Equipment
Club Champion acquires TXG
Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.
This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.
Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said
“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”
According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”
On the acquisition, Ian Fraser, TXG’s founder, stated
“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”
Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.
Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.
“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion
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- Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.
Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX
Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130
Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X
Putter: Odyssey Ai One Milled Eight T DB
Grips: Golf Pride MCC
Check out more in-hand photos of Hojgaard in the forums.
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- Rory McIlroy what’s in the bag accurate as of the Zurich Classic.
Driver: TaylorMade Qi10 (9 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9)
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB), Titleist Vokey Design WedgeWorks (58-K @59)
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
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Ping PLD putters have been a very common site on profesional tours. Pros seem to gravitate toward the PLD line’s custom options and precision milling. We have seen the PLD line expanded over the years, but we haven’t seen too many, if any, large mallets.
This week we spotted a PLD putter in Nate Lashley’s bag that has a similar look to the old Ping Wolverine head shape. This putter is a large mallet with the famous “claws” on the outside and oval center that housed the alignment aid.
Nick’s putter has the PLD logo on the back but also looks like it might have an insert installed on the face. It is hard to tell but at the address picture, it looks like the face is a lighter material than the rest of the putters. The putter is center-shafted and should be face-balanced with a high MOI for stability and forgiveness on mishits. The sole is completely milled and has no markings of name or technologies that might be present in the head. A single white site line is on the top of the putter for alignment.
Nick’s putter is finished off with a chrome steel shaft and a Super Stroke Zenergy Flatso 2.0 grip in black and white.
- Check out the rest of our photos from the 2024 Zurich Classic
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Rasmus Højgaard WITB 2024 (April)
Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic. Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)...
Rory McIlroy WITB 2024 (April)
Rory McIlroy what’s in the bag accurate as of the Zurich Classic. Driver: TaylorMade Qi10 (9 degrees) Shaft: Fujikura Ventus...
Sam Burns WITB 2024 (April)
Sam Burns’ what’s in the bag accurate as of the RBC Heritage. Driver: Callaway Paradym Triple Diamond S (9 degrees...
Will Zalatoris WITB 2024 (April)
Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)...
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19th Hole2 weeks agoDave Portnoy places monstrous outright bet for the 2024 Masters
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19th Hole2 weeks agoTiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
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19th Hole2 days agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
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19th Hole2 days ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
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19th Hole3 weeks agoReport: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
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19th Hole1 week agoTwo star names reportedly blanked Jon Rahm all week at the Masters
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19th Hole1 week agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
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19th Hole1 week agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
Tom
Jan 13, 2022 at 12:02 pm
That sucks .. fitting off mats and hitting into a net sucks anyway!
B
Jan 13, 2022 at 11:16 am
So TXG no longer associated with True Spec who was building clubs for them
Golf Mikey
Jan 13, 2022 at 5:04 am
I wonder if the original owner of Tour Experience Golf in the UK that allegedly got “shafted” by IF some time ago is shedding any tears?
Paul Runyan
Jan 12, 2022 at 9:02 pm
All about the Benjamin’s!
I won’t be watching anything or buying anything from Club Champion.
And that fake Scottish accent! Won’t have to listen to that anymore…
Best of Luck to Matty!!
BB
Jan 12, 2022 at 11:15 am
In principal, this is like the Saudi government trying to launder their reputation by shelling out big bucks to those golfers with good reputations.
gdb99
Jan 12, 2022 at 10:07 am
I had a Club Champion fitting a year ago. I was not happy.
I was hoping to get a TXG fitting, because I think they have a different approach to the fitting process. TXG came across as listening to the player more, whether that be budget, feels, etc.
I think this merger is bad for TXG, it kind of eliminates a competitor to CC in the fitting world.
hoganben
Jun 7, 2023 at 10:02 pm
why would u then go get another fitting for gosh sake? All the guys i talk to on the range who have custom fitted clubs still suck and they would still suck after another fitting.grow some cajoles and dig it out of the dirt..
Vas
Jan 12, 2022 at 9:58 am
Home run for Club Champion for sure. Whatever it cost to buy an inside path into the Canadian market and bolster your horrendous reputation with TXG’s impeccable reputation was worth it.
Skip
Jan 11, 2022 at 11:32 pm
Sorry boys, but Matt’s gone and he was never a business part of the channel. Only creative and production. Likely Ian’s investors wanted out, and this was his best course of action. CC gets a smooth path to expansion into Canada
Justin
Jan 11, 2022 at 9:19 pm
This is a shame. Don’t fault Ian for cashing in, but Ian and Matt were what led to TXG’s growth and online presence. Sad it’s over.
SMU
Jan 11, 2022 at 8:47 pm
Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.
As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 3 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands.
SMUgamer
Jan 11, 2022 at 8:22 pm
Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.
As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.
SMUgamer
Jan 11, 2022 at 8:12 pm
Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.
As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.
Brandon
Jan 11, 2022 at 7:10 pm
Hope Ian got a big payday and Matt as well.
Allen Parsons
Jan 11, 2022 at 6:13 pm
Don’t you mean PXG?
Tony Johnson
Jan 11, 2022 at 6:58 pm
Wow, I would have thought PXG with all it’s money from Bob Parsons wouldn’t have to sell out like this?!!!!! I was just starting to like where the company was heading, shame on you PXG, and I wish complete shame on you Ian Fraser and that weirdo Matt on youtube!
Pat Perez' bestie drumpf
Jan 12, 2022 at 9:24 am
Maybe read up on things before saying stupid things…
Jake
Jan 11, 2022 at 3:21 pm
Club Champion obviously has some counterfeit paper behind it that keeps them alive to prey on better companies. I’ve never heard a good thing about their workmanship.
Jack Nash
Jan 12, 2022 at 12:58 pm
If their paper is counterfeit then they fooled Jordan Speith as he’s signed a multi year deal with them.
Ryan Mextorf
Jan 11, 2022 at 12:19 pm
Very sad to hear this news. Ian deserves all the success in the world but unfortunately it comes at the cost of losing Matty and being sold to a company that prides itself on charging customers beyond top dollar for half baked fittings. I imagine the YouTube channel will tank without Matty but club champ will get everything it wants out of this deal.
Joey5Picks
Jan 11, 2022 at 1:23 pm
Who says Matty is going anywhere? Cynical speculation, or do you know something?
Ryan Mextorf
Jan 11, 2022 at 2:01 pm
He posted on his Instagram he was stepping away from TXG.
E
Jan 11, 2022 at 3:54 pm
or rather stepping away from Club Champion from the sounds of it
bossofthemoss07
Jan 12, 2022 at 2:22 pm
Such a shame, TXG’s channel was my favorite for golf and will definitely decline now. Mike is ok but the shows were nowhere near as good when Matt was out for a few weeks. I understand why they did it but it sucks they sold out like that
Mark
Jan 17, 2022 at 9:09 am
I respect Mike but he is just so annoying. Just hates on munis and is a CC snob. “I only play private clubs” He needs a good ass whooping
Justblewbyyou
Jun 7, 2023 at 9:41 pm
oops..somehow cli cked on report comment and it wont let me.fix it..oops