Equipment

Adidas launches adipure 360 footwear

Published

10 years ago

Mar 7, 2014

In the past three years, adidas Golf has introduced a lineup of golf shoes with something for just about everyone. Sport-style shoes, spikeless shoes and some of the lightest shoes in the industry, the adizero one, have been the company’s focus.

This Spring, though, adidas Golf has released a shoe that it hopes every golf purist will love: the pure 360, its next generation of adipure footwear.

The new shoes, currently available in four different colors and carrying a $250 price tag, feature clean, classic designs combined with the company’s best technologies and materials. All that means the golfer’s foot will move the way it needs to for peak performance on the course.

While the shoes are just now hitting the consumer market, the pure 360 has been in the hands — or on the feet — of adidas Golf Tour staffers since January. Dustin Johnson wore the new pure 360’s at the Hyundai Tournament of Champions and had great things to say about them.

“Walking as much as we do out on tour definitely takes its toll,” Johnson said. “Once I started wearing the pure 360, I immediately felt the incredible comfort and felt more refreshed at the end of my round. They’re the most comfortable shoe I’ve ever worn.”

Designers at adidas Golf didn’t just have professional players in mind when they designed the pure 360’s. With research showing that golfers take an average of 12,000 steps during an 18-hole round, designers knew that shoes played an important role in overall performance.

The pure 360 is designed with a new tour performance last, giving additional support in the midfoot and heel, and new outsole featuring thintech technology with poured polyurethane (PU), which helps the company promote it as its most comfortable and stable shoe ever. The upper portions of the shoe are made with premium leather.

Pay attention during this weekend’s WGC-Cadillac Championship and you’ll certainly see adidas Golf Tour professionals like Johnson and Sergio Garcia sporting the adipure 360 as they work their way around the Blue Monster.

For more information about the adidas Golf pure 360, check out company’s research video.

[youtube id=”5JTIH1uaXcs” width=”620″ height=”360″]

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Kris Fay

Kris is an avid golfer who's been traveling and writing about golf since 2000. He's been published in a variety of local and regional publications, as well as featured regularly on Portland, Ore. radio and even a few national programs. Along with his media credentials, Kris is the founder of a golf travel company that focuses on the beautiful golf courses and resorts of the western United States. NW Golf Adventures Twitter Facebook Google+

12 Comments

Setter02

Mar 9, 2014 at 8:55 pm

With so many options at far better price points, tough sell to be over the $200 mark anymore. Don’t bother trying to tell me about it being a premium product, TMAG has economies of scale down, these likely cost under 10% to make of the asking retail price…

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TWShoot67

Mar 8, 2014 at 8:35 pm

I’d sure like to try these this year, they sure do look like they will have some great cushion to them. Before Truelinkswear came along I wore mainly Adidas everything but the comfort of the TRUES were much better, but now looking at these I can’t wait to try these out and compare the two! Lots of great choices this year between FJ/Adidas/True/ Ecco finally there making both comfort and function that was lacking until TRUE changed the golf shoe industry.

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OninTwo

Mar 8, 2014 at 7:27 pm

I got 2 pairs of these shoes last month and could not be happier with them. Took them to AZ and right out of the box walked the Upper course at Whisper Rock and they felt as though I had them for a year. Walked 72 holes in 3 days and have no complaints at all. Great fit, and every bit as good, if not better, than the original AdiPure.
I do not understand the comments about the price. They are the premium shoe in the line, and I feel they are worth every penny. I have the brown color coming at the end of the month.

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- BcavWecllh
  
  Mar 12, 2014 at 12:43 pm
  
  The comments about the price have to do with the fact that there are some really good, comfortable, shoes on the market for much less. Isn’t the DNA under $200?
  
  Reply Report comment
TheLegend

Mar 8, 2014 at 4:47 pm

I got my adipure for 350$ in 2012 so its good to see them going down in price. They are all leather so they look as new as the day i bought them. Just have to put leather conditioner on every 6 months and they will be as good as new for years. You cant beat how good they feel. I have played 2 rounds of golf and my feet still feel great. You get what you pay for when it comes to shoes!

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LorenRobertsFan

Mar 8, 2014 at 11:14 am

ALERT ALERT ALERT

Adidas Tour ATV 360 M1 shoes for $79.99 on gppgolf.com

Reply Report comment
KD

Mar 8, 2014 at 10:44 am

$250?!! Are you friggen kidding me?

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Jim

Mar 8, 2014 at 9:01 am

Way too expensive!! Are they kidding with the price of shoes? And the bottoms of the shoes look like their less expensive shoes for some reason too (their other shoes look much more durable and grippy). As a big fan of the 360 ATV’s they’re probably comfortable but just too expensive.

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LorenRobertsFan

Mar 7, 2014 at 6:29 pm

Way too expensive… I like the design though. Comfort is important to me and the adizero line was just too thin all the way around and squished my feet too much. Love my FJ Sport BOAs. I’d rather have 2 pairs of those than 1 pair of these

Reply Report comment
J

Mar 7, 2014 at 5:37 pm

Over-Priced.

Taylormade and Adidas…

Doing their price to grow.. ( overprice )… golf

Reply Report comment
- J
  
  Mar 7, 2014 at 5:38 pm
  
  *meant ” doing their part “
  
  Reply Report comment
- Jonny Bravo
  
  Mar 7, 2014 at 11:59 pm
  
  this is just one of their options. It just so happens to be a premium product of theirs. They offer more affordable options as well.
  
  Reply Report comment

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Whats in the Bag

Steve Stricker WITB 2024 (April)

Published

5 hours ago

Apr 26, 2024

GolfWRX Staff

Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here.

Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X

3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

Check out more in-hand photos of Steve Stricker’s clubs here.

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5

Check out more in-hand photos of Steve Stricker’s clubs here.

Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore

Putter: Odyssey White Hot No. 2

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Grip Rite

Check out more in-hand photos of Steve Stricker’s clubs here.

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Whats in the Bag

Alex Fitzpatrick WITB 2024 (April)

Published

7 hours ago

Apr 26, 2024

GolfWRX Staff

Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)

Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

Putter: Bettinardi SS16 Dass

Grips: Golf Pride MCC

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

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Equipment

What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss

Published

7 hours ago

Apr 26, 2024

Gianni Magliocco

In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
driveandputtmachine: “Still playing a MIni 300. The head was only 208, so I ordered a heavier weight and play it at 3 wood length. I am playing a Ventus Red 70. I play 70 grams in my fairways. I use it mainly to hit draws off the tee. When I combine me, a driver, and trying to hit a draw it does not work out well most of the time. So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck. The 300 Mini is very good off the deck.”
JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”

Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”

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