Equipment

Adidas launches adipure 360 footwear

Published

10 years ago

Mar 7, 2014

In the past three years, adidas Golf has introduced a lineup of golf shoes with something for just about everyone. Sport-style shoes, spikeless shoes and some of the lightest shoes in the industry, the adizero one, have been the company’s focus.

This Spring, though, adidas Golf has released a shoe that it hopes every golf purist will love: the pure 360, its next generation of adipure footwear.

The new shoes, currently available in four different colors and carrying a $250 price tag, feature clean, classic designs combined with the company’s best technologies and materials. All that means the golfer’s foot will move the way it needs to for peak performance on the course.

While the shoes are just now hitting the consumer market, the pure 360 has been in the hands — or on the feet — of adidas Golf Tour staffers since January. Dustin Johnson wore the new pure 360’s at the Hyundai Tournament of Champions and had great things to say about them.

“Walking as much as we do out on tour definitely takes its toll,” Johnson said. “Once I started wearing the pure 360, I immediately felt the incredible comfort and felt more refreshed at the end of my round. They’re the most comfortable shoe I’ve ever worn.”

Designers at adidas Golf didn’t just have professional players in mind when they designed the pure 360’s. With research showing that golfers take an average of 12,000 steps during an 18-hole round, designers knew that shoes played an important role in overall performance.

The pure 360 is designed with a new tour performance last, giving additional support in the midfoot and heel, and new outsole featuring thintech technology with poured polyurethane (PU), which helps the company promote it as its most comfortable and stable shoe ever. The upper portions of the shoe are made with premium leather.

Pay attention during this weekend’s WGC-Cadillac Championship and you’ll certainly see adidas Golf Tour professionals like Johnson and Sergio Garcia sporting the adipure 360 as they work their way around the Blue Monster.

For more information about the adidas Golf pure 360, check out company’s research video.

[youtube id=”5JTIH1uaXcs” width=”620″ height=”360″]

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Kris Fay

Kris is an avid golfer who's been traveling and writing about golf since 2000. He's been published in a variety of local and regional publications, as well as featured regularly on Portland, Ore. radio and even a few national programs. Along with his media credentials, Kris is the founder of a golf travel company that focuses on the beautiful golf courses and resorts of the western United States. NW Golf Adventures Twitter Facebook Google+

12 Comments

Setter02

Mar 9, 2014 at 8:55 pm

With so many options at far better price points, tough sell to be over the $200 mark anymore. Don’t bother trying to tell me about it being a premium product, TMAG has economies of scale down, these likely cost under 10% to make of the asking retail price…

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TWShoot67

Mar 8, 2014 at 8:35 pm

I’d sure like to try these this year, they sure do look like they will have some great cushion to them. Before Truelinkswear came along I wore mainly Adidas everything but the comfort of the TRUES were much better, but now looking at these I can’t wait to try these out and compare the two! Lots of great choices this year between FJ/Adidas/True/ Ecco finally there making both comfort and function that was lacking until TRUE changed the golf shoe industry.

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OninTwo

Mar 8, 2014 at 7:27 pm

I got 2 pairs of these shoes last month and could not be happier with them. Took them to AZ and right out of the box walked the Upper course at Whisper Rock and they felt as though I had them for a year. Walked 72 holes in 3 days and have no complaints at all. Great fit, and every bit as good, if not better, than the original AdiPure.
I do not understand the comments about the price. They are the premium shoe in the line, and I feel they are worth every penny. I have the brown color coming at the end of the month.

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- BcavWecllh
  
  Mar 12, 2014 at 12:43 pm
  
  The comments about the price have to do with the fact that there are some really good, comfortable, shoes on the market for much less. Isn’t the DNA under $200?
  
  Reply Report comment
TheLegend

Mar 8, 2014 at 4:47 pm

I got my adipure for 350$ in 2012 so its good to see them going down in price. They are all leather so they look as new as the day i bought them. Just have to put leather conditioner on every 6 months and they will be as good as new for years. You cant beat how good they feel. I have played 2 rounds of golf and my feet still feel great. You get what you pay for when it comes to shoes!

Reply Report comment
LorenRobertsFan

Mar 8, 2014 at 11:14 am

ALERT ALERT ALERT

Adidas Tour ATV 360 M1 shoes for $79.99 on gppgolf.com

Reply Report comment
KD

Mar 8, 2014 at 10:44 am

$250?!! Are you friggen kidding me?

Reply Report comment
Jim

Mar 8, 2014 at 9:01 am

Way too expensive!! Are they kidding with the price of shoes? And the bottoms of the shoes look like their less expensive shoes for some reason too (their other shoes look much more durable and grippy). As a big fan of the 360 ATV’s they’re probably comfortable but just too expensive.

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LorenRobertsFan

Mar 7, 2014 at 6:29 pm

Way too expensive… I like the design though. Comfort is important to me and the adizero line was just too thin all the way around and squished my feet too much. Love my FJ Sport BOAs. I’d rather have 2 pairs of those than 1 pair of these

Reply Report comment
J

Mar 7, 2014 at 5:37 pm

Over-Priced.

Taylormade and Adidas…

Doing their price to grow.. ( overprice )… golf

Reply Report comment
- J
  
  Mar 7, 2014 at 5:38 pm
  
  *meant ” doing their part “
  
  Reply Report comment
- Jonny Bravo
  
  Mar 7, 2014 at 11:59 pm
  
  this is just one of their options. It just so happens to be a premium product of theirs. They offer more affordable options as well.
  
  Reply Report comment

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Equipment

Putter Roundup: 2024 Zurich Classic of New Orleans

Published

30 mins ago

Apr 25, 2024

Brian Knudson

We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

Check out the rest of our photos from the 2024 Zurich Classic

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Equipment

Spotted: Project X Denali hybrid shaft

Published

1 hour ago

Apr 25, 2024

Brian Knudson

Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

Check out in-hand photos of Daniel Berger’s full WITB here.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

Check out the rest of our photos from the 2024 Zurich Classic
Check out in-hand photos of Daniel Berger’s full WITB here.

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Whats in the Bag

Daniel Berger WITB 2024 (April)

Published

22 hours ago

Apr 24, 2024

GolfWRX Staff

Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)