The engineers at Cobra are well known for pushing the boundaries of materials and manufacturing processes. Recently, they introduced the King Tour irons produced using MIM (Metal Injection Molding), and now they are unveiling the King Supersport-35 produced using 3D-printing technology.

Cobra King Supersport-35 putter: The details

The King Supersport-35 is a collaborative effort by Cobra with teams at both HP and Paramatech—companies that are leading the way in the mass commercialization of metal 3D-printing technology, along with help from SIK putters and its patented face insert. The King Supersport-35 is the first large scale commercially available 3D-printed putter, with the technology being using up until this point by boutique brands.

The putter is 3D-printed using 316 stainless steel and features a metal outer body filled with a complex-looking intertwined lattice structure to optimally distribute mass and create the highest-possible MOI in a blade-shaped putter. Beyond just being 3D-printed to optimize performance, the King Supersport-35 utilizes a face insert designed with the team at SIK Golf to take advantage of their patented Descending Loft Technology (DLT) to impart consistent launch and roll putt after putt.

The team at Cobra selected HP as its partner to pioneer 3D printing in golf for the same reason other companies, including Volkswagen, have in the car industry—because HP is leading the way in technology and production capabilities. HP’s Metal Jet Technology offers faster processing time and greater adaptability through the development process. Similar to how artificial intelligence allows for exponential virtual modeling, 3D printing allows the fastest way to design, prototype, and test multiple products compared to traditional manufacturing methods.

To give you an example of the effectiveness of the process, within eight months of beginning the project, HP and Cobra had created 35 different designs to showcase just how far they could push various designs using HP Metal Jet.

“At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game”

“To do that, it’s critical to use the most effective manufacturing processes to design, develop, and achieve optimal results, and we’ve certainly done that with this new putter… During the development of the KING Supersport-35 Putter, we saw immediate benefits from this process, including design freedom, rapid design iteration, and high-quality parts that meet our economic demands. 3D printing is accelerating design innovation, and this breakthrough putter will help usher in a new era for the sporting equipment industry at large.” –Jose Miraflor, Vice President of Marketing, Cobra Golf.

The future goes way beyond putters

The King Supersport-35 isn’t just intended to be a single showcase piece designed to align brands. In fact, with the launch of the putter, Cobra along with HP, have announced working on a strategic product roadmap that will take advantage of the manufacturing advantages of HP’s additive technology. There are plans to launch two additional products in 2021 that feature 3D-printed technology.

“The power of personalization enabled by 3D printing delivers completely reimagined consumer products and experiences. This first of its kind putter is a shining example of the disruptive design and production capabilities of HP Metal Jet 3D printing technology. Cobra’s commitment to innovation and competitive excellence combined with the technical expertise and leadership from Parmatech has led to a breakthrough design win for golf fans around the world.” – Uday Yadati, global head of HP Metal Jet, HP Inc.

King Supersport-35 putter: Price, Specs, and Availability

The King Supersport-35 putter is priced at $399 and will be offered in extremely limited quantities online, exclusively at cobragolf.com, starting Friday, Nov. 20th.

It is available right-handed only at 34″ standard spec with a lightweight Lamkin Sinkfit Smart Grip. Speaking of grips, the putter comes equipped with COBRA CONNECT Powered by Arccos.