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Cobra partners with HP to unveil 3D-printed King Supersport-35 putter

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The engineers at Cobra are well known for pushing the boundaries of materials and manufacturing processes. Recently, they introduced the King Tour irons produced using MIM (Metal Injection Molding), and now they are unveiling the King Supersport-35 produced using 3D-printing technology.

Cobra King Supersport-35 putter: The details

The King Supersport-35 is a collaborative effort by Cobra with teams at both HP and Paramatech—companies that are leading the way in the mass commercialization of metal 3D-printing technology, along with help from SIK putters and its patented face insert. The King Supersport-35 is the first large scale commercially available 3D-printed putter, with the technology being using up until this point by boutique brands.

The putter is 3D-printed using 316 stainless steel and features a metal outer body filled with a complex-looking intertwined lattice structure to optimally distribute mass and create the highest-possible MOI in a blade-shaped putter. Beyond just being 3D-printed to optimize performance, the King Supersport-35 utilizes a face insert designed with the team at SIK Golf to take advantage of their patented Descending Loft Technology (DLT) to impart consistent launch and roll putt after putt.

The team at Cobra selected HP as its partner to pioneer 3D printing in golf for the same reason other companies, including Volkswagen, have in the car industry—because HP is leading the way in technology and production capabilities. HP’s Metal Jet Technology offers faster processing time and greater adaptability through the development process. Similar to how artificial intelligence allows for exponential virtual modeling, 3D printing allows the fastest way to design, prototype, and test multiple products compared to traditional manufacturing methods.

To give you an example of the effectiveness of the process, within eight months of beginning the project, HP and Cobra had created 35 different designs to showcase just how far they could push various designs using HP Metal Jet.

“At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game”

“To do that, it’s critical to use the most effective manufacturing processes to design, develop, and achieve optimal results, and we’ve certainly done that with this new putter… During the development of the KING Supersport-35 Putter, we saw immediate benefits from this process, including design freedom, rapid design iteration, and high-quality parts that meet our economic demands. 3D printing is accelerating design innovation, and this breakthrough putter will help usher in a new era for the sporting equipment industry at large.” –Jose Miraflor, Vice President of Marketing, Cobra Golf.

The future goes way beyond putters

The King Supersport-35 isn’t just intended to be a single showcase piece designed to align brands. In fact, with the launch of the putter, Cobra along with HP, have announced working on a strategic product roadmap that will take advantage of the manufacturing advantages of HP’s additive technology. There are plans to launch two additional products in 2021 that feature 3D-printed technology.

“The power of personalization enabled by 3D printing delivers completely reimagined consumer products and experiences. This first of its kind putter is a shining example of the disruptive design and production capabilities of HP Metal Jet 3D printing technology. Cobra’s commitment to innovation and competitive excellence combined with the technical expertise and leadership from Parmatech has led to a breakthrough design win for golf fans around the world.” – Uday Yadati, global head of HP Metal Jet, HP Inc.

King Supersport-35 putter: Price, Specs, and Availability

The King Supersport-35 putter is priced at $399 and will be offered in extremely limited quantities online, exclusively at cobragolf.com, starting Friday, Nov. 20th.

It is available right-handed only at 34″ standard spec with a lightweight Lamkin Sinkfit Smart Grip. Speaking of grips, the putter comes equipped with COBRA CONNECT Powered by Arccos.

 

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

20 Comments

20 Comments

  1. Pingback: Cobra introduces its first line of 3D-printed multi-material putters – GolfWRX

  2. Pingback: Arnold Palmer Invitational Tour Truck Report: Rickie’s iron experiments continue, MMT train rolls on, Rose tests a ton – GolfWRX

  3. Pingback: 2021 Cobra RadSpeed irons – GolfWRX

  4. Mando

    Nov 19, 2020 at 12:43 pm

    Welcome to 1983. Took Golf this long to get in the game. LOL
    heck guns, homes, airplanes, bridges, etc. Now a putter haha….I still want one.

  5. jgpl001

    Nov 19, 2020 at 5:39 am

    Wow, persimmon woods and balata balls seem like the Stone Age era now

  6. Marcel Dubois

    Nov 18, 2020 at 2:56 pm

    A large equipment company like Cobra should be offering new releases in both right and left hand.
    This is a shank for me??

    • Dunno

      Nov 18, 2020 at 3:30 pm

      If they’re 3-D printing it, making it lefty should be about as easy as it gets…

      • SeeDiver

        Nov 19, 2020 at 12:06 pm

        It comes in LH as well as 34″ and 35″. Although looks like 35″ is already sold out.

  7. JP

    Nov 18, 2020 at 11:30 am

    That looks terrible at address! What is that in the cavity? I would have bet money they would have released this is some 43 inch armlock configuration for bryson deshampoo.

  8. John

    Nov 18, 2020 at 9:54 am

    I thought 3D printing was meant to bring prices down?

  9. What's an inch?

    Nov 17, 2020 at 6:41 pm

    How is the Kingsport 35 only available in 34″?

  10. jim

    Nov 17, 2020 at 2:04 pm

    Rick Shiels gave it the thumbs down … next ..

    • Cris

      Nov 17, 2020 at 2:37 pm

      That should settle it then. Rick is the authority in everything golf and he speaks for all of us.

    • RickyBoy

      Nov 17, 2020 at 3:42 pm

      It should be a great putter then, Ricky boy is only concerned with price of products these days!

  11. Eric Hutchens

    Nov 17, 2020 at 12:37 pm

    This putter would look great beside the MIM King irons in the bag. Pretty Cool!

  12. Paul Runyan

    Nov 17, 2020 at 12:09 pm

    Now this is what I call innovation and real technology in golf!
    Not just having a heavier weight in the toe or heel or a “special” line.

    And the in the important club in the bag! As seen on TV last week.

    I’ve always said what would a putter be with if you could get 24 putts per round or less!?

    Great Work Cobra!!!

  13. DD

    Nov 17, 2020 at 11:33 am

    Cool idea. Pretty strange that they didn’t include a picture of what the putter actually looks like at address.

    Also it only comes at 34 inches? That’s pretty weird that you can’t specify length at that price point.

    • chip75

      Nov 17, 2020 at 7:44 pm

      I think they’re only running off 500 of these, so having variations in lengths (and head weights) wasn’t a concern, although the Supersport (terrible name) 35 could have been 35″!

  14. Travis

    Nov 17, 2020 at 11:33 am

    Partnered with SIK golf, eh? They must really, really want to get Bryson into a Cobra branded putter.

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Equipment

Tursky vs. Knudson WITB Battle: Which bag would you rather trade with?

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This week on GolfWRX’s “Two Guys Talking Golf” podcast, co-hosts Brian Knudson and myself (Andrew Tursky) go deep into their entire WITB setups.

As a reminder, the goal when setting up your own bag of clubs is to find the golf clubs, shafts and grips that work best for your particular game and preferences. In reality, WITBs should not be a competition; getting fit into the right specs is of utmost importance.

That being said, we wanted to have a little fun this week and reveal our current setups. We put it to a vote on our @TG2WRX Instagram page to figure out which WITB the people like better: Tursky or Knudson?

Cast your vote in the Instagram comments below…

Below are the full bag setups for both Knudson and Tursky:

Brian Knudson WITB 2022

Driver: Callaway Rogue ST Max LS (10.5 degrees)
Shaft: Fujikura Ventus TR Blue 6X

3-wood: TaylorMade SIM2 Max (15 degrees)
Shaft: Fujikura Speeder NX 70X

7-wood: PXG 0311XF
Shaft: Nippon Regio Formula MB+ 75X

Utility: Tour Edge C722 Ti
Shaft: KBS Tour PGI 90

Irons: TaylorMade P770 (5-9)
Shafts: KBS Tour Lite 100S

Wedges: TaylorMade MG3 (46 degrees), Titleist Vokey SM8 (50-12F) and PXG Sugar Daddy II (54 and 58 degrees)
Shafts: KBS Tour Lite 100S (48), True Temper Elevate Tour S (50, 54 and 60)

Putter: Bettinardi BB8W
Shaft: Fujikura MC Firm

Check out much more from Knudson over on the Club Junkie Podcast Instagram page!

Andrew Tursky WITB 2022

Driver: Callaway Rogue ST Triple Diamond LS (10.5 degrees)
Shaft: Mitsubishi Tensei AV White 65X

Mini Driver: TaylorMade AeroBurner TP (12 degrees)
Shaft: Graphite Design Tour AD-DI 7X

Hybrid: Callaway Epic Super Hybrid 4h (21 degrees)
Shaft: (To be determined…see video above for more info)

Driving Iron: Callaway Apex UT (18 degrees)
Shaft: Project X 6.5

Irons: Titleist T100 (5-PW)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey SM9 Raw (50-12F, 56-08M and 60-12D)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Ping PLD Anser Custom Raw

Check out all the photos of Tursky’s WITB here

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Whats in the Bag

Jordan Spieth WITB 2022 (June)

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Driver: Titleist TSi3 (10 degrees, A1)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Titleist TS2 (15 degrees, A1)
Shaft: Fujikura Ventus TR Blue 7 X

Hybrid: Titleist 818 H2 (21 degrees @ 20.25 degrees, 0.75 degree flat lie, C1)
Shaft: Graphite Design Tour AD Hybrid DI 95 X

Irons: Titleist T100 2021 (4-9)
Shafts: Project X 6.5

Wedges: Titleist Vokey Design SM9 (46-10F @ 46.5, 52-08F @ 51.5, 56-10S @ 55.5), Vokey WedgeWorks Proto (60-T @ 60.5)
Shafts: Project X 6.5 (46-56), Project X 6.0 (60)

Putter: Scotty Cameron Circle T 009
Grip: SuperStroke Traxion Flatso 1.0

Ball: Titleist Pro V1x
Grips: SuperStroke S-Tech

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Whats in the Bag

Alex Noren WITB 2022 (June)

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Driver: Callaway Rogue ST MAX LS (9 degrees @ 7 degrees)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: Callaway Epic Speed Triple Diamond (15 degrees @ 14 degrees)
Shaft: Mitsubishi Diamana DF 80 TX

Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 90 6.5

Irons: Callaway Apex Pro (2019) (4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Callaway JAWS MD5 (46-10S, 50-10S, 56-8C, 60-8C)
Shafts: True Temper Dynamic Gold Tour Issue S400

Ball: Callaway Chrome Soft X
Grips: Golf Pride Tour Velvet

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