The more putts golfers miss, the more frustrated they generally become. And the more frustrated they become, the more putts they miss. Vikash Sanyal, CEO of Brainstorm Golf and creator of the gadget-laden, multi-colored “Happy Putter,” wants to bring a more positive vibe to the putting green.

[quote_box_center]”We want to change people’s mindset on the greens,” Sanyal says. “People always play better when they’re happy, right? There’s a positive message behind the name.”[/quote_box_center]

Of course, Sanyal recognizes that any putter that looks the way his does is just as likely to be mocked as it is praised. But the golf equipment industry veteran not only anticipated the polarizing response. He wanted it.

As part of the original marketing team at Odyssey, Sanyal developed an understanding of the industry that helped him to start the once enormously popular putter company Never Compromise. He learned early that words such as “normal” and “average” are no way to make a name in the industry.

And there’s more to the Happy Putter than its light-hearted appearance first indicates. It has a serious amount of adjustability, allowing golfers to quickly and easily tweak the putter’s loft, lie angle, offset and head weight — specifications that are regularly adjusted by professional golfers, but often left untouched by average golfers.

If a PGA Tour player needs to adjust the loft or lie of his putter because of the green speeds or problems with his stroke, he goes to the on-site equipment vans and has someone adjust it. While it’s possible for the average Joe to make the same changes, the process is often time consuming and can be expensive. With a Happy Putter, however, golfers can make those changes on the spot, with 484 possible configurations. The putter can even be swapped from right-handed to left-handed.

Happy Putters come in both blade and mallet-style heads, each of which features a CNC milled aluminum face and body, with adjustable components that are CNC milled from stainless steel, aluminum and tungsten.

The Options

• Offset: Zero, Half-shaft, Full-shaft
• Loft: Low (1 degree), Standard (3.5 degrees), High (6 degrees)
• Lie Angle: Flat (68 degrees), Standard (71 degrees), Upright (74 degrees)
• Weights: Heel and toe weight come in light (3 grams), standard (9 grams), and heavy (15 grams). The blade model has a stock head weight of 360 grams, while the mallet model has a stock head weight of 390 grams.
• Dexterity: Putters can change from right- to left-handed.
• Lengths: Stock lengths of 34 and 35 inches with custom lengths available (31-33 inches, 36-38 inches)

The Happy Putter sells for $279.99 in stock lengths, and $299.99 in custom lengths. Each putter comes with a wrench, a head cover and all of the adjustable components.

See Happy Putter’s website for more info.

Here’s how it works

To aid in the custom-fitting process, the “Happy Putter – The Adjustable Putter” app, is available for iPhone and Android devices. It gives golfers feedback on suggested loft, lie and offset based on their stroke and common misses. Download it for iOS here. 

Select retailers will also carry a Bluetooth-enabled Smart Putter in conjunction with a Stroke Analysis app that provides suggested settings.

Here’s how the Stroke Analysis app works.

More Photos of the Happy Putter 

Join the discussion about the Happy Putter in the forums.