Equipment
Honma launches new premium Beres line with clubs featuring 24K gold and platinum accents
Honma has launched its new premium Beres line which includes drivers, fairways, hybrids and irons available in the brand’s 2,3,4 or 5 star grade options – with the 5 star option containing 24K gold and platinum accents.
The four full premium Beres product lines are defined by a star grade ranging from 2-5 stars. According to the company, the grades are differentiated by increasing levels of cosmetic detail, shaft performance and use of precious metals in the clubhead, culminating in a 5 star offering featuring both 24K gold and platinum accents.
Beres 5 str iron
Speaking on the all-new Beres line, Hiroshi Suwa, Senior Director, Product Development Division, stated
“Only Honma’s most experienced takumi are permitted to work on BERES. These golf clubs represent the soul of our company and are the ultimate artistic expression of our most talented clubmakers.”
The metalwoods of the Beres line feature maximum active speed slot technology that fully activates at lower swing speeds to increase distance. The sole slot of these metalwoods features deep side slot extensions designed to increase distance on off-center hits. A thin, internal, radial-ribbed face in the Beres drivers seeks to offer maximum distance potential off the tee.
Beres 4 star irons
The maximum active speed slot technology extends to the new Beres irons where three sole slots, two internal and one external, aim to work to increase speed off the face for ultimate distance even at slower swing speeds. A 3D L-Cup face construction pushes weight back in the irons to visible weight pads designed to enhance forgiveness and speed on off-center hits.
Beres 3 star iron
The new Beres line also contains ARMRQ shafts which have been redesigned to increase distance – having been constructed with multi-axis metal hybrid armor technology visible under the grip for a high smash-factor design
For the 3-5 star grade options, Honma increased the use of special “twist fleuret” M40X composite material inspired by the shape memory characteristics of fencing swords – designed to provide players with extra distance.
Beres 3 star driver
On the new premium line, Chris McGinley, Vice President of Global Product, said
“The new BERES brings modern, elegant beauty and high-performance technology to a wide range of golfers across all global markets who appreciate fine detail and impeccable craftsmanship in golf clubs.”
The all-new Honma Beres line is available for both men and women and can be purchased now in stores and online with prices ranging from $850 for the 2-star driver to $4,500 for the 5-star offering.
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- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
View this post on Instagram
We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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Adam Scott WITB 2024 (May)
Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson. Driver: TaylorMade Qi10 (10.5 degrees)...
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees) Shaft: Mitsubishi Tensei 1K White 70 TX 3-wood: TaylorMade Qi 10 Tour (15 degrees)...
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The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson....
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Austin Cook what’s in the bag accurate as of the Zurich Classic. More photos from the event here. Driver: Ping...
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Hey Wang
Dec 8, 2019 at 3:38 pm
I hear, thru the grapevine the 5 star 5k driver automatically makes you hit it 400+ yards.
James
Dec 7, 2019 at 11:54 am
Obviously intended for the biotech and bitcoin new money rich whose money will be gone in 10 years.
Elvis Presley
Dec 7, 2019 at 12:11 am
Yeah, just like Pings were for the wealthy white man in the 80’s!
Hypergolf
Dec 6, 2019 at 2:58 pm
Honma has been doing this for decades so nothing new here. Honma has always been perceived as overly expensive club for people who don’t have any game but want to show off their financial success. They brought Justin Rose to change this perception but most people in Asia don’t even give a cent. Seems like Rose strategy is working in the US though.
Mower
Dec 6, 2019 at 12:57 pm
You just know these are for deep-pocketed Asian business men/women.
Just saying what we’re all thinking.
Guia
Dec 6, 2019 at 11:22 am
Gaudy.
Paulo
Dec 6, 2019 at 11:04 am
You couldn’t pay me to play these. They’re ugly
Geoff
Dec 6, 2019 at 2:06 pm
Don’t worry. No one will.
C
Dec 6, 2019 at 9:07 am
Shaft options?
Grip options?
Adjustability?
No?
Just something for wealthy people to buy, show off and then forget about.
Jaconbits
Dec 6, 2019 at 11:02 am
That’s exactly what it is These are for the Asian market, where fancy gold-plated clubs are common as a status symbol. They perform well, but not $5000 well.