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Honma launches new premium Beres line with clubs featuring 24K gold and platinum accents

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Honma Beres Line

Honma has launched its new premium Beres line which includes drivers, fairways, hybrids and irons available in the brand’s 2,3,4 or 5 star grade options – with the 5 star option containing 24K gold and platinum accents.

The four full premium Beres product lines are defined by a star grade ranging from 2-5 stars. According to the company, the grades are differentiated by increasing levels of cosmetic detail, shaft performance and use of precious metals in the clubhead, culminating in a 5 star offering featuring both 24K gold and platinum accents.

Honma beres Line

Beres 5 str iron

Speaking on the all-new Beres line, Hiroshi Suwa, Senior Director, Product Development Division, stated

“Only Honma’s most experienced takumi are permitted to work on BERES. These golf clubs represent the soul of our company and are the ultimate artistic expression of our most talented clubmakers.”

The metalwoods of the Beres line feature maximum active speed slot technology that fully activates at lower swing speeds to increase distance. The sole slot of these metalwoods features deep side slot extensions designed to increase distance on off-center hits. A thin, internal, radial-ribbed face in the Beres drivers seeks to offer maximum distance potential off the tee.

Hona Beres Line

Beres 4 star irons

The maximum active speed slot technology extends to the new Beres irons where three sole slots, two internal and one external, aim to work to increase speed off the face for ultimate distance even at slower swing speeds. A 3D L-Cup face construction pushes weight back in the irons to visible weight pads designed to enhance forgiveness and speed on off-center hits.

Honma beres Line

Beres 3 star iron

The new Beres line also contains ARMRQ shafts which have been redesigned to increase distance – having been constructed with multi-axis metal hybrid armor technology visible under the grip for a high smash-factor design

For the 3-5 star grade options, Honma increased the use of special “twist fleuret” M40X composite material inspired by the shape memory characteristics of fencing swords – designed to provide players with extra distance.

Honma Beres Line

Beres 3 star driver

On the new premium line, Chris McGinley, Vice President of Global Product, said

“The new BERES brings modern, elegant beauty and high-performance technology to a wide range of golfers across all global markets who appreciate fine detail and impeccable craftsmanship in golf clubs.”

The all-new Honma Beres line is available for both men and women and can be purchased now in stores and online with prices ranging from $850 for the 2-star driver to $4,500 for the 5-star offering.

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

10 Comments

10 Comments

  1. Hey Wang

    Dec 8, 2019 at 3:38 pm

    I hear, thru the grapevine the 5 star 5k driver automatically makes you hit it 400+ yards.

  2. James

    Dec 7, 2019 at 11:54 am

    Obviously intended for the biotech and bitcoin new money rich whose money will be gone in 10 years.

  3. Elvis Presley

    Dec 7, 2019 at 12:11 am

    Yeah, just like Pings were for the wealthy white man in the 80’s!

  4. Hypergolf

    Dec 6, 2019 at 2:58 pm

    Honma has been doing this for decades so nothing new here. Honma has always been perceived as overly expensive club for people who don’t have any game but want to show off their financial success. They brought Justin Rose to change this perception but most people in Asia don’t even give a cent. Seems like Rose strategy is working in the US though.

  5. Mower

    Dec 6, 2019 at 12:57 pm

    You just know these are for deep-pocketed Asian business men/women.
    Just saying what we’re all thinking.

  6. Guia

    Dec 6, 2019 at 11:22 am

    Gaudy.

  7. Paulo

    Dec 6, 2019 at 11:04 am

    You couldn’t pay me to play these. They’re ugly

  8. C

    Dec 6, 2019 at 9:07 am

    Shaft options?

    Grip options?

    Adjustability?

    No?

    Just something for wealthy people to buy, show off and then forget about.

    • Jaconbits

      Dec 6, 2019 at 11:02 am

      That’s exactly what it is These are for the Asian market, where fancy gold-plated clubs are common as a status symbol. They perform well, but not $5000 well.

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