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Edison Forged wedges offer performance for everyone

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Terry Koehler is a wedge guy—and today, he officially announces the launch of Edison Forged wedges, the first product from the new Edison Golf Company.

Born from the concept that most wedges on the market don’t benefit the average golfer, Koehler has been on a mission to bring significant technology and innovation to wedges since his initial introduction to the wedge space in the mid-90s. The new Edison forged wedges combine years of experience and design into a club that can offer a tangible improvement in distance control and consistency for every player compared to a traditionally designed tour-style wedge, according to the company.

A shift in design philosophy

Edison Forged wedges look different because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges move more mass higher in the head and around the perimeter to increase MOI and consistency on shots hit around the face. Traditional wedges with low center of gravity (CG), cause shots to launch higher and with less spin—that might work for modern drivers, but it’s not something you want in your short game.

Amateur golfers’ largest struggle is consistent face contact. Professional golfers at the highest skill level, on the other hand, can benefit from traditional wedge designs by controlling exactly where the ball makes contact on the face to hit desired trajectories and vary spin. This variability in spin is something that amateur golfers don’t need in their games.

Terry Koehler:

“Tour professionals spend thousands of hours honing their exquisite skills. They have perfected those skills with wedges that really haven’t changed much in decades. I think there are complex reasons why wedges haven’t experienced the same technical revolutions we’ve seen in every other category”

The other difference is the signature TK Sole. The sole has been refined over the years to be as versatile as possible and eliminate the consumer confusion around trying to select just the right grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and shot to shot, a sole design needs to be able to handle anything you can throw at it. The rear portion of the sole has been given a huge amount of relief to make it lower bounce so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings.

“Very simply, it takes all that confusion and worry about bounce and throws it right out the window.” – Terry Koehler

Lasting consistency is the final part to this wedge spin equation. Edison Forged are pushing the limits of wedge face and groove design by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to “push the wedge to USGA limits.”

The proof

Edison Golf doesn’t just want you to take your word for what they are promising with performance. They are offering up the Forged wedges have been proven by independent robotic testing to give you more penetrating trajectories (2-4 degrees lower than ‘tour design’ wedges), dramatically improved spin because of improved gear effect and more distance out of your mishits, particularly those high-face impacts that cost us strokes. The data can be seen below.

Edison Forged wedges: Specs and availability

Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only, starting in the spring of 2020, and currently only in right-handed.

Stock shaft offerings are from KBS including the KBS Tour, Tour 105, and Tour Graphite.

Special Offer

Edison is offering specially marked “One of 500” pre-production sets for pre-purchase through the Company’s website at www.EdisonWedges.com. Golfers that purchase one of these limited edition sets will be enrolled in the “Edison 500 Club”, and will receive a suite of special treatment, beginning with a package of Edison logo’d gifts, and includes special Ambassador status where these select Edison wedge owners can earn rewards and incentives for referring their friends to Edison Golf.

 

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

19 Comments

19 Comments

  1. Unitzero

    Jul 2, 2020 at 11:36 am

    Fat chance they’ll be for “everyone “, lefty’s left out yet again!

  2. myron miller

    Dec 6, 2019 at 9:18 pm

    Will they be as hard to hit as the SCOR sand wedges are? 52 and 60 are easy to hit in most situations but the 56 is really tough to hit consistantly in heavy sand. Even Scor’s regional rep had lots of trouble with the 56. I could hit it in the rough but never consistently in the sand.

  3. Jed Barish

    Dec 6, 2019 at 4:13 pm

    I ordered it because I am a believer in his wedges. I love his design with SCOR Golf and been waiting for Terry to come up with a new one 🙂 Hope I’ll be ok with KBS Tour S shaft. Congrats on the comeback!

  4. Kevin

    Dec 5, 2019 at 10:58 pm

    Excited for these. Thanks Terry

  5. chip75

    Dec 5, 2019 at 6:10 pm

    Mentions that current wedges are designed for exceptionally skilled tour players, then backs up their wedge is best with robot testing. Is that irony? I think that’s irony.

    Maybe show the data capture from average players?

    They do look nice.

    • Terry B Koehler

      Dec 5, 2019 at 6:30 pm

      Hello Chip, I can see where you might see irony in the robotic testing, but let me explain the process. With the robot, we can precisely replicate contact at five different points on the face, so that we can quantify the variance in smash factor and all other performance aspects. What we set out to do, and achieved, is the most consistent smash factor around the face, so that you get more consistent results from your slight mishits. I hope that clears up the irony?

      Thank you.
      Terry Koehler

      • chip75

        Dec 5, 2019 at 9:24 pm

        Hi Terry. It was something I found amusing, that current wedges were designed for near perfect ball-strikers to your wedges getting tested by a perfect one.

        The problem with robot testing is that the results are rarely repeatable (or relatable) to human testing. If we continually hit high toe pitches short due to the the drop-off in efficiency, we’ll eventually start adding speed, we’re constantly making adjustments, robots don’t, they just repeat results. I understand the allure of robot testing (it’s something I find fascinating (the testing itself), as human testing is by its very nature extremely variable.

        Anyway, I look forward to seeing reviews, the wedges look great, and I appreciate the post.

  6. Bifule

    Dec 5, 2019 at 4:08 pm

    If I don’t see these on the USGA conforming club list currently does that mean they have not gone through the approval process to be legal for tournament use?

    • Terry Koehler

      Dec 5, 2019 at 6:32 pm

      We will be submitting production articles to the USGA to be measured for the conforming list as we get into regular production. We assure you they will be made to conform to all USGA specifications and be conforming.

  7. C

    Dec 5, 2019 at 3:38 pm

    Will there be discrete bounce angles between lofts? Or are the clubs bent to a loft within each loft group, thereby changing the bounce angles?

  8. Allen

    Dec 5, 2019 at 2:55 pm

    Not for everyone…there are no lefty models yet! Maybe next year.

  9. DB

    Dec 5, 2019 at 1:57 pm

    They look really nice actually. I’m a little confused because the picture shows 58 but the article says odd numbers only. Then the website is selling only the special edition set that is 51-55-59.

  10. Dennis Corley

    Dec 5, 2019 at 1:51 pm

    No pricing provided. I went to the website and understand why. Are you kidding?
    —————–
    “One of 500” – Special Edition of EDISON FORGED Wedges
    Regular price
    $537.00
    Shipping calculated at checkout.
    —————-
    I suppose there is no end to the madness.

    • Cody

      Dec 5, 2019 at 2:43 pm

      Looks like it’s for a set of 3 wedges. Pricey, but so are Vokeys.

      • cody

        Dec 5, 2019 at 5:56 pm

        I guess he didnt learn his lesson with Hogan…

        Oh well these will be gone soon too.

    • Barrett

      Dec 6, 2019 at 1:52 pm

      In all fairness, that price is only to get in to their “500 Club”. I’m sure the wedges will cost less than $180 when they are available to the general public.

      • Randy Siedschlag

        Sep 29, 2020 at 9:50 am

        Still $179 so I don’t think so sadly. If these we $100-125 range I’d pull the trigger now.

  11. C

    Dec 5, 2019 at 1:37 pm

    “Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only”

    …shows picture of 58.

    • Ben Alberstadt

      Dec 5, 2019 at 3:22 pm

      The photos are of wedges that were built to even-numbered specs for testing purposes. Same wedges as will be at retail, save for the 1-degree loft differences.

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Equipment

Bridgestone launches special First Tee edition e6 ball

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Bridgestone Golf has launched a special First Tee edition e6 golf ball, with a portion of the proceeds going directly to First Tee, a youth development organization that helps kids and teens build their strength of character through golf.

The special First Tee edition ball is available now exclusively through PGA Tour Superstore and comes in both white and optic yellow color codes.

“We’re very pleased to offer this special First Tee edition e6, exclusively at PGA Tour Superstore. For decades, First Tee has done very fine work, helping young people learn and grow through the game of golf, building strong individuals and communities. It is an honor to create a dedicated product where the proceeds from the sales will bolster their charitable endeavors.” – Dan Murphy, President and CEO, Bridgestone Golf

As a reminder, the e6 is the longest-running model in Bridgestone’s current lineup. The latest model, new for 2021, features a larger, softer core in design for a more responsive feel added distance for moderate swing speed players.

The new design, which is specifically tailored to modern players who value a ball that provides a very soft feel at impact, retails for $21.99 per dozen.

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Adidas unveils new Stan Smith golf shoe in classic colorway

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Adidas Golf is bringing the classic Stan Smith colorway to the course, with the new unmistakable white and green golf shoe.

Building upon the new PimeGreen upper made with high-performance recycled materials1 as part of Adidas’ mission to End Plastic Waste, this version is also waterproof (one-year warranty) to help keep golfers dry both on and off the course.

The new Stan Smith golf shoe features a PU cushioning in targeted areas in the midsole to go alongside a PU die-cut sockliner in a bid to provide maximum comfort.

The shoe also contains an adiwear spikeless outsole that features lugs inspired by the shoe’s original sole design, offering some added traction for all course conditions to go along with their style.

“When we were talking about bringing this shoe into golf, the original white and green colorway was a must-have as part of our planning. The Stan Smith silhouette is known throughout the world for being so versatile from a fashion standpoint, so we’re excited to give golfers that same style and versatility for when they head out to the course, now in a more sustainable way.” – Masun Denison, global footwear director, Adidas Golf.

As an ode to the traditions of the past, Adidas has also included a removable white kiltie to provide players another way to wear their shoes and give off some added flair for their round.

This classic white and green colorway of the Stan Smith Golf will be available on adidas.com, through the Adidas app, and at select retail partners worldwide beginning Saturday, May 1.

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Lob wedge or no lob wedge? – GolfWRXers discuss

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In our forums, our members have been discussing the necessity of a lob wedge. WRXer ‘rickybooby25’ kicks off the thread, saying

“Do you use a Lob wedge in your current set-up or not? Players nowadays immediately default to using a LW when playing a chip shot around the greens. I currently have a LW in the bag but have been debating on taking it out completely because it creates bad habits when facing a chip shot. What are your thoughts?”

And our members have been sharing their thoughts on the subject in the forum, with some very interesting responses.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Chadwickog: “I am in the NO lob wedge camp, it simplifies the decision making when it comes to wedge play, and all shots are still possible if you know how to hit them.”
  • jholz: “I’ve always looked at the lob wedge as a specialty club for special situations. Lower lofted wedges (54* or 56*) are the ones I use for the vast majority of generic chip shots.”
  • timmekang: “I’ve mentioned this in prior posts, but I carry 2 lob wedges. Not all lob wedges are created equal to don’t be afraid to bring more than 1 out on the course with different bounce/grind/etc. and see what works best depending on your lie and circumstances.”
  • lefthack: “I bought one, learned to hit it, but didn’t find a need for it in my bag when there are other clubs I would use more.”

Entire Thread: “Lob wedge or no lob wedge?”

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