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Cobra’s King F7 and F7+ drivers, fairways and hybrids: What you need to know

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Cobra’s new King drivers — the King F7, F7+ and the new King LTD Black — may just change how drivers are sold. The secret is their grips, and the built-in technology could change the way golfers approach their tee shots.

Aside from the grips, Cobra’s King F7 clubs for 2017 use new technologies and materials throughout the line, while the King LTD Black drivers and fairway woods will blow you away with their stealthy looks. The King LTD Black drivers and fairways will be available on Nov. 18, while the King F7 and King F7+ lines will hit stores on Jan. 13, 2017.

Pricing is as follows (click the links for photos and more discussion): King F7 ($349), King F7+ ($399), King F7 fairway woods ($239), King F7 hybrids ($199), King LTD Black driver ($449), King LTD Black fairway wood ($299).

Here’s what you need to know about Cobra’s new line.

Cobra Connect

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When you look back at this article in five years, you may remember it as the first time you ever heard about a tracking device built into an off-the-rack driver. And in five years, a lot more drivers may have similar technologies in their grips… or not. But for now, Cobra’s new technology allows golfers to track their performance on the course, share it with friends on social media, and compete against other golfers with the same technology in their club.

Here’s how it works.

Cobra Connect, which is made by Arccos, is housed in the grip of the club, and is fully automatic once you download the free Arccos driver app. Cobra Connect then sends signals back and forth from your phone to the grip, picking up the location of where you hit your tee shot and where you hit your second shot, thus determining distance and if you hit the fairway.

To pick up the location of your second shot, the app uses a proprietary shot detection algorithm and sensors on your smartphone, which allows driving distance and accuracy to be recorded in real time. Remember this all-important step, however; you need to have your phone turned on and in your front pocket for it to work.

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Cobra Connect users also have access to driving trends, performance tracking, global competitions and live game-improvement tips. Say you miss three fairways in a row to the right. You may have Rickie Fowler show up on your app with advice for curing a push or a slice.

Through the system, there’s a neat game called “King of the Hole,” where the longest drive on that particular hole keeps the crown. That means if Rickie Fowler plays golf in your area and hits a drive in the fairway and you play on the same course, you can effectively take the crown from him.

The app also doubles as an on-course GPS.

For an idea of what the user experience is like, check out the gallery below. Cobra Connect will come stock in the King F7 and F7+ in an Lamkin REL grip, and in a Lamkin UTx non-cord grip in the King LTD Black. Other grips are available through custom.

King LTD goes stealthy

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Cobra’s King LTD driver, launched in 2015, was wildly popular among GolfWRX Members. It employed what Cobra called a “Zero CG,” a design that led to more distance through a high-launching, low-spinning trajectory. It’s currently in the bag of Rickie Fowler, and performed extremely well in our 2016 Gear Trials: Best Drivers Club Test. So why not keep the same technology, but offer a better-looking alternative? Thus, the King LTD Black.

The original King LTD had a glossy crown, and Fowler’s familiar Oklahoma State color scheme — orange and black. This year, Cobra is offering the same driver, but with a matte black crown. All of the orange graphics have been replaced with gray.

Cobra_King_LTD_Black_Sole

Related: More in-hand photos of Cobra’s King LTD Black driver and fairway wood. 

Cobra Connect will come stock in the King LTD Black driver, and Cobra will also offer a King LTD 3 wood with the same color scheme. The King LTD Black will come stock with an all-black Aldila Rogue Black shaft.

Cobra amps up the Carbon

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Remember TeXtreme carbon fiber? It’s an Aerospace-grade carbon fiber that Cobra used in the crowns of the its King LTD drivers and fairway woods, which helped the company move weight from the top of the drivers and place it lower in the club heads, ultimately making the drivers longer and more forgiving. The material apparently did its job because Cobra has added crowns made from TeXtreme carbon fiber to the new King F7 and F7+ drivers as well.

Cobra says the material change allowed its engineers to save 7 grams of weight from the crowns of the King F7 drivers, which enabled them to add more adjustability to the clubs.

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Related: More in-hand photos of Cobra’s King F7 driver

Also, the King F7 has a 5 percent larger club face than its predecessor, and is made with an updated E9 Ti 811 structure with variable face thickness, meaning the sweet spot will play effectively larger than the King F6.

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The King F7 will be available in three colors (black, blue and silver).

The King F7+ is also made from forged 811 titanium with variable face thickness for higher ball speeds on off-center hits. Stock shafts will be Fujikura’s Pro XLR8 shafts, but 25 other shafts will be available at no upcharge through custom.

Addressing the draw

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The heaviest weight (12 grams) is differentiated by color; the color of the weight depends on the model.

The first thing you may notice about the new King F7+ driver is that it doesn’t have the weight track that was featured on the King F6+ driver. According to Jose Miraflor, Director of Product Marketing at Cobra, that’s because Cobra could not improve on the consistency it wanted to provide to golfers with the track design.

The King F7 and King F7+, however, make strides to improve consistency with their new adjustable weight system. It uses three weight ports that house either the heavy 12-gram weight, or one of two 2-gram weights. They allow golfers two neutral settings — lower spin (heavy weight forward) and higher spin (heavy weight back) — and a draw-biased setting. The draw setting is new, and one that addresses a long-time problem in golf among amateurs, and even pros.

“Eighty percent of golfers still struggle with a slice,” Miraflor said. “The center of gravity (with the draw setting) will help them to close the club face at impact… Even guys like Rickie (Fowler) and Bryson (DeChambeau) said they wanted something they could turn over.”

So there’s no more weight track, but for slicers, this may be for their benefit.

King F7 and F7+: So what’s the difference?

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Now that there’s more uniformity to the King F7 line of drivers, you may be wondering what the difference is between the F7 and F7+ drivers. While they are made with the same technologies, the F7+ is made with what Miraflor calls a “standard head,” instead of the “oversize head” the F7 uses. That means the King F7+ has the more compact look better players tend to favor.

Also, the F7+ is available in lower lofts, which will likely benefit those with higher swing speeds. The King F7’s MyFly hosel has settings ranging from 9-12 degrees, while the King F7+ ranges from 8-11 degrees.

Staying on the rails

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Cobra’s King F7 hybrid

If you watch the PGA Tour, you may have seen an odd-looking utility club in Rickie Fowler’s bag. It’s called the Cobra F6 Baffler, and it features rails on its sole that look a lot like train tracks. The front of the rails are designed to improve turf interaction upon entry into the ground, while the back of the rails help the club glide out more smoothly.

Why not put that technology into all of the new King F7 fairway woods and hybrids? Well, that’s what Cobra did.

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Cobra’s King F7 fairway wood.

The fairway woods and hybrids use a progressive rail design where the rails get deeper as loft increases. That means the 3 wood has the most shallow rail design, because it’s intended to be hit using a sweeping motion, while hybrids have the deeper rails, because they’re designed to be hit with a more descending blow.

This graphic from Cobra below shows off the progressive design. See more in-hand photos of Cobra’s King F7 fairway woods and hybrids.

 

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The King F7 fairway woods are made with a 475 high-strength steel face insert, and will be available in three different head models: 3-4 wood (13-16 degrees), 5-6 wood (17-20 degrees), 7-8 wood (21-24 degrees). Like the King F7 driver, the King F7 fairway woods have CG adjustability by way of two weight ports that house a 20-gram weight or a 2.5-gram weight. Cobra says flip-flopping the weights move CG either 3.5 millimeters forward (to create a lower ball flight) or backward (to create a higher ball flight).

The King F7 hybrids are also available in three models: 2-3 hybrid (16-19 degrees), 3-4 hybrid (19-22 degrees) and 4-5 hybrid (22-25 degrees). Each of the fairway woods and hybrids come stock with a Fujikura Pro XLR8 shaft.

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Cobra’s King F7 fairway woods are available in black, blue or silver.

Fairway woods will be available in three colorways, while the hybrids are available only in black-and-orange.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

4 Comments

4 Comments

  1. Matt W

    Nov 2, 2016 at 11:06 pm

    I have owned Cobra clubs in past, I detest the grips. Will there be different grip options?

    • josh

      Nov 3, 2016 at 1:20 pm

      you know, the same store you buy your cobra driver at has a boat load of grips for sale as well. there are endless options.

  2. Jack

    Nov 2, 2016 at 12:37 am

    That’s a great idea. That gives people more of a reason to buy a complete set of their clubs. But really just buy different brands but also Arccos sensors to put on all the grips.

  3. MP-4

    Nov 1, 2016 at 2:19 pm

    How does the head size of the Cobra F7 5-6 wood (17-20 degrees) compare to the Cobra F6 baffler?
    Wonder if it is much larger. With the Cobra F6 baffler as a 5 wood, liked that the head size was smaller than a 3 wood and larger than a hybrid.

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Equipment

TOUR REPORT: Collin Morikawa debuts new TaylorMade “P7CM” prototype irons

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Welcome to this week’s Tour Report from Albany in the Bahamas for the 2022 Hero World Challenge. The week started with an unfortunate update from tournament host Tiger Woods, who was forced to withdraw from the event due to pain caused by plantar fasciitis.

As reported by PGATour.com, Woods will not seek surgery, instead opting for a “stretch and relax” approach. He still plans on playing in the upcoming PNC Championship and The Match, however, and we also got a brief look at his current golf swing, as I’ll get into below.

Aside from Woods, there were a few notable gear updates from the Bahamas, including Collin Morikawa debuting two brand new iron models, Corey Conners finally switching drivers, and Tony Finau showing off one of the coolest custom staff bags I’ve ever seen. Justin Thomas made yet another putter change, as well.

Let’s dive into this week’s Tour Report from Nassau, Bahamas.

JT makes yet another putter change

After making several putter changes throughout 2022, the Justin Thomas putter saga ultimately came full circle, ending the year with the same putter that he started off the year with. Before moving into several different 1-of-1 long-neck Scotty Cameron T5 prototype putters, Thomas began the year with a Scotty Cameron X5 Tour Prototype with a short flow neck. And that’s what he had in the bag at the 2022 Hero World Challenge this week, as well.

Also, here’s your reminder that Thomas’ custom Titleist 621.JT Forged irons have zero offset, and they’re bone chillingly intimidating to look down at from address.

Shivers.

Justin Thomas’ full WITB from the Bahamas

Morikawa’s new TaylorMade prototype irons

Typically, Collin Morikawa doesn’t change irons unless he’s playing in extremely firm turf conditions over in Scotland. This week, however, he debuted an entirely new combo set, including TaylorMade “P7CM” prototype short irons (7-PW), and new “P7MC” long irons (5 and 6).

As we highlighted in our Equipment Report over on PGATour.com this week, Morikawa worked closely with TaylorMade to dial in his new P7CM irons, which are obviously named using his initials. While the irons have a similar look to the company’s previous P7MB blade irons, they appear to show a combination between chrome and raw finishes.

Here’s what Morikawa told GolfWRX on Tuesday about the irons, and why he switched out his 4.5-year-old TaylorMade P730 blade short irons:

“They’re brand new,” Morikawa told GolfWRX.com. “I’ve been using them for probably two weeks now. They’re not too far off from the P730’s that I’ve been using pretty much since I turned pro. I was fortunate enough to do some iron testing with TaylorMade – which I’ve never done – and go into the whole sole pattern, and bounce, and width of an iron. There’s nothing wrong with 730’s, I … love them, that’s why I played them for probably 4.5 years now. But there’s just certain shots here and there that come out of nowhere.”

In addition to the new blades, he also debuted new TaylorMade P-7MC irons, which have a different design in their back cavities compared to the previous iterations of P7MC irons. Morikawa said it was an “easy transition,” but we’re yet to hear more details from TaylorMade about specific technical information or possible release dates.

We’ll keep you up to date should we learn more about the TaylorMade P7MCs that Morikawa had in the bag at the Hero.

Collin Morikawa’s full WITB from the Bahamas

Tony Finau’s absolute HEATER of a golf bag

Whether you’re a Utah Jazz basketball fan or not, I simply refuse to believe anyone can say this 1-of-1 Vessel-made staff bag isn’t one of the coolest of all time. The all purple colorway, Jazz logo, and jersey-style “Finau 7” stitching on the front make this bag absolutely pop. The icy blue zipper colorway was a nice touch, too.

Finau teed it up in Wednesday’s Pro-Am alongside former NBA all-star and current Utah Jazz executive Danny Ainge, and Finau certainly did not disappoint.

@golfwrx Tursky says Tony Finau’s @Utah Jazz themed bag is the coolest bag he has ever seen. Do you agree? #golf #golftiktok #golfwrx #utahjazz ? original sound – golfwrx

According to Finau, he’s going to autograph and giveaway the golf bag at the upcoming Golden State Warriors vs. Utah Jazz game on Wednesday. If you have a chance to become the owner of this bag, I sincerely wish you good luck.

See what GolfWRX members are saying about the bag in our forums

Corey Conners finally ditches his driver from 5 years ago

Conners, who’s statistically one of the best drivers on the PGA Tour for the last several years, finally switched out his previous Ping G400 LST for a new Ping G430 LST. According to Conners, he started using the G400 LST at the 2017 U.S. Open at Erin Hills, and he hadn’t switched it out since, although he did go through about 10 different heads throughout the 5 year stretch.

He told GolfWRX.com on Tuesday that although he actually found his previous model to produce slightly more speed, the new G430 was significantly more forgiving on off-center hits, so he gave it the nod this week at the Hero. The new driver is also equipped with a 1-of-1 UST Mamiya Linq shaft.

For more information on his switch, head over to the PGATour.com Equipment Report by GolfWRX.

Tiger Woods competes in the “Hero Shot” challenge, despite foot injury 

No one would have blamed Tiger if he didn’t compete in the Hero Shot challenge this year, especially being that he withdrew from the actual event. As the tournament host, however, he sucked it up to help put on a great show for the fans (and for social media).

Although he failed to advance to the second round against the five other competitors, it was still great to see his swing and enjoy the festivities.

 

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For those curious, he used a TaylorMade MG3 56-degree wedge for the 87-yard shot, and he was wearing Nike Metacon 8 sneakers. I took a deep dive into Tiger Woods at the Hero Shot earlier this week, if you’re looking for further insight.

Caddies everywhere, take notes

As a former club caddie myself, I fully respect this move from an Albany caddie during the pro-am. Instead of writing down the players approximate yardages in a yardage book or on piece of paper, he writes them down on a square slab and velcros it to his caddie bib for instant visual access.

This is a true veteran move. I’m questioning the yardage gapping for that particular player, because something seems off, but the point is that it’s a great caddie trick regardless.

And with that, we say goodbye to the Bahamas. Legendary GolfWRX photographer Greg Moore will be on location at the PNC, so look out for more WITBs and inside-the-ropes photos soon.

Check out all of our photos from the 2022 Hero World Challenge

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Coolest thing for sale in the GolfWRX Classifieds (12/2/22): Ping i59 irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Ping i59 irons.

From the seller (@zacharya): “PING i59 4-PW with KBS 130X and GolfPride MCC +4 standard grips. +1/2” length, standard loft and lie. There is some rock damage on the 7 as pictured but doesn’t affect playability at all.  $800.”

To check out the full listing in our BST forum, head through the link: Ping i59 irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Justin Thomas WITB 2022 (December)

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Driver: Titleist TSR3 (10 degrees @9.25)
Shaft: Mitsubishi Diamana ZF 60 TX

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei AV Raw Blue 85 TX

5-wood: Titleist 915 Fd (18 degrees @19.5)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T100 (4), Titleist 621.JT Forged (5-9)
Shafts: True Temper Dynamic Gold X100

Wedges: Titleist Vokey Design SM9 (46-10F, 52-12F @52.5, 56-14F @57), Titleist Vokey Design WedgeWorks Proto (60.5 T, 60.5 K)
Shafts: True Temper Dynamic Gold X100 (46), True Temper Dynamic Gold S400 (52-60)

Putter: Scotty Cameron X5 Proto
Grip: SuperStroke Traxion Pistol GT Tour

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

More Justin Thomas WITBs

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