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Under Armour launches new Spieth One golf shoes

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Jordan Spieth, a two-time major champion and undoubtedly one of golf’s biggest stars, made waves in the golf apparel world by sporting Under Armour’s UA Drive One golf shoes in 2015 and 2016. The shoes were often referred to as the “Jordan Spieths,” and received positive reviews here on GolfWRX.

On Tuesday, Under Armour announced that Spieth is starting a world tour to promote a shoe officially made in his namesake, the “Spieth One.” The promotional tour begins in Tokyo, then continues onto Seoul, South Korea, Los Angeles, Calif., and Mexico City. According to the company, Spieth worked closely with the Under Armour footwear team in the development of the shoes.

“I couldn’t be more excited to officially unveil my first signature shoe, the Spieth One, with Under Armour,” Spieth said in a press release. “I worked closely with the Under Armour footwear team to design an innovative shoe that is grounded in the details of my game. The opportunity to unveil my signature shoe with the amazing fans here in Tokyo is extremely humbling and an experience I will never forget.”

Technically speaking, the shoes offer a waterproof upper, what the company calls “Rotational Resistence Traction” to prevent slipping throughout the swing, a one-seam upper that reduces weight and enhances the fit of the shoe and has a “Dual durometer outsole,” which means there’s a softer forefoot for flexibility but a firm heel for stability. Under Armour says the shoes are engineered “down to a science,” comparing the shoes design with how Spieth attacks a golf course: scientifically.

JordanSpieth1Clubhouse

It’s clear from the photos provided by Under Armour that the shoes use a form of BOA’s lace system that does not require golfers to tie their shoes, but rather just twist a knob to find the right fit.

“This is an exciting moment for the Under Armour brand and the UA Golf category,”said Kevin Ross, General Manager, Global Golf, Under Armour. “We’re honored to introduce the Spieth One on the first stop of the 2017 Spieth One Global Tour. With engaging activations, unique cultural experiences and more, we are showcasing Jordan’s love of the game and Under Armour’s commitment to providing world-class product, all while driving the game of golf forward on a global scale.”

The Spieth One golf shoes will be available at retail on March 1 for $200, and a limited-edition version of the shoe will be available today in Japan on the company’s Japanese site.

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14 Comments

14 Comments

  1. cgasucks

    Jan 24, 2017 at 2:39 pm

    Looks like the love child of a UA Shoe and a TM R1.

  2. Pingback: ?????????????????????????????? Jordan Spieth – MisterIndy Blogger

  3. golfraven

    Jan 18, 2017 at 4:49 pm

    Those don’t look to bad in the front but as the eyes wander to the heel those are not pretty shoes. Why is UU not making the logo bit BIGGER. Give me a break.

  4. chip

    Jan 18, 2017 at 3:17 pm

    $200 for an absolutely hideous pair of shoes? No thanks.

  5. Golf Ambassador

    Jan 18, 2017 at 10:46 am

    Totally agree. At this price point the show overall will sit on the shelf. Is Under Armour really joining the “grow the game” campaign at this price point?

  6. Beef

    Jan 18, 2017 at 4:37 am

    Wow they’re ugly

  7. 'Ard Nut

    Jan 18, 2017 at 2:19 am

    Send me a half dozen. Yeah that’s right I need 6 pairs. And they have to all be in different colors

  8. LD

    Jan 17, 2017 at 2:53 pm

    $200 shoes are not “driving the game of golf forward on a global scale.” Good grief.

  9. Dj

    Jan 17, 2017 at 1:42 pm

    $200 and they put duct tape on the heel?

    • CCShop

      Jan 17, 2017 at 5:36 pm

      I was going to say the same thing about the duct tape???? That’s one ugly shoe. Will on the clearance rack just as fast as the other UA shoes

    • greg

      Jan 18, 2017 at 5:30 pm

      That was my first reaction too.

  10. Robert

    Jan 17, 2017 at 1:21 pm

    $200? Why not just ask for a an arm and a leg? FFS.

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Whats in the Bag

WITB Time Machine: Phil Mickelson’s 2013 Open Championship winning WITB

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Fairway wood: Callaway X Hot 3Deep (13 degrees)
Shaft: Fubuki K 70 X 

Hybrid: Ping Anser (17 degrees)
Shaft: Mitsubishi Kuro Kage

Irons: Callaway X Forged (4-PW)
Shaft: KBS Tour (4-6); KBS Tour V2 (7-PW)

Wedges: Callaway X Series JAWS (52, 56 degrees), Callaway Mack Daddy 2 (60, 64 degrees)
Shaft: KBS Tour V2

Putter: Odyssey Versa #9

Ball: Callaway HEX Chrome+

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Callaway Chrome Soft: Building a better golf ball

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“Changing a tire on a bus while it’s moving.” That’s how Callaway’s Norm Smith, Vice President, Global Manufacturing, Engineering, and Quality at Callaway describes the never-ending process of upgrading and improving operations while continuing to produce golf balls and equipment to satisfy current demand — which, for Callaway, like the rest of the golf equipment world, is at record highs.

While Smith oversees operations, including Callaway’s Chicopee, Massachusetts, ball plant, which produces all the company’s Chrome Soft and Truvis golf balls, Jason Finley, Callaway’s Global Director Product Strategy, Golf Ball and his team are locked into the 18-month process of developing the next generation of the company’s flagship ball offerings.

This delicate dance can take the form of identifying opportunities to bring new products to market — such as this year’s Chrome Soft X LS golf ball — researching new technologies — such as graphene, which Callaway uses in the core of Chrome Soft balls — and looking at every element of the previous product to see what can be optimized and enhanced.

In developing the current Chrome Soft line, engineers were faced with the challenge of taking a product that has done well both on tour and at retail and determining what can be improved upon. This process relies on feedback from everyone from tour pros to retail consumers and a look at the Chrome Soft line through the lens of a few questions: What tools do we have at our disposal? How can we make it faster? How can we optimize spin? How do we cater to a range of spin profiles? How do we increase quality?

According to Norm Smith, Callaway’s well-documented Chicopee ball plant upgrades have included night-and-day changes in just the past six months. More broadly, in recent years, from start to finish, the entire process and the machines involved therein have been assessed and upgraded. Indeed, the company has improvements to the packaging operation in its sites next as it is both literally and figuratively the end of the Chrome Soft production process.

In addition to new cover molding equipment, Truvis equipment, and paint lines, as we detailed in this piece, Callaway’s $60 million-plus investment in the Chicopee ball plant includes.

  • State-of-the-art rubber mixer: This giant mixer is a four-story tall machine built for absolute precision mixing batch after batch. It precisely measures chemical compounds and polymers needed to build each layer. It also regulates multiple parameters during the process to make sure the final product meets strict quality control measures.
  • New 3D X-Ray system: If for some reason a bad golf ball gets past the first steps of the quality control process without fault, the 3D X-Ray system will prevent it from going any further. As Callaway has stated, “these machines can’t make the ball pieces more centered, but it prevents ones that aren’t from ever leaving the plant.”
  • New core-molding tools: Balls are built from the core out, and without consistency, the rest of the pieces don’t quite matter as much. Even with automation already a huge part of the process, Callaway is adding more to not only help respond to ever-growing demand but to ensure quality core to core.

Now, a refresher on the Chrome Soft line being produced in western Massachusetts.

Chrome Soft

Callaway’s latest Chrome Soft golf ball features a Dual SoftFast Core with a 34 percent larger volume inner core. It’s also equipped with a thinner, graphene-infused outer core for better wedge spin and faster ball speed.

Beyond the Dual SoftFast Core, inside the Chrome Soft is a new mantle system made of proprietary, high-energy ionomer to promote fast ball speed.

Chrome Soft’s 10 percent thinner urethane cover is designed to promote less spin on full shots and added distance — without sacrificing soft feel and excellent greenside spin and control.

The final element of the new Chrome soft is a new lower drag aerodynamic dimple pattern that promotes higher launch, higher flight, and ultimately, longer distance.

Lower spinning than the Chrome Soft X, the Chrome Soft is the highest launching, softest ball in Callaway’s CS lineup.

Chrome Soft X

Designed to promote faster ball speed, the Chrome Soft X ball contains a significantly larger SoftFast core than its predecessor, and a 15 percent thinner cover to produces lower spin on full shots (and added distance).

Inside the Chrome Soft X is a new mantle system combines a softer inner mantle with a firmer outer mantle. Both elements feature proprietary ionomer blends.

This firm outer mantle works with the a new, thinner cover that yields increased greenside spin and control. A lower drag aerodynamic dimple pattern is also new in the Chrome Soft X. It is designed to produce penetrating flight and longer distance.

Higher spinning than the Chrome Soft with driver and irons, the Chrome Soft X features the highest wedge and greenside spin and is more workable overall, in addition to offering a firmer feel.

Chrome Soft X LS

The most recent addition to the lineup, the Chrome Soft X LS features four-piece, single-core construction engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover.

According to Callaway, players see a 300-400 rpm decrease in spin from the X with the LS ball on mid-irons.

The LS contains a significantly larger high-speed core design that aims to provide more distance through the bag. It functions in concert with the mantle system to deliver high resilience and speed.

The Chrome Soft X LS is equipped with a thin proprietary urethane cover for high spin, low launch, and excellent feel in a player’s scoring clubs — without sacrificing greenside control.

Higher launching with driver and irons than the Chrome Soft X, the LS is, not surprisingly, lower spinning than the Chrome Soft X across the board while offering similar feel.

The Callaway Chrome Soft family of golf balls are at retail for $47.99 per dozen. All three models are available with Callaway’s Triple Track Technology.

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Equipment

What GolfWRXers are saying about the best players combo set

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In our forums, our members have been discussing the best players combo sets currently on the market. WRXer ‘Texas_Golfer’ is on the hunt for a set that offers a “blade like club with a touch of help”, and our members have been sharing their suggestions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • lefthack: “Nike VR Pro Combo. My KZG’s started as a combo set (split at 6/7), but I ended up full blade because they were so good to hit.”
  • 1163: “Sub 70 639 CB/MB Forged combo set.”
  • ChipNRun: “Check out Callaway’s Apex family. Apex not only offers four distinct iron models, but it has pre-mixed combo packages for different fine-tuning desires. Be sure to check out their Triple Play set.”
  • hattrick11: “I would throw the King Tour MIM in there too. Bit larger than the ZX7/T100/921 Tour but still a “players” look/feel with more forgiveness and no need to combo.”

Entire Thread: “What GolfWRXers are saying about the best players combo set”

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