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Club Champion acquires TXG

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Club Champion has today announced the acquisition of Canadian fitter and builder Tour Experience Golf (TXG), bringing the two most prominent custom club fitters on the continent together.

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders.

Speaking on the merge, Nick Sherburne, co-founder of Club Champion, said

“We are incredibly excited to bring Ian and his crew into the Club Champion family. We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

According to the press release, the intent behind the merger is “to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.”

On the acquisition, Ian Fraser, TXG’s founder, stated

“There has always been a mutual admiration between TXG and Club Champion. We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Club Champion currently has an in-house studio and production crew, while Fraser and his team at TXG have built a digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication.

Per the release, TXG’s existing content strategy will lend itself well to Club Champion’s growing presence, and both brands plan to lean on each other to produce quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake. This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.” – Adam Levy, CEO of Club Champion

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected]

24 Comments

24 Comments

  1. Tom

    Jan 13, 2022 at 12:02 pm

    That sucks .. fitting off mats and hitting into a net sucks anyway!

  2. B

    Jan 13, 2022 at 11:16 am

    So TXG no longer associated with True Spec who was building clubs for them

  3. Golf Mikey

    Jan 13, 2022 at 5:04 am

    I wonder if the original owner of Tour Experience Golf in the UK that allegedly got “shafted” by IF some time ago is shedding any tears?

  4. Paul Runyan

    Jan 12, 2022 at 9:02 pm

    All about the Benjamin’s!

    I won’t be watching anything or buying anything from Club Champion.

    And that fake Scottish accent! Won’t have to listen to that anymore…

    Best of Luck to Matty!!

  5. BB

    Jan 12, 2022 at 11:15 am

    In principal, this is like the Saudi government trying to launder their reputation by shelling out big bucks to those golfers with good reputations.

  6. gdb99

    Jan 12, 2022 at 10:07 am

    I had a Club Champion fitting a year ago. I was not happy.
    I was hoping to get a TXG fitting, because I think they have a different approach to the fitting process. TXG came across as listening to the player more, whether that be budget, feels, etc.
    I think this merger is bad for TXG, it kind of eliminates a competitor to CC in the fitting world.

  7. Vas

    Jan 12, 2022 at 9:58 am

    Home run for Club Champion for sure. Whatever it cost to buy an inside path into the Canadian market and bolster your horrendous reputation with TXG’s impeccable reputation was worth it.

  8. Skip

    Jan 11, 2022 at 11:32 pm

    Sorry boys, but Matt’s gone and he was never a business part of the channel. Only creative and production. Likely Ian’s investors wanted out, and this was his best course of action. CC gets a smooth path to expansion into Canada

  9. Justin

    Jan 11, 2022 at 9:19 pm

    This is a shame. Don’t fault Ian for cashing in, but Ian and Matt were what led to TXG’s growth and online presence. Sad it’s over.

  10. SMU

    Jan 11, 2022 at 8:47 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 3 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands.

  11. SMUgamer

    Jan 11, 2022 at 8:22 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  12. SMUgamer

    Jan 11, 2022 at 8:12 pm

    Young Matty Boy, just got a hard street lesson on Capitalism, Ownership, Equity, and Contracts, which is my specialty! Fortunately, he is young and very bright so he will only be better for it.

    As far as Club Champion goes, they do NOT have a sustainable business model. For example, here in San Diego, our Del Mar Club Champion thinks because they have the component parts and can assemble your desired shaft / head combo, that they get to charge 2 X MSRP from the manufacturer. It’s utterly absurd. Use Club Champion for the value they truly offer, pay $150 to go test out shaft / head combos, and then order direct from the manufacturer and save yourself from being gouged to the tune of thousands. Like I said, as the public becomes more educated (along with tech advancement), Club Champion will either pivot or die. Sure hope Ian checked out and documented his escape hatches (or better yet, got cash up front) if Club Champion files BK.

  13. Brandon

    Jan 11, 2022 at 7:10 pm

    Hope Ian got a big payday and Matt as well.

  14. Allen Parsons

    Jan 11, 2022 at 6:13 pm

    Don’t you mean PXG?

    • Tony Johnson

      Jan 11, 2022 at 6:58 pm

      Wow, I would have thought PXG with all it’s money from Bob Parsons wouldn’t have to sell out like this?!!!!! I was just starting to like where the company was heading, shame on you PXG, and I wish complete shame on you Ian Fraser and that weirdo Matt on youtube!

    • Pat Perez' bestie drumpf

      Jan 12, 2022 at 9:24 am

      Maybe read up on things before saying stupid things…

  15. Jake

    Jan 11, 2022 at 3:21 pm

    Club Champion obviously has some counterfeit paper behind it that keeps them alive to prey on better companies. I’ve never heard a good thing about their workmanship.

    • Jack Nash

      Jan 12, 2022 at 12:58 pm

      If their paper is counterfeit then they fooled Jordan Speith as he’s signed a multi year deal with them.

  16. Ryan Mextorf

    Jan 11, 2022 at 12:19 pm

    Very sad to hear this news. Ian deserves all the success in the world but unfortunately it comes at the cost of losing Matty and being sold to a company that prides itself on charging customers beyond top dollar for half baked fittings. I imagine the YouTube channel will tank without Matty but club champ will get everything it wants out of this deal.

    • Joey5Picks

      Jan 11, 2022 at 1:23 pm

      Who says Matty is going anywhere? Cynical speculation, or do you know something?

      • Ryan Mextorf

        Jan 11, 2022 at 2:01 pm

        He posted on his Instagram he was stepping away from TXG.

        • E

          Jan 11, 2022 at 3:54 pm

          or rather stepping away from Club Champion from the sounds of it

    • bossofthemoss07

      Jan 12, 2022 at 2:22 pm

      Such a shame, TXG’s channel was my favorite for golf and will definitely decline now. Mike is ok but the shows were nowhere near as good when Matt was out for a few weeks. I understand why they did it but it sucks they sold out like that

      • Mark

        Jan 17, 2022 at 9:09 am

        I respect Mike but he is just so annoying. Just hates on munis and is a CC snob. “I only play private clubs” He needs a good ass whooping

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Equipment

A visit to Golf Pride’s new Pinehurst Headquarters

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Golf Pride has been making golf grips since 1949 and is now the No. 1 grip brand in golf. Rubber grips were rare back when Thomas L. Fawick figured out that rubber could be superior substitute to leather. Fast forward 73 years and the Golf Pride team, including president Jamie Ledford, are welcoming in a new era in golf grips as well as a new headquarters in North Carolina. The new building is located in the iconic Pinehurst Resort, one of the iconic destinations for golf in the United States. Jamie explained how Pinehurst was such an easy choice since the golf world revolves around the community here.

The new Golf Pride building was designed to fit into the Pinehurst Resort with its style and location. Jamie explained how they went to great lengths, including working with the people at Pinehurst, in order to create a timeless look. If the Golf Pride logo wasn’t on the outside of the building you would think you were pulling up to the clubhouse of a private club. The off-white brick, large windows, and dark brown timbers welcome you in to the front door and reception lobby.

The building looks small and quaint from the front, but what you don’t see is what Ledford is so proud ofL a retail store, expansive office space, and a whole prototype facility behind the facade. I was lucky enough to get the full tour and what you don’t see is very impressive. From the large employee lounge to the 9-hole putting course that is built into the floor, it is modern and exciting to be in.

Bringing golfers into the world of Golf Pride is one of Ledford biggest opportunities and you can see his excitement when he showed off the new Golf Pride Retail Lab. This part of the building is where a regular golfer like you and I can walk in and get a new set of grips installed while you wait. The Retail Lab will have all the Golf Pride grips on display as well as full-time employees to educate you on anything you would like to know about grips. As a person who has installed a lot of grips in his day, the new Retail Lab doesn’t have the lingering smell of grip solvent yet! A large counter with stools surrounds a gripping station where you can take a seat and watch your favorite clubs get paired with your favorite Golf Pride grips.

Ledford was also very excited to show off another room near the front of the building that is dedicated to a new endeavor for Golf Pride, data collection. Golf Pride has brought in a new engineer to specifically start collecting data on grips. Ledford explained that this process is in its infancy and they don’t yet have many details they can share. Collecting this data will of course influence future products and also provide more opportunity to educate golfers on their grip and regripping needs.

Speaking of new products, the new CPX grip is the first grip to be released in the new headquarters. We got a tour of the prototype facility in the rear of the building and Golf Pride has diverse collection of machinery there. They have some cutting edge machines, that I can’t talk about, working on some of the latest ideas and designs. Right next to those are machines that have been producing grips for decades. It is here were they are creating brand new designs in small batches as well as mimic the high capacity manufacturing methods to ensure that each grip will meet their high quality standards.

Golf Pride knows that being the No. 1 grip in golf isn’t something that just happens by accident and keeping that title takes evolution. Ledford and his team are committed to making the best grips for golfers on all levels and their new headquarters is offering them a place to take that to a new level.

 

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Whats in the Bag

Martin Trainer WITB 2022 (June)

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Driver: Wilson Staff Staff Model (6.5 degrees)
Shaft: Mitsubishi Kai’Li Blue 70 TX

3-wood: Wilson Staff WLabs Prototype (13 degrees)
Shaft: Mitsubishi Tensei CK Orange 80 TX

Irons: Wilson Staff Staff Model (2, 4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Wilson Staff Staff Model (52-12, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron Circle T Prototype Phantom T12
Grip: Pure Grips

Grips: Golf Pride Tour Velvet

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Whats in the Bag

Brandon Wu WITB 2022 (June)

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Driver: Titleist TSi3 (10 degrees, 1.5 degree upright lie)
Shaft: Graphite Design Tour AD GP 7 TX

3-wood: Titleist TSR2 (15 degrees, 0.75 degrees upright)
Shaft: Graphite Design Tour AD GP 8 TX

5-wood: Titleist TSi2 (18 degrees @ 18.75 degrees, 0.75 degree upright lie)
Shaft: Graphite Design Tour AD DI 9 X

Irons: Titleist T200 (4-5), Titleist T100 (5-9)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X

Wedges: Titleist Vokey Design SM9 (46-10F, 52-12F, 56-12D), WedgeWorks Proto (60-T)
Shafts:  Nippon N.S. Pro Modus 3 Tour 130 X (46-56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron
Grip: Scotty Cameron

Ball: Titleist Pro V1
Grips: Lamkin

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