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Club Champion acquires TXG

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Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.

Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said

“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”

On the acquisition, Ian Fraser, TXG’s founder, stated

“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.

Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

24 Comments

24 Comments

  1. Tom

    Jan 13, 2022 at 12:02 pm

    That sucks .. fitting off mats and hitting into a net sucks anyway!

  2. B

    Jan 13, 2022 at 11:16 am

    So TXG no longer associated with True Spec who was building clubs for them

  3. Golf Mikey

    Jan 13, 2022 at 5:04 am

    I wonder if the original owner of Tour Experience Golf in the UK that allegedly got “shafted” by IF some time ago is shedding any tears?

  4. Paul Runyan

    Jan 12, 2022 at 9:02 pm

    All about the Benjamin’s!

    I won’t be watching anything or buying anything from Club Champion.

    And that fake Scottish accent! Won’t have to listen to that anymore…

    Best of Luck to Matty!!

  5. BB

    Jan 12, 2022 at 11:15 am

    In principal, this is like the Saudi government trying to launder their reputation by shelling out big bucks to those golfers with good reputations.

  6. gdb99

    Jan 12, 2022 at 10:07 am

    I had a Club Champion fitting a year ago. I was not happy.
    I was hoping to get a TXG fitting, because I think they have a different approach to the fitting process. TXG came across as listening to the player more, whether that be budget, feels, etc.
    I think this merger is bad for TXG, it kind of eliminates a competitor to CC in the fitting world.

  7. Vas

    Jan 12, 2022 at 9:58 am

    Home run for Club Champion for sure. Whatever it cost to buy an inside path into the Canadian market and bolster your horrendous reputation with TXG’s impeccable reputation was worth it.

  8. Skip

    Jan 11, 2022 at 11:32 pm

    Sorry boys, but Matt’s gone and he was never a business part of the channel. Only creative and production. Likely Ian’s investors wanted out, and this was his best course of action. CC gets a smooth path to expansion into Canada

  9. Justin

    Jan 11, 2022 at 9:19 pm

    This is a shame. Don’t fault Ian for cashing in, but Ian and Matt were what led to TXG’s growth and online presence. Sad it’s over.

  10. SMU

    Jan 11, 2022 at 8:47 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 3 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands.

  11. SMUgamer

    Jan 11, 2022 at 8:22 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  12. SMUgamer

    Jan 11, 2022 at 8:12 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  13. Brandon

    Jan 11, 2022 at 7:10 pm

    Hope Ian got a big payday and Matt as well.

  14. Allen Parsons

    Jan 11, 2022 at 6:13 pm

    Don’t you mean PXG?

    • Tony Johnson

      Jan 11, 2022 at 6:58 pm

      Wow, I would have thought PXG with all it’s money from Bob Parsons wouldn’t have to sell out like this?!!!!! I was just starting to like where the company was heading, shame on you PXG, and I wish complete shame on you Ian Fraser and that weirdo Matt on youtube!

    • Pat Perez' bestie drumpf

      Jan 12, 2022 at 9:24 am

      Maybe read up on things before saying stupid things…

  15. Jake

    Jan 11, 2022 at 3:21 pm

    Club Champion obviously has some counterfeit paper behind it that keeps them alive to prey on better companies. I’ve never heard a good thing about their workmanship.

    • Jack Nash

      Jan 12, 2022 at 12:58 pm

      If their paper is counterfeit then they fooled Jordan Speith as he’s signed a multi year deal with them.

  16. Ryan Mextorf

    Jan 11, 2022 at 12:19 pm

    Very sad to hear this news. Ian deserves all the success in the world but unfortunately it comes at the cost of losing Matty and being sold to a company that prides itself on charging customers beyond top dollar for half baked fittings. I imagine the YouTube channel will tank without Matty but club champ will get everything it wants out of this deal.

    • Joey5Picks

      Jan 11, 2022 at 1:23 pm

      Who says Matty is going anywhere? Cynical speculation, or do you know something?

      • Ryan Mextorf

        Jan 11, 2022 at 2:01 pm

        He posted on his Instagram he was stepping away from TXG.

        • E

          Jan 11, 2022 at 3:54 pm

          or rather stepping away from Club Champion from the sounds of it

    • bossofthemoss07

      Jan 12, 2022 at 2:22 pm

      Such a shame, TXG’s channel was my favorite for golf and will definitely decline now. Mike is ok but the shows were nowhere near as good when Matt was out for a few weeks. I understand why they did it but it sucks they sold out like that

      • Mark

        Jan 17, 2022 at 9:09 am

        I respect Mike but he is just so annoying. Just hates on munis and is a CC snob. “I only play private clubs” He needs a good ass whooping

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Equipment

Cobra unveils new LTDx family of drivers, fairways, and hybrids

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Cobra Golf has today introduced its new family of LTDx drivers, fairways and hybrids, which will all arrive at retail on February 11.

The new metalwoods from Cobra build on the legacy of the LTD series that began in 2016 with the company’s introduction of the first driver to achieve zero CGna for low spin and fast ball speed performance. For 2022, the new LTDx sees the combination of that zero CGna and 5200 MOI in design to create faster ball speeds with extreme forgiveness.

“The LTDx driver lineup reflects our team’s continued dedication to innovation and improved performance. With the introduction of PWR-COR and H.O.T Face technology, our engineers have, yet again, developed innovation that improves CG and MOI while making the face hotter and more forgiving. 

“The resulting LTDx family of drivers are the best we have ever produced, and the three distinct driver models ensure that every golfer can achieve optimized performance for their game. We look forward to seeing the LTDx on Tour and also in the hands of amateurs and weekend warriors at courses globally.” – Tom Olsavsky, Vice President of R&D, Cobra Golf

Cobra LTDx LS Driver

The new LTDx LS driver positions most of its weight low and forward to deliver low spin and faster ball speeds, combined with a workable ball flight desired by skilled players with faster swing speeds.

An adjustable weight system features a 10g and 3g weight that can be exchanged to either the front heel or toe to fine-tune trajectory. A 460cc shape features an aerodynamic design designed to aid players with faster swing speeds to maximize their clubhead speed.

The brand’s PWR-COR Technology positions as much weight low and forward using a 14g internal MIM steel weight and a 5g 100 percent milled, stainless steel external weight (19g total) to help lower spin and increase speed, while 13g of moveable weights places a 32g low and forward.

The driver also includes H.O.T. Face technology that is derived from machine learning, which creates 15 unique zones in a bid to maximize and tune ball speeds both away from and in the center of the face. This technology is designed to significantly improve performance in those common “miss” areas.

In addition, the overall design and performance attributes of the new LTDx are further improved by a proprietary Multi-Material Construction that utilizes a redesigned, 8g lighter titanium chassis that allows for up to 30% more carbon fiber and more discretionary weight to reposition low and forward in the PWR-COR weight.

 

Price: $499.99

Cobra LTDx Max driver

The LTDx Max driver combines stability with draw-bias into one driver, both individually achievable using the moveable weight system.

The new addition features a slightly oversized 460cc profile to help provide excellent distance and forgiveness with a back weight setting and an added weight positioned in the heel that affords golfers additional draw-bias to help square the face for more accurate results.

The 10g heavy weight can be positioned in the back to deliver the maximum amount of forgiveness that Cobra has to offer, while players can also position the heavy weight in the heel for 11 yards of draw bias. The adjustable hosel can be adjusted to the “Draw” setting for an additional 7 yards (18 yards total).

In addition, the LTDx Max features PWR-COR and H.O.T. Face Technology with a Multi-Material Construction.

 

Price: $499.99

Cobra LTDx driver

Described by the company as a driver “unicorn”, the LTDx driver is the very first to combine zero CGna and a high MOI at 5200.

The driver features a slightly oversized 460cc clubhead that is constructed with the balance of internal weighting in design to deliver the fastest ball speeds with slow spin and maximum distance.

The construction utilizes 19g total weight positioned in PWR-COR (14g internal MIM steel weight & 5g external CNC Milled stainless steel weight) and 15g total in the back using 5g of tungsten and a 10g fixed back weight.

As with all models in the new family of drivers, the LTDx features the company’s H.O.T. Face Technology and a Multi-Material Construction, affording optimal CG and MOI in a bid to offer increased distance and improved performance.

Price: $499.99

Complementing the line of LTDx drivers are a full lineup of LTDx fairway metals ($299 each) and LTDx hybrids ($249 each).

Cobra LTDx LS fairway

Cobra’s low spin fairway features progressive shaping – Big Tour shape in 3w with no rails and Tour Shape in 5w with hollow split rails.

PWR-COR utilizes tungsten and aluminum to position as much weight low and forward in design to increase ball speed, while H.O.T. Face Technology uses 15 zones with optimized thicknesses in a bid to maximize speed across the face.

An adjustable weighting system features a 12g and a 3g weight that can be positioned in the heel or toe to fine-tune trajectory and spin.

Cobra LTDx fairway

The Cobra LTDx fairway arrives in a traditional shape in a 3w with no rails and a traditional shape 5w and 7w with hollow split rails that are designed to aid in turf interaction for steeper swings.

A 12g fixed weight is positioned in the back of the fairway wood in a bid to provide forgiveness and high launch, while the PWR-COR weight low and forward is designed to create an excellent balance of low spin and fast ball speed combined with forgiveness.

Cobra LTDx Max fairway

The Cobra LTDx is billed as the company’s “most forgiving fairway” that combines “the fast and forgiving performance of the LTDx with additional draw bias for those that need slice correcting power.”

An adjustable weight system features 12g and 3g weights that can be positioned in the back or the heel to fine-tune the amount of draw bias, while WR-COR and H.O.T. Face Technology again bids to deliver the fastest ball speed possible using low and forward weighting and an optimized variable thickness face design.

Cobra LTDx hybrids

The LTDx hybrids are Cobra’s first to feature PwrShell Technology, which utilizes an L-cup face design that is forged from a thin and strong stainless steel to generate up to 17% more flex in design for faster ball speed and higher launch across the face.

 

The hybrids contain the brand’s PWR-COR and H.O.T. Face technologies while also featuring Hollow Split Rails that aim to improve turf interaction and allow the club to glide out of the fairway, tight lies, thick rough and even bunkers.

The hybrids are available in both standard (Satin Black/Gold Fusion colorway) and One Length (Blue/Red & Black)models, with the LTDx One Length hybrid designed in a shorter set up (37.25”) that complements the One Length irons.

Specs: 

Men: LTDx hybrid: 2H (17 degrees), 3H (19 degrees), 4H (21 degrees) 5H (24 degrees) and 6H (28 degrees); One length model: 3H (19 degrees), 4H (21 degrees), 5H (24 degrees)

Women: 4H (20 degrees), 5H (23 degrees) 6H (27 degrees), 7H (30 degrees)

 

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Cobra launches all-new King LTDx irons

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Cobra Golf has today unveiled its new King LTDx irons that will hit retail on February 11th.

The irons have been re-engineered from the inside out using a PWR-COR Weighting design that strategically positions the CG and adds face and body flexion in design to deliver maximum ball speed.

Combined with a thinner and larger PwrShell Face, the LTDx irons seek to provide players with an iron that blends forgiveness, high launch, excellent feel and longest total distance.

PWR-COR Weighting

The PWR-COR Weighting system features a multi-material design utilizing a floating steel core bar that is suspended in a lightweight and soft polymer. The steel core bar positions the CG low and right behind the impact zone.

In the center of the head area, the core bar is completely separated from the body, face, and sole to encourage maximum flexion and power transfer to the golf ball.

 

A polymer filler is injected around the core bar to damp vibrations in design to provide excellent feel while enhancing the elastic rebound effect for increased ball speed and distance.

PwrShell Face Technology

For their latest irons, Cobra has expanded its patented PwrShell Face Technology.

The updated PwrShell design utilizes a variable thickness L-cup insert that expands the thin area on the face by 23% to increase the zone of maximum ball speed in design to create more consistent and reliable distance on off-center hits.

Combined with the PWR-COR weight design, per Cobra, the LTDx irons deliver 5% more face deflection than the previous RadSpeed models, resulting in faster ball speed and higher launch across the face.

LTDx Irons are available in both Variable and One Length offerings, with a new adjustable toe-screw allowing Cobra’s custom club department to build for any configuration.

Specs 

Cobra LTDx irons 

The LTDx irons arrive in a Chrome finish with Gold Fusion accents and come stock in 5-GW (RH/LH; Steel – $899) or 4-PW (RH; Steel – $899), as well as a graphite combo set 5H, 6-GW (RH/LH; $1099) set makeups. 

Each steel option comes standard with a KBS Tour 90shaft and a Lamkin Crossline (58+) Black grip. The stock graphite offering utilizes a KBS PGI (85 – Stiff flex; 75 – Regular flex; 65 – Lite flex, and a 55 in women’s flex).

Women’s LTDx iron offerings: The LTDx irons are available in ladies flex in a Chrome/Elderberry colorway with a KBS PGI 55 (50g) shaft and Lamkin Crossline Undersize (60R) grip. A combo set is also available in 5H, 6H, 7-PW, SW (RH).

Cobra LTDx One Length irons

The One Length irons are available in a Chrome finish with Blue/Red accents on the medallion and come stock in a 5-GW (RH/LH; Steel – $899) and a graphite combo set 5H (One Length hybrid), and 6-GW One Length irons (RH; $1099). 

The long irons (4-6 iron) feature a lighter Tour 80 shaft to promote higher launch, the mid irons (7-9i) feature a mid-weight Tour 90 shaft, and the wedges use a heavier Tour 120 shaft to promote a lower ball flight for more accuracy. The stock graphite offering utilizes a KBS PGI (85 – S; 75 – R; 65 – A).

Each iron comes equipped with a Lamkin Crossline (58R+) grip.

 

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Equipment

Titleist introduces next-generation AVX golf ball

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Titleist has today launched the third generation of its AVX golf ball, which hits retail on February 4th.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The next-gen version features updated technology for players who prioritize distance and soft feel in a urethane covered golf ball.

On the new addition, Frederick Waddell, Director of Golf Ball Product Management, Titleist, said

“With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin. We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”

The 2022 AVX ball features a new reformulated core designed to generate high speed and low long game spin to drive more distance with an excellent soft feel.

The reformulated core increases stiffness of the outermost portions of the core while keeping the center of the core soft. This combination aims to decrease driver and long game spin, while a high flex casing layer is designed to promote high ball speed and low spin on long shots for enhanced distance.

A new softer cover increases the soft (urethane cover) over hard (high flex casing) differential, which contributes to improved short game and greenside spin, while a new 348 tetrahedral catenary aerodynamic dimple pattern aims to provide a piercing low trajectory ball flight.

The new AVX is offered in both white and high optic yellow and will be available in golf shops worldwide beginning February 4, 2022, and costs $49.99 per dozen.

 

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