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Honma launches new premium Beres line with clubs featuring 24K gold and platinum accents

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Honma Beres Line

Honma has launched its new premium Beres line which includes drivers, fairways, hybrids and irons available in the brand’s 2,3,4 or 5 star grade options – with the 5 star option containing 24K gold and platinum accents.

The four full premium Beres product lines are defined by a star grade ranging from 2-5 stars. According to the company, the grades are differentiated by increasing levels of cosmetic detail, shaft performance and use of precious metals in the clubhead, culminating in a 5 star offering featuring both 24K gold and platinum accents.

Honma beres Line

Beres 5 str iron

Speaking on the all-new Beres line, Hiroshi Suwa, Senior Director, Product Development Division, stated

“Only Honma’s most experienced takumi are permitted to work on BERES. These golf clubs represent the soul of our company and are the ultimate artistic expression of our most talented clubmakers.”

The metalwoods of the Beres line feature maximum active speed slot technology that fully activates at lower swing speeds to increase distance. The sole slot of these metalwoods features deep side slot extensions designed to increase distance on off-center hits. A thin, internal, radial-ribbed face in the Beres drivers seeks to offer maximum distance potential off the tee.

Hona Beres Line

Beres 4 star irons

The maximum active speed slot technology extends to the new Beres irons where three sole slots, two internal and one external, aim to work to increase speed off the face for ultimate distance even at slower swing speeds. A 3D L-Cup face construction pushes weight back in the irons to visible weight pads designed to enhance forgiveness and speed on off-center hits.

Honma beres Line

Beres 3 star iron

The new Beres line also contains ARMRQ shafts which have been redesigned to increase distance – having been constructed with multi-axis metal hybrid armor technology visible under the grip for a high smash-factor design

For the 3-5 star grade options, Honma increased the use of special “twist fleuret” M40X composite material inspired by the shape memory characteristics of fencing swords – designed to provide players with extra distance.

Honma Beres Line

Beres 3 star driver

On the new premium line, Chris McGinley, Vice President of Global Product, said

“The new BERES brings modern, elegant beauty and high-performance technology to a wide range of golfers across all global markets who appreciate fine detail and impeccable craftsmanship in golf clubs.”

The all-new Honma Beres line is available for both men and women and can be purchased now in stores and online with prices ranging from $850 for the 2-star driver to $4,500 for the 5-star offering.

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

10 Comments

10 Comments

  1. Hey Wang

    Dec 8, 2019 at 3:38 pm

    I hear, thru the grapevine the 5 star 5k driver automatically makes you hit it 400+ yards.

  2. James

    Dec 7, 2019 at 11:54 am

    Obviously intended for the biotech and bitcoin new money rich whose money will be gone in 10 years.

  3. Elvis Presley

    Dec 7, 2019 at 12:11 am

    Yeah, just like Pings were for the wealthy white man in the 80’s!

  4. Hypergolf

    Dec 6, 2019 at 2:58 pm

    Honma has been doing this for decades so nothing new here. Honma has always been perceived as overly expensive club for people who don’t have any game but want to show off their financial success. They brought Justin Rose to change this perception but most people in Asia don’t even give a cent. Seems like Rose strategy is working in the US though.

  5. Mower

    Dec 6, 2019 at 12:57 pm

    You just know these are for deep-pocketed Asian business men/women.
    Just saying what we’re all thinking.

  6. Guia

    Dec 6, 2019 at 11:22 am

    Gaudy.

  7. Paulo

    Dec 6, 2019 at 11:04 am

    You couldn’t pay me to play these. They’re ugly

  8. C

    Dec 6, 2019 at 9:07 am

    Shaft options?

    Grip options?

    Adjustability?

    No?

    Just something for wealthy people to buy, show off and then forget about.

    • Jaconbits

      Dec 6, 2019 at 11:02 am

      That’s exactly what it is These are for the Asian market, where fancy gold-plated clubs are common as a status symbol. They perform well, but not $5000 well.

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Whats in the Bag

WITB Time Machine: Billy Horschel’s winning WITB, 2017 CJ Cup Byron Nelson

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The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson. Back in 2017, it was still the AT&T Byron Nelson and Billy Horschel was still a full-bag PXG staffer. The Florida Gator leveraged those wares to a playoff victory over Jason Day securing his fourth PGA Tour win in the process.

Check out the clubs Horschel had in play seven years ago in Texas.

Driver: PXG 0811X (9 degrees)
Shaft: Fujikura Atmos Tour Spec Black 6 X

3-wood: PXG 0341X (15 degrees)
Shaft: Project X HZRDUS Black 75 6.5

5-wood: PXG 0341 (18 degrees)
Shaft: Project X HZRDUS Black 75 6.5

Irons: PXG 0311T (3, 5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: PXG 0311T Milled (52-10, 56-10, 60-07)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: PXG Bat Attack
Grip: SuperStroke Flatso 1.0

Ball: Titleist Pro V1x

Check out more in-hand photos of Billy Horschel’s gear from 2017 here. 

 

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How Cleveland Golf’s wedge selector tool improves the wedge buying process

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More than most golfers would care to admit, confusion often reigns when it comes to selecting a wedge — let alone configuring an entire wedge setup. Make? Model? Loft? Grind? Finish? Two wedges? Three wedges? Four? The questions abound!

While it’s easy to get off the fairway and deep into the rough quickly, the framework question for choosing wedges is the same as the entirety of the golf bag: How should I set up my golf bag to shoot the lowest score possible?

Manufacturers, in addition to, well, manufacturing golf clubs, also understand that golfers need to make informed decisions to get the most out of their equipment. It’s with this in mind, and to help golfers answer the aforementioned foundational question about their wedge setup, that Cleveland Golf has launched its wedge selector too.

To learn more, we talked with Cleveland’s Senior Product Manager, Casey Shultz.

GolfWRX: What was Cleveland seeing in the marketplace that led to the development of the wedge selector? How do golfers benefit?

Casey Shultz: Currently, there is a lot of talk about what grind players should play and what is right for their game in that aspect of selecting a wedge. But there is more to improving wedge play than finding the proper grind. We would even argue it’s one of the smaller dials for improvement. Players can find more success with wedges designed from head shape to shaft, sole width, gapping, and then the grind. Putting a system in place that makes the process of selecting the right wedge easier is something we feel can have a massive impact, especially for recreational players.

GolfWRX: Now, in breaking down Cleveland’s wedge selector tool, the point of departure is figuring out whether you’re an RTX or CBX player. Can you briefly spell out who each of these wedges is for?

CS: For lower handicappers, the RTX series is our tour-validated line of blade wedges. These are for players looking to play a lot of open-faced shots around the green, prioritize workability, and like to flight their wedges. CBX wedges are designed to make the short game easier, while still offering some level of versatility for the mid-high handicapper looking for a wedge that will reduce chunks and add forgiveness on all strikes. CBX’s are also a great option due to them blending well in weight and shaping with more cavity back iron sets.

GolfWRX: Proceeding through the RTX wedge selector, one of the first forks in the road is wedge finish. Can you break down the finish options and the considerations for a golfer in making their selection?

CS: With the RTX series we offer Tour Satin, Black Satin, and Tour Rack finishes. Tour Satin is our most popular finish and offers the most grind options. With HydraZip face blasts on the newest RTX Wedges, glare is significantly reduced at address compared to other silver finish offerings. Black Satin offers custom skin options as personalization and is one of the more durable black finishes on the market but will have some visible wear over time especially on the sole. Finally, Tour Rack is our tour authentic raw finish that will rust over time. The Tour Rack finish also comes with the option of applying any of our Tour Crafted leading edge and sole grind offerings to the Wedge for players really looking to fine-tune their performance.

GolfWRX: Can you walk us through the rest of the RTX wedge fitting process?

CS: Once players have selected their preferred finish, we gather information on their iron set and loft preferences to determine proper gapping. A properly gapped set of wedges, both with each other and transitioning from a player’s last iron, is key to ensuring their set covers a wide range of approach yardages well. We then ask specific questions about the performance the player is looking to achieve in their sand and lob wedges to determine proper grinds for each of those wedges. Lastly, we confirm a preference for traditional or Full-Face grooves at each loft. Full-Face grooves offer a new level of versatility, especially with open-face shots, but it’s up to the player if they want to transition to this groove design. Our algorithm will then take these results and determine a set of wedges best suited to the player’s game.

GolfWRX: Let’s circle back to grinds. Is there a grind configuration across their wedges you’re seeing the majority of players choose or is it pretty evenly divided?

CS: The MID grind is certainly the most popular grind across all lofts, with the blend of versatility and forgiveness in a wide range of conditions suiting many players. In sand wedge lofts, the second most popular grind is our FULL, which has a little more bounce than the MID and is especially effective out of the sand or rough. In lob wedge lofts, the popular alternative to the MID is the LOW grind, offering max versatility around the greens. We’re also seeing more amateur and tour players opt for our Full-Face models, especially in the lob wedge lofts where they are planning to open the face and get creative around the greens.

GolfWRX: Can you take us through the CBX wedge selector?

CS: In the CBX selector, we start by determining if a player is looking to play a lob wedge or not. For many recreational golfers, a lob wedge may not be necessary for the consistent short-game performance they are looking to achieve. Next, the CBX selector focuses on ensuring players end up with a set that transitions well into their irons, while also staying within the constraints of a player’s bag setup. With new players distance, game improvement, and super game improvement iron lofts becoming stronger than those of the past, creating a properly gapped set of wedges is trickier than ever for these players. The selector tool takes the guesswork out of the equation, while also considering a player’s set makeup and interest in replacing a wedge. Finally, players are given the option of when or if they would like to transition into a Full-Face design for added spin on strikes all over the face.

GolfWRX: Is there anything else you think GolfWRXers need to know about Cleveland’s wedge selector tool?

CS: Our wedge selector tool is designed to be used in concert with our set builder webpages. At completion of the selector, a player’s recommended wedge set will automatically be applied to the appropriate set builder. From there, they can easily adjust components or build specs to every Wedge all in one place. Players can also add Tour Crafted sole and leading edge grinds to refine their performance on our Tour Rack wedges, or personalize custom characters, skins, and paintfill in the same place. It’s a one-stop shop to build the perfect wedge set for any player’s game.

This article was presented in partnership with Cleveland Golf. Check out the wedge selector here

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Equipment

Golf fans left surprised by LIV’s choice of course for its 2024 individual championship event

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On Tuesday, LIV announced their individual championship will be held at Bolingbrook Golf Club just outside of Chicago. The event will take place September 13-15.

The late announcement is seemingly due to LIV looking for the right course in the Chicago area that has the infrastructure that can accommodate a professional event.

The choice of Bolingbrook Golf Club has received some feedback on social media.

LIV fans were quick to point out that Bethpage Black, which is hosting the 2025 Ryder Cup, can also be played for a reasonable price, making the point the greens fees don’t always equate to the quality of the golf course.

During LIV’s first two seasons, LIV utilized Rich Harvest Farms in Chicago. It’s unclear why that course is off the rotation in favor of Bolingbrook.

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