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Edison Golf launches new Edison 2.0 wedges

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Terry Koehler broke back into the equipment space with the Edison Forged wedge in 2020. The long-time equipment designer and industry veteran (Reid Lockhart, Eidolon, SCOR, Ben Hogan) sought to bring a more consistent, forgiving wedge to market that was engineered for the majority of golfers, not tour professionals.

Now, Koehler and Edison are launching Edison 2.0 wedges, drawing on the feedback of thousands of golfers on the original model and a multi-year study of recreational golfer performance.

“For over 40 years, I have been puzzled as to why golfers are forced to suffer from the inefficiencies of ‘tour design’ wedges,” says Terry Koehler, Chairman and Director of Innovation at Edison Golf. “Robotic testing consistently proves even the newest iterations of these traditional wedge designs are less forgiving than even a tour blade short iron. Our research reveals that less than 10 percent of golfers consider their wedge play a strength of their games…and the wedges they play are a big reason why.”

New five-times forged, Edison 2.0 wedges continue to position more mass higher in the clubhead. Owing to a multi-level back design, an additional 14-17 grams of weight have been positioned higher in the clubhead for improved smash factor across the face, particularly on shots struck higher in the face and toward the toe of the club. This is particularly helpful on full shots, Koehler says, as most amateurs wedge shots miss high and short.

Not surprisingly, Koehler has a few thoughts on the current trend among major OEMs of moving weight higher in a wedge.

“I’ve been pursuing dramatic changes in wedge design for over 30 years. While it’s flattering to see all the major brand wedges finally beginning to position a tiny bit more mass higher in their wedge clubheads, none are anywhere close to the Edison 2.0. In fact, none of today’s wedges are even to the point where my Reid Lockhart wedges were in the 1990s,” says Koehler. “A caliper measurement of the face thicknesses of any major brand wedge to my historic wedge designs proves that I have led this design concept for decades. The Edison 2.0 wedges are generations ahead of everyone else.”

Edison 2.0 wedges are also equipped with an improved version of the Koehler Sole, which Koehler originally patented over 30 years ago. Both high and low bounce areas are built into the wedge for maximum versatility and performance across a variety of swing paths.

Koehler doesn’t believe choosing a grind or bounce fitting is beneficial to the average golfer because “the texture of the turf, the array of possible lies your ball can find and every golfer’s divot pattern are all variable.”

Edison 2.0 wedges a new warm pearl chrome finish for a softer surface with reduced glare. The company also describes the finish as “slicker,” that is, better equipped to channel away moisture and offer greater resistance to the ball sliding up the club face.

Pricing, specs, and availability

As with the original Edison Forged, all Edison 2.0 wedges are backed by the company’s 30-day risk-free trial AKA “If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.”

Wedges are available in odd-numbered lofts from 45 to 59 degrees, which can be bent to even-numbered lofts.

All clubs are custom built and a variety of premium shafts and grips are available.

  • $199.95 for steel shafts
  • $214.95 for graphite shafts

Wedges are available exclusively via the company’s website.

 

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8 Comments

8 Comments

  1. jamho3

    Jul 5, 2023 at 4:27 pm

    Did someone buy the dual bounce name, in this piece I see it’s now called the Koehler Sole I thought TK patented it under Reid Lockhart?

  2. Pingback: Edison 2.0 wedge heads now available for DIY club builders – GolfWRX

  3. Livininparadise

    Mar 29, 2023 at 2:18 pm

    Damn, those are very pricey. $200 each and not in even numbers of loft?

  4. another 3 putt

    Mar 28, 2023 at 11:03 pm

    Can’t wait to see the testing results.

  5. Bye

    Mar 28, 2023 at 7:17 pm

    Too expensive. Not interested.

  6. Bagger Vince

    Mar 28, 2023 at 5:28 pm

    Talk to Bill Totten at Edison, the man is a gem. He will talk to you about set up while alway give you an incredible golf equipment history session.

    Can wait to get my 2.0s

  7. Bjorn

    Mar 28, 2023 at 1:57 pm

    When the Edison line first came out I felt like maybe they’d jumped the shark. Timing of course was really bad with 2020 issues but at first glance these seem to fit the visual aesthetic I can’t wait to get some to play with.

  8. Pingback: Edison Golf Launches New Edison 2.0 Wedges – GolfWRX - Paper Writer

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Equipment

Limited-edition gear spotted at the PGA Championship

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The second major of the season is here, and with it, custom gear aplenty! Taking inspiration from both Louisville, Kentucky, and host course Valhalla, the OEMs have been having some fun with the designs.

Check out PGA Championship staff bags, some custom kicks, and a very cool putter grip from SuperStroke.

2024 PGA Championship staff bags

Callaway

Cobra

TaylorMade

Scotty Cameron’s putter cover features the Scotty Dog in Viking helmet

Bettinardi’s KFC-inspired putter covers

Ping’s bourbon-inspired putter cover

Rory McIlroy’s Kentucky Bourbon Trail-inspired Nike Air Zoom Victory Tour 3 shoes

FootJoy x Todd Snyder Mint Julep Premier Series

(Photo courtesy of FootJoy)

Brooks Koepka’s Kentucky Bourbon Trail-inspired Nike Air Zoom Infinity Tour shoes

(Photo courtesy of Nike)

SuperStroke’s PGA Championship grip

Check out all of our photos from Valhalla here.

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Whats in the Bag

John Daly WITB 2024 (May)

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Driver: Ping G430 LST (9 degrees)
Shaft: Newton Motion 6-Dot

3-wood: Ping G430 LST (15 degrees)
Shaft: Newton Motion 4-Dot

Hybrids: Ping G430 (17, 22, 26 degrees)
Shafts: True Temper Dynamic Gold

Irons: Sub70 659-CB (6-PW)
Shafts: True Temper Dynamic Gold S300

Wedges: Sub70 TAIII (50, 54, 60)
Shafts: True Temper Dynamic Gold S300

Putter: Odyssey Ai-One Milled One T CH
Grip: SuperStroke Zenergy Tour 2.0

Grips: SuperStroke custom

More photos of John Daly’s WITB in the forums.

 

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Toulon Golf collaborates with Valhalla Golf Club for latest Small Batch putter

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Toulon Golf has today officially announced its latest Small Batch putter — the Valhalla.

Discussing the putter, Preston Toulon of Toulon Golf said: “This putter is a collaboration with the club at Valhalla and incorporates three of the many things that make the state of Kentucky great – horseracing, bourbon and championship golf. The head of the putter and headcover have several allusions to a jockey’s silk and there are thoroughbreds on the sole.”

Inspired by Toulon’s classic tri-sole Santa Monica design, the company sought to modernize the profile and design leveraging its 904 stainless steel and 6061 aircraft aluminium across the sole. Toulon describes the Valhalla’s profile as “slightly oversized blade whose proportions are meticulously balanced to maintain the look and feel of the Santa Monica, while increasing the putter’s inertia to create one of the most forgiving putters we have ever designed.”

Throughout numerous prototypes, Toulon paid particular attention to the L-neck, with its full shaft of offset, adding a bit of length for better blending with the slightly wider and longer blade.

On the rear of the putter are homages to horse racing in the form of jockey silk diamonds and Churchill Downs-inspired font.

The sole of the putter features a large cavity covered by a 6061 aircraft aluminum sole plate. According to Toulon, this allowed for the addition length to the putter and improved inertia as well as moving more mass to the perimeter for greater forgiveness.

In another nod to Valhalla, Toulon uses a milled watermarked limestone pattern, a reference to stone featured widely on the property.

As with all the Toulon Small Batch putters, the team paid particular attention to the topline thickness and radius to achieve a desired look. “Soft yet crisp was the design intent,” according to the company.

Toulon Golf Small Batch Valhalla specs

  • Material: 904L Stainless Steel/6061 Aluminum Sole
  • Face Mill: Fine Double Fly with Big Tuna
  • Finish: Kentucky Bourbon PVD
  • Grip: Custom Toulon Collection Vintage Blue Pistol
  • Shaft: Chrome Stepless Steel
  • Headcover: Valhalla Custom Leather
  • Head Weight: 355 g
  • Toe Hang: 40 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees

Pricing and availability

The Small Batch Valhalla is available for purchase today via the company’s website — ToulonGolf.com.

Supply is extremely limited. The price is $1,800.

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