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A Focus on Feel: Project X launches new Even Flow shafts

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Call them the “ying” to the HZRDUS “yang.” Project X’s new Even Flow shafts were designed with a focus on feel, a departure from the design of the company’s successful HZRDUS shaft lineup that focused on stability and improving launch conditions.

“The feedback from PGA Tour players has been unanimously, ‘This thing feels great,'” says Don Brown, Director of Innovation and Product Strategy for Project X’s parent company, True Temper.

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Brown says Even Flow shafts are much different than HZRDUS, and they’re much different for a reason. Despite the runaway success of the company’s HZRDUS shaft line, which are among the most-used shafts on the PGA Tour, Brown concluded that there was “something missing” from Project X’s lineup for golfers who wanted more feel from a shaft.

“HZRDUS is very stout through the mid-section,” Brown says. “It’s for people who have a very quick transition or don’t want to feel any lag. Even Flow will load a lot more uniformly, where as with HZRDUS you’re going to get a little bit more localized loading of the shaft.”

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According to Brown, the design of Even Flow encourages energy to flow more evenly through the shaft in the downswing, which most golfers will experience as a “smoother feel.” The shafts will also create higher launch angle and more spin, at least when compared to the company’s spin-killing HZRDUS T1100 shafts. But Brown says golfers looking to reduce spin shouldn’t automatically discount Even Flow.

The new shafts are available in two models: Black and Blue. The Even Flow Black is the firmer, lower-spinning version of the shaft, and is currently used by 2013 Masters Champion Adam Scott in his driver. Brown says the Even Flow Black can offer performance that’s comparable to the HZRDUS Black, albeit with a much different feel. Even Flow Blue models will launch higher and spin more, appealing to golfers who want an even smoother-feeling shaft or a higher ball flight.

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All Even Flow shafts are produced in the company’s San Diego manufacturing facility, and they’re hand-finished come with a swirl pattern that will be unique to each shaft. True Temper will also launch a Black and Blue Version of Even Flow hybrid shafts.

 The Rundown

  • Release Date: September 18
  • Price: $400 (driver), $175 (hybrid)
  • Weights: 65, 75 grams (driver) and 85 grams (hybrid)
  • Flexes: 5.5 (regular), 6.0 (stiff) and 6.5 (extra-stiff)

Even_Flow_Specs

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  1. Jim Kessler

    Jul 12, 2018 at 8:38 pm

    The blue is not high launch. I hit it way too low compared to the diamana S+ blue and m+*red. I wouldn’t recomend it!

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Equipment

XXIO unveils next-generation X lineup

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XXIO has today introduced its all-new XXIO X family of clubs that launch at retail on February 11, 2022.

At the core of the new lightweight X drivers, fairway woods, and hybrids is ActivWing: a technology that stabilizes the clubhead by altering aerodynamic forces at work in the first half of the downswing. The airfoil generates lift to guide the club to its optimal impact angle in design to provide maximum speed and distance.

Speaking on the new additions, Brian Schielke, General Manager at XXIO. said

“XXIO X has the DNA of every XXIO product – lightweight and easy to swing. However, it’s tuned to the more accomplished player. More compact irons, lower spinning woods, and stiffer shafts make X a great choice for better players looking to increase their speed and experience the benefits of XXIO.”

The woods feature Rebound Frame Technology, with four alternating layers of stiff and flexible zones enhancing overall COR.

In addition, for the first time, X drivers feature Rebound Frame with a Cup Face in design to offer more power on strikes across the face, while on the irons, a thinner face allows the entire face to flex more extensively while grooves etched deep into the interior of the iron body further enhance flex.

The clubs contain a heavier clubhead and an extremely lightweight shaft which work together in a bid to increase ball speed and swing speed at the same time, while manufacturers positioned mass under the grip, behind the hands in design to help players find the ideal spot at the top of their swing to make the downswing more consistent.

In addition, XXIO is also introducing its Rebound Drive golf balls which feature the company’s proprietary Rebound Frame Technology, which interposes areas with high and low rigidity in a bid to produce just the right amount of flex for higher initial ball speeds along with a pure feel at impact. 

Specs, Availability & Pricing

XXIO X

  • U.S. Retail Launch Date: February 11, 2022
  • Pricing: $699.99 for XXIO X driver, $399.99 for XXIO X fairway woods, $299.99 for XXIO X hybrids, $199.99 for individual steel irons/$224.99 for individual graphite irons, $1,199.99 for six-piece steel set/$1,349.99 for six-piece graphite set

XXIO Rebound Drive Golf Balls

  • Colors: Premium White, Lime Yellow, Premium Pink and 4 Color Pack (Premium Pink, Lime
  • Yellow, Orange, and Ruby Red)
  • U.S. Retails Launch Date: February 11, 2022.
  • Pricing: $49.99
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3-wood (or alternative) for someone who can’t hit one – GolfWRXers discuss

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In our forums, our members have been discussing 3-woods for players who generally struggle with the club. WRXer ‘SpartyJeff’ is looking to add a 3-wood to the bag despite his difficulty to hit the club and kicks off the thread saying:

“I’m about a 3 handicap and currently have a massive gap between driver and 2 driving iron. All in all, I’m not a bad ball striker, but I absolutely cannot hit a 3-wood. Bagged the Titleist 915F for years (I know bad idea). Any suggestions on forgiving three woods? Been kicking around the idea of the Callaway Apex UW and a 2 hybrid (used to love my 2 hybrid).”

And our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MilfordLefty: “A forgiving 3-wood is a 5-wood. The 17° Apex UW is 5-wood loft with an inch shorter shaft, so a good option.”
  • Dax279: “If you can, try the PXG XF 3 wood. I was surprised to find how easy it was to launch off the fairway and the tee. It is lofted 1 degree higher than a regular 3-wood as well and so is kind of like a 4-wood.”
  • kwxsports: “‘ve got a TM High Launch 16.5 that is the easiest I’ve ever hit. It’s really a 4-wood I guess.”
  • scooterhd2: “Cobra F6 Baffler.”

Entire Thread: “3-wood (or alternative) for someone who can’t hit one

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Equipment

Club Champion acquires TXG

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Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.

Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said

“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”

On the acquisition, Ian Fraser, TXG’s founder, stated

“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.

Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion

 

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