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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Equipment

How did heavier or lighter shafts affect your iron performance? – GolfWRXers discuss

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In our forums, our members have been discussing shaft weight and how it affects their iron play. WRXer ‘RoyalMustang’ kicks off the thread asking two questions:

“1) If you went lighter, how did it impact your game (down to 95-105g). Tempo changes, good or bad?   

2) If you went heavier (120-130g), same question? Good move?”

And our members have been sharing their experiences in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • gripandrip: “Average about 105 on my driver swing speed… not much more anymore. Currently playing to a ~2 HC. Switched from DGS300 to Steelfiber i95. No issues for me at all. I stayed with DG400’s in my wedges. Initially, I thought I had issues with dispersion, but after a couple of rounds, it was no longer a concern.”
  • mackepa: “I have found that around 120 grams is the “sweet spot” for my iron game. Anything heavier, and I start swinging hard to try to get the shaft to feel like it’s loading. Anything lighter than 120, and it starts to feel like a toothpick. I tend to also play my irons over length since I’m a little taller. I currently swing driver about 110mph, but I don’t really go after my irons with the same effort. I currently love the KBS $-Taper 120 Stiff.”
  • erikro: “Biggest difference for me is with the s300 shaft I feel it more the next morning. With a 105 gram shaft I have no trouble.”
  • Ri_Redneck: “I play graphite iron shafts, but only 115g and higher. I like a club with some heft. If they get too light, it throws my sequencing off, and balls go everywhere. I can’t say I’ve ever gotten too heavy in my irons, but 80g is the top of what I like in my driver and FWs.”

Entire Thread: “How did heavier or lighter shafts affect your iron performance?”

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (10/22/21): Nike Method 004 putter

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Nike Method 004 putter

From the seller(@dlholden): “Nike Method – Model 004 – 33″ w/ Super Stroke Slime 3.0 (no headcover) –  Here is another putter that starts the ball rolling as soon as you touch it.  No bouncing the ball toward the hole, just end over end rolling…..for days!  This thing drains putts as long as you start them online.  $150/OBO”

To check out the full listing in our BST forum, head through the link: Nike Method 004 putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Cam Smith WITB 2021 (October)

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Driver: Titleist TSi3 (10 degrees, A1 SureFit)
Shaft: Fujikura Ventus Blue 6 X

3-wood: Titleist TSi2 (15 degrees @16, D4 SureFit)
Shaft: Fujikura Ventus Blue 8 X

7-wood: Titleist TS2 (18 degrees @19, D4 SureFit)
Shaft: UST Elements Red 8F5 (X)

 

Irons: Titleist T100 Black (4-9)
Shaft: KBS Tour 130 Custom Matte Black X

Wedges: Titleist Vokey Design SM8 (46-10F, 52-08F, 56-08M), WedgeWorks 60T
Shafts: KBS Tour 130 Custom Matte Black (46), True Temper Dynamic Gold Tour Issue Onyx X100 52, 56, 60 degrees)

Putter: Scotty Cameron 009M Prototype

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

 

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