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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (05/17/21): Taylormade Flextech Golf Bag

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Taylormade Flextech Golf Bag.

From seller (@Edutch22): “Taylormade Flextech Golf Bag. New before the 2 rounds I played. Does show cart strap use, not sure why after only two rounds. Just do not like the straps and how it carry’s. It is the same color scheme as the Taylormade Staff Bags, pictures show it a little more blue. Looking for $175 OBRO.”

To check out the full listing in our BST forum, head through the link: Taylormade Flextech Golf Bag.

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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‘Did one length irons ruin my game?’ – GolfWRXers discuss

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single length irons

In our forums, our members have been reacting to a post from WRXer ‘Alj92’, who is wondering whether switching to one length irons has ruined his game. Alj92 says:

“I played one length irons (King F9) all last season – about 80 rounds. In 20 years of golf I’ve never hit it better, even when I played well as a kid. 

Because I could not find left handed wedges (anything above 48*) or a 4/5i (anything less than 23*), I sold them at the end of last season. 

This year I switched to ping g425’s. Complete confidence, consistency and launch over the 6-7-8. Smash them. But I am struggling immensely with the 4/5 and 9-LW. Long irons thin weak slices, short irons strong pulls. Nowhere close with alignment. 

Did I kill my swing with the one length irons last season? Is that…possible, or does it make sense? Or is this just an expensive validation that I am a prime candidate for one length?”

Our members have been giving their take on the post in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • lefthack: “Maybe just use traditional wedges with one length irons?”
  • GatorNate11: “If I had to guess, your brain/body have probably just adjusted to that length. Give it some time, maybe get a couple of lessons in, and I’m sure you’ll find it again. Unless you made some sort of wild change in your swing with or without realizing it, it’s probably just a feel/visual thing tbh.”
  • Fairway14: “Buy yourself a set of one length irons and wedges.”

Entire Thread: “Did one length irons ruin my game?”

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Whats in the Bag

K.H. Lee’s winning WITB: 2021 AT&T Byron Nelson

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K.H. Lee WITB accurate as of the AT&T Byron Nelson.

Driver: Callaway Epic Max LS (10.5 degrees @9)
Shaft: Graphite Design Tour AD DI 6 X

3-wood: Titleist TS3 (15 degrees)
Shaft: Graphite Design Tour AD GP 7 X

Hybrid: Titleist TS3 (19 degrees)
Shaft: Graphite Design Tour AD HY 95 X

Irons: Titleist U500 (4), Callaway X Forged CB (5-PW)
Shafts: Project X LZ 6.5

Wedges: Titleist Vokey Design SM7 (52-08F @51, 56-14F, 60-08M)
Shafts: LZ 6.5 (52), True Temper Dynamic Gold Tour Issue S400, S200 (60)

 

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A post shared by Aaron Dill (@vokeywedgerep)


Putter: Toulon Design San Diego
Grip: SuperStroke Traxion Pistol GT 1.0

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet

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