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Power Players: Adidas Powerband Boa Boost golf shoes

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There’s no question that today’s golf shoes are significantly better than they were 10 years ago. They’re lighter, more flexible and undeniably more comfortable, but like all things golf-equipment related, there’s a group of golfers who cringe at the latest footwear buzzwords. Paramount to them is stability and traction, and Adidas’ new Powerband Boa Boost golf shoes are designed to give them exactly what they want. Maybe even more.

Adidas_Powerband11

The Powerband Boa Boost are part of Adidas’ Power platform, a golf shoe line that debuted 10 years ago with the release of the iconic Adidas Powerband (see right). Several iterations followed.

“The original Powerband golf shoe was a revolutionary product when we first brought it to the marketplace in 2007 and it helped push golf footwear technology to the next level,” said Masun Denison, Director of Footwear, Adidas Golf. “The Power franchise has always stood out as bold and more progressive, and is a great representation of what Adidas Golf is all about. Infusing this footwear with all that we have learned the past 10 years, the new Powerband Boa Boost is the most technical and innovative Powerband shoe to date and we are excited to bring it back to the golf market.”

The Powerband Boa Boost aligns with its predecessors in offering “traction, support and stability, allowing [golfers] to maximize their swing speed and performance,” according to Adidas. Did you hear that serious golfers, especially you 3-iron carrying, Trackman-number posting, ground-forces leveragers? These could be your next pair of golf shoes.

232372-powerband boa boost toe-9722d4-original-1481826800

Key to the design of the Powerband Boa Boost is Adidas’ Boost cushioning system, which is used in the midsole to improve comfort and energy transfer (learn more about Boost in this story). There’a also a new Powercage chassis system, which uses soft wire loops and straps that are integrated in the the 360Loop of the shoes to help lock down a golfer’s midfoot during the swing.

232370-powerband boa boost macro-34e178-original-1481826784

How locked down do you want to be?

Adidas is encouraging golfers to find out with the shoe’s L6 Boa Closure system, which is positioned on the tongue of each shoe. Its push-pull design allows golfers to make micro-adjustments to fit (tighter, looser) on the fly. The feature adds lateral stability to the upper portion of the shoe, preventing what Adidas calls “power leaks.” Yes, I think we’ve all had a few of those.

232369-powerband boa boost heel-ff03c8-original-1481826782The Powerband Boas Boost ($179.99) use Adidas’ six-spike TPU outsole. They’ll be available in January in five colorways, and both medium and wide widths. Last thing: The shoes use what Adidas calls its “competition last,” which has a slightly more rounded toe shape and wider forefoot, increasing the overall volume of the shoe.

Learn more from adidasgolf.com.

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19 Comments

19 Comments

  1. Hacker

    May 14, 2017 at 8:37 pm

    I suffer with supination with both feet, the left being the worst. I actually just learned that I suffered from it while at a Dave Pelz school, my left foot wants to roll to its side and makes my follow through unstable and, over a time, painful. Not saying these are the greatest but for me they solve this issue and provide amazing stability. My foot no longer rolls and I can fully transfer weight to my left side. If anyone suffers from similar instability you should try these. For these reasons they are definitely worth the price for me.

  2. Stephnie

    Mar 14, 2017 at 6:44 am

    Hello,

    Great Post ! Actually I am looking to buy a pair of golf shoes, but I very much confused between Addidas and Puma, two names I got wherever I tried reading reviews about golf shoes.

    But as far as I have seen Addidas shoes are bit over priced, but some people say they last long and have better life when compared to Puma and other golf shoe companies, So I am very confused.

    As I just want shoe around $300-$500 (less will be good), So can you suggest me whether to go for over-priced addidas or should I look for any other company like Puma or may Nike or Callaway and save my money?

  3. Andy

    Feb 18, 2017 at 9:40 pm

    Ya gotta love the haters. That’s golfers for you. Everything’s wrong with golf equipment except for their perfect choices to go along with their perfect golf swings and games (legends in their own minds).

  4. Cwolfs

    Dec 26, 2016 at 10:53 am

    Logo on the back is horrible! Hope they come with a free bowl of soup.

  5. WRX Pro

    Dec 22, 2016 at 9:58 am

    Yeah, I can confirm that these shoes are absolute garbage. Got Adidas to send me 12 pairs of these last month and my average carry distance off the tee went from 340 to 338.9. 0/10 would not recommend.

  6. knoofah

    Dec 21, 2016 at 3:14 pm

    What?? Another new, overpriced golf product? I’m shocked!
    Glad I take care of my (now) 3 year old shoes.

  7. Slave 2 Fashion

    Dec 21, 2016 at 7:55 am

    Love those alien-green pointy twisty things on the sole up by the toe!

  8. Tom

    Dec 20, 2016 at 1:02 pm

    Can I walk on the moon with those?

    • Judge mental

      Dec 20, 2016 at 7:08 pm

      They use the early model shoes in the ‘WGT golf ‘ game , so must be good .

      360 golf shoes are the best of the best .

    • joepz

      Dec 29, 2016 at 3:21 pm

      Don’t know if you walk on the Moon with ’em, but it definitely FEEL like it. They have a cloud-like softness when walking, and the wider front of the show is a winner for my foot. I never thought I’d wear shoes as comfortable as True Links, but these are very close. Too bad the colors aside from black look like they were designed to appeal to teenagers.

  9. Jim

    Dec 20, 2016 at 12:16 pm

    Another nice looking shoe from Adidas, but as usual it comes with a pretty high price tag. Wouldn’t be interested in the BOA lacing system however. And hopefully these aren’t as narrow and ‘pointy’ as the original Powerband shoes. The new Tour 360 shoes are much nicer but also too expensive. I just wait for the end of the model year and buy them at substantial discounts. Hope they come out with a normal laced shoe version too.

  10. Egor

    Dec 20, 2016 at 2:21 am

    It’s written just like an advertisement.

  11. Sparty

    Dec 19, 2016 at 5:27 pm

    Jeez. They need to make that adidas logo on the back bigger. Good grief that’s big.

  12. Charlie

    Dec 19, 2016 at 4:31 pm

    Just picked up last year’s model for $76.00 shipped. Price isn’t a factor when you don’t need the absolute latest and greatest gear. And if you do, you’ll gladly pony up the money.

  13. Ccshop

    Dec 19, 2016 at 4:27 pm

    Adidas has the most overpriced shoes. All synthetic leather. I can get a great Contour shoe that’s real leather and one of the most comfortable in the FJ line for $110.

    Adidas also makes the worst boa shoes. Locks so low on the tongue, heel keeps slipping out. Can’t stay tight enough. They should stick to their non golf shoe lines.

    • Frans

      Dec 19, 2016 at 10:38 pm

      Ya girly mahn

    • Boobsy McKiss

      Dec 20, 2016 at 11:36 am

      I agree. I have the super overpriced adi zero and they are the worst golf shoe I’ve ever worn. Incredibly uncomfortable, the tonque slides around a lot, and no crappy support around the ankles. Thanks for the advertisement disguised as an article though.

      • joepz

        Dec 21, 2016 at 12:05 pm

        Agree. I think the various versions of the 360s are still the best shoe, but those AdiZeros were *cripplingly* tight in the toe. Glad to hear that the “competition last” will provide more room at the front of the shoe.

  14. Boobsy McKiss

    Dec 19, 2016 at 3:33 pm

    More overpriced gimmick shoes. Wonderful.

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Equipment

Ben Hogan adds GS53 MAX driver to lineup

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Ben Hogan golf is throwing its Hogan flat cap into the ring and entering the MAX driver-category with the introduction of the all-new 460cc GS53 MAX driver.

The GS53 MAX creates extra forgiveness, thanks in part to its multi-material construction and a 22-percent larger and 11-percent taller face than the current GS53. For those that love the original GS53, don’t worry it will continue to remain in the line, with the new MAX being a line extension for those looking to get extra help on shots missed around the face.

The driver is constructed from 4 distinct pieces

  • Carbon composite crown to reduce mass around the top of the driver’s head and to push more mass low to increase MOI.
  • Forged face for precision, and ball speed
  • Titanium soleplate with perimeter mass
  • Tungsten weight at the rear of the sole to further increase MOI and help increase launch while reducing spin.

Thanks in part to the weight savings from the crown, the titanium soleplate has more mass positioned away from the face and around the edges to increase the stability of the head, and to acoustically tune the driver for a solid sound at impact.

“The combination of the lightweight composite crown and tungsten sole weight allows us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight, especially for players who don’t have Tour-caliber clubhead speeds for increased carry and roll out. “
– Scott White, CEO, Ben Hogan Golf Company.

The GS53 MAX driver will initially be available right-handed and come in lofts of 9° and 10.5°. It will be adjustable using their proprietary hosel adjustment system known as “flight control”, which offers the ability to add or decrease loft by 1° and lie angle all while never having to worry about realigning the shaft/grip.

The last part of the driver puzzle is the shafts options and to increase the value to consumers the GS53 MAX comes with the choice of three premium aftermarket shafts including:

  • Project X HZRDUS Smoke Black for golfers seeking a lower trajectory
  • Mitsubishi Chemical Tensei CK Blue for golfers seeking a mid trajectory
  • UST Mamiya Helium for those seeking a higher trajectory

Price, specs, and availability 

Thanks to Ben Hogan Golf’s direct-to-consumer model, the new 460cc GS53 MAX, is available starting today fior $355.00 with the choice of the 3 premium shaft options.

For more information on other Ben Hogan clubs including fairway woods, hybrids, irons, wedges, and putters or to purchase the GS53 MAX Driver visit www.benhogangolf.com.

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Equipment

U.S. retail golf equipment sales exceed record $1 billion mark

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This summer, golf saw a surge in business as states emerged from COVID lockdown and equipment sales is one of the areas that has been booming.

On Wednesday, Golf Datatech, an industry research firm, announced that U.S. retail golf equipment sales surpassed the $1 billion mark for the third quarter – which is the first time sales have reached $1 billion for July, August and September.

That figure also represents the second-highest quarter ($1.013 billion in Q2, 2008) of all-time, and per Golf Datatech, golf equipment sales for 2020 are up a whopping 42% over the same period in 2019.

Speaking on the incredible surge in equipment sales, John Krzynowek, Partner, Golf Datatech, LLC, said

“The story keeps getting better as golf continues to surge coming out of the shutdown, and Q3 equipment sales suggests that 2020 will likely end up positive for the entire year. Year-to-date sales for total equipment are now up 0.2% compared to 2019, and considering the size of the hole created by the shutdown in April and May this recovery has been nothing short of remarkable. While the US economy will not enjoy a ‘V Shaped Recovery’ in 2020, if golf continues on this trajectory we will be there soon.”

Per the company, the best selling items for September were golf bags at +19% and wedges at +18%, while golf shoes were +2%.

Overall, the golf club category was +0.9% for the month, with balls and gloves trending slightly lower at -2.7%. Krzynowek also revealed that rounds played was another area with surging numbers:

“These month-over-month sales records are unlike anything we’ve ever seen since Golf Datatech started tracking performance data in 1997. Our Rounds Played data also shows similar record-breaking growth over the past several months, which is a strong indication that avid golfers and newcomers alike are driving the sport to new levels right now.”

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Equipment

‘Play a big driver. Why not big irons?’ – GolfWRXers discuss

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In our forums, our members have been discussing the case for big irons. WRXer ‘2Down’ plays a Ping G410+ driver and has recently put Ping’s G710 irons in the bag, saying:

“Wondered how many play a large headed driver and play a draw or fade off the tee but when they pull an iron it’s some blade size thing so they can “work” the ball.

Recently I put G710 in the bag and answered my question for myself. They feel different for sure, but I am quickly adapting to only bringing the putter with me to the green.”

Our members have been discussing the combination in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Itsjustagame: “Personal preference but big irons tend to have more bounce, more offset and wider soles some or all of which may not suit a particular player.”
  • Fairway14: “Driver is played from a lie with the ball sitting on a tee, irons are played from a variety of lie types.”
  • J13: “They don’t really make “big” irons for players. Most have offset low CG for high launch, and super strong lofts.”
  • LeoLeo99: “I love my big irons. G400. Best I’ve ever used.”

Entire Thread: “Play a big driver. Why not big irons?”

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