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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Equipment

PXG launches new 0311 Gen4 driving iron

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PXG has just released its newest club: The PXG 0311 Gen4 driving iron.

With a tour-inspired clubhead design, the new driving iron is designed to deliver accuracy and distance to keep shots in play on narrow fairways and in adverse weather conditions.

“Our Gen4 driving iron is engineered to deliver outstanding performance in the most challenging environments. A slick replacement for a wood when the course calls for it, this driving iron will help you go long and keep it in play.” – PXG Founder and CEO Bob Parsons

PXG LPGA Tour Professional Linnea Strom has been using the club and emphasized the advantages of using it in windy conditions: “When playing in wind it is a great option for me instead of my hybrid. The ball contact and flight are very consistent. It has the height and spin that I want, and it is easy to hit both off the fairway and the tee.”

There is an abundance of new technology being incorporated into the PXG 0311 Gen4 driving iron including it being five times forged from 8620 soft carbon steel, creating a tight grain structure that increases the material’s strength and enhances feel.

The back surface of the club is milled – a high-precision process that helps create a high-performance body design.

A proprietary, highly compressible polymer material developed for use in PXG 0311 Gen4 irons, supports significant face movement in design for added ball speed, increased forgiveness, and a soft feel at impact.

The PXG 0311 X Gen4 driving iron also features PXG’s high-strength ultra-thin face – the thinnest club face in golf, measuring a mere 0.058-inch thickness. Combined with the company’s XCOR Technology, the face aims to deliver maximum forgiveness and fast speeds.

Precision Weighting Technology in the form of a large weight located near the center-of-gravity on the back of the clubhead enables golfers to experience different swing weights during a fitting for optimal personalized performance.

In addition, the clubhead is slightly larger with a thin top rail, and minimal offset. It’s designed to promote a low, penetrating ball flight and deliver more control off the tee.

PXG 0311 X Gen4 driving irons are available in left and right-handed configurations, as well as a Chrome or Xtreme Dark finishes. To learn more about PXG’s full lineup of golf clubs and schedule a fitting near you, visit www.PXG.com.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (12/1/21): Scotty Cameron Studio Select Newport 1.5

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Studio Select Newport 1.5

From the seller (@rcolwell7): Scotty Cameron Studio Select Newport 1.5 – $360 OBO. 34″ in length.  Refinished by the Putter Spa in May 2021.  Has seen 5 rounds since refinish. Comes with custom shop turbo blue headcover and black matador grip.  I would rate the Velcro 5/10.  The headcover itself is in good shape.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Studio Select Newport 1.5

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Jonas Blixt WITB 2021 (November)

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  • Jonas Blixt what’s in the bag accurate as of the Sanderson Farms Championship. 

Driver: Ping G400 Max (9 degrees)
Shaft: Mitsubishi Tensei AV Raw Orange 65 TX

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Fairway wood: Cobra King F6 (3-4)
Shaft: Graphite Design Tour AD TP 7 X

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Fairway wood: Cobra King F8+ (3-4) (15.5 degrees)
Shaft: Graphite Design Tour AD TP 8 TX

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Utility iron: Callaway Apex UT (21 degrees)
Shafts: True Temper Dynamic Gold X100 Tour Issue

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Irons: Cobra S3 Pro (4-9)
Shafts: True Temper Dynamic Gold X100 Tour Issue

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Wedges: Titleist Vokey Design SM8 (46-10F, 50-12F, 54-14F)
Shafts: True Temper Dynamic Gold S400 Tour Issue

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Putter: Yes! C-Groove Donna Putter
Putter grip: Scotty Cameron Titleist
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Ball: Titleist Pro V1

Grips: Golf Pride Tour Velvet Align

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Ball: Titleist Pro V1

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