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TaylorMade’s new M3 and M4 irons, with “RibCOR” technology

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With its new M3 and M4 irons, TaylorMade has introduced a “RibCOR” technology that’s designed to produce more speed on mishits. Before we get into what exactly that design is, let’s see why this concept is important.

COR, or coefficient of restitution, is the measure of energy transfer between two objects. For golf club manufacturers, especially when making game-improvement irons, the goal is to get COR as high as possible; this means ensuring as much energy gets transferred from the club face to the golf ball as possible during impact. Of course, the USGA sets a limit on COR of golf clubs so they can only go so far.

Many companies these days have figured out how to maximize COR on the center of the club face. Now, the game for engineers across the industry has become “how high can we make COR on shots hit off-center.” The goal obviously being to produce as much speed on off-center hits as possible, or, minimizing energy loss at impact.

TaylorMade, for its new M3 and M4 irons, has introduced RibCOR technology that uses two ribs, or beams, on the outer portions of the heel and toe as pictured below.

This provides internal support on the outer portions of the club so that the face can flex as much as possible at impact, thus retaining energy transfer from the club the golf ball. So while the center of the face may not produce more speed compared to its M1 and M2 predecessors, this design should impart more ball speed across the face. That means more forgiveness, or MOI (moment of inertia).

The RibCOR design couples with a number of familiar technologies from the company’s past including inverted cone technology, speed pockets and face slots. These are all designed for to produce higher ball speeds and more forgiveness, helping golfers who don’t hit the center of the face every time to launch the ball high and far.

As with the M1 and M2 irons they replace, the lower-numbered M3 iron has a more compact look and is designed for slightly better players, whereas the higher-numbered M4 iron is built for more distance and forgiveness, and has a larger head profile.

For more photos and discussion click here, or read below for more info on each of the offerings. Both the M3 and M4 irons will be available at retail on February 16.

Taylormade M4 irons

As the more forgiving of the two M-family offerings, TaylorMade’s M4 irons have fluted hosels, 1mm toplines, and what TaylorMade calls its “thinnest ever leading edge.” Also, along with the RibCOR technology that’s in both the M3 and M4 irons, additional mass has been placed on the toe and heel portions of the M4 irons to produce great forgiveness on off-center hits.

Overall, the M4 club heads have 24 percent higher MOI than the M2 2017 heads, according to TaylorMade, so golfers will find them to be more forgiving than their predecessors.

The M4 irons (4-LW) will come stock with either KBS Max 85 steel shafts (R and S flex), Fujikura Atmos shafts (5A, 6R, 7S), or additional custom shafts, with TM Dual Feel grips. Steel will sell for $899 per set, while graphite will sell for $999.

Taylormade M3 irons

The TaylorMade M3 irons, while housing some of the same technologies as the M4 irons, are made for those players who want a more compact shape and are looking for more trajectory control. To help achieve this look without sacrificing much by way of forgiveness, TaylorMade ha added a 15-gram tungsten weight to the soles of the M3 irons; this lowers CG in the head.

The irons have a 180-degree fluted hosel — that means it’s not as visible at address compared to the 360-degree fluted hosel in the M4 irons — to help move weight away from the heel. The irons have a thinner topline than the M1 irons they replace, according to TaylorMade, and have soles designed with more bounce for better turf interaction.

M3 sets (3-SW) come stock with either True Temper XP100 steel shafts (R300, S300), Mitsubishi’s Tensei graphite shafts (70R or 80S), or additional custom shafts, and with Lamkin UTx NC grips. M3 irons will sell for $999 with steel shafts or $1199 with graphite.

Click here for more photos and discussion on the M3 and M4 irons

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

5 Comments

5 Comments

  1. S

    Jan 9, 2018 at 12:26 pm

    I can see why pros are leaving TM…

    • ran

      Jan 30, 2018 at 10:11 am

      Wonder if the M3 and M4 have the same face caving issue that the M1/M2 irons have…..many people reporting face cave on irons….TM just replaces them with same iroins that eventually cave again.

  2. Tom Newsted

    Jan 3, 2018 at 10:52 am

    RIBCORE they stole that from their time with Addidas. That has been on a hockey stick for years. its a gimmick.

  3. mel

    Jan 2, 2018 at 8:32 pm

    TM M3 and M4 state-of-the-art iron designs look like winners to me, and leaving behind all those offering gel-filled hollow irons …. opps that means the P790 are obsolete now …lol … that was fast … lolol

  4. George

    Jan 2, 2018 at 12:33 pm

    i need me some ribcor

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Equipment

XXIO unveils next-generation X lineup

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XXIO has today introduced its all-new XXIO X family of clubs that launch at retail on February 11, 2022.

At the core of the new lightweight X drivers, fairway woods, and hybrids is ActivWing: a technology that stabilizes the clubhead by altering aerodynamic forces at work in the first half of the downswing. The airfoil generates lift to guide the club to its optimal impact angle in design to provide maximum speed and distance.

Speaking on the new additions, Brian Schielke, General Manager at XXIO. said

“XXIO X has the DNA of every XXIO product – lightweight and easy to swing. However, it’s tuned to the more accomplished player. More compact irons, lower spinning woods, and stiffer shafts make X a great choice for better players looking to increase their speed and experience the benefits of XXIO.”

The woods feature Rebound Frame Technology, with four alternating layers of stiff and flexible zones enhancing overall COR.

In addition, for the first time, X drivers feature Rebound Frame with a Cup Face in design to offer more power on strikes across the face, while on the irons, a thinner face allows the entire face to flex more extensively while grooves etched deep into the interior of the iron body further enhance flex.

The clubs contain a heavier clubhead and an extremely lightweight shaft which work together in a bid to increase ball speed and swing speed at the same time, while manufacturers positioned mass under the grip, behind the hands in design to help players find the ideal spot at the top of their swing to make the downswing more consistent.

In addition, XXIO is also introducing its Rebound Drive golf balls which feature the company’s proprietary Rebound Frame Technology, which interposes areas with high and low rigidity in a bid to produce just the right amount of flex for higher initial ball speeds along with a pure feel at impact. 

Specs, Availability & Pricing

XXIO X

  • U.S. Retail Launch Date: February 11, 2022
  • Pricing: $699.99 for XXIO X driver, $399.99 for XXIO X fairway woods, $299.99 for XXIO X hybrids, $199.99 for individual steel irons/$224.99 for individual graphite irons, $1,199.99 for six-piece steel set/$1,349.99 for six-piece graphite set

XXIO Rebound Drive Golf Balls

  • Colors: Premium White, Lime Yellow, Premium Pink and 4 Color Pack (Premium Pink, Lime
  • Yellow, Orange, and Ruby Red)
  • U.S. Retails Launch Date: February 11, 2022.
  • Pricing: $49.99
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3-wood (or alternative) for someone who can’t hit one – GolfWRXers discuss

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In our forums, our members have been discussing 3-woods for players who generally struggle with the club. WRXer ‘SpartyJeff’ is looking to add a 3-wood to the bag despite his difficulty to hit the club and kicks off the thread saying:

“I’m about a 3 handicap and currently have a massive gap between driver and 2 driving iron. All in all, I’m not a bad ball striker, but I absolutely cannot hit a 3-wood. Bagged the Titleist 915F for years (I know bad idea). Any suggestions on forgiving three woods? Been kicking around the idea of the Callaway Apex UW and a 2 hybrid (used to love my 2 hybrid).”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MilfordLefty: “A forgiving 3-wood is a 5-wood. The 17° Apex UW is 5-wood loft with an inch shorter shaft, so a good option.”
  • Dax279: “If you can, try the PXG XF 3 wood. I was surprised to find how easy it was to launch off the fairway and the tee. It is lofted 1 degree higher than a regular 3-wood as well and so is kind of like a 4-wood.”
  • kwxsports: “‘ve got a TM High Launch 16.5 that is the easiest I’ve ever hit. It’s really a 4-wood I guess.”
  • scooterhd2: “Cobra F6 Baffler.”

Entire Thread: “3-wood (or alternative) for someone who can’t hit one

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Equipment

Club Champion acquires TXG

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Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.

Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said

“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”

On the acquisition, Ian Fraser, TXG’s founder, stated

“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.

Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion

 

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