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Club Champion acquires TXG

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Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.

Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said

“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”

On the acquisition, Ian Fraser, TXG’s founder, stated

“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.

Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

24 Comments

24 Comments

  1. Tom

    Jan 13, 2022 at 12:02 pm

    That sucks .. fitting off mats and hitting into a net sucks anyway!

  2. B

    Jan 13, 2022 at 11:16 am

    So TXG no longer associated with True Spec who was building clubs for them

  3. Golf Mikey

    Jan 13, 2022 at 5:04 am

    I wonder if the original owner of Tour Experience Golf in the UK that allegedly got “shafted” by IF some time ago is shedding any tears?

  4. Paul Runyan

    Jan 12, 2022 at 9:02 pm

    All about the Benjamin’s!

    I won’t be watching anything or buying anything from Club Champion.

    And that fake Scottish accent! Won’t have to listen to that anymore…

    Best of Luck to Matty!!

  5. BB

    Jan 12, 2022 at 11:15 am

    In principal, this is like the Saudi government trying to launder their reputation by shelling out big bucks to those golfers with good reputations.

  6. gdb99

    Jan 12, 2022 at 10:07 am

    I had a Club Champion fitting a year ago. I was not happy.
    I was hoping to get a TXG fitting, because I think they have a different approach to the fitting process. TXG came across as listening to the player more, whether that be budget, feels, etc.
    I think this merger is bad for TXG, it kind of eliminates a competitor to CC in the fitting world.

  7. Vas

    Jan 12, 2022 at 9:58 am

    Home run for Club Champion for sure. Whatever it cost to buy an inside path into the Canadian market and bolster your horrendous reputation with TXG’s impeccable reputation was worth it.

  8. Skip

    Jan 11, 2022 at 11:32 pm

    Sorry boys, but Matt’s gone and he was never a business part of the channel. Only creative and production. Likely Ian’s investors wanted out, and this was his best course of action. CC gets a smooth path to expansion into Canada

  9. Justin

    Jan 11, 2022 at 9:19 pm

    This is a shame. Don’t fault Ian for cashing in, but Ian and Matt were what led to TXG’s growth and online presence. Sad it’s over.

  10. SMU

    Jan 11, 2022 at 8:47 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 3 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands.

  11. SMUgamer

    Jan 11, 2022 at 8:22 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  12. SMUgamer

    Jan 11, 2022 at 8:12 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  13. Brandon

    Jan 11, 2022 at 7:10 pm

    Hope Ian got a big payday and Matt as well.

  14. Allen Parsons

    Jan 11, 2022 at 6:13 pm

    Don’t you mean PXG?

    • Tony Johnson

      Jan 11, 2022 at 6:58 pm

      Wow, I would have thought PXG with all it’s money from Bob Parsons wouldn’t have to sell out like this?!!!!! I was just starting to like where the company was heading, shame on you PXG, and I wish complete shame on you Ian Fraser and that weirdo Matt on youtube!

    • Pat Perez' bestie drumpf

      Jan 12, 2022 at 9:24 am

      Maybe read up on things before saying stupid things…

  15. Jake

    Jan 11, 2022 at 3:21 pm

    Club Champion obviously has some counterfeit paper behind it that keeps them alive to prey on better companies. I’ve never heard a good thing about their workmanship.

    • Jack Nash

      Jan 12, 2022 at 12:58 pm

      If their paper is counterfeit then they fooled Jordan Speith as he’s signed a multi year deal with them.

  16. Ryan Mextorf

    Jan 11, 2022 at 12:19 pm

    Very sad to hear this news. Ian deserves all the success in the world but unfortunately it comes at the cost of losing Matty and being sold to a company that prides itself on charging customers beyond top dollar for half baked fittings. I imagine the YouTube channel will tank without Matty but club champ will get everything it wants out of this deal.

    • Joey5Picks

      Jan 11, 2022 at 1:23 pm

      Who says Matty is going anywhere? Cynical speculation, or do you know something?

      • Ryan Mextorf

        Jan 11, 2022 at 2:01 pm

        He posted on his Instagram he was stepping away from TXG.

        • E

          Jan 11, 2022 at 3:54 pm

          or rather stepping away from Club Champion from the sounds of it

    • bossofthemoss07

      Jan 12, 2022 at 2:22 pm

      Such a shame, TXG’s channel was my favorite for golf and will definitely decline now. Mike is ok but the shows were nowhere near as good when Matt was out for a few weeks. I understand why they did it but it sucks they sold out like that

      • Mark

        Jan 17, 2022 at 9:09 am

        I respect Mike but he is just so annoying. Just hates on munis and is a CC snob. “I only play private clubs” He needs a good ass whooping

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Whats in the Bag

WITB Time Machine: Justin Thomas’ 2017 PGA Championship winning WITB

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In 2017, Justin Thomas won his first major at Quail Hollow Golf Club in Charlotte, North Carolina.

Rounds of 73, 66 and 69 put JT in contention before a final round of 68 closed the deal and gave him a two-stroke victory to secure the Wanamaker Trophy. Here’s a look at the clubs he had in the bag that week.

Justin Thomas’ winning WITB 2017 PGA Championship

Driver: Titleist 917D2 (9.5 degrees)
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3 Wood: Titleist 917F2 (15 degrees)
Shaft: Mitsubishi Tensei CK Blue 80TX

5 Wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X-Flex

Irons: Titleist 716 CB (4 iron), Titleist 718 MB prototype (5-9 irons)
Shaft: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM5 (52-12 F Grind, 56-14 F Grind), Vokey SM6 (46-10 F-Grind, 60)
Shaft: True Temper Dynamic Gold Tour Issue X100 (46), S400 (52, 56, 60)

Putter: Scotty Cameron X5 Prototype (flow neck)
Length: 34 inches, 350 grams

Golf Ball: Titleist Pro V1x

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Tiger Woods WITB at the 2022 PGA Championship (with a new 2-iron!)

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Equipment is accurate as of the 2022 PGA Championship (5/17/22)

Driver: TaylorMade Stealth Plus (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60TX

3 Wood: TaylorMade SIM Titanium (15 degrees)
Shaft: Mitsubishi Diamana D+ Limited 70TX

Read about why Tiger Woods switched into a new 2 and 3 iron at the 2022 PGA Championship.

Irons: TaylorMade P-770 (2 and 3 iron), TaylorMade P-7TW (4-PW)
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Shafts: True Temper Dynamic Gold Tour Issue S400

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Putter: Scotty Cameron Newport 2 GSS prototype

Golf Ball: Bridgestone Tour B XS

Grips: Golf Pride Tour Velvet Cord 58R

Check out all the photos of Tiger Woods 2022 WITB here!

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From the seller (@CBJ): “Excellent condition – Right Handed Edel Single Length Iron Set with new Lamkin Crossline Grips: 3 – LW (11 irons). Length: 37 inches & Lie: 60 degrees. Set comes with 3 different removable head weights for 3-PW, GW, SW (2g, 8g, 14g weight sets).”

To check out the full listing in our BST forum, head through the link: Edel Single Length irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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