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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Whats in the Bag

Sam Burns WITB 2021 (December)

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sam burns witb 2021
  • Sam Burns what’s in the bag accurate as of the Sanderson Farms Championship. 

Driver: Callaway Epic Speed (10.5 degrees)
Shaft: Fujikura Ventus Blue 7 TX

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Fairway wood: Callaway Mavrik Sub Zero (17 degrees)
Shaft: Fujikura Ventus Black 8 X

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Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

 

 

 

Irons:Callaway Apex TCB (4-PW)
Shafts: Project X Rifle 6.5

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Wedges: Callaway Jaws MD5 (50-10S, 56-10S @55, 60-12X)
Shafts: True Temper Dynamic Gold S400 Tour Issue

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IMG_8194.jpegPutter: Odyssey O-Works Black 7S
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Ball: Callaway Chrome Soft X

Grips: Golf Pride MCC

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A guide to buying junior golf equipment

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Junior golf equipment has come a long way in the past ten years. Gone are the days of used adult clubs that were cut down for juniors. It is fine to get a 2, or 3-year-old child started with some simple plastic clubs, but as kids get older, they need a set of golf clubs that are made with their body in mind.

Today there are several manufacturers making clubs specifically for juniors. Even with all these different types of clubs to choose from, there still are a few important things to consider when buying junior clubs. Length is the first consideration. The key is to find a set of clubs that is the right length for the junior golfer but also a set that the junior can grow with. Remember that it is all right for the junior to choke or grip down on the club. You just don’t want them to move their hands down the grip too much.

The basic rule is this: if the junior is choking down more than 1.5 to 2 inches, he or she is choking down too much. If they choke down more than 2 inches, the club is too long, and they may form habits that may be difficult to change. A set of clubs where the junior only has to grip down an inch allows them to make a normal swing at the ball and probably get two seasons out of the clubs.

Try not to let your junior play with a driver that is too long. At some point, they’re going to try and play with an adult driver before they’re ready. A driver that is too long can lead to timing problems and coming into the ball at a flat angle which makes it hard to hit the ball on the center of the face.

The next consideration is shaft flex. The main problem with the old cut-down set of golf clubs is the stiffness of the shafts. When you take 4 to 5 inches of length off a golf club, you make the shaft extremely stiff. This is the reason that junior golfers can’t hit the ball high with a cut-down set of clubs. One benefit of new junior sets is that the manufacturers are making shafts that are the right flex for a kid’s swing speed.

Using lightweight steel and graphite has made junior golf clubs more playable. The shafts of junior clubs today are so flexible that you can bend them with your hands. So check and make sure that your child’s set of clubs has a nice flexible shaft. Does your child need to be professionally fit for clubs? The general rule is that until they are 60 inches tall, they’ll be fine with a set of junior clubs from a good manufacturer.

After they reach 5 feet, experienced junior players really benefit from having each club fit for their game. The weight of the golf club is also very important to junior golfers. If the club is overly heavy, the child will struggle to take the club to the top of the backswing. The struggle to get the club back causes manipulation of the swing that will result in inconsistent shots.

A lighter club will help the junior get the club in the correct position at the top and lead to an easily repeatable swing. Just like with shaft flex, most club companies make junior clubs with lighter heads and shafts. So before you buy, just make sure you check the weight of the club and make sure it fits your junior’s age.

The size of the grip is also important. Grip size for kids is a new thought in the last few years. In the past, clubs were cut down, and any grip that fit the shaft was put on. The problem of oversized grips is the same for kids as adults. If the grip feels like a baseball bat, it’s going to change the swing mechanics.

Look for junior grips on their new set of clubs. If you’re changing grips, ask for junior grips with a core of 0.50. These thinner grips will make a difference in your kid’s game. There are now golf balls made for juniors. Here is the general rule for kids and golf balls. Most juniors swing speed is less than 80 MPH, so they can’t handle a lot of the balls on the market.

US Kids Golf makes two balls for juniors. One for kids with a swing speed less than 70 MPH and another for swing speeds around 90 MPH. These balls offer a softer core and more spin to keep the ball in the air and results in more distance. Other than US Kids, a ladies ball will help a lot of juniors that don’t produce a lot of speed.

Lastly, how many clubs does my kid need? Most experts agree that if a child starts at an early age, 4 or 5 years old, they need two clubs to start… a putter and a pitching wedge. Why a wedge instead of a driver? Because the length of the pitching wedge is short and it’s easy to get in the air. Longer clubs are obviously harder to get airborne and can lead to frustration.

As the junior progresses, add a 7 iron, then a hybrid, and then a 3-wood or driver. Those 5 clubs will get him/her through the first couple of years of golf. Once the junior has enough swing speed to make a noticeable difference in distance between irons, then they need 10 or 12 clubs in the bag. As a general rule, this usually happens around 10 years old for experienced juniors.

As adults, we realize how tough golf can be and how much the right equipment can help our games. By keeping these considerations in mind when buying junior golf equipment, you can help your junior play better golf, and more importantly, have more fun on the golf course.

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Equipment

The 8 top-selling golf cart accessories

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We hope you find this list valuable, GolfWRXers! These products are the best-sellers on Amazon in the golf cart accessories category at the time of publication. We may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Prices are accurate and items in stock as of publication!

1. Desert Fox Golf Phone Caddy

Product description:The best phone holder designed specifically for golf carts. Keeps your phone safe and at your finger tips.”

Notable review: “I was really getting tired of throwing my phone into the golf cart compartments with everything else and then fishing it out to use my golf app to keep score and review the hole. Enter Desert Fox. This is one of the best gadgets since sliced bread for keeping my phone accessible and it doesn’t get banged around inside the cart anymore with keys, balls, etc. Seems sturdy enough to last a long time and easy to use. The Velcro strap holds the device securely to the golf cart and I never worried about it loosening up. Slightly pricey but a great golf gadget that solved an annoying little problem. Who knew?!”

Get it from Amazon for $24.99

2. Golfer’s Best Tool Golf Multitool All-IN-ONE

Product description: “Six main functions that help you during your golf game in one small package; Includes Ball Marker, Brush, Stroke Counter, Cleat Tightener, Club Groove Cleaner (Divot Repair tool) and Bottle Opener with Screwdriver.”

Notable review: “Nice and sturdy tool. I was able to free up several items out of my golf bag with this little thing. I could clip it to either my belt or to the bag itself. Magnetized ball marker sticks perfectly to its place. I was afraid that the metal parts would bend or snap when used, but the whole structure is surprisingly sturdy. Stroke counter is a very nice addition.”

Get it from Amazon for $29.99

3. 10L0L Golf cart Side Mirrors

Product description:The whole set of mirror is made of impact black PP plastic housing, shatterproof glass and durable ABS clamps. It is anti-friction and corrosion resistant, suitable for all kind of weather condition.”

Notable review: “These side view mirrors for your Club Car provide much more “rear view” than the old five-panel mirrors commonly seen. Excellent quality. These mirrors are easily mounted. Drill two holes in each of the roof stanchions, using the templates. Attach the mirrors with the provided four screws. Once mounted, these mirrors are fully adjustable up and down, in and out. They can be tucked in if you use a cart cover.”

Get it from Amazon for $9.99

4. STICKIT Magnetic Rangefinder Strap

Product description: “The newly redesigned Gen3 STICKIT Magnetic Rangefinder Strap features a slimmer band with a strategically positioned cutout, which allows you to maintain access to multi-button devices, making it the most versatile magnetic strap, adjusting to fit over 50 makes/models, with all the major brands tested during product development — Bushnell, Callaway, Garmin, Leupold, Nikon, Precision Pro, TecTecTec.”

Notable review: “Love this little magnet strap!! Fits on any golf cart metal. I put in on the steering wheel column for quick grab and capture! And it still fits in the golf range finder case with the strap intact!!”

Get it from Amazon for $26.95

5. HomeMount Portable Speaker Mount

Product description: “Portable speaker mount for golf cart – Totally focused on the fun of playing golf and enjoy the music at anytime and anywhere.”

Notable review: “Was a little skeptical that it would hold the speaker without it slipping out. Worked great. Velcro has a strong hold. Golf courses don’t have the smoothest roads but the speaker never moved in the mount. Easily secures to golf cart rail. Doesn’t block sound or button function.”

Get it from Amazon for $13.96

6. Explore Land 600D Waterproof Golf Cart Cover 

Product description: “4 passenger golf cart cover size: 108L x 48 W x66H inch. Universal cover fits for most brand four-person golf cart, such as Yamaha, Honda, Club Car, EZGO”

Notable review: “Fits nicely on my old golf cart. I had a small problem at first, water would seep through cover if the rain was left on top of the roof. I placed a large pool noodle in center of cart and the rain rolls right off now! No more pooling of water and no rain water seeps through the cover! Cart sits out in the Florida sun all the time, does not appear to phased by it at all.”

Get it from Amazon for $68.99

7. JSP Manufacturing Universal Golf Cart Cup Holder

Product description:Designed to hold the 16.4 oz propane tank used in many heaters ~ Compatible with MANY propane cylinders and many other brands of portable propane cylinders / heaters ~ Direct replacement, perfect fit into your current cup holder ~ Tapered design – holds multiple cup sizes.”

Notable review: “We have four cup holders on the dash in our Ezgo golf cart. Nothing but an aluminum can fits in them. I bought two of these to fit in the cup holders. They fit perfect and will now hold a big Yeti. It was a cheap easy fix for cup holders that were useless.”

Get it from Amazon for $7.98

8. 10L0L Golf Cart Seat Covers

Product description:Great Choice if You Don’t Want to Spend 100s of Dollars on New Seats: Almost every golf cart I have seen eventually get tears on the driver side corner bench. Our golf cart seat cover really update the look of your cart, made your golf cart look like new again. The best choice of Christmas or Thanksgiving gift for golfer boss husband father boyfriend.”

Notable review: “The Cover fit my Yamaha golf cart perfectly, it was easy to install and it’s proven very durable after about three months. We don’t play golf, we have the cart for doing farm work, and the dog jumps up in the front seat pretty often and she has yet to tear it up. It’s a very good value and dries quickly when it gets wet.”

Get it from Amazon for $26.99

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