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Exotics to offer SST PURE shaft alignment

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Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.

“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”

The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.

Click here to read our review of Tour Edge Exotics’ new XCG7, XCG7 Beta and CB Pro fairway woods, which we gave a perfect 5 out of 5 stars.

The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.

“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”

Tour Edge Exotics SST Pure

Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.

For more information and pricing visit www.touredge.com.

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Kevin has experience in web, multimedia and has worked in both broadcast and print media. He has been a contributing writer for Turner Sports Network, Bleacher Report, GolfWRX, LIVESTRONG, Site Pro News and has had work featured on latimes.com.

15 Comments

15 Comments

  1. Ty Webb

    Mar 13, 2014 at 8:49 pm

    I started having my clubs pured about 5 years ago and would NEVER consider playing irons, woods, and especially wedges that have not been pured. Consistant feel and ball flight are the most noticeable characteristics to me personally. The only thing holding anyone back should be the cost, $50 being a little high, should be $30-$40 per club. Other than that you should have no excuses. Pay no attention to the bashers on this board, puring is the real deal.

    I played a Tour Edge driver for 4 years until the 3 piece head began separating, had to retire her. Best driver i have ever played. Tour Edge will do well with this campaign if the manufacturing quality control and demand can be met.

    Recently ordered a new accra driver shaft. During the puring process the SST machine numbers were way off according to the build shop, the shaft was matching up to a 3 wood, not driver. New shaft is exactly what i expected. Imagine that?

    -The Legend (Ty Webb)

  2. ZJohnson

    Mar 12, 2014 at 9:11 pm

    I use those machines, I actually use the one in the pictures, every day and I still hand spine my own clubs. If that tells you anything.

  3. LorenRobertsFan

    Mar 11, 2014 at 6:58 pm

    How much will this really help the average or better player? 0-1 yard more distance and as much in accuracy?

    • Nick

      Mar 11, 2014 at 10:53 pm

      Exactly! This is a gimmick at best.

    • John G

      Mar 12, 2014 at 11:58 am

      Actually it makes a world of difference in feel, accuracy and distance in that order. Real world testing and Iron Byron both show Puring is legit and is very beneficial to most golfers. If you doubt the independent studies, I have 2 identical 4 hybrids (one mine and one my sons) which I will wager you $1000 are like night and day to hit. All my buddies who doubt are completely blown away after hitting both side by side. In bind tests Puring wins 100% of the time.
      For me the feel is the thing that stands out the most but Pured shafts are confidence builders as well because the feel and accuracy is better.
      The cost factor is the holdback on Puring. $50 a club for the most part. I can only afford my driver and hybrid. Most golfers would benefit from the Tour fit of a 44″ driver with a Pured shaft. Solid contact in the center of the face trumps head speed according to Trackman.

      • joe sixpack

        Mar 13, 2014 at 12:17 am

        Comparing 2 identical hybrids is meaningless in this context. The 2 clubs may be identical, but shafts hardly ever are. That’s why pros go through so many shafts (of the same model) when they get fit.

        The only test that would be meaningful would be to use the same hybrid and shaft. Hit it with the shaft in its spine-aligned position, then pull the shaft and rotate it some amount and re-epoxy it and then hit the club. I doubt anyone is going to do that.

        But, with adjustable tips on drivers, it would actually be pretty easy to do it with a driver. It would change the loft and face angle of the club, but if you hit on a launch monitor you could get good data on the club head speed.

        Anyone out there have an adjustable tip driver shaft that has been spined and has access to a launch monitor and wants to give this a go?

      • Trudi

        Mar 13, 2014 at 7:05 am

        If you suck it usually is pure so save 50 because you are purely wasting money. You can not buy a golf game

    • termides

      Mar 13, 2014 at 10:24 am

      How does that work with adjustable heads if you have the spine facing the target and change the loft the spine moves.

  4. luke keefner

    Mar 11, 2014 at 6:52 pm

    How do you align a spine on a shaft that rotates on an adjustable hosel?

    • cale Crawford

      Mar 11, 2014 at 7:19 pm

      Find the setting you like.then get pured in that position

      • TWShoot67

        Mar 11, 2014 at 10:06 pm

        so then thats like buying the glued hosel, that’s why adjustment is really only good for fitting process. How many people do you know that before each round adjusts there head before play? I know exactly ZERO! I’ve asked the same questions when the first Driver that came out with an adjustable adaptor to glue on shaft, why do we really need all this adjustability, it’s really all BS, but everyone has bought into it. What happened to getting fit, then keeping same head for a couple years? TM developed a new driver every 3 months making claims of 17/ 10/ 15 extra yards every new head over last 5 years. Well if this was in fact true we’s all be driving the ball over 375 yards on average. What ever happened to spine/ Flow pointless unless you keep in same position so then again we don’t need adjustability end of RANT Ty

        • KK

          Mar 11, 2014 at 10:45 pm

          I’ve read that none of the different types of spine alignment help at all in terms of distance and accuracy but they do help with feel. As far as adjustable drivers, people do tweak their swings and try new golf balls every once in a while. Swapping out shafts and tweaking settings with a simple click of a torque wrench is worlds easier than blasting the hosel with a heat gun and hoping your $300 shaft doesn’t melt.

        • Brandel Stumblee

          Mar 12, 2014 at 12:24 pm

          Again another baseless rant. Taylormade never claimed 15,17 or 20 yards between every model just an average of what players were seeing when they switche out of whatever they were playing to the current model. I gained 15 yards when I switched from 07 burner fairway to the RBZ and then 5 more with the SLDR which I didn’t get because my exotic is longer than them all. As far as shafts puring absolutely works although the benefits are not as evident as they would have been 5 years ago as shafts are being designed with adjustibilty in mind and most shafts now have very little to no spine but it is a cool service if a company would check to make sure the spine is aligned in a set of irons to offset any lack of quality control from the shaft company. And last you must still think the earth is flat because I cannot believe I just read your comment dismissing adjustable drivers as valid technology. Adjustability gives options and for me it allows me to adjust to conditions. The conditions I play in range from 45 degrees with rain requiring more loft and spin because my swing also slows down with the cold and extra gear to 115 degrees with lots of wind where my swing speed is about 12 mph faster and I don’t want the ball launching really high. I don’t adjust every time I play but in extreme cases it’s nice to be able to adjust loft. It really works I have tested it thoroughly.

        • Jack

          Mar 13, 2014 at 11:36 pm

          But taylormade drivers are typically the longest year in and year out. So guess it has all added up over time?

    • christian

      Mar 13, 2014 at 2:49 am

      There is Honma perfect switch clubs, the only system that lets you adjust the loft without moving the shaft around.

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Whats in the Bag

Cam Smith WITB 2024 (May)

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Driver: Titleist TSR3 (10 degrees, D4 SureFit setting)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: Ping Max G430 Max (15 degrees)
Shaft: Fujikura Ventus TR Red 7 X

7-wood: Titleist TS2 (21 degrees, D4 SureFit setting)
Shaft: UST Mamiya Elements Proto 8F5

Irons: Mizuno Pro Fli-Hi (2, 3), Titleist T100 (5-9)
Shafts: KBS Tour 130 X Custom Series

Wedges: Titleist Vokey Design SM9 (46-10F, 52-08F, 56-08M, 60-04T)
Shafts: KBS Tour 130X (46, 52, 56, 60)

Putter: Scotty Cameron 009M

Grips: Golf Pride Tour Velvet Tack

Ball: Titleist Pro V1x

Check out more in-hand photos of Cam Smith’s gear here.

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Whats in the Bag

Patrick Reed WITB 2024 (May)

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Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X

3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X

Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX

Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot RX Pt Customs No. 2

Ball: Titleist Pro V1

Grips: Golf Pride MCC

More photos of Patrick Reed’s WITB in the forums.

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Equipment

John Daly’s $750 custom irons and 10 must-see gear photos from the 2024 PGA Championship

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Welcome to the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky.

In the last two PGA Championships held at Valhalla, Tiger Woods won in 2000 – when he famously pointed his golf ball into the hole during the historic duel with Bob May – and Rory McIlroy won the 2014 event, basically in the dark on the final hole.

The point is, history shows that Valhalla tends to produce top-tier champions and plenty of drama.

This week at the 2024 PGA Championship, GolfWRX got its first up-close look at what some of the LIV Tour players have in their bags in 2024. We also caught back up with a few PGA Championship legends, such as Rich Beem and John Daly, and we dove into the bags of PGA Sectional qualifiers, too.

In total, we captured 47 different photo galleries this week, including 32 individual What’s In The Bag (WITB) forum threads. Click here to see all of our photos from the event, or continue reading to see my 10 equipment highlights from Valhalla.

1) Brooks Koepka’s new putter

Koepka was previously using a Scotty Cameron T5.5 putter with a slant neck, which he used to win at the beginning of the month in Singapore on the LIV tour. This week, however, he tried a T5.5 with a plumbers neck instead of the slant neck, and it’s immediately going in the bag. According to Scotty Cameron Tour rep Drew Page, Koepka already loved the head, and now finds the plumbers neck a bit more familiar to the blade-style putters he’s used throughout most of his career.

See Koepka’s full WITB here 

2) The lead tape king returns, with putting goggles

Phil Mickelson has always been one of the GOATs when it comes to lead tape usage, so it was no surprise to see his 64-degree custom Callaway wedge slathered with slabs of lead tape on the back.

The big surprise was that lefty was spotted using ProAim putting training goggles on Wednesday during his warm-up session.

The ProAim goggles are helpful to find center lines and ensure proper alignment to the target.

See Phil Mickelson’s full WITB from the 2024 PGA Championship

3) Dobyns’ old-school gamer setup

Speaking of lead tape, check out Matt Dobyn’s old Titleist 718 T-MB irons, which are so loaded with lead tape that the club is nearly unrecognizable.

Respect.

The head professional at Meadow Brook Club is making his sixth start in a PGA Championship, and he’s using a throwback Callaway GBB Epic driver with MOI-boosting lead tape and adjustable weight placements.

As GolfWRX Forum user “InTheBag” pointed out in our Matt Dobyns’ WITB thread, he has the type of setup that makes you want to hide your wallet: “I don’t know Mr. Dobyns, but one look at that bag tells me he can take your money,” writes InTheBag.

Spot on.

4) John Daly’s custom Sub70 irons and wedges

We first saw John Daly using $750 direct-to-consumer Sub70 659-CB irons and TAIII wedges at the 2023 PNC Championship, and he still has them in the bag, but he’s since stepped up the customization on the Sub70 clubs.

Does Daly ever NOT keep things entertaining?

 

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A true showman.

See Daly’s full WITB

5) DJ’s custom putter

Dustin Johnson has always been one to test multiple putters week-to-week, and he has a keen eye for different alignment lines and crowns. This week, he’s opting for a completely gray TaylorMade Spider Tour “T3.0” prototype with a short slant neck.

See the rest of DJ’s WITB from the week here

6) Patrick Reed still rocking GrindWorks irons

Patrick Reed knows his stuff when it comes to equipment, and he’s a prolific tester. Still, however, the GrindWorks PR-101A irons are squarely in the bag after his departure to the LIV tour.

The most notable new addition to Reed’s bag is this Callaway Paradym Ai Smoke Triple Diamond 3-wood.

Click here to see Reed’s full WITB from this week

7) Beem’s Scratch set

Rich Beem, who won the 2002 PGA Championship at Hazeltine National, came to the 2024 PGA Championship at Valhalla with a bag full of Scratch Golf irons, which are loaded with lead tape and equipped with some of the coolest custom ferrules in professional golf.

See Rich Beem’s full WITB here

8) Jon Rahm’s 10-iron

Before going to LIV, Rahm was using a Callaway Apex TCB pitching wedge.

Now, he’s using a Callaway Apex TCB “10 iron.”

He’s also since upgraded to three Callaway Paradym Ai Smoke metalwoods, and fresh stampings on his Jaws Raw wedges. Click here to see Rahm’s full WITB from the 2024 PGA Championship.

9) “Why so serious?”

Tyrrell Hatton, another LIV player in the 2024 PGA Championship field, channels his inner Joker to ask everyone, “Why so serious?

See Hatton’s full WITB here

10) Block’s “Proto” iron, from address

As you probably know by now, Block switched out of his old TaylorMade Tour Preferred MC 2014 irons, and into a full set of TaylorMade’s new “Proto” irons. We’ve already seen the Proto 4-iron in the bags of Rory McIlroy and Collin Morikawa, but this is our first look at the higher-lofted irons in the set.

Here’s a look at the 7-iron from address:

See what GolfWRX members are saying about the Proto irons in our Forums

And, with that, we say goodbye to Louisville, and the second major championship of the 2024 season. We’ll see you next week at the 2024 Charles Schwab Challenge in Fort Worth, Texas after a champion has been crowned.

Until then, don’t forget to check out all of our photos from this week at the 2024 PGA Championship!

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