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Exotics to offer SST PURE shaft alignment

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Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.

“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”

The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.

Click here to read our review of Tour Edge Exotics’ new XCG7, XCG7 Beta and CB Pro fairway woods, which we gave a perfect 5 out of 5 stars.

The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.

“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”

Tour Edge Exotics SST Pure

Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.

For more information and pricing visit www.touredge.com.

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Kevin has experience in web, multimedia and has worked in both broadcast and print media. He has been a contributing writer for Turner Sports Network, Bleacher Report, GolfWRX, LIVESTRONG, Site Pro News and has had work featured on latimes.com.

15 Comments

15 Comments

  1. Ty Webb

    Mar 13, 2014 at 8:49 pm

    I started having my clubs pured about 5 years ago and would NEVER consider playing irons, woods, and especially wedges that have not been pured. Consistant feel and ball flight are the most noticeable characteristics to me personally. The only thing holding anyone back should be the cost, $50 being a little high, should be $30-$40 per club. Other than that you should have no excuses. Pay no attention to the bashers on this board, puring is the real deal.

    I played a Tour Edge driver for 4 years until the 3 piece head began separating, had to retire her. Best driver i have ever played. Tour Edge will do well with this campaign if the manufacturing quality control and demand can be met.

    Recently ordered a new accra driver shaft. During the puring process the SST machine numbers were way off according to the build shop, the shaft was matching up to a 3 wood, not driver. New shaft is exactly what i expected. Imagine that?

    -The Legend (Ty Webb)

  2. ZJohnson

    Mar 12, 2014 at 9:11 pm

    I use those machines, I actually use the one in the pictures, every day and I still hand spine my own clubs. If that tells you anything.

  3. LorenRobertsFan

    Mar 11, 2014 at 6:58 pm

    How much will this really help the average or better player? 0-1 yard more distance and as much in accuracy?

    • Nick

      Mar 11, 2014 at 10:53 pm

      Exactly! This is a gimmick at best.

    • John G

      Mar 12, 2014 at 11:58 am

      Actually it makes a world of difference in feel, accuracy and distance in that order. Real world testing and Iron Byron both show Puring is legit and is very beneficial to most golfers. If you doubt the independent studies, I have 2 identical 4 hybrids (one mine and one my sons) which I will wager you $1000 are like night and day to hit. All my buddies who doubt are completely blown away after hitting both side by side. In bind tests Puring wins 100% of the time.
      For me the feel is the thing that stands out the most but Pured shafts are confidence builders as well because the feel and accuracy is better.
      The cost factor is the holdback on Puring. $50 a club for the most part. I can only afford my driver and hybrid. Most golfers would benefit from the Tour fit of a 44″ driver with a Pured shaft. Solid contact in the center of the face trumps head speed according to Trackman.

      • joe sixpack

        Mar 13, 2014 at 12:17 am

        Comparing 2 identical hybrids is meaningless in this context. The 2 clubs may be identical, but shafts hardly ever are. That’s why pros go through so many shafts (of the same model) when they get fit.

        The only test that would be meaningful would be to use the same hybrid and shaft. Hit it with the shaft in its spine-aligned position, then pull the shaft and rotate it some amount and re-epoxy it and then hit the club. I doubt anyone is going to do that.

        But, with adjustable tips on drivers, it would actually be pretty easy to do it with a driver. It would change the loft and face angle of the club, but if you hit on a launch monitor you could get good data on the club head speed.

        Anyone out there have an adjustable tip driver shaft that has been spined and has access to a launch monitor and wants to give this a go?

      • Trudi

        Mar 13, 2014 at 7:05 am

        If you suck it usually is pure so save 50 because you are purely wasting money. You can not buy a golf game

    • termides

      Mar 13, 2014 at 10:24 am

      How does that work with adjustable heads if you have the spine facing the target and change the loft the spine moves.

  4. luke keefner

    Mar 11, 2014 at 6:52 pm

    How do you align a spine on a shaft that rotates on an adjustable hosel?

    • cale Crawford

      Mar 11, 2014 at 7:19 pm

      Find the setting you like.then get pured in that position

      • TWShoot67

        Mar 11, 2014 at 10:06 pm

        so then thats like buying the glued hosel, that’s why adjustment is really only good for fitting process. How many people do you know that before each round adjusts there head before play? I know exactly ZERO! I’ve asked the same questions when the first Driver that came out with an adjustable adaptor to glue on shaft, why do we really need all this adjustability, it’s really all BS, but everyone has bought into it. What happened to getting fit, then keeping same head for a couple years? TM developed a new driver every 3 months making claims of 17/ 10/ 15 extra yards every new head over last 5 years. Well if this was in fact true we’s all be driving the ball over 375 yards on average. What ever happened to spine/ Flow pointless unless you keep in same position so then again we don’t need adjustability end of RANT Ty

        • KK

          Mar 11, 2014 at 10:45 pm

          I’ve read that none of the different types of spine alignment help at all in terms of distance and accuracy but they do help with feel. As far as adjustable drivers, people do tweak their swings and try new golf balls every once in a while. Swapping out shafts and tweaking settings with a simple click of a torque wrench is worlds easier than blasting the hosel with a heat gun and hoping your $300 shaft doesn’t melt.

        • Brandel Stumblee

          Mar 12, 2014 at 12:24 pm

          Again another baseless rant. Taylormade never claimed 15,17 or 20 yards between every model just an average of what players were seeing when they switche out of whatever they were playing to the current model. I gained 15 yards when I switched from 07 burner fairway to the RBZ and then 5 more with the SLDR which I didn’t get because my exotic is longer than them all. As far as shafts puring absolutely works although the benefits are not as evident as they would have been 5 years ago as shafts are being designed with adjustibilty in mind and most shafts now have very little to no spine but it is a cool service if a company would check to make sure the spine is aligned in a set of irons to offset any lack of quality control from the shaft company. And last you must still think the earth is flat because I cannot believe I just read your comment dismissing adjustable drivers as valid technology. Adjustability gives options and for me it allows me to adjust to conditions. The conditions I play in range from 45 degrees with rain requiring more loft and spin because my swing also slows down with the cold and extra gear to 115 degrees with lots of wind where my swing speed is about 12 mph faster and I don’t want the ball launching really high. I don’t adjust every time I play but in extreme cases it’s nice to be able to adjust loft. It really works I have tested it thoroughly.

        • Jack

          Mar 13, 2014 at 11:36 pm

          But taylormade drivers are typically the longest year in and year out. So guess it has all added up over time?

    • christian

      Mar 13, 2014 at 2:49 am

      There is Honma perfect switch clubs, the only system that lets you adjust the loft without moving the shaft around.

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Whats in the Bag

Xander Schauffele WITB 2024 (May)

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  • Xander Schauffele what’s in the bag accurate as of the PGA Championship. 

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @10.1)
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Putter: Odyssey Toulon Design Las Vegas Prototype 7CH
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Grips: Golf Pride MCC Align

Ball: Callaway Chrome Tour

Check out more in-hand photos of Xander Schauffele’s clubs in the forums.

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Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
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7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
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Driver: Ping G400 (8.5 degrees)
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More photos of Patrick Reed’s WITB in the forums.

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