UDI which was really the benchmark for this kind of club.”
  • craz-e: “Hard to go past the Srixon for performance and value. The current offerings from Titleist (u500 & u501) and Mizuno (HMB) are also great options and worth trying.”
  • Golfingfanatic: “The new Callaway one is pretty good.”

Entire Thread: “Best utility iron of 2021”

Not yet a GolfWRX member? Sign up for FREE here.

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2021 Callaway Epic driver: Epic Speed, Epic Max & Epic LS drivers

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Callaway Golf introduces new Epic driver lineup for 2021—Epic Speed, Epic Max, and Epic Max LS drivers—giving us the best of everything.

When it comes to a hot face, Callaway Golf has been at the top of the heap since its introduction of Jailbreak Technology back in 2017. In simplest terms, Jailbreak allowed Callaway to vertically stiffen the face, which allows the face to absorb a ton of energy and release it right back into the golf ball.

When Epic hit the market, it was instantly the driver of that year due to its ball speeds and forgiveness across the face, but most importantly for Callaway, it gave the company a strong foundation to build from for models to come.

In 2020, with the help of artificial intelligence, Callaway engineers were able push that idea a bit further with the successful Mavrik line. This time, artificial intelligence took Jailbreak and found ways to make it even more efficient with the addition of the Flash Face.

Now, in 2021, using every piece of tech at its disposal, Callaway officially launches the new 2021 Epic Speed, Epic Max, and Epic Max LS drivers.

The new AI-designed, carbon-loaded, MOI machines are the culmination of now four iterations of Jailbreak technology, and in my opinion, Callaway has its fastest but more importantly—most golf-course friendly—driver ever.

Let’s dive in…

The new 2021 Callaway Epic Speed driver

New 2021 Callaway Epic Speed driver

The Epic Speed is the fastest swinging driver Callaway has ever made. The elevated Cyclone Aero Design gives players a clubhead that gets through the air and down into impact faster creating even more ball speed opportunities.

New 2021 Callaway Epic Speed Driver, Cyclone Aero Shaping

In addition, the AI-designed Flash Face SS21 and the new look Jailbreak Speed Frame create stiffness not only vertically across the face but east and west as well. The result? Speed, stability, and a ton of forgiveness.

The new 2021 Callaway driver, face on

“Spin robustness” is another key term in the 2021 Callaway campaign. What this means for us is giving players spin where we need it (i.e. off the heel spin stays down, off the toe spin stays up, out of the middle the ball goes forever).

Another key aspect to notice across the line is the enhanced composite crown. The new 2021 Callaway Epic Speed driver has a triaxial carbon crown that covers even more real estate allowing Callaway to redistribute 16 grams of discretionary weight. The larger carbon surface area also innately created a way for Callaway R&D to make the Epic Speed a bit more draw friendly without having to add external weight to the heel.

Callaway Epic Speed driver, address

2021 Callaway Epic Max driver

Sole view of the new Callaway Epic Max driver

Yes, the new 2021 Callaway Epic Max driver is a heater, but more than anything, it’s forgiving. Using all the tech bells and whistles from Epic Speed (AI-designed Jailbreak and Flash Face), Callaway made the Epic Max crown with even more triaxial carbon, saving 19 grams of discretionary weight, which allows them to create an even deeper CG and higher MOI. A rear sliding 17-gram weight in the trunk to tune in launch and shape and the OptiFit hosel provides up to 20 yards of shot shape correction.

The New 2021 Callaway Epic Max Driver, Sliding weight

The New 2021 Callaway Epic Max Driver, Address

2021 Callaway Epic Max LS

Incorporating the AI-designed Flash Face SS21 and Jailbreak technology, Callaway has created a new more forgiving profile in a players driver.

Out with the Sub Zero and in with the most playable players driver Callaway has created. With a neutral shape and weight configuration that is the more fade bias of the Callaway family, the new LS has a very high MOI (8,400+) for a tour-inspired driver. The idea was to give high speed players something fast all while mitigating the big miss better players fear. Yes, we all fear a big miss, but at high speeds, the foul ball is, well, a bit more foul. The new triaxial carbon crown saves 13 grams of weight, which was redistributed to increase MOI and lower CG.
Like Epic Max, LS also has a sliding weight to tune in adjustability.
Inspired by the Triple Diamond tour heads of the past, Callaway decided to go away from cranking spin down to oblivion and offer a driver that was actually closer to what the tour leans towards. Yes, they love a low spin head, but not too low spin. The Triple Diamond heads were basically a Sub Zero shape in a higher MOI profile. If you go through our tour photos, you will see more Triple Diamonds than anything. Obliterating launch and spin sounds good for Trackman, but it’s hard to play that way on the golf course all the time.

Initial Tour Reaction

I had a chance to chat with  Callaway’s PGA Tour Manager Jacob Davidson on the early response and this is what he had to say.

JW: In early testing, what is the first thing players are seeing with Speed and LS?

JD: Early feedback from the tour guys has been a noticeable difference in an increase in ball speed across the face but more importantly the dispersion has tightened down range. Many guys have also quickly fallen in love with the sound of the new metal woods.

JW: What most excited you with the new line?

JD: We knew early on with this product launch that we had an exceptional driver. To start- the look of the heads and the shaping allows the clubs to sit beautifully at the address position. From there the overall feel and sound matches exactly what tour guys prefer. The guys we have worked with have converted into the new woods extremely quickly with very positive feedback. For us, we are excited to have some great starting lines, a competitive ball speed advantage, and an increase in forgiveness.

We are constantly studying what makes world class drivers of the golf ball world class. After much research, we determined the ideal spin/ degree of launch and worked closely with our R&D team to reach these numbers. We were absolutely amazed to see what they came back to us with. Using AI they were able to figure out how to increase the MOI in this line of drivers while also focusing on more ball speed. It truly is remarkable the new frontier of technology we are using in our drivers to help our players play their best golf.

Overall Thoughts

I’ll be honest, I wasn’t a huge fan of Epic Flash (acoustics), and Mavrik was solid but didn’t blow me away. This new 2021 Callaway Epic line of drivers is exactly what players want: a golf club that is playable all while providing the distance and performance we have gotten used to over the past few years. It’s a new trend in the market that I’m loving. Drivers are becoming golf course friendly again. We tried to kill spin—when ultimately it was our best friend in the long run.

Specs

At Retail: 2/18

Lofts: 9, 10.5, 12 degrees (Epic Speed) 9, 10.5 degrees(Epic Max & Epic Max LS)

Price: $529.99

Stock Shaft Offerings

  • Epic Speed Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g – S)
  • Epic MAX Driver: Project X Cypher 40g (WMS, L). Smoke IM 10 (50g – R,S. 60g -S)
  • Epic MAX LS: Mitsubishi MMT (60g – S,X. 70g – S,X)
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