Equipment
Bridgestone introduces Mindset – a visual technology available on all 2024 Tour B Series golf balls
Bridgestone Golf has today introduced Mindset, a proprietary visual technology available on all four of the 2024 Tour B Series golf balls.
The Mindset process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith.
“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid. He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine,” said Day. “Now Bridgestone has made The Mindset process available to all golfers, which is going to be a game changer for a lot of people.”
The process consists of three simple steps that work with the Mindset graphic:
- Identify
- Visualize
- Focus
The first step, in which players look at the outer, red circle of the Mindset graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to identify the target and gather information regarding distance, wind conditions, club selection, and shot shape.
Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to Visualize the shot path. This step is about connecting to the target and includes visualizing the shot to the target.
In the final step, the green dot prompts full focus on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.
Prior to the Mindset pattern, Bridgestone Golf had never printed designs on the exterior of any golf ball models for the purpose of decoration. However, the Mindset pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.
“We have always believed that the only reason to sell printed golf balls was if it provided added value to consumers. Mindset is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. We’re proud of this innovation and know it will benefit players of all ability levels,” said Dan Murphy, President of Bridgestone Golf.
Bridgestone’s new Mindset technology will be available at retail on all four new 2024 Tour B golf balls (X, XS, RX, and RXS) on February 16, 2024, for the same price ($49.99) as the standard Tour B models.
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Whats in the Bag
Adam Scott WITB 2024 (May)
- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Whats in the Bag
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Equipment
Why Ben Griffin is making the surprising switch to a Maxfli golf ball
Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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