Equipment

Exotics to offer SST PURE shaft alignment

Published

10 years ago

Mar 11, 2014

Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.

“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”

The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.

Click here to read our review of Tour Edge Exotics’ new XCG7, XCG7 Beta and CB Pro fairway woods, which we gave a perfect 5 out of 5 stars.

The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.

“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”

Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.

For more information and pricing visit www.touredge.com.

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Kevin Pahlau

Kevin has experience in web, multimedia and has worked in both broadcast and print media. He has been a contributing writer for Turner Sports Network, Bleacher Report, GolfWRX, LIVESTRONG, Site Pro News and has had work featured on latimes.com.

15 Comments

Ty Webb

Mar 13, 2014 at 8:49 pm

I started having my clubs pured about 5 years ago and would NEVER consider playing irons, woods, and especially wedges that have not been pured. Consistant feel and ball flight are the most noticeable characteristics to me personally. The only thing holding anyone back should be the cost, $50 being a little high, should be $30-$40 per club. Other than that you should have no excuses. Pay no attention to the bashers on this board, puring is the real deal.

I played a Tour Edge driver for 4 years until the 3 piece head began separating, had to retire her. Best driver i have ever played. Tour Edge will do well with this campaign if the manufacturing quality control and demand can be met.

Recently ordered a new accra driver shaft. During the puring process the SST machine numbers were way off according to the build shop, the shaft was matching up to a 3 wood, not driver. New shaft is exactly what i expected. Imagine that?

-The Legend (Ty Webb)

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ZJohnson

Mar 12, 2014 at 9:11 pm

I use those machines, I actually use the one in the pictures, every day and I still hand spine my own clubs. If that tells you anything.

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LorenRobertsFan

Mar 11, 2014 at 6:58 pm

How much will this really help the average or better player? 0-1 yard more distance and as much in accuracy?

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- Nick
  
  Mar 11, 2014 at 10:53 pm
  
  Exactly! This is a gimmick at best.
  
  Reply Report comment
- John G
  
  Mar 12, 2014 at 11:58 am
  
  Actually it makes a world of difference in feel, accuracy and distance in that order. Real world testing and Iron Byron both show Puring is legit and is very beneficial to most golfers. If you doubt the independent studies, I have 2 identical 4 hybrids (one mine and one my sons) which I will wager you $1000 are like night and day to hit. All my buddies who doubt are completely blown away after hitting both side by side. In bind tests Puring wins 100% of the time.
  For me the feel is the thing that stands out the most but Pured shafts are confidence builders as well because the feel and accuracy is better.
  The cost factor is the holdback on Puring. $50 a club for the most part. I can only afford my driver and hybrid. Most golfers would benefit from the Tour fit of a 44″ driver with a Pured shaft. Solid contact in the center of the face trumps head speed according to Trackman.
  
  Reply Report comment
  - joe sixpack
    
    Mar 13, 2014 at 12:17 am
    
    Comparing 2 identical hybrids is meaningless in this context. The 2 clubs may be identical, but shafts hardly ever are. That’s why pros go through so many shafts (of the same model) when they get fit.
    
    The only test that would be meaningful would be to use the same hybrid and shaft. Hit it with the shaft in its spine-aligned position, then pull the shaft and rotate it some amount and re-epoxy it and then hit the club. I doubt anyone is going to do that.
    
    But, with adjustable tips on drivers, it would actually be pretty easy to do it with a driver. It would change the loft and face angle of the club, but if you hit on a launch monitor you could get good data on the club head speed.
    
    Anyone out there have an adjustable tip driver shaft that has been spined and has access to a launch monitor and wants to give this a go?
    
    Reply Report comment
  - Trudi
    
    Mar 13, 2014 at 7:05 am
    
    If you suck it usually is pure so save 50 because you are purely wasting money. You can not buy a golf game
    
    Reply Report comment
- termides
  
  Mar 13, 2014 at 10:24 am
  
  How does that work with adjustable heads if you have the spine facing the target and change the loft the spine moves.
  
  Reply Report comment
luke keefner

Mar 11, 2014 at 6:52 pm

How do you align a spine on a shaft that rotates on an adjustable hosel?

Reply Report comment
- cale Crawford
  
  Mar 11, 2014 at 7:19 pm
  
  Find the setting you like.then get pured in that position
  
  Reply Report comment
  - TWShoot67
    
    Mar 11, 2014 at 10:06 pm
    
    so then thats like buying the glued hosel, that’s why adjustment is really only good for fitting process. How many people do you know that before each round adjusts there head before play? I know exactly ZERO! I’ve asked the same questions when the first Driver that came out with an adjustable adaptor to glue on shaft, why do we really need all this adjustability, it’s really all BS, but everyone has bought into it. What happened to getting fit, then keeping same head for a couple years? TM developed a new driver every 3 months making claims of 17/ 10/ 15 extra yards every new head over last 5 years. Well if this was in fact true we’s all be driving the ball over 375 yards on average. What ever happened to spine/ Flow pointless unless you keep in same position so then again we don’t need adjustability end of RANT Ty
    
    Reply Report comment
    - KK
      
      Mar 11, 2014 at 10:45 pm
      
      I’ve read that none of the different types of spine alignment help at all in terms of distance and accuracy but they do help with feel. As far as adjustable drivers, people do tweak their swings and try new golf balls every once in a while. Swapping out shafts and tweaking settings with a simple click of a torque wrench is worlds easier than blasting the hosel with a heat gun and hoping your $300 shaft doesn’t melt.
      
      Reply Report comment
    - Brandel Stumblee
      
      Mar 12, 2014 at 12:24 pm
      
      Again another baseless rant. Taylormade never claimed 15,17 or 20 yards between every model just an average of what players were seeing when they switche out of whatever they were playing to the current model. I gained 15 yards when I switched from 07 burner fairway to the RBZ and then 5 more with the SLDR which I didn’t get because my exotic is longer than them all. As far as shafts puring absolutely works although the benefits are not as evident as they would have been 5 years ago as shafts are being designed with adjustibilty in mind and most shafts now have very little to no spine but it is a cool service if a company would check to make sure the spine is aligned in a set of irons to offset any lack of quality control from the shaft company. And last you must still think the earth is flat because I cannot believe I just read your comment dismissing adjustable drivers as valid technology. Adjustability gives options and for me it allows me to adjust to conditions. The conditions I play in range from 45 degrees with rain requiring more loft and spin because my swing also slows down with the cold and extra gear to 115 degrees with lots of wind where my swing speed is about 12 mph faster and I don’t want the ball launching really high. I don’t adjust every time I play but in extreme cases it’s nice to be able to adjust loft. It really works I have tested it thoroughly.
      
      Reply Report comment
    - Jack
      
      Mar 13, 2014 at 11:36 pm
      
      But taylormade drivers are typically the longest year in and year out. So guess it has all added up over time?
      
      Reply Report comment
- christian
  
  Mar 13, 2014 at 2:49 am
  
  There is Honma perfect switch clubs, the only system that lets you adjust the loft without moving the shaft around.
  
  Reply Report comment

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

7 hours ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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