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Insider photos from Tiger Woods’ launch event for his new “Sun Day Red” apparel line

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On Monday evening, inside the swanky, second-story “Coach House” event center in the Palisades Village, just minutes down the road from the 2024 Genesis Invitational at Riviera Country Club, Tiger Woods and TaylorMade officially announced their new apparel/footwear/accessory line, called “Sun Day Red.”

The Sun Day Red website officially launched on Monday night during the event, and the products are set to go on sale starting May 1.

The “Sun Day Red,” or “SDR” name will be self-explanatory for most golf fans, since he’s been wearing a victory-red shirt on Sunday’s for his entire professional career, but Woods explained the meaning of Sun Day Red at the launch event:

“It started with mom. Mom thought – being a Capricorn – that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red; Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

The Sunday Red outfit has worked to perfection for his 82 PGA Tour victories, including 15 majors, so why not make an entire apparel line based on the career-long superstition?

As I learned at Monday’s launch event, the new Sun Day Red line includes much more than just clothing. To go along with a slew of different golf shirt designs and colorways, there were also windbreakers, hoodies, shoes, hats, headcovers, ball markers and gloves on display.

The upscale event was hosted by sports media personality Erin Andrews, with special guests David Abeles (CEO of TaylorMade) and Tiger Woods himself.

As explained by Abeles, the Sun Day Red brand is an independently-run business under the TaylorMade umbrella, and is based in San Clemente, California (rather than Carlsbad, where TaylorMade headquarters is located), and it’s run by a newly-formed, independent group. Brad Blackinship, formerly of Quiksilver and RVCA, is the appointed president of the new brand.

As for the logo itself, obviously, it’s made to look like a Tiger (the animal), and is comprised of 15 tiger stripes, which correspond with Woods’ 15 major championships. While the logo may need a 16th stripe if Woods adds a major trophy to his collection, it makes perfect sense for the time being.

The golf/lifestyle line is meant to combine premium precision and athletic comfort, while still having plenty of wearability and style off the course. Like Woods said on stage at the event, he wants to be able to go right from the course to dinner wearing Sun Day Red, and that was exactly the aesthetic on display at the event on Monday.

Following the official announcement from Woods and Abeles, they revealed multiple pieces of clothing, accessories and footwear for the event-goers to ogle (and photograph). Check out a selection of product/event photos below, or head over to our @GolfWRX Instagram page for video coverage…OR, head into our GolfWRX Forums for even more photos and member discussion.

Enjoy this exclusive look at Tiger Woods’ new Sun Day Red apparel lineup below.

See more photos from the Sun Day Red launch event here

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

22 Comments

22 Comments

  1. Fred

    Mar 22, 2024 at 5:51 pm

    I love it too !!!

  2. garrick

    Mar 13, 2024 at 9:57 pm

    Nah.

  3. Pingback: Morning 9: Cantlay leads Genesis | Tiger suffers spasms, shoots 72 | Genesis photos – GolfWRX

  4. benseattle

    Feb 17, 2024 at 10:34 am

    Nice.

  5. Pingback: An insider recap of the new Sun Day Red brand launch (plus Tiger Woods on his new “prototype” golf shoes) – GolfWRX

  6. Pingback: An insider recap of the new Sun Day Red brand launch (plus Tiger Woods on his new “prototype” golf shoes) - Fly Pin High

  7. Pingback: A comprehensive recap of the new Sun Day Red brand launch (plus Tiger Woods on his new “prototype” golf shoes) – GolfWRX

  8. Tiger

    Feb 14, 2024 at 7:48 pm

    He won’t have to worry about a 16th stripe ?

  9. geohogan

    Feb 14, 2024 at 3:49 pm

    Nike saw the writing on the wall, in time.

    With the PGA and Liv dispute
    and with prices for golf attire and equipment over the top
    the market will tank.Thanks for the memories, but the party is over,IMO.

  10. Pingback: Sun Day Red deep dive Q&A with TaylorMade CEO David Abeles - Fly Pin High

  11. Pingback: Sun Day Red deep dive Q&A with TaylorMade CEO David Abeles – GolfWRX

  12. Pingback: Morning 9: Tiger’s Genesis prep | LPGA lands big sponsor | WMPO changes - Fly Pin High

  13. Pingback: Morning 9: Tiger’s Genesis prep | LPGA lands big sponsor | WMPO changes – GolfWRX

  14. Garland

    Feb 13, 2024 at 10:49 pm

    Nope.

  15. Pingback: Spotted: Tiger Woods in Sun Day Red shoes, apparel at Genesis - Fly Pin High

  16. Pingback: Spotted: Tiger Woods in Sun Day Red shoes, apparel at Genesis – GolfWRX

  17. Boomer

    Feb 13, 2024 at 11:40 am

    Those shoes look like sketchers.

    • Professor

      Feb 14, 2024 at 5:10 pm

      There’s no “T” in Skechers! Hahaha…. I’ve always wanted to say that!

  18. Pingback: Photos from the 2024 Genesis Invitational - Fly Pin High

  19. Pingback: Photos from the 2024 Genesis Invitational – GolfWRX

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Accessory Reviews

GolfWRX Spotlight: Motocaddy M7 Remote and M5 GPS DHC electric cart review

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I have been thinking about electric golf push carts, or trollies, ever since I started playing in my league seven years ago.

Motocaddy has been making high-quality electric, and non-electric, carts since 2004 and has a couple of great options for the golfer who loves to walk. Motocaddy was nice enough to get their M7 Remote and M5 GPS DHC in my hands to try out on the course for a few weeks.

I have had a lot of people stop me to ask about the carts, and the one thing I keep telling them is that these carts are just flat out fun to use on the course.

Motocaddy M7 Remote

The M7 Remote was very easy to get set up right out of the box. All you have to do is charge the battery, install the wheels, and you are pretty much ready to go. The M7 folds up pretty small, just a little larger than the 3-wheel pushcart that I had been using for years. Getting it to the course should be no problem with just about any trunk space. Now, the one downside to an electric cart is the weight when moving it around, and both carts come in at around 35 pounds each. Even with that extra weight, I didn’t have much trouble lifting them in and out of the back of a pickup.

The M7 unfolds quickly with the flick of two levers and extends the front wheels automatically. Once unfolded, you drop in the battery, plug it in, and secure your bag. If you own a Motocaddy bag, they have developed a really nice system called EasiLock that involves two metal studs that fit into the bottom of the cart. This system also includes a molded base that prevents the bag from rotating at all, even on the roughest terrain. You can still use the M7 with almost any other golf bag as it includes elastic straps that wrap around the top and bottom of the bag.

As soon as you plug in the battery the LCD screen comes to life and you are ready to go. You can use the M7 without the remote by using the dial on the handle to control the starting, stopping, and speed. But the M7 has a remote that is activated by a simple press of the power button to get going. The remote is very simple with just five buttons to control where the M7 goes.

Getting a feel for the M7 takes no time at all and by the time you drive it from your car to the 1st tee you will be in complete, and confident, control of the cart. You simply press the “+” button to start moving forward and the cart takes off gently without any rattling of your clubs, and you can press that same button again to increase the speed. The cart will go from a slow crawl, for bumpy or tight areas, too, as fast as I could run with just a few presses of the button. The big red “stop” button in the center stops the cart immediately, and when stopped it is locked in place, even on steep hills. You don’t have to worry about remembering to set the brakes or anything because it is done automatically.

Steering is just as easy: simply press the right or left button to turn the cart. Small, quick presses will just slightly adjust the cart as it moves down the fairway while a long hold of the button can make it turn on a dime to the right or left.

Almost everyone asked me how stable the cart was and if it would tip over. I can proudly say that it has stayed upright even on some unseen bumps at maximum speed. Side hills, ruts, and even curbs are handled with ease with the help of the small rear wheel.

I really enjoy strolling down the fairway with nothing but the M7’s remote in my hand — it just makes golfing more fun!

Motocaddy M5 GPS DHC

After using the M7 and its fancy remote, I was a little nervous that I wouldn’t like not having it. But to be honest the M5 was just as fun to use, but for a different reason.

As the name suggests, the M5 has a built-in GPS with 40,000 courses preloaded into it. The screen is a good size, pretty responsive to the touch, and easy to read in direct sunlight. Having the GPS directly on the cart is great, you drive up to your ball and immediately have yardage to the front, back, and center of the green as well as bunkers and hazards. You can easily toggle between screens on the GPS and it offers a couple of different views to help navigate the hole. The M5 can also keep score and let you know shot distances right on the screen. Motocaddy even includes nice little touches like a screen protecter kit to ensure durability.

Driving the M5 is just as easy as the M7 with using the dial on the handle. And speaking of the handle, the grips have a great tacky rubber that grips well even in hot and humid conditions. To start the M5 you just press the dial down and the cart will gently start down the fairway. You can turn the dial to increase or decrease the speed — I found between 5-6 to be the most comfortable for me. But the speed can go up to a very fast pace if you are looking to set a record for fastest round of the day.

As you walk down the fairway, or rough, stopping the cart is as simple as pressing he dial again. When stopped the M5 engages a parking brake automatically so you don’t have to worry about it running down a hill without your approval. The M5 has tons of power to go up just about any hill and the Down Hill Control (DHC) keeps the speed consistent even when going down a steep decent.

Since the M5 has so much power, and it is a little heavy, I thought steering would be a little bit of a challenge. It wasn’t, at all. Guiding the M5 took very little effort and slight adjustments going down the fairway were very easy. Really tight turns took a slight bit more effort as the torque can want to go forward a little more than turn. Again, once you get the M5 from the car to the first tee, you will be a master at driving it.

Overall, Motocaddy has created two great carts that provide additional enjoyment to walking your favorite 9 or 18. Having the ability to walk without carrying or pushing your bag, clubs, and whatever else goes with you. I like them so much that it is going to be hard to get the M7’s remote out of my hands when I go play!

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Accessory Reviews

GolfWRX Spotlight: Crossrope weighted jump rope & app

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An 18-hole round of golf averages out to just under five miles of walking, which on its own is a good workout. Once you throw in some potential uphill trekking you get some serious cardio too, but if you all looking for a quick workout between rounds of golf look no further than Crossrope.

Crossrope – The details

Crossrope is a system of the weighted jump rope that allows you to quickly switch the weight of the ropes you are using to boost your workout—they range from 1/4 lbs all the way up to 2 lbs depending on the kit you start out with. There is an accompanying app that helps you go through multiple workout routines and is available free, or you can upgrade to the entire library of workout routines along with more workout tracking options.

This is NOT your middle school jump rope

The handles are heavy duty and feature precision bearings to allow the rope to move smoothly around as you go through a routine. They are also ergonomic and fit into your hand naturally, which making gripping easy, something that is really nice when you’re swinging a 2 lbs coated steel cable around. The handles also come with a fast clip system to make changing cables depending on your selected workout easier too.

The ropes themselves are made from braided steel and are almost impossible to tangle, allowing them to be easily transported and stored when not in use. All in you are getting a premium piece of workout equipment that is effective and easy to store—hard to same the same thing about a treadmill.

When it comes to a workout, skipping rope is one of the most effective cardio workouts you can do, and with Crossrope, you can get both cardio and low impact weight training when using the heaviest ropes, and follow along with the guided workouts.

As someone that hadn’t used a jump rope in over a decade, starting out lighter was a nice way to ease in before moving up, and I was pleasantly surprised how easy and fun some of the workouts in the app were. If you are looking for a fun way to add something to your workouts, or you just want to try something new to get you into golf course walking shape, this could be right up your alley. To learn more check out crossrope.com

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Accessory Reviews

WRX Spotlight: Athalonz EnVe—The best golf shoes you’ve never heard of

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One of the coolest parts of being in this part of the golfing world is being able to shed light on smaller companies that typically get overshadowed by their bigger corporate brothers.

So, this post is about one of those products that is definitely competitive against top golf shoe companies, and it’s made by a company called Athalonz, which is based out west in Arizona. Typically known for its innovative baseball cleats and insole packages, Athlonz newest addition takes the patented design to the world of golf with the EnVe golf shoe.

These have started appearing on the world long drive circuit due to the amount of traction they get, allowing players to swing harder. So for the last few months, I have gotten to wear them and see if they are as good as the company claims.

Athalonz EnVe: Living up to claims

The main selling points of these shoes are focused on two things

  1. Design that delivers more power and stability
  2. Custom comfort that lasts all day

These are somewhat difficult to combine into one shoe, and though they are on the heavier side, Athlonz are completely worth it for the benefits. It is obvious that they made strides to hit each box on the list for a great shoe. The patented design has been adapted from their baseball cleat and introduces a spikeless golf shoe with a circular design that allows the player to gain traction through the golf swing. This gives a player the chance to swing harder and faster without losing their footing. They also offer insole packages that help with correct bodyweight placement to help add an extra layer of consistency.

Secondly, it’s very noticeable that there was plenty of thought given to comfort with a roomy toe and custom insoles to fit your style. Additionally, ankle padding helps to provide more stability and comfort.

On another note, they have a good sense of style with a more classic, casual take. In addition to the pictured white/brown color, there’s a black/grey colorway as well.

After multiple months of wear in all types of conditions, these shoes have performed great for me with all the traction I need and while feeling great throughout the round.

Verdict

I am a person who tends to support smaller companies when I can if they make good products. Any support for them goes a long way—especially in the golf business. Since these shoes will set you back about $150, I wanted to be sure they are worth it for the money and they absolutely are. Seriously, for anyone looking to boost their shoe game and help alleviate aching feet and ankles, give these a shot.

 

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