Connect with us

Equipment

All-new Titleist AVX for 2020

Published

on

With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

Your Reaction?
  • 149
  • LEGIT15
  • WOW6
  • LOL3
  • IDHT1
  • FLOP6
  • OB0
  • SHANK36

Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Charles Howell III WITB (October 2020)

Published

on

Driver: Titleist TSI3 ( 10.5 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD XC 6 X

3-wood: Ping G410 LST (14.5 degrees)
Shaft: Fujikura Atmos Black Tour Spec 8 X

7-wood: Ping G410 Max (20.5 degrees @20)
Shaft: Fujikura Atmos Black Tour Spec 9 X

Irons: Titleist T100 (4-6) 620 MB (7-9)
Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Titleist Vokey Design SM8 (48-10F @47, 52-12F, 56-08M, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Proto

Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

 

Your Reaction?
  • 2
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

GolfWRX Classifieds (10/26/20): Mizuno 921 Tour, Linksoul bag, Rare Toulon longneck

Published

on

At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Armyflyer23 – Mizuno JPX921 Tour irons

Built for precision and stability, the Mizuno JPX921 Tours are a beautiful single piece forged iron, that offers the looks you love, with the stability you need. This set is almost new and is a great deal if you are looking for a new set of flag hunting irons.

To see the full listing and additional pictures check out the link here: JPX 921 Tours

Member ajones35 – Linksoul carry bag

Are you a Linksoul-dier? This lightweight carry bag is a great way to get around the course with a minimalist design to hold your essentials and nothing more.

To see the full listing and additional pictures check out the link here: Linksoul bag

Member Tannerdc – Rare long neck Toulon putter

If you love blade style putters but need something with less toe-hang, then a longneck is the way to go. The only thing is longneck putters aren’t as common as they used to be, which makes this custom Toulon Garage a very interesting piece indeed.

To see the full listing and additional pictures check out the link here: Longneck Toulon

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

Your Reaction?
  • 3
  • LEGIT1
  • WOW0
  • LOL0
  • IDHT0
  • FLOP1
  • OB1
  • SHANK1

Continue Reading

Equipment

What GolfWRXers are saying about using a 54-degree wedge for all short game duty

Published

on

In our forums, our members have been discussing the strategy of using a 54-degree wedge for all short game duty. WRXer ‘RoyalMustang’ says on the plan:

“My thinking is that time would be better spent learning to do all of the shots with a single wedge, rather than learning 2 wedge distances and feels with the limited practice time I have.”

And our members have been having their say on the subject in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • OsnolaKinnard: “I have a 50* GW that is really like an 11 iron. My 54* wedge does pretty much everything around greens and inside of 50 yards except bunkers. The 58* lobber is my ‘sand wedge’.”
  • mizunotpz: “The 54 degree is really versatile. As long as you have a grind that is easy to open up. I use 50/54/58. I can hit full shots with my 50, but I never do that with the 54 or 58. That’s 80% shots tops. Most bunkers I use the 54, think its easier to control distance with a 54 vs a 58.”
  • Munich77: “I have a PW, 54, and 60. The 54 could be all I need as I use it the most.”
  • Minarets: “My 54 degree is my go-to unless the 60° is needed for some kind of flop. I use a 50, 54, 60-degree setup but feel most comfy with the 54.”

Entire Thread: “Using a 54-degree wedge for all short game duty.”

Your Reaction?
  • 12
  • LEGIT1
  • WOW0
  • LOL2
  • IDHT0
  • FLOP1
  • OB0
  • SHANK4

Continue Reading

WITB

Facebook

Trending