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Edison Forged wedges offer performance for everyone

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Terry Koehler is a wedge guy—and today, he officially announces the launch of Edison Forged wedges, the first product from the new Edison Golf Company.

Born from the concept that most wedges on the market don’t benefit the average golfer, Koehler has been on a mission to bring significant technology and innovation to wedges since his initial introduction to the wedge space in the mid-90s. The new Edison forged wedges combine years of experience and design into a club that can offer a tangible improvement in distance control and consistency for every player compared to a traditionally designed tour-style wedge, according to the company.

A shift in design philosophy

Edison Forged wedges look different because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges move more mass higher in the head and around the perimeter to increase MOI and consistency on shots hit around the face. Traditional wedges with low center of gravity (CG), cause shots to launch higher and with less spin—that might work for modern drivers, but it’s not something you want in your short game.

Amateur golfers’ largest struggle is consistent face contact. Professional golfers at the highest skill level, on the other hand, can benefit from traditional wedge designs by controlling exactly where the ball makes contact on the face to hit desired trajectories and vary spin. This variability in spin is something that amateur golfers don’t need in their games.

Terry Koehler:

“Tour professionals spend thousands of hours honing their exquisite skills. They have perfected those skills with wedges that really haven’t changed much in decades. I think there are complex reasons why wedges haven’t experienced the same technical revolutions we’ve seen in every other category”

The other difference is the signature TK Sole. The sole has been refined over the years to be as versatile as possible and eliminate the consumer confusion around trying to select just the right grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and shot to shot, a sole design needs to be able to handle anything you can throw at it. The rear portion of the sole has been given a huge amount of relief to make it lower bounce so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings.

“Very simply, it takes all that confusion and worry about bounce and throws it right out the window.” – Terry Koehler

Lasting consistency is the final part to this wedge spin equation. Edison Forged are pushing the limits of wedge face and groove design by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to “push the wedge to USGA limits.”

The proof

Edison Golf doesn’t just want you to take your word for what they are promising with performance. They are offering up the Forged wedges have been proven by independent robotic testing to give you more penetrating trajectories (2-4 degrees lower than ‘tour design’ wedges), dramatically improved spin because of improved gear effect and more distance out of your mishits, particularly those high-face impacts that cost us strokes. The data can be seen below.

Edison Forged wedges: Specs and availability

Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only, starting in the spring of 2020, and currently only in right-handed.

Stock shaft offerings are from KBS including the KBS Tour, Tour 105, and Tour Graphite.

Special Offer

Edison is offering specially marked “One of 500” pre-production sets for pre-purchase through the Company’s website at www.EdisonWedges.com. Golfers that purchase one of these limited edition sets will be enrolled in the “Edison 500 Club”, and will receive a suite of special treatment, beginning with a package of Edison logo’d gifts, and includes special Ambassador status where these select Edison wedge owners can earn rewards and incentives for referring their friends to Edison Golf.

 

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

21 Comments

21 Comments

  1. Pingback: Edison Golf launches new Edison 2.0 wedges - Fly Pin High

  2. Pingback: Edison Golf launches new Edison 2.0 wedges – GolfWRX

  3. Unitzero

    Jul 2, 2020 at 11:36 am

    Fat chance they’ll be for “everyone “, lefty’s left out yet again!

  4. myron miller

    Dec 6, 2019 at 9:18 pm

    Will they be as hard to hit as the SCOR sand wedges are? 52 and 60 are easy to hit in most situations but the 56 is really tough to hit consistantly in heavy sand. Even Scor’s regional rep had lots of trouble with the 56. I could hit it in the rough but never consistently in the sand.

  5. Jed Barish

    Dec 6, 2019 at 4:13 pm

    I ordered it because I am a believer in his wedges. I love his design with SCOR Golf and been waiting for Terry to come up with a new one 🙂 Hope I’ll be ok with KBS Tour S shaft. Congrats on the comeback!

  6. Kevin

    Dec 5, 2019 at 10:58 pm

    Excited for these. Thanks Terry

  7. chip75

    Dec 5, 2019 at 6:10 pm

    Mentions that current wedges are designed for exceptionally skilled tour players, then backs up their wedge is best with robot testing. Is that irony? I think that’s irony.

    Maybe show the data capture from average players?

    They do look nice.

    • Terry B Koehler

      Dec 5, 2019 at 6:30 pm

      Hello Chip, I can see where you might see irony in the robotic testing, but let me explain the process. With the robot, we can precisely replicate contact at five different points on the face, so that we can quantify the variance in smash factor and all other performance aspects. What we set out to do, and achieved, is the most consistent smash factor around the face, so that you get more consistent results from your slight mishits. I hope that clears up the irony?

      Thank you.
      Terry Koehler

      • chip75

        Dec 5, 2019 at 9:24 pm

        Hi Terry. It was something I found amusing, that current wedges were designed for near perfect ball-strikers to your wedges getting tested by a perfect one.

        The problem with robot testing is that the results are rarely repeatable (or relatable) to human testing. If we continually hit high toe pitches short due to the the drop-off in efficiency, we’ll eventually start adding speed, we’re constantly making adjustments, robots don’t, they just repeat results. I understand the allure of robot testing (it’s something I find fascinating (the testing itself), as human testing is by its very nature extremely variable.

        Anyway, I look forward to seeing reviews, the wedges look great, and I appreciate the post.

  8. Bifule

    Dec 5, 2019 at 4:08 pm

    If I don’t see these on the USGA conforming club list currently does that mean they have not gone through the approval process to be legal for tournament use?

    • Terry Koehler

      Dec 5, 2019 at 6:32 pm

      We will be submitting production articles to the USGA to be measured for the conforming list as we get into regular production. We assure you they will be made to conform to all USGA specifications and be conforming.

  9. C

    Dec 5, 2019 at 3:38 pm

    Will there be discrete bounce angles between lofts? Or are the clubs bent to a loft within each loft group, thereby changing the bounce angles?

  10. Allen

    Dec 5, 2019 at 2:55 pm

    Not for everyone…there are no lefty models yet! Maybe next year.

  11. DB

    Dec 5, 2019 at 1:57 pm

    They look really nice actually. I’m a little confused because the picture shows 58 but the article says odd numbers only. Then the website is selling only the special edition set that is 51-55-59.

  12. Dennis Corley

    Dec 5, 2019 at 1:51 pm

    No pricing provided. I went to the website and understand why. Are you kidding?
    —————–
    “One of 500” – Special Edition of EDISON FORGED Wedges
    Regular price
    $537.00
    Shipping calculated at checkout.
    —————-
    I suppose there is no end to the madness.

    • Cody

      Dec 5, 2019 at 2:43 pm

      Looks like it’s for a set of 3 wedges. Pricey, but so are Vokeys.

      • cody

        Dec 5, 2019 at 5:56 pm

        I guess he didnt learn his lesson with Hogan…

        Oh well these will be gone soon too.

    • Barrett

      Dec 6, 2019 at 1:52 pm

      In all fairness, that price is only to get in to their “500 Club”. I’m sure the wedges will cost less than $180 when they are available to the general public.

      • Randy Siedschlag

        Sep 29, 2020 at 9:50 am

        Still $179 so I don’t think so sadly. If these we $100-125 range I’d pull the trigger now.

  13. C

    Dec 5, 2019 at 1:37 pm

    “Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only”

    …shows picture of 58.

    • Ben Alberstadt

      Dec 5, 2019 at 3:22 pm

      The photos are of wedges that were built to even-numbered specs for testing purposes. Same wedges as will be at retail, save for the 1-degree loft differences.

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Whats in the Bag

WITB Time Machine: Justin Thomas’ winning WITB, 2018 Cognizant Classic

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In 2018, a playoff at 8 under par determined the winner of the then-Honda Classic. Justin Thomas rolled in a three-footer to defeat Luke List on the first playoff hole, capturing his eighth PGA Tour victory in the process.

See what JT had in the bag at PGA National six years ago below.

Driver: Titleist 917D2 (8.5 degrees)
Shaft: Mitsubishi Diamana BF 60 TX

3-wood: Titleist 917F2 (15 degrees)
Shaft: Mitsubishi Tensei CK Blue 80 TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist 718 AP2 (4), Titleist 718 MB (5-9)
Shaft: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM5 (56-14F), Vokey SM6 (46-08F, 52-12F, 60-12K)
Shaft: True Temper Dynamic Gold Tour Issue (46-60), Nippon N.S. Pro Modus 3 (60)

Putter: Scotty Cameron X5.5
Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

More Justin Thomas WITBs

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Spotted: LA Golf Malibu X putter with a new face insert

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In its short history, LA Golf is well-known for pushing the limits of design with carbon fiber. Its putter heads are made from forged carbon in a bid to remove as much mass as possible from the center of the putter head, dial in the feel, and reduce harsh vibration. High-density weights are placed far out on the perimeter to increase MOI and make the head as stable as possible on mishits.

LA Golf usually uses 303 stainless steel for the face with Descending Loft Technology and horizontal grooves to keep putt launch and spin consistent. A stainless steel face also helps give the putter a little more feel and a sound at impact that golfers are used to. However, we spotted a new face on an LA Golf Malibu X mallet at the 2024 Cognizant Open this week that looks to be a little more of a copper color. LA Golf isn’t giving out any details just yet, but if it is a type of copper alloy, it might offer a slightly softer feel or reduced sound at impact.

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Adidas launches complete redesign of its flagship footwear: Tour360 24

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Adidas has today unveiled the complete redesign of its premium flagship footwear to introduce Tour360 24.

The newest chapter is designed to elevate every touchpoint for the foot to help with traction, stability and comfort to give golfers everything they need to perform their best on the course.

“For Tour360 24, our objective was to take key learnings from nearly 20 years of Tour360 development to enhance the performance of the shoe from the inside out. We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.” – Masun Denison, global footwear director, Adidas Golf

Adidas focused on three key areas with the new Tour360 24:

Fit

The new Tour360 24 brings key technologies inside the shoe so that the footwear fits the right way. To help give golfers a better fit, adidas is introducing:

  • Insite 2.0 Sockliner – Modified for Tour360 24, this insole features updated shaping in the arch and heel to provide improved fit and stability.
  • Internal 360Wrap – Adidas included an internal fit sleeve on the sides of the tongue along with the new Torsion Bridge in the midsole that when combined gives golfers a feeling of 360 support throughout the swing.
  • Performance Last –  Tour360 24 is built on adidas’ performance last to help ensure fit consistency across other performance models in the range. Men’s models of Tour360 24 will be offered in both medium and wide widths while the women’s model will be offered in medium width only.

Performance

Perhaps one of the most critical pieces for golfers, the adidas team designed the new footwear specifically with performance in mind. Key features include:

  • Torsion Bridge – Comprised of a more rigid top plate and flexible bottom plate, this new TPU Torsion Bridge drives maximum stability across the mid and forefoot for where golfers need it most, especially as they load and unload power through the swing. It also sits lower to the ground to help conform to uneven lies and surfaces.
  • Jet Boost/Lightstrike – For the first time in golf, adidas is using Jet Boost in the heel, which fuses smaller, firmer energy capsules together to provide the ultimate blend of stability and comfort. When combined with Lightstrike in the forefoot, golfers will get the most out of cushioning and a feeling of stability throughout the swing.
  • Replaceable ThinTech 7-spike outsole – Designed for optimal traction the TPU outsole features replaceable spikes where golfers need them most. adidas also included flex grooves in the secondary traction, finished with high gloss to help reduce clogging in the footwear. adidas also placed a spike closer to the toe to allow for better toe-off through the swing to help generate additional power from the ground.

Durability

Golfers find themselves in a variety of conditions as they play, so adidas included some key features to go along with the premium leather and microfiber materials to help the shoes last from season to season:

  • ‘T-Shape’ suede microfiber heel – This new three-piece construction combines a soft, anti-abrasive sandwiched textile that runs from the center heel to the half collar to help eliminate wear and tear over time while enhancing overall comfort.
  • Waterproof leather upper – This premium, soft, waterproof leather upper is designed for long-term durability and protection in wet conditions so that golfers get the protection they need.

What Tour pros are saying

Collin Morikawa

“The first time I tried the prototypes for the Tour360 24 I was amazed with how they felt. Having footwear that I can trust and feel confident in is such an important piece of my game and this new Tour360 checks all the boxes.”

Hinako Shibuno

“Tour360 24 combines everything golfers will need in a golf shoe when they step on the course. I continue to be impressed with how much stability and traction this model provides, all while in such a clean and iconic silhouette.”

Nick Taylor

“In my first win as a professional in 2014, I was wearing the Tour360s.  Now, nearly 10 years later, I wore the new Tour360 24 during my most recent win in Phoenix. While the technology has certainly improved over the past 10 years, that iconic feel of the Tour360 is still the same. It’s that feeling I know all golfers will appreciate when they play in this new footwear.”

BOA Model

As part of the Tour360 24 range, adidas is introducing a new BOA model for men and women to provide another option for improved fit and performance. Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit
system that works in conjunction with the lining of the leather upper in design to enhance overall fit and function.

Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic. Wrapping around the midfoot, golfers will feel even more locked-in as the BOA Li2 dial provides a customized fit.

Availability

The new footwear will come in both laced and BOA models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29.

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