Equipment
Cobra partners with HP to unveil 3D-printed King Supersport-35 putter
The engineers at Cobra are well known for pushing the boundaries of materials and manufacturing processes. Recently, they introduced the King Tour irons produced using MIM (Metal Injection Molding), and now they are unveiling the King Supersport-35 produced using 3D-printing technology.
Cobra King Supersport-35 putter: The details
The King Supersport-35 is a collaborative effort by Cobra with teams at both HP and Paramatech—companies that are leading the way in the mass commercialization of metal 3D-printing technology, along with help from SIK putters and its patented face insert. The King Supersport-35 is the first large scale commercially available 3D-printed putter, with the technology being using up until this point by boutique brands.
The putter is 3D-printed using 316 stainless steel and features a metal outer body filled with a complex-looking intertwined lattice structure to optimally distribute mass and create the highest-possible MOI in a blade-shaped putter. Beyond just being 3D-printed to optimize performance, the King Supersport-35 utilizes a face insert designed with the team at SIK Golf to take advantage of their patented Descending Loft Technology (DLT) to impart consistent launch and roll putt after putt.
The team at Cobra selected HP as its partner to pioneer 3D printing in golf for the same reason other companies, including Volkswagen, have in the car industry—because HP is leading the way in technology and production capabilities. HP’s Metal Jet Technology offers faster processing time and greater adaptability through the development process. Similar to how artificial intelligence allows for exponential virtual modeling, 3D printing allows the fastest way to design, prototype, and test multiple products compared to traditional manufacturing methods.
To give you an example of the effectiveness of the process, within eight months of beginning the project, HP and Cobra had created 35 different designs to showcase just how far they could push various designs using HP Metal Jet.
“At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game”
“To do that, it’s critical to use the most effective manufacturing processes to design, develop, and achieve optimal results, and we’ve certainly done that with this new putter… During the development of the KING Supersport-35 Putter, we saw immediate benefits from this process, including design freedom, rapid design iteration, and high-quality parts that meet our economic demands. 3D printing is accelerating design innovation, and this breakthrough putter will help usher in a new era for the sporting equipment industry at large.” –Jose Miraflor, Vice President of Marketing, Cobra Golf.
The future goes way beyond putters
The King Supersport-35 isn’t just intended to be a single showcase piece designed to align brands. In fact, with the launch of the putter, Cobra along with HP, have announced working on a strategic product roadmap that will take advantage of the manufacturing advantages of HP’s additive technology. There are plans to launch two additional products in 2021 that feature 3D-printed technology.
“The power of personalization enabled by 3D printing delivers completely reimagined consumer products and experiences. This first of its kind putter is a shining example of the disruptive design and production capabilities of HP Metal Jet 3D printing technology. Cobra’s commitment to innovation and competitive excellence combined with the technical expertise and leadership from Parmatech has led to a breakthrough design win for golf fans around the world.” – Uday Yadati, global head of HP Metal Jet, HP Inc.
King Supersport-35 putter: Price, Specs, and Availability
The King Supersport-35 putter is priced at $399 and will be offered in extremely limited quantities online, exclusively at cobragolf.com, starting Friday, Nov. 20th.
It is available right-handed only at 34″ standard spec with a lightweight Lamkin Sinkfit Smart Grip. Speaking of grips, the putter comes equipped with COBRA CONNECT Powered by Arccos.
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Equipment
Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange
Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.
Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.
Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.
Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.
According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.
He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.
Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.
Head over to PGATour.com for the full article.
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Whats in the Bag
Akshay Bhatia WITB 2024 (May)
- Akshay Bhatia what’s in the bag accurate as of the Wells Fargo Championship. Bhatia is deciding between drivers. More photos from the event here.
Driver: Callaway Rogue ST Max LS (9 degrees @7.2, 2 grams lead tape heel, 4 grams toe)
Shaft: Fujikura Ventus Black 7 X (44 7/8 inches, tipped 1 inch)
Driver: Callaway Paradym Ai Smoke Max D (9 degrees @7)
Shaft: Fujikura Ventus Black 7 X
3-wood: Callaway Paradym Ai Smoke Max (15 degrees @13.9)
Shaft: Fujikura Ventus Black 8 X (43 inches, tipped 1.5)
Hybrid: Callaway Apex UW Prototype (19 degrees @17.8)
Shaft: Fujikura Ventus Black 10 X
Irons: Callaway X Forged UT (21 degrees) Buy here, Callaway Apex TCB Raw (5-PW)
Shafts: KBS $-Taper 125 S+
Wedges: Callaway Jaws Raw (50-10S @49, 54-10S, 60-08C @61)
Shafts: KBS Hi-Rev 2.0 135 X
Putter: Odyssey Versa Jailbird 380
Grip: SuperStroke Zenergy Split
Grips: Iomic
Ball: Callaway Chrome Tour
More photos of Akshay Bhatia’s WITB in the forums.
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Whats in the Bag
Emiliano Grillo WITB 2024 (May)
- Emiliano Grillo what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @10)
Shaft: Project X Denali Blue 60 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
5-wood: Cobra LTDx Prototype (18.5 degrees)
Shaft: Project X HZRDUS Smoke Blue RDX 70 TX
Irons: Callaway Apex TCB (4-9)
Shafts: Project X 6.5
Wedges: Callaway MD3 Milled (46-08S), Callaway Jaws Raw (50-10S, 54-10S, 60-08T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot OG #5
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
Check out more in-hand photos of Emiliano Grillo’s clubs here.
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Mando
Nov 19, 2020 at 12:43 pm
Welcome to 1983. Took Golf this long to get in the game. LOL
heck guns, homes, airplanes, bridges, etc. Now a putter haha….I still want one.
jgpl001
Nov 19, 2020 at 5:39 am
Wow, persimmon woods and balata balls seem like the Stone Age era now
Marcel Dubois
Nov 18, 2020 at 2:56 pm
A large equipment company like Cobra should be offering new releases in both right and left hand.
This is a shank for me??
Dunno
Nov 18, 2020 at 3:30 pm
If they’re 3-D printing it, making it lefty should be about as easy as it gets…
SeeDiver
Nov 19, 2020 at 12:06 pm
It comes in LH as well as 34″ and 35″. Although looks like 35″ is already sold out.
JP
Nov 18, 2020 at 11:30 am
That looks terrible at address! What is that in the cavity? I would have bet money they would have released this is some 43 inch armlock configuration for bryson deshampoo.
John
Nov 18, 2020 at 9:54 am
I thought 3D printing was meant to bring prices down?
What's an inch?
Nov 17, 2020 at 6:41 pm
How is the Kingsport 35 only available in 34″?
jim
Nov 17, 2020 at 2:04 pm
Rick Shiels gave it the thumbs down … next ..
Cris
Nov 17, 2020 at 2:37 pm
That should settle it then. Rick is the authority in everything golf and he speaks for all of us.
Richard Shiels
Nov 17, 2020 at 7:41 pm
Thanks, I agree!!!!
RickyBoy
Nov 17, 2020 at 3:42 pm
It should be a great putter then, Ricky boy is only concerned with price of products these days!
Eric Hutchens
Nov 17, 2020 at 12:37 pm
This putter would look great beside the MIM King irons in the bag. Pretty Cool!
Paul Runyan
Nov 17, 2020 at 12:09 pm
Now this is what I call innovation and real technology in golf!
Not just having a heavier weight in the toe or heel or a “special” line.
And the in the important club in the bag! As seen on TV last week.
I’ve always said what would a putter be with if you could get 24 putts per round or less!?
Great Work Cobra!!!
DD
Nov 17, 2020 at 11:33 am
Cool idea. Pretty strange that they didn’t include a picture of what the putter actually looks like at address.
Also it only comes at 34 inches? That’s pretty weird that you can’t specify length at that price point.
chip75
Nov 17, 2020 at 7:44 pm
I think they’re only running off 500 of these, so having variations in lengths (and head weights) wasn’t a concern, although the Supersport (terrible name) 35 could have been 35″!
Travis
Nov 17, 2020 at 11:33 am
Partnered with SIK golf, eh? They must really, really want to get Bryson into a Cobra branded putter.