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Adidas launches adipure 360 footwear

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In the past three years, adidas Golf has introduced a lineup of golf shoes with something for just about everyone. Sport-style shoes, spikeless shoes and some of the lightest shoes in the industry, the adizero one, have been the company’s focus.

This Spring, though, adidas Golf has released a shoe that it hopes every golf purist will love: the pure 360, its next generation of adipure footwear.

The new shoes, currently available in four different colors and carrying a $250 price tag, feature clean, classic designs combined with the company’s best technologies and materials. All that means the golfer’s foot will move the way it needs to for peak performance on the course.

While the shoes are just now hitting the consumer market, the pure 360 has been in the hands — or on the feet — of adidas Golf Tour staffers since January. Dustin Johnson wore the new pure 360’s at the Hyundai Tournament of Champions and had great things to say about them.

“Walking as much as we do out on tour definitely takes its toll,” Johnson said. “Once I started wearing the pure 360, I immediately felt the incredible comfort and felt more refreshed at the end of my round. They’re the most comfortable shoe I’ve ever worn.”

Designers at adidas Golf didn’t just have professional players in mind when they designed the pure 360’s. With research showing that golfers take an average of 12,000 steps during an 18-hole round, designers knew that shoes played an important role in overall performance.

The pure 360 is designed with a new tour performance last, giving additional support in the midfoot and heel, and new outsole featuring thintech technology with poured polyurethane (PU), which helps the company promote it as its most comfortable and stable shoe ever. The upper portions of the shoe are made with premium leather.

Pay attention during this weekend’s WGC-Cadillac Championship and you’ll certainly see adidas Golf Tour professionals like Johnson and Sergio Garcia sporting the adipure 360 as they work their way around the Blue Monster.

For more information about the adidas Golf pure 360, check out company’s research video.

[youtube id=”5JTIH1uaXcs” width=”620″ height=”360″]

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Kris is an avid golfer who's been traveling and writing about golf since 2000. He's been published in a variety of local and regional publications, as well as featured regularly on Portland, Ore. radio and even a few national programs. Along with his media credentials, Kris is the founder of a golf travel company that focuses on the beautiful golf courses and resorts of the western United States. NW Golf Adventures Twitter Facebook Google+

12 Comments

12 Comments

  1. Setter02

    Mar 9, 2014 at 8:55 pm

    With so many options at far better price points, tough sell to be over the $200 mark anymore. Don’t bother trying to tell me about it being a premium product, TMAG has economies of scale down, these likely cost under 10% to make of the asking retail price…

  2. TWShoot67

    Mar 8, 2014 at 8:35 pm

    I’d sure like to try these this year, they sure do look like they will have some great cushion to them. Before Truelinkswear came along I wore mainly Adidas everything but the comfort of the TRUES were much better, but now looking at these I can’t wait to try these out and compare the two! Lots of great choices this year between FJ/Adidas/True/ Ecco finally there making both comfort and function that was lacking until TRUE changed the golf shoe industry.

  3. OninTwo

    Mar 8, 2014 at 7:27 pm

    I got 2 pairs of these shoes last month and could not be happier with them. Took them to AZ and right out of the box walked the Upper course at Whisper Rock and they felt as though I had them for a year. Walked 72 holes in 3 days and have no complaints at all. Great fit, and every bit as good, if not better, than the original AdiPure.
    I do not understand the comments about the price. They are the premium shoe in the line, and I feel they are worth every penny. I have the brown color coming at the end of the month.

    • BcavWecllh

      Mar 12, 2014 at 12:43 pm

      The comments about the price have to do with the fact that there are some really good, comfortable, shoes on the market for much less. Isn’t the DNA under $200?

  4. TheLegend

    Mar 8, 2014 at 4:47 pm

    I got my adipure for 350$ in 2012 so its good to see them going down in price. They are all leather so they look as new as the day i bought them. Just have to put leather conditioner on every 6 months and they will be as good as new for years. You cant beat how good they feel. I have played 2 rounds of golf and my feet still feel great. You get what you pay for when it comes to shoes!

  5. LorenRobertsFan

    Mar 8, 2014 at 11:14 am

    ALERT ALERT ALERT

    Adidas Tour ATV 360 M1 shoes for $79.99 on gppgolf.com

  6. KD

    Mar 8, 2014 at 10:44 am

    $250?!! Are you friggen kidding me?

  7. Jim

    Mar 8, 2014 at 9:01 am

    Way too expensive!! Are they kidding with the price of shoes? And the bottoms of the shoes look like their less expensive shoes for some reason too (their other shoes look much more durable and grippy). As a big fan of the 360 ATV’s they’re probably comfortable but just too expensive.

  8. LorenRobertsFan

    Mar 7, 2014 at 6:29 pm

    Way too expensive… I like the design though. Comfort is important to me and the adizero line was just too thin all the way around and squished my feet too much. Love my FJ Sport BOAs. I’d rather have 2 pairs of those than 1 pair of these

  9. J

    Mar 7, 2014 at 5:37 pm

    Over-Priced.

    Taylormade and Adidas…

    Doing their price to grow.. ( overprice )… golf

    • J

      Mar 7, 2014 at 5:38 pm

      *meant ” doing their part “

    • Jonny Bravo

      Mar 7, 2014 at 11:59 pm

      this is just one of their options. It just so happens to be a premium product of theirs. They offer more affordable options as well.

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Whats in the Bag

Keegan Bradley WITB 2024 (May)

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Driver: Ping G430 LST (10.5 degrees)
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3-wood: TaylorMade Qi10 (16.5 degrees)
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Wedges: Cleveland RTX ZipCore (52-10 Mid, 58-6 Low)
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Ball: Srixon Z-Star Diamond

Check out more in-hand photos of Bradley’s clubs here.

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Coolest thing for sale in the GolfWRX Classifieds (5/7/24): Mizuno 245 irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

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To check out the full listing in our BST forum, head through the link: Mizuno 245 irons

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  • Peter Kuest what’s in the bag accurate as of CJ Cup Byron Nelson.

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Check out more in-hand photos of Peter Kuest’s clubs here.

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